One of the biggest effects of the pandemic was that it sped up the digital transformation of business and society as a whole. Last year, digital advertising spending was helped by a sharp rise in the number of retail sales that were done online. This is good news for the future of digital advertising.
The shift of advertising dollars toward digital, such as email marketing, social media, and programmatic ads, is giving rise to high-growth digital marketing agencies. However, many traditional advertising and creative agencies are still adapting to the digitally focused environment.
Read on to find out the most profitable advertising and marketing agencies in the world and the USA, precisely in Chicago & Los Angeles.
Top Advertising Agencies World
#1. WPP – London, $16.9 billion
According to data from December 2020, WPP made nearly $17 billion in 2019, solidifying its place as the top competitor in advertising. WPP calls itself a creative transformation company, and it provides its clients with services in marketing, technology, and business.
In 2021, the advertising giant revealed that its majority-owned subsidiary, Finsbury Glover Hering Corporation, and Sard Verbinnen & Co (“SVC”) had merged to offer more board-level strategic advice, especially in fast-growing industries like health, renewable energy, and DE&I.
#2. Omnicom Group – New York, $15 billion
In 2019, Omnicom Group made $15 billion in revenue, making it the second best advertising firm. This internet marketing giant has more than 5,000 clients in more than 100 countries.
Last year, Omnicom was named to Fast Company’s 2021 Most Innovative Companies List as the only parent company with three agencies in the top 10 in the Advertising sector. These agencies are Goodby Silverstein & Partners, TBWA, and BBDO.
#3. Publicis Groupe – Paris, $12.3 billion
Publicis Groupe made $12.3 billion in revenue in 2019, and its continued growth in the US is being driven by more money being spent on digital media and the unexpected success of its Epsilon data company. During the pandemic, the fact that Epsilon was able to help Publicis clients utilize their first-party data was a huge help.
And in 2021, Epsilon and The Trade Desk worked together to make sure that their user identifier goods could work with each other. The partnership shows that Publicis hasn’t given up on tracking users across domains and that it thinks this kind of targeted advertising is good for its customers.
#4. Accenture Interactive – Dublin, $10.3 billion
This digital agency’s marketing and advertising business has been growing, and in 2019 it made $10,3 billion. It is well-known for its ability to connect business insights with possible technologies to create experiences and realities.
Accenture Interactive bought a number of companies in 2021 so that it could build better commerce experiences and better change services. Most recently, it bought a Japanese company called Tambourine. Tambourine is an e-commerce user experience agency with about 70 employees that specializes in improving digital services by using Salesforce’s cloud-based technology.
#5. Interpublic Group of Cos. – New York, $10.2 billion
In 2019, this US-based advertising company made just over $10 billion in sales. It has five large networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists. These companies are experts in advertising, internet marketing, communications planning, media, public relations, and specialty marketing.
In 2021, TikTok and IPG Mediabrands announced a three-year partnership to launch a “Creator Collective.” The program pairs TikTok creators with IPG Mediabrands’ clients so that the creators can give feedback and advice on campaign strategies. This shows how important short-video marketing and mobile advertising are.
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Top Advertising Agencies in Us
#1. Ogilvy
We think Ogilvy is the best overall advertising agency because it has a wide range of skills, a lot of knowledge, and a lot of different services.
Pros
- Range of industries and geographical reach
- Full-service options in a number of areas
- Strong and smooth interactions with customers across all internal roles
Cons
- Access is hard for small brands
- They have been called out for having worked for clients that society doesn’t like, like cigarette companies and the U.S. Customs.
Ogilvy has been around since 1850 in London, England, and has had many different names and structures. It is now part of the WPP Group and has more than 131 offices in 93 countries. By many standards, it is the biggest advertising agency in the world, with access to any other resources.2 Large brands can’t go wrong with Ogilvy as the best overall advertising agency because it has a strong reputation for creative branding.
Ogilvy offers services in six areas of business: brand planning, advertising, customer engagement and commerce, public relations and influence, digital transformation, and partnerships.
Ogilvy focuses on a small number of very big corporate and brand relationships, which makes it hard or impossible for small brands to get in. Prospective new clients who don’t know much about the company will have to contact them directly for the first questions, price, and screening. Over the years, there have been some advertising controversies that have led to bad news for the company. For example, when the company decided to work with U.S. Customs and Protection of the Border.
#2. The O Team
This is one the best print US advertising agencies in our opinion. The O Group is a small firm that is great at branding and spends about 70% of its advertising money on print ads.
Pros
- Option that’s good for small brands
- Hands-on partner involvement
- Luxury market brands that have a good name
Cons
- Industry breadth is small
- Putting a cap on the number of projects
- High price
The O Group was started in 1986 and is based in New York. It is a good choice for small and medium-sized luxury consumer brands that make between $1 million and $1 billion per year. This type of business is a natural fit for print advertising, which is why they are our top pick for a print advertising firm.
