PUBLIX LOGO: The Story Behind The Logo

publix logo
Image source: The Shelby Report
Table of Contents Hide
  1. History And Significance of the Publix Logo
    1. 1948 – 1952: The First Publix Logo
    2. 1952 – 1955
    3. 1955 – 1957
    4. 1957 – 1958
    5. 1958 – 1972
    6. 1972 – Today
    7. 1972 – 2003
    8. 1972 – 1979
    9. 2003 – Today
    10. 2012 – Today
  2. Elements Of The Publix Logo Design
    1. Symbol
    2. Emblem
    3. Font Of The Publix Logo
    4. Colors Used In The Publix Logo
  3. Why Is The Publix Logo Green?
  4. The History of Publix 
    1. Recognitions
  5. Why Do They Call It Publix?
  6. What Is Publix’s Motto?
  7. What Is The Publix Story Like?
  8. What is the formula for Publix’s FAT margin?
    1. Branding
  9. Why Has Publix Changed Their Mind About Generic Products?
  10. What Makes the Publix Brand Unique?
  11. How Does Publix Build Trust?
  12. Publix Logo Lawsuit 
  13. Is Publix Just A Florida Thing?
  14. Competitors of Publix
    1. #1. Kroger
    2. #2. Walmart
    3. #3. Target
    4. #4. Harris Teeter’s
    5. #5. Whole Foods 
    6. #6. Amazon
    7. #7. Gordon Food Service Inc.
    8. #8. Costco
    9. #9. Albertsons
    10. #10. Save A Lot
    11. #11. Winn-Dixie
  15. Interesting Facts About Publix
    1. #1. At select Publix locations, you can renew your car registration.
    2. #2. The founder of the store grew up in the supermarket business.
    3. 3. The first Publix grocery was subsidized by an orange grove.
    4. #4. Publix was a trailblazer.
    5. #5. Publix is the nation’s largest employee-owned supermarket retailer.
    6. #6. The store’s name is inspired by a film.
    7. #7. The state with the most Publix locations is Florida.
    8. #8. Publix sells merchandise.
    9. #9. Publix operates its own ATMs.
    10. #10. The store is recognized as a terrific place to work.
    11. #11. There are no layoffs at the store.
    12. #12. The size of your order will be customized by Publix.
    13. #13. Publix is well-known for its subs.
  16. Is The Publix Mascot a Dinosaur?
  17. In Conclusion,
    1. Related Articles
    2. References

Publix, one of America’s major regional supermarket companies, has a basic but memorable logo. The rounded letters give a playful and inviting appearance. The interesting thing about the Publix logo is that it has retained its style and font even after a number of modifications. Publix even filed a lawsuit against a pharmacy store that seemed to duplicate one of the elements of their logo. We’ll explore the history and evolution of the Publix logo in this article, including a general overview of the brand.

The original Publix logo consisted of blocky letters positioned at an angle. ‘Public Supermarkets’ was written in white lettering and highlighted in black. The motto’more for your money all the time’ was printed in standard black letters at the foot of this edifice.

1952 – 1955

The next publix logo depicts a building – the typical Publix supermarket of the time. They wrote ‘Publix’ in an artistic, black typeface above, and ‘Markets’ in a more mundane style just beneath. The logo was entirely black and white.

1955 – 1957

They enlarged the structure in 1955 to provide a parking space on the right. The most noticeable change was a circle with ‘Publix’ printed in large, white letters inside and ‘Markets’ written in smaller, black lettering directly below.

1957 – 1958

The structure was somewhat altered in 1957, and the round name frame was slightly lifted. Nothing else changed significantly.

1958 – 1972

In the fall of 1930, the first Publix Food Store opened in Winter Haven, Florida. The corporation utilized a logo that looked nothing like the current one throughout the first four decades of its existence.

The original Publix logo had the brand’s name in sans serif lettering. The glyphs were large and had unusual proportions. The word “Market” was also written in sans serif, but in more typical proportions.

The wordmark was placed inside a circle and surrounded by a dashed line. This unusual trim added a personal touch to the otherwise basic logo.

1972 – Today

This is when the rounded “P” and green hue became popular. The letter resembled the road as well as the initial of the brand’s name. The white rectangle in the lower right corner could be read as a parking area near one of the chain’s supermarkets. In a way, the Publix emblem served as a welcoming greeting for people passing or driving by.

The original design included a white “P” with a dark green filling and a light green background. The word “Publix” was written in dark green in the lower right corner. The “P” in the brand’s name was the same as the enormous one, and all the other letters were shaped like it. The “b” appeared to be an inverted “P,” and the dot above the I was larger than usual, emphasizing its resemblance to the green circle within the “P” insignia.

