NISSAN LOGO: Why Did Nissan Change Its Logo (Invaluable 2023 Tips)

Nissan logo
Image Credit: Fabrik Brands

Nissan’s new logo comes to life as the company moves forward while proudly staying connected to its long history and history of innovation. The logo will always have the company name in the middle. This shows that people recognize the brand right away. Even if you don’t know a lot about the Nissan Motor Corporation, it’s likely that you can still easily spot the Nissan logo. Nissan is one of the biggest car companies in the world, and it ships millions of cars all over the world. For more information about the change of the Nissan logo,the history of both the new and old, this article for you.

Even if you’re not an expert on Nissan Motor Corporation, you should be able to recognize the Nissan logo. Nissan, one of the world’s largest automakers, ships millions of vehicles each year. Even though the Nissan symbol isn’t as fancy as some other car logos, it does a good job of getting people’s attention and raising brand awareness. When the name of the firm is inscribed on the badge of every vehicle, you don’t need to be an automotive specialist to recognize a Nissan.

Therefore, the Nissan logo is stylistically similar to that of the company’s sibling brand, Datsun. The circle behind the word “Nissan” is supposed to depict the rising sun, a heraldic emblem in Japan, as well as a famous image for a vehicle brand. Today’s Nissan emblem is designed to resemble a much simpler version of the one most people were familiar with in 2020. Though the present version of the design is unquestionably more modern than the company’s previous logo, the similarities are clear. Today’s visual identity conjures up images of creativity, community, and invention, especially when paired with the image of the Japanese rising sun.

The new Nissan logo is vibrant because it both looks forward to a successful future for the carmaker and proudly honors the company’s long history of technological achievement. The corporate name is centered on the logo, representing an internationally renowned brand that invokes memories and signifies progress.

The current Nissan logo is light, thin, and flexible because it was based on new ideas in connectivity, science, and technology. The new Nissan emblem signals the company’s transition to electric vehicles. In addition to being an abbreviation for the company’s name in Japanese, “Nissan” is a combination of the words for “sun” (Ni) and “ssan” (car) (birth or product). The original Datsun logo, which Nissan adopted, was meant to evoke both Japan’s “Land of the Rising Sun” moniker and the country’s flag.

Furthermore, there isn’t much of a meaning to the name Nissan. Instead, it’s an abbreviation. The name actually derives from a holding company called Nihon Sangyo, which was founded in 1928. For the stock market, however, the name was quickly shortened to Ni-San, which stands for Nissan.

According to history in 1933, the Nissan logo changed through a series of revisions. At least 29 variations exist, but we’ll focus on the primary designs that have shaped the brand’s history.

A red, white, and blue version of the company’s initial badge featured a recognizable symbol. The sun’s symbol (the circle) was red, and the Nissan name was white, inside a blue rectangle superimposed on the sun The wordmark was created by writing the business name in all capital letters using a solid, bold font. This gave the name of the company a positive, confident vibe.

In the 1940s, Nissan tried to change various logo designs. The Nissan logo was a novel geometric shape with six corners, two of which were sharp and four rounded. The “Nissan” logo was made in a hand-drawn font with a big, friendly “A” and curvy strokes to show energy and friendliness. The outside edges of the “s” letters were cut to make them look more interesting. The background color was red, with the letters and outline colored white. The “rising sun” sign was placed above the wordmark, and its outline was drawn in thin white lines.

At the beginning of the 1950s, Nissan made its logo easier to understand by putting uppercase letters in a rectangle. The same red and white color scheme was used, but the new font was bolder. The red rectangle was given a chic and gentle appearance thanks to its rounded corners and white outline.

During this time, Nissan adopted a new logo that was conceptually similar to the old one but with a different font and a different typeface, as well as rounded edges and no outline around the wordmark. The strength and forward momentum of the automaker were mirrored in the clean, precise lines of the font.

1960 – 1967

From the beginning to the end of the 1960s, the people who made the Nissan logo tried to change something new. The logo during this period is a cursive wordmark with clean, crisp edges. On a white background, the wordmark of the Nissan logo is presented in a striking change of red. This brand’s visual design stands out from the crowd thanks to its ability to be both simple and elegant. The silver color of the wordmark added an air of sophistication and luxury to Nissan automobiles.

1967 – 1970

Nissan spent three years testing out a rounded italicized typeface with a brown color scheme in an effort to find the appropriate balance for their wordmark. The brief foray in this direction was completely out of character for the company.