The O Group was started and is run by a two-partner team. They have decided to limit the number of projects they take on so that they can be personally involved in almost every project. They have a strong track record of building great brands and have a lot of knowledge in the luxury market.
Whether they are North American brands or foreign brands that want to grow in North America, they focus on luxury franchises like drinks, real estate, hospitality, jewelry, clothing, fashion, and so on. Working with The O Group isn’t cheap, since they focus on luxury goods and do a lot of hands-on work. The minimum cost of a project with them is $75,000, and their hourly rates start in the $200 to $300 range.
#3. Digital Silk
Digital Silk is our pick for the best digital advertising firm because it only focuses on the internet as a way to do business and works with all the major platforms across industries.
Pros
- Affordable
- Pay attention to small and medium-sized names.
- Digital settings with a wide range of capabilities
Cons
- Only digital media can be used for advertising.
- North America is the main area of interest
- Only a short time in business
Digital Silk was started in 2017 and is based in Miami, Florida. It has grown quickly by adding people, opening offices, and getting new clients. We think they are the best digital marketing firm because they are good at a lot of different digital platforms.
Digital Silk is a company we like because it has a lot of experience and focuses on web development and design. It does this for Salesforce, Shopify, and Magento, but it can also make custom apps. And after go-live thresholds, they don’t just leave the customer with their website; they also give ongoing SEO support and application maintenance.
Digital Silk is a good partner for new and growing brands, and their hourly rates of $100 to $150 and minimum project size of $10,000 make them a reasonable choice as well.
Even though Digital Silk has only been in business for a short time, they have moved quickly to get around the problems that most startups face. In addition to their base in Miami, they now have offices in New York, Chicago, and now Milan. They quickly put together a strong team of industry experts with a lot of experience in marketing and advertising for eCommerce. They already have a list of well-known clients, like Hearst, Procter & Gamble, IBM, the NFL, and others, that would make any advertising agency jealous.
#4. Studiobfilms
We picked studiobfilms as the best TV/interactive media company because they only do creative advertising for TV. Studiobfilms is well-known in the business world and works directly with brands or as a subcontractor for agencies that don’t have this kind of niche knowledge in-house.
Pros
- Variety of video-making styles
- Smaller and medium-sized companies
- Lots of experience in different fields
Cons
- Only think about North America
- There are no services for placing and measuring media.
- Partner advertising agencies must work together.
Studiobfilms is a creative advertising firm that was started in 1992 and is based in Berkeley, California. It offers full-service video production and broadcast advertising. We chose them as the best TV/interactive advertising agency because they have a lot of experience and can make high-quality videos for the web, TV, events, training, business communications, product testimonials, and even live event coverage. It’s no surprise that Studiobfilms has a lot of experience in every industry and market area you can think of.
Studiobfilms is a great choice for small and mid-sized brands because it is small in size but has a big name and image. They work on projects that start at $10,000 and pay between $50 and $100 per hour.
Since Studiobfilms only works in North America, some potential global clients may not be able to work with them entirely. Also, their service stops when the video is finished being made, so clients will likely need to find other ways to place the video in the media and measure and evaluate the return on investment (ROI) in the future. Even though Studiobfilms is an important niche player with a lot of creativity and skill at telling stories through video, working with them will require coordinating with other companies and service providers.
Ignite Social Media
Ignite Social Media is one of the first advertising agencies to focus solely on social media. Because of this, we chose them as one of the best advertising agencies in the world for this quickly growing marketing area.
Pros
- Having a good name
- Wide-ranging knowledge in the industry
- Full range of services
- Low-cost charm
- Leaders of thought
Cons
- Specialty player
- centered on North America
Ignite Social Media was started in 2007 and has offices in North Carolina and Detroit, Michigan. It has been at the head of the rise of social media platforms and the fast and ongoing change of this form of advertising. We chose them as one of the world best advertising agencies for social media because we think they are the best at keeping ahead of the curve.
The company’s journey since then and its status as one of the best social media advertising agencies on the market are more important than where it started. Ignite Social Media has won a lot of awards from the advertising business and has gotten high marks from customers.
However, they only do advertising on these platforms and give services like social strategy development, content creation, influencer management, community management, media buying, reporting and analytics, crisis management, and promotion to client agencies.
Ignite Social Media stands out because they not only plan, do, measure, and repeat, but they also offer thought leadership through tools like social listening and content that converts, as well as counseling services and in-house support.
They make it possible for even small brands to start projects for as little as $5,000. But if you want to grow beyond social media, you will need to coordinate your brand’s identity and message across more than one advertising agency.