The usage of the green color can be explained in part by the fact that around 90% of the establishments feature a pharmacy. The green color also has a subliminal “promise” of natural items.

1972 – 2003

In the same year, they also adopted a secondary logo, which was simply the word ‘Publix’ written larger than in the previous design.

1972 – 1979

The second extra logo used the same wordmark but the square bit from the original design (but the word ‘Publix’ was replaced with ‘Markets’).

2003 – Today

Another Publix logo was introduced in 2003, with the same wordmark but larger gaps between the letters and a much brighter shade of green.

2012 – Today

The letter “P” is used both alone and in conjunction with the entire wordmark.

The glyphs in the Publix logo are similar to those in the Opificio Bold and Sinn Bold typefaces, although they are not identical.

Elements Of The Publix Logo Design

Symbol

When comparing the wordmark to the Opificio Bold typeface, you may notice that they are extremely similar, especially the “u” and “b.” Sinn Bold, designed by Alec Julien and released by Haiku Monkey, is another type that is very similar in style.

However, these kinds have not been taken exactly as they were; for example, the “P” is completely different from the respective glyph of the Opificio Bold type, and the capital initial on the Publix logo appears far friendlier due to its rounded shape.

Emblem

While the publix logo is simply a wordmark with no graphic elements, it has an interesting graphic effect in that the word appears to have been broken into two parts, each with a different style. The letters “Pub” have a rounded structure and are based on a circle shape, giving them a rather friendly appearance. The lettering “lix” is edgier and slimmer.

Nonetheless, each of the two halves includes characteristics that connect it to the other. For example, you may note that the ends of all the letters aren’t rounded, and the dot on the “I” is rounded.

We can’t be sure whether the impression is due to the fact that the letters “p,” “u,” and “b” are rounded in themselves or whether the contrast was employed on purpose because the corporation hasn’t provided any explanations for this logo.

As previously stated, the font used on the Publix logo is very similar to Opificio Bold, a sans serif type created by Andrea Cerboneschi and published by Monofonts. It is one of the most popular fonts introduced by this type foundry. Opificio is a geometric sans serif font created for an artisanal workshop Opificio JM based in Prato, Tuscany, Italy.

Green represents nature and safety, which appears to be consistent with the GreenWise Market retail philosophy and the fact that over 90% of Publix locations feature a pharmacy.

Why Is The Publix Logo Green?

Green represents nature and safety. This appears to be consistent with the GreenWise Market retail concept and the fact that approximately 90% of Publix locations have a pharmacy.

The History of Publix 

If you’ve ever shopped at a Publix Super Market, you’re probably aware that the grocery chain was founded in Winter Haven, Florida. What you may not be aware of is that the Publix headquarters were never located in Winter Haven.

George W. Jenkins, the late founder of Publix Super Markets Inc., founded his first Publix Food Store in Winter Haven in 1930, followed by a second location across town in 1935, and finally, in 1940, he shuttered both of these food stores to open his dream store, Publix Super Market.

The Lakeland Grocery Company was Publix’s main supplier of goods at the time. In 1945, the Lakeland Grocery Company was put up for sale, and Mr. George knew this would be the perfect opportunity to expand his business, so he negotiated a deal to buy the company, which included not only the Lakeland Grocery Company’s warehouse, but also its 19 small retail stores and all of its employees.

In 1950, just five years after the big purchase, Publix outgrew the old Lakeland Grocery Company warehouse and looked for property where a larger facility could be built. After purchasing land in west Lakeland near U.S. 92, construction of a new warehouse and office complex began. Construction was completed one year later, in February 1951, and the warehouse was ready for business.

Recognitions

The 125,000-square-foot warehouse was recognized as the most modern facility of its kind in the United States, with the same art-deco architecture as Publix shops from the 1950s, but what was most stunning was the mechanization of the warehouse operation.

Most people would think that any successful company with a warehouse as large and efficient as this one would be set for the next 50 years, but I think we can all agree that Publix is no ordinary successful company. In 1967, Publix added office space to the front of the building, which expanded the entry and lobby, as well as both ends.

Publix broke ground on a new corporate office building in Lakland at the end of 2001, which would provide office space for approximately 1,200 associates. The 325,000 square-foot building was completed in 2002, and while most corporate departments relocated to this new facility, several still occupy the original building.

Why Do They Call It Publix?