1970 – 1983

In Nissan’s logo history, it revived its classic boxy silhouette. The logotype was created using an old-school serif typeface and all capital characters. The straight and thin lines of the letters give the logo a modern look. They also show that the company is focused on technology.

1983 – 2001

Nissan’s logo history may be traced back to this time. This logo design shows respect for Nissan’s history by putting the company’s symbol on the left and the Nissan wordmark inside a blue rectangle on the right. The distinctive typeface helps to instantly recognize and recall the powerful and assured wordmark. The palette is simple and is the same as the original logo.

2001 – 2020

Nissan’s new logo takes inspiration from its predecessor; nevertheless, its silver color scheme makes it look sleeker, more sophisticated, bold, and luxurious. The wordmark is visually appealing both on its own and when put across the symbol, thanks to the clean spacing between the letters and the straight lines of the typeface used.


Nissan unveiled their new logo in 2020. It was a simple, modern take on the classic logo, and it looked great. The iconic Nissan ring logo consists of the black uppercase wordmark positioned between two arches. The arches’ pointed ends evoke a horseshoe, lending an air of refinement to the instantly recognizable symbol while also lending a creative, one-of-a-kind air to the design. The new Nissan logo is vivid because it simultaneously anticipates the company’s great future and proudly respects the company’s long history of technological excellence.

Nissan has released a new logo that is better for digital use. It came out on the Nissan Ariya EV 2023. New logo The first car to have the new badge is the 2021 Nissan Ariya EV. Nothing else has changed but the badge, which now looks fantastic under LED lighting.

When patent applications for a new change of logo for the next Nissan Z were made public earlier this year, the car company showed the new picture. Nissan’s decision to change its brand identity comes after Volkswagen and BMW did the same thing. Today, Nissan showed off its new logo and the all-electric crossover Ariya for 2023. The new emblem will be added to additional cars in the future. According to history in 1933, the Nissan logo changed through a series of revisions.

Nisan New logo Autojosh

According to history from 1933, the Nissan logo has undergone a number of alterations. The new logo is still a circle with the word “Nissan” written in capital letters in the middle. However, the word “Nissan” is less connected to the circle it is in now. In the new logo, the Nissan name cuts the circle in half, leaving a small hole in the middle. In the old logo, the outer circle was a solid circle. The letter spacing is another change that stands out.

Nissan says that the redesign process started in 2017 and that the new brand item will be “thin, light, and flexible.” Another requirement was that it looked good when lit up. On future EVs, the Nissan logo on the front of the car will be lit up by 20 LEDs. Like the logos of other car companies that have changed, this one is flatter and easier to read on a screen. Nissan said that the change in the logo will slowly start to show up on all of the brand’s platforms.

The new change to this logo is still a circle with the word “Nissan” written in capital letters in the middle. However, the word “Nissan” is less connected to the circle it’s in now. In the new logo, the Nissan name cuts the circle in half, leaving a small hole in the middle. In the old logo, the outer ring was a solid circle. The letter spacing is another change that stands out.

Nissan claims the makeover effort began in 2017, with the goal of making the new logo “thin, light, and adaptable.” Another demand was that it looks good when illuminated on future EV versions, which would have 20 LEDs on the front of the car lighting up the Nissan emblem. It’s flatter and simpler, like the new logos of other companies, to make it better for digital use. Nissan stated that the logo will progressively surface throughout the brand’s numerous platforms.

Nissan changed its logo due to the desire of the executives. In this case, the executives wanted a logo that would work better on digital platforms and look good when it was lit up. The new Nissan logo is flatter and does not have the shadowing that is present on the current Nissan logo. The current Nissan logo has more of a three-dimensional appearance. The Nissan logo has undergone a number of alterations.

Is Nissan Still Japanese or French?

According to history, Nissan’s home nation is Japan, where company headquarters are still located in Nishi-Ku, Yokohama. Nissan is divided into four divisions: 

  • Nissan, 
  • Nismo, 
  •  Datsun

Nissan was founded in Japan and has manufacturing plants in Japan, North America, and around the world. Many Nissan vehicles are manufactured in the United States. Among Nissan’s most notable manufacturing plants is TochigiFacility, which produces high-performance models like the GTR and 370Z. However, Nissan Motors was purchased in part by French automaker Renault in 1999. Renault paid $5.4 billion for a 38.8% stake in the company. This led to the creation of the Renault-Nissan Alliance, which Mitsubishi Motors joined as a full partner in 2017.