Top Advertising Agencies in Chicago
These are the top 4 advertising agencies located in Chicago that are highly recommended for their services.
#1. Carta + Kin
Location: West Loop
Digital Consulting is the focus.
What they do: Kin + Carta builds digital experiences for companies that help educate and engage both employees and customers. The company gives advice to businesses on how to use new technologies like fintech, IoT, and the cloud, as well as how to tell the world about their innovative goods.
Sprint, Rockwell Automation, Northern Trust, Discover, and Kraft Heinz are some of the companies they work with.
#2. AllCampus
Location: In The Loop
Focus: Marketing for Education
What they do: All Campus works with schools to help them grow their online registration by coming up with creative solutions that are made just for them. From designing courses to helping students stay in school, All Campus makes college and university education better for students.
They work with The University of Arizona, The University of Southern California, Boston University, The University of Florida, and Purdue University.
#3. Bounteous
Location: Lakeview
Focus: Digital Branding and Experience
What they do: Bounteous creates brand experiences that change behavior and get results through planning, design, web and mobile development, interactive marketing, and analytics. The agency makes products from start to finish, but it also works with its own design and tech teams to make sure it makes the best product possible.
Wilson, Zipcar, and Domino’s are the companies they work with.
#4. Clique Studios
Location: In The Loop
Pay attention to creative and digital marketing
What they do: Clique Studios is a full-service firm that offers strategy, engineering, design, and performance services. Clique’s solutions are used by businesses and groups of all sizes in fields like education, banking, e-commerce, nonprofits, and funded startups.
They work with The Second City, CBRE, Pritzker Group, and Special Olympics Chicago.
Read Also: TOP 13+ DIGITAL MARKETING AGENCIES IN PHILADELPHIA
Top Advertising Agencies in Los Angeles
These are the top 4 advertising agencies located in Los Angeles that are highly recommended for their services.
#1. Media from Bliss Point
Location: Santa Monica
Pay attention to retail, food and drink, health care, and legal services.
What they do: Founded in 2014, Bliss Point Media is an advertising agency that helps brands set up, improve, and scale TV and video streaming campaigns with the help of machine learning and algorithmic media buying. The agency works on marketing results rather than audiences, spending time on things like full-funnel attribution, creative-level performance data, and trends and insights.
Zola, Home Chef, Fabletics, ThredUP, Grove Collaborative, Headspace, and Harry’s are some of the companies they work with.
#2. AMP Group
Location: Playa Vista / Alsace
Pay attention to retail, games, consumer electronics, travel, beauty, and the media.
What they do: AMP firm is a full-service digital marketing firm that helps its clients grow by connecting their brands with their customers. Among their services are social media, marketing, mobile and web, search engine optimization (SEO), analytics, and programmatic media.
People like Puma, Maybelline, Patagonia, Fandango, Dole, and Starbucks hire them.
#3. Single Grain
Pay attention to software, e-commerce, hotels, ride-hailing services, and education.
What they do: Single Grain is a digital marketing agency that offers a full range of services and works on helping its clients grow. This is one the top well-known agencies for advertising located in los angeles and offers a wide range of services, such as search engine optimization (SEO), pay-per-click (PPC) management, content marketing, advertising on Amazon and YouTube, conversion rate optimization, video production, and building web and mobile apps.
They work with Intuit, Amazon, Salesforce, Uber, Airbnb, Crunchbase, and Khan Academy.
#4. BOND
Focus: Media + Entertainment
What they do: BOND is one of the top entertainment advertising agencies in los angeles that has been around since 2012 and works with clients in all parts of the entertainment industry. The company works with different companies that make TV shows and movies to set up advertising partnerships for paper, digital, audio, and video.
They work with Game of Thrones, Downton Abbey, Avengers: Endgame, Queer Eye, and Westworld.
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Who Is Gucci’s Advertising Agency?
BMF is a global Integrated Creative Marketing Agency that has won numerous awards. They provide services in many different areas of integrated marketing, such as strategy, design, production, sponsorship, partnership, social media, influencer engagement, content creation, data analytics, and talent procurement.
Which Type of Advertising Is Most Popular?
In 2021, TV ads will have brought in 24.7% of all media advertising income. Advertisements for goods and services that are broadcast on mass media, such as television, radio, billboards, and the internet, are said to be part of the “out-of-home” advertising category. Like television and radio, billboards belong to the category of mass media.
Which Country Is No 1 in Advertising?
In the last 19 years, the United States has scored 4275, the most of any country, while the United Kingdom has scored 3762, the second-most.
Who Is the Biggest Ad Agency in the World?
WPP plc
WPP plc is the world’s largest advertising agency, bringing in $17.85 billion annually in sales. There will be a $383.67 billion market for international advertising firms in 2022. On average, Americans see 10,000 commercials per day.
Reference
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