When Jenkins decided to open his own grocery store, he took the name “Publix” from a struggling New York-based movie theater company called Publix Theatres Corporation (which has 19 opulently decorated movie houses in Florida).

What Is Publix’s Motto?

Publix’s motto is ‘where shopping is a pleasure’.

What Is The Publix Story Like?

Kroger has a net margin of 1.6% throughout its a, whereas Whole Foods and Walmart have net margins that are slightly under 4%.

Publix has the highest net margin of any grocer, at 5.6%.

What is the formula for Publix’s FAT margin?

Branding

You should already know that there is more to branding than meets the eye. Good branding is more than simply dazzling visuals or smoke and mirrors; it is also effective messaging. And that is the case with Publix. 

Here are some examples of how branding is assisting Publix:

According to The Harvard Business Review, private label products account for approximately 14% of average grocery chain sales (That would be Publix Brand, or Walmart Brand stuff.)

A few things can be done to change this.

  • It can reach as high as 17% during a recession.
  • It is usually between 14 and 15%.
  • Brands account about 20% of all sales at Publix.

Why Has Publix Changed Their Mind About Generic Products?

Publix began with a consumer and saw an opportunity.

Publix recognized that their perception of how customers regarded “generic products” had shifted significantly from how they approached their strategy for their private label segment.

Their success stemmed from a thorough study of their customers’ buying habits.

What Makes the Publix Brand Unique?

Rather than mimicking popular national companies and imploring you to buy them with a pitiful “Me too!” approach, Publix created products that consumers would want to have in their kitchen.

The first thing I hope you notice about the design is how much attention they paid to the customer.

This packaging was obviously made to look nicer as you purchased more of their brand.

A cupboard stocked with Publix items is a true delight. It’s vibrant, entertaining, and stunning!

It’s no surprise that their packaging has received numerous design honors.

The black and white Publix logo (rather than their trademark green) was the correct decision because it allows them to create a unified and eye-catching design with any color combination.

It gives Publix a lot of freedom with photography and the option to choose high contrast color combinations in any setting.

The majority of the packaging is white, which helps it stand out on the shelves from brand name competitors, who frequently use solid primary colors for their packaging.

Publix has established a brand that is trusted across all product categories and across the entire shop.

When there is no preferred brand in a category, Thousands of buyers would rather buy Publix brand than an untested brand name.

How Does Publix Build Trust?

Publix’s overall culture positions their generic products to be perceived as trustworthy.

In contrast to Walmart’s “Always cheap prices,” Publix has always prioritized people before profits.

From the baggers who assist you to your car (which are no longer available at any of Publix’s competitors) to the fact that it is an employee-owned firm — if you could trust any shop to provide high-quality ingredients, it is these people.

People are frequently seen shopping with their favorite Publix reusable shopping bags – even at Walmart. It’s almost a status symbol in the town.

Publix Logo Lawsuit 

The Florida-based supermarket chain Publix is suing an online retailer for adopting a logo that is “confusingly similar” to its own.

The single letter “p” used as a logo for Pharmapacks, a New York-based company that distributes health, beauty, and wellness items online through its own website and third-party retailers such as Amazon, is at issue.

According to the lawsuit, Pharmapacks’ blue “p” is comparable to the “well-established” green “p” that Publix employs extensively across its more than 1,250 locations in Florida and numerous other states. Both “p’s” are enclosed in a circle.

Publix claims to have used the letter “p” since at least 1972.

According to the lawsuit, which claims trademark infringement, unfair competition, and trademark dilution, the Pharmapacks logo gives the false appearance that its goods are manufactured, linked with, or sponsored by Publix. Pharmapacks’ website features the logo with the words “all your everyday necessities.”

According to the lawsuit, Publix commissioned a consumer survey in which nearly half of the participants were likely to confuse the other logo with Publix, even when Pharmapacks contained its own name and tagline.

Pharmapacks did not respond to emails seeking comment. According to a Publix spokesperson, the corporation does not comment on pending litigation.

Several versions of the sans serif “p” logo are trademarked by Publix. According to the lawsuit, Pharmapacks submitted a trademark application for its “p” logo in 2019.

The lawsuit describes Publix as “the largest and fastest-growing employee-owned firm in the United States,” with over 225,000 employees and more than $38 billion in retail sales in 2019.

The case, which was filed in the Middle District of Florida in Tampa, demands an injunction, a trial, and monetary damages.

Is Publix Just A Florida Thing?

Apart from Florida, Publix operates throughout the Southeastern United States.