Why Did Nissan Fail in India?

A decade after the revival of the Japanese auto maker’s heritage brand, Nissan decided to stop selling cars under the Datsun brand in India. This decision is a sign that the company is still having trouble breaking into one of the largest automotive markets in the world, and it comes as a result of the company’s decision to discontinue the Datsun brand in India. The history of

Nissan in India has been marked by a constant presence of challenges. Even their best-selling cars, like the Micra and the Sunny, would fall significantly behind their competitors’ sales figures when compared to total sales volume. They even attempted to get into the luxury market with vehicles such as the Teana and the X-Trail, but they were only able to sell a small number of units. The Nissan Evalia was an additional model of this type of automobile. Let’s have a look at the reasons why Nissan Evalia was unable to succeed in the Indian market today.

#1. Lack of Requirement

One of the reasons for the failure of Nissan Evalia was that there was a significant decrease in the demand for MPVs. People simply had less of a need for MPVs when this model was available on the market at the time. Those that required them would select either the Innova or the Ertiga as their vehicle of choice. In addition, even though there was a great deal of advertising, most consumers were unaware of the market sector and would just use Innova as a comparison vehicle. The Evalia was an exceptional value-for-the-money multipurpose vehicle (MPV), but it came to market at the wrong time.

#2. Poor Design

This is a point that doesn’t require much explanation. Simply put, Evalia did not have an attractive appearance at all. Many individuals were turned off by its appearance despite its comfort, features, and pricing. The Evalia’s competitors, such as the Maruti Ertiga and the Innova, appeared to be of much higher quality than the Evalia and attracted a great deal more focus than the Evalia did. This is one of the primary factors that contributed to the overall failure of Nissan Evalia in the Indian market.

#3. Lack of Engine and Transmission Options

Nissan Evalia’s failure in India might also be attributed to the dearth of customization options available to buyers. There was only one diesel motor and one gearbox available. In a market where rivals offer a wide range of engine and gearbox configurations, this just wasn’t good enough. While the Evalia was a good fit for the Taxi market, it received little interest there, either.

Is Nissan a Good Car?

The 2021 Consumer Reports rankings placed Nissan at the middle of the pack, with a score of 51 out of 100 for reliability. Nissan, which ranks 13 out of 26 automakers, is less trustworthy than rivals such as Mazda and Toyota but more so than competitors such as Audi and Lincoln. As a whole, Nissan is a reliable company. Their best-selling products routinely place in the upper half of reliability tables, suggesting they are among the most consistent on the market.

The history of the Nissan logo includes several iterations of the Nissan insignia, all of which incorporate the brand’s shortened name “Nissan.” Though the company has experimented with a variety of styles and designs over the years, the new change Nissan logo is a modern, appealing image with the word “Nissan” printed in all-capital sans serif font and a circular badge. There are now two variants of the Nissan logo in use.

The first one can be found on Nissan cars made before 2020. It has a full chrome circle and a wide silver bar with the word “Nissan” written on it. The new design for the Nissan logo gets rid of the big silver logo and replaces it with a simple black outline. The wordmark in the center divides the circle into two parts in this variation of the logo. Both Nissan logo variations strive to convey modernism, change, and inclusivity.

At the time of writing, the Nissan Company was formally created in 1933, more than 87 years ago. The Nissan logo history dates back to the early days of vehicle manufacturing, and the company is now one of the world’s largest automobile manufacturers. Nissan has been a member of the Renault-Nissan-Mitsubishi alliance since the end of 1999, and it is currently the world’s sixth-largest automaker.

Nissan declared in 2014 that it has surpassed Ford as the largest automobile manufacturer in North America. it has become the world’s largest electric car manufacturer in 2018, with global sales of more than 320,000 completely electric vehicles.

The Nissan logo is officially a black graphic on a white backdrop. The brand does, however, hold a variety of Nissan colors. The most prevalent colors associated with Nissan on the company’s website are:


  • HEX color: #C61935
  • RGB color: rgb(198, 25, 53)

#2. Black

  • HEX color: #000000
  • RGB color: rgb(0, 0, 0)

#3. Grey

  • HEX color: #D8D9DB
  • RGB color: rgb(216, 217, 219)

The Nissan font is one of the company’s most prominent design features, and it has undergone several changes and redesigns throughout the years, as you can see in the history of the Nissan logo above. The Nissan logo’s font has changed many times over the years, from informal handwriting forms to elegant italic works of art. The font used in the current Nissan logo is made just for the company and has a geometric sans-serif style.

