What is Outbound Lead Generation?
Outbound lead generation is the process of manually targeting, prospecting, and acquiring a prospect or lead. Simply put, your business is reaching out to the customer about a service or product whether or not they have shown interest.
Techniques used for outbound lead generation are cold calling, mass emails, direct mail, utilizing a guest posting service, and display advertising.
Outbound vs. Inbound Lead Generation
The three main differences between outbound vs. inbound lead generations are:
#1. Engagement control
The fundamental difference is who controls the place and timing of all activities, i.e., exchanging information and consuming content.
An inbound strategy allows a prospect to choose the way they engage with your brand by deciding the means they prefer to interact with and what time is right for them. Ex: SEO, social media marketing, etc.
Outbound lead generation is a strategy that allows you, the business, to decide when prospects receive calls, emails, and view adverts.
#2. Value of marketing assets
Outbound campaigns have a shorter lifetime than inbound campaigns. For instance, for outbound lead gen, timeless content can generate leads much after they are created, thus providing your marketing activities with significant long-term ROI.
On the other hand, outbound lead gen is short in length due to its risk levels and high-cost profile. Most assets that are created are not used once the campaign comes to an end.
#3. Campaign cost profile
Inbound lead gen campaigns are spread over a wider timeframe and have lower costs. Traffic is not bought but rather earned, so there is no obligatory requirement to buy a distribution method.
The cost profiles of a standard outbound campaign are high and have a short timeframe. The high cost is due to the need to manage the risk of failures, and there is a relatively higher cost of the mechanisms used for delivery, such as cold calling, advertising, etc. The cost per lead typically remains the same but can sometimes increase if creatives aren’t refreshed, leaving target audiences bored with the content. You need an SEO company that is going to be there for you, that will work hard, help you grow your business, and provide great results.
Outbound Lead Generation Strategies to Try in 2023
Here are 5 lead-generation strategies to try:
#1. Cold emails
A cold email is one that a potential buyer, one that has little knowledge or has not heard of your brand, receives from you. A cold email creates an opportunity to start building a long-term relationship.
An effective cold email contains the following:
- An attention-grabbing subject line
- Text clarity and conciseness
- Customization
- No spam
- Follow up
#2. Social Media Outreach
This strategy uses social media platforms to promote a service or product to potential buyers. Chances that a prospect views your message on social media are higher than opening an email, and it is easier to connect and effectively interact with the right prospect.
#3. Syndicated content
A piece of content that’s been republished on various websites other than its original source page is known as syndicated content. The goal is to attract new potential buyers and improve content visibility.
#4. Events
There are various events to choose from that inform potential buyers about your product:
- Online courses
- Webinars
- Live streams
- Seminars
- Trade shows
- VIP experiences
- Conferences
- Product launch parties
- Festivals
- Network session
#5. Paid Advertising
This means you buy ad space which is known as pay-per-click advertising, where the publisher is paid when the ad gets clicked. The benefits include first-page exposure, a targeted approach, excellent branding opportunities, consistent and immediate traffic, and easy-to-measure analytics.
If you think lead generation campaigns add too much to your plate, you can avail yourself of managed SEO services from a trusted agency. By doing so, you get more time for your core business activities while your SEO partner generates qualified leads for you.