Competitors of Publix

As of 2022, the primary Publix competitors are Kroger, Whole Foods, Target, Walmart, and Harris Teeter. These supermarkets contain pharmacies as well as a large assortment of groceries, deli goods, and bakery products. Costco, a wholesaler, competes with Publix and discount stores like Save A Lot, albeit value stores have less products and diversity.

Here is a general overview on some of the competitors of Publix:

#1. Kroger

Publix’s major competition is Kroger, which has 3,000 outlets across the United States.

Furthermore, Kroger sells many of the same grocery items as Publix, including fresh fruits and vegetables, meat, dairy, deli, and bakery items.

In addition, most Kroger shops have generic store brands, a pharmacy, and a fuel center to assist consumers save money.

Furthermore, with $132.5 billion in revenue in 2020, Kroger is the leading supermarket chain.

#2. Walmart

Walmart is the world’s largest retail chain, with more than 5,000 locations in the United States generating $559 billion in revenue in 2020.

Furthermore, Walmart operates 10,500 stores worldwide, providing clients with a wide range of products at competitive costs.

However, in terms of goods and pharmacy services, Walmart competes directly with Publix.

In addition, Walmart sells electronics, apparel, shoes, yard and garden products, and other items.

#3. Target

Target is a direct competitor to Publix since it carries a broad variety of grocery items, has a pharmacy in most locations, and has low prices on generic and name-brand items.

It carries many of the same products that Publix does, such as groceries and pharmacy services (in most stores).

Target sells electronics, clothing, and other household products in addition to groceries.

Furthermore, Target has 1,792 sites in the United States, which will help it earn $93 billion in revenue in 2020 as it continues to develop its brand in both physical stores and online.

#4. Harris Teeter’s

Harris Teeter is a completely owned subsidiary of Kroger that competes directly with Publix in the supermarket sector by providing a wide choice of fresh fruits and vegetables.

Furthermore, there are 230 outlets in seven states, and the corporation expects to make $4.5 billion in revenue by 2020.

With that amount of money, Harris Teeter can compete with other supermarkets while being in only a few states.

#5. Whole Foods 

Whole Foods is currently a subsidiary of Amazon, yet it still operates over 500 physical stores in the United States. As a result, Whole Foods competes with Publix in the organic food segment.

On some things, though, Whole Foods will be more expensive than Publix.

Nonetheless, Whole Foods has a larger selection of nutritious foods, including more brands and diversity.

Furthermore, because Whole Foods is a subsidiary of Amazon, Whole Foods’ revenue in 2020 was $385.06 billion.

#6. Amazon

Amazon competes with Publix since it sells hundreds of domestic goods such as pantry items, pet supplies, home goods, cookware, and much more.

Furthermore, Amazon has a large selection of food products, thanks to both Whole Foods and third-party Amazon merchants.

Despite this, Amazon expects to earn $6 billion in sales in 2020 while running 110 fulfillment centers in the United States.

#7. Gordon Food Service Inc.

Gordon Food Service competes with Publix because its stores sell a variety of fruit, canned products, pantry items, and other items.

In addition, Gordon Food Service generated $15.5 billion in revenue from its 174 locations throughout 11 states.

#8. Costco

Costco is a wholesale and retail shopping club that requires a membership to shop in its stores. In terms of household goods and groceries, Costco is a direct competitor to Publix.

In addition, Costco’s warehouses stock apparel, pharmacy services, vision services, autos, electronics, and practically everything else you can think of.

Furthermore, Costco generated $163 billion in revenue from 571 warehouse facilities across the United States in 2020.

#9. Albertsons

Albertsons is a grocery shop that competes with Publix by offering customers choice and savings. In addition, most Albertsons locations provide a pharmacy.

Furthermore, it has 2,200 locations in 34 states, which has helped it earn over billion by 2020.

As a result, it’s no wonder that Albertsons ranks with Publix and other top grocery retailers.

#10. Save A Lot

If you’re on a tight budget, Save A Lot is a better option because the costs are lot cheaper, and there’s still a good selection of groceries available, albeit mostly generic names.

Nonetheless, Save A Lot generated $4.7 billion in revenue in 2020 from its 917 sites across the United States.

As a result, it’s clear to understand how Save A Lot is a more cost-effective competitor to Publix.

#11. Winn-Dixie

Winn-Dixie is a grocery store chain that competes with Publix and provides pharmacy services, household items, and groceries.

Furthermore, Winn-pricing Dixie’s are lower than Publix’s, and the stores stock a wide range of merchandise.

Furthermore, there are 526 store locations in five states, which will assist Winn-Dixie create $8 billion in revenue by 2020.