The History of Nissan 

Japan has done a lot to make the modern world what it is today. One of their favorite things to do is make some of the most unique and best cars for big car companies, like Nissan. Since the beginning of the 20th century, Nissan has made some really great cars. Nissan is now one of the biggest car companies in the world. It is the third-largest car company in Japan and the sixth-largest in the world. Nissan also sells more cars than any other brand in Russia, China, and Mexico. Along with its own brand name, the company sells cars all over the world under the names Datsun, Infiniti, and Nismo.

Nissan was started by Yoshisuke Aikawa, a well-known businessman from Yamaguchi, in Tokyo, Japan, in 1928. In 1933, the company started trading on the Tokyo Stock Market. At that time, its main business was making parts for cars. During this time, Japan began to have a lot more companies that made cars. In the end, this meant that Nissan had to become a major maker of auto parts. Over the subsequent few years, Nissan continued to make both airplanes and cars. In 1937, Nissan made a revolutionary car called the Datsun Type 15. It was Japan’s first mass-produced car.

Before that, Aikawa had traveled through the US in 1908, where he was immediately impressed by how well-made US cars were. This had a big effect on Aikawa in the end, and when he went back to Japan, he used what he had learned to make his company’s innovations better. When Nissan brought the Datsun 1000 sedan to America for the first time in 1958, things came full circle. At that time, the company had been making Datsun models for more than 20 years, and the collection was ready to hit the Western market. At the time, Nissan did not have a plant in the United States, so people had to bring Nissans from Japan. Nissan sold 146 Datsun 1000s in the end, but then quickly replaced them with the new and improved Datsun 1200, which sold 1,318 cars.

Nissan’s Western Foray 

In 1966, Nissan opened its first factory in North America, and the company quickly grew into many other markets. The company continued to bring cars like the Nissan Patrol and the Datsun 411 into the United States. The company’s first car made especially for the American market came out the following year, in 1968. In the United States at the time, the Datsun 510 came in three different body styles: a five-door wagon, a four-door sedan, and a two-door coupe. American car owners didn’t like the car.

As production began to ramp up, Nissan automobiles started showing up substantially more regularly on the highways of the United States. Nissan automotive sales in the United States had topped the 250,000 mark by 1971. Prior to being the biggest importer in 1975, Nissan sold one million vehicles in the United States in 1973. At the same time, the Datsun 510 had a huge impact on Nissan’s sports sedans and automobiles in general.

Nissan continued to produce high-quality automobiles throughout the 1970s, and as the 1980s arrived, the corporation had no intention of stopping production. During this time, Nissan introduced its first truck to the American market, and the company established operations in what is now known as Nissan North America in 1980. Nissan was now manufacturing automobiles in a number of nations for sale in a variety of markets.

Nissan’s U.S. facilities produced their one-millionth vehicle in 1989, establishing the firm as a major automaker. Its emphasis on eco-friendly driving in the 1990s helped the firm win an EPA award in 1991. Nissan’s first Altima was made in the U.S. in 1992, and the company celebrated its 10th anniversary in 1993. Nissan produced record numbers of automobiles, trucks, and SUVs in the 1990s (SUVs).

Nissan’s Innovations in the 2000s

Nissan was enjoying a prosperous start to the new millennium, as seen by the nearly twofold increase in the number of automobiles it produced when compared to the preceding decade. In addition to this, sales were skyrocketing and even doubled from the previous year.

After the launch of their fresh new hybrid consumer vehicles and supercars, the corporation claimed of having an excellent variety of vehicles to choose from. The 2002 Nissan 350Z features a 3.5-liter V6 engine with 287 horsepower. The model’s performance improved each year until 2009, when the 370Z replaced it.

During the same time period, Nissan also began production of the Titan, a full-size pickup truck that was packed with potential. The Titan was a hit, and you can get it in stores even now because of its continued popularity. With the introduction of the Altima Hybrid in 2007, Nissan became the first automaker in the world to offer customers a hybrid model. The corporation continues to bet its future on the continued success of that business strategy.