Interesting Facts About Publix

Here are some interesting facts about Publix that you may not have known, even if you live in a state where the grocery store has a strong presence.

#1. At select Publix locations, you can renew your car registration.

Florida citizens can now renew their automobile registration in less than two minutes using express kiosks located inside some Publix stores. There are now three Publix stores with vehicle registration kiosks. They may be found within Publix locations in Plant City, Brandon, and Tampa.

#2. The founder of the store grew up in the supermarket business.

According to the State Library and Archives of Florida, Publix founder George W. Jenkins got his start in the grocery business by working for his father’s basic shop. He later worked as a store clerk at a Piggly Wiggly in Tampa, Florida, before being promoted to store manager and then manager at the chain’s largest location in Winter Haven. In 1930, he opened the first Publix Food Store, then in 1940, he opened the first larger (and more spectacular) Publix Supermarket.

3. The first Publix grocery was subsidized by an orange grove.

When Jenkins was ready to expand in 1940, he mortgaged an orange plantation he had acquired during the Great Depression to help pay for Publix’s first supermarket. With World War II looming, Jenkins’ intentions to continue erecting enormous, cutting-edge stores were put on ice. Instead, he bought a small store chain and then began growing the supermarket network in the 1950s.

#4. Publix was a trailblazer.

According to the State Library and Archives of Florida, Publix was the first fully air-conditioned supermarket in the United States. Customers might also enter through “electric-eye” doors, which were considered cutting-edge technology in 1940. According to the company’s history, the store also contained frozen food cases, piped-in music, spacious aisles, and in-store donut and flower shops.

#5. Publix is the nation’s largest employee-owned supermarket retailer.

Jenkins introduced profit-sharing and employee ownership when he founded Publix. Employees affectionately referred to him as “Mr. George.” Publix has evolved from a single store to the largest employee-owned grocery chain in the United States.

#6. The store’s name is inspired by a film.

In a speech, Publix founder George W. Jenkins stated that the name Publix was inspired by a popular chain of movie theaters in Florida. According to the State Library and Archives of Florida, he stated, “Most of them were closing up, and I liked the sound of the name, so I just appropriated it for my store.” Following the stock market crash, the theaters did indeed close.

#7. The state with the most Publix locations is Florida.

Publix has 1,241 stores throughout seven Southeast states. Publix stores can be found in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Virginia. However, Florida has the most concentration of stores, with 808 Publix locations. Virginia has the fewest, with only 15 locations.

#8. Publix sells merchandise.

That’s correct. Not only can you buy Publix-branded T-shirts and totes, but the company has a whole range of products for its customers. We’re talking T-shirts and pajama trousers with sub sandwich images, a fanny pack, Publix playing cards, Christmas ornaments, “I adore Publix” onesies for babies, and more.

#9. Publix operates its own ATMs.

Publix has its own automated teller network, Presto!, which it owns and runs. The business has about 1,220 ATMs spread among its shops. The ATM network works with numerous banks and credit unions to ensure that customers do not have to pay fees when withdrawing cash.

#10. The store is recognized as a terrific place to work.

Publix has appeared on numerous Fortune magazine “best employer” lists. The supermarket chain ranked first on Fortune’s inaugural ranking of the Best Big Companies to Work For in 2019, and Publix has consistently appeared on Fortune’s “100 Best Companies to Work For” lists.

#11. There are no layoffs at the store.

In a 2009 article about Publix, Fortune noted that the supermarket operator did not lay off employees. Because Publix is employee-owned, its owners take pleasure in never laying off other owners.

#12. The size of your order will be customized by Publix.

Publix employees will cut up goods for you so that you receive exactly what you want, whether it’s a smaller piece of meat or fewer pastries in a package. “Publix realizes that households come in all shapes and sizes—from large to small,” reads a blog post on the company’s website.

#13. Publix is well-known for its subs.

Sub sandwiches are available at grocery store delis. But we challenge you to find one with more fanfare than Publix’s Pub Subs, which are so popular that they have their own Instagram hashtag (#PubSub). Pub Subs even has its own Facebook fan page. There’s also a nearly four-minute song about Publix subs on YouTube—the obsession is real.

Is The Publix Mascot a Dinosaur?

Although most customers tend to believe that the mascot is an alligator, it is actually one of the species of dinosaurs.

In Conclusion,

Publix has built quite an amazing highlight reel over the last 90 years. The supermarket has gained a lot of followers over the years, and for good reason—it’s difficult to beat these Publix statistics. What more? The Publix logo is as unique as the brand itself, which makes it a go to for every household.

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References

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