Nissan in the 2010s 

Nissan moved toward a more forward-thinking strategy towards the beginning of the 2010s. The company’s first electric, pollution-free car arrived in 2010. Nissan Leaf was the first public zero-emission vehicle. Because of this, it has become the vehicle that has sold the most units to date.

The Kicks is the most recent vehicle to be introduced to the market in North America by Nissan. This vehicle is a crossover SUV since it provides its drivers with a robust collection of amenities and because it is classified as one. The Kick is a vehicle that is meant for the future because it comes with cutting-edge technological elements that are centered on connectivity.

There are several compelling arguments in favor of purchasing the Nissan Kicks, including the fact that it has an exceptional level of fuel efficiency and a comprehensive collection of safety features. The Kick is a clever vehicle with a good interior and exterior.

Nissan is one of the most well-known brands in the car business. It makes sense since the company has been around in some form for about 100 years. Nissan has done some amazing things for the industry over the years, and it keeps coming up with new ideas. Here are some interesting things about Nissan and its history.

#1. Nissan Is to Japan What Ford Is to America

During the first few decades of the car industry, the United States made more cars than any other country. However, inventions and innovations in the car industry happened all over the world at the same time. In the early 1900s, Nissan, which was then called Nihon Sangyo Company Limited, met most of Japan’s car needs. Nissan grew their brand when it bought the well-known Datsun in 1932. Since then, they have made everything from pickup trucks to convertibles.

#2. Nissan Used to Build Rockets

In 1970, Japan put its first satellite into orbit with the help of Nissan’s aerospace division. The Lambda 4S-5 spacecraft that took the Osumi satellite into space was made by a company that makes cars. Nissan sold its aerospace division in 2000 so that it could only work on cars.

#3. Nissan Holds the Four-Seat Acceleration Record

There is at least one car that can go from 0 to 60 MPH faster than the Nissan GT-R, but they are all small and, in most cases, experimental. This famous speed mark is reached in less than three seconds by the Nissan GT-R, which has four seats. That’s close to the physical limit of what’s safe for drivers, so it’s probably the most exciting thing you can do while driving without any special gear.

#4. Race Cars With Hidden Umbrellas

When we think of modern conveniences in cars, we usually think of things like GPS and apps that are good on a smartphone. But with the Pulsar GTi-R racing car, made in the late 1970s, Nissan went a little less high-tech. Nissan put an umbrella in its own compartment in the door frame on the driver’s side. Silly? Maybe, but it probably kept a lot of the award-winning racers from the company dry on rainy days at the track.

#5. Law-Abiding Cars

The performance cars in Nissan’s GT-R line have a history of breaking records, especially when it comes to racing. But a new law in Japan limits cars to a certain top speed within the country, so Nissan has come up with a unique solution. The top speed of the newest GT-R cars is electronically limited to 180 km/h, which is the normal limit. But if the GPS tells the onboard computer that the car is on an approved race track, this limit will be lifted.

#6. Four People Build All Nismo Engines

The Nismo brand’s best engines are all built by hand at the Yokohama factory by four master engineers. Before getting a nameplate, the engine is carefully checked to make sure it meets the high standards of experts. Nissan has been around for a long time and has big goals, so it has a lot of interesting stories to tell. Use these few examples as a jumping-off point to learn more about the amazing history of the automaker.

Who Are Nissan’s Biggest Rival In the US?

Companies like Hyundai Motor America and Mazda North American Operations and brands like Chevrolet, Toyota Motor Corporation, Ford Motor, and Honda Motor Company are rivals to Nissan USA.

Who Makes Engines For Nissan?


Is A Nissan a Reliable Car?

Of course, Nissan is a reliable car brand. ranks Nissan as the ninth most reliable automaker overall, with a reliability rating of 4.0 out of 5.0.

Is Nissan Japanese or Chinese?

Japan. The Nissan Motor Company was founded in Japan by Yoshisuke Aikawa in 1928 when he also assumed the presidency of the Nihon Sangyo. Nihon Sangyo, which specializes in foundries and automobile parts, made its debut on the Tokyo Stock Exchange under the ticker symbol “NISSAN” in 1933.

What is the Lifespan of a Nissan?

A typical Nissan can travel 250,000 miles without needing a replacement.
This number can, of course, go up or down based on how well you keep up with your vehicle and its overall history. Your Nissan could easily go well beyond 300,000 miles if you take good care of it.


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