If you’re used to ordering food online, then DoorDash should ring a bell. It is not just a food delivery platform; it has revolutionized over time to stand as the largest of its kind in the States. And just as DoorDash stands out in food delivery, so does its logo. We’ll look at the different elements of the DoorDash logo- font, color, history, and evolution- with a little peek at the brand’s stock market. And, if you’re looking to become a DoorDash driver, you’ll see the requirements as well.
About DoorDash
DoorDash is a significant online food ordering and delivery network that operates in the United States, Australia, and Canada. It has a 56% market share in the United States, making it the largest food delivery platform ever. It went public in late 2020 through an initial public offering.
History and Evolution of the DoorDash Logo
The current DoorDash logo debuted in 2014, just a year after the company’s initial launch. According to Brandon Ly, the company’s logo designer, the company was expanding into new areas. Its design language was critical in assisting its partners in understanding what the organization was all about and what it stood for.
The symbol is a badge that the DoorDash team will proudly wear as they represent the firm. The logo represents a relationship that will help its merchants grow their businesses. And it represents dependable, efficient, and cheerful service to customers.
The History of the DoorDash Logo
After a lengthy process, the new DoorDash logo was chosen. The design team worked tirelessly to create a visual identity that would appeal to a wide range of DoorDash’s customers, partners, drivers, and restaurants.
It took several weeks and several prototypes for the team to arrive at a design that conveyed the ideal tone of experience, professionalism, and individuality. The new logo was implemented across all DoorDash platforms, replacing the previous one on the company’s website, apps, and t-shirts.
While DoorDash’s services and concept of reimagined logistics remain unchanged, the new logo represents the company’s maturation. As the company developed in size and stature, it became evident that a great logo design was critical to how it communicated with the various populations it served.
Evolution Of The DoorDash Logo
The inspiration for the DoorDash logo design came from an unexpected source, yet it truly symbolizes the company’s basic values. The startup undoubtedly shares an emotional response with high-speed rail—something as fast, communal, utilitarian, and futuristic as DoorDash.
As a result, the DoorDash logotype and typeface represent precision and speed with a simple and effective insignia. Horizontal lines not only represent motion but also the two Ds in the firm name.
2013 – 2014
The first DoorDash logo was straightforward. It didn’t say anything about the brand; it was just a bicolor company name printed in small lowercase letters. The first four letters were in black, while the remaining letters were in red. That final color quickly became the brand’s primary color in all situations.
2014 – 2018
The insignia underwent extensive changes in 2014. To begin, the text was altered to an entirely red uppercase firm name with stronger lines and greater space between the characters. They also introduced the emblem of two crimson wings, one obscuring the other but both horizontally positioned.
In many cases, they also included their motto just beneath the main emblem. It said ‘delightful delivery’ in a style similar to the 2013 writing, but in red and with larger intervals.
2018 – today
The topic for 2018 was simplification. DoorDash simplified its now-iconic wings sign into a wing emblem that resembled a letter ‘U’ positioned horizontally and slashed diagonally.
This symbol was now placed to the left of the writing portion, however, they were frequently used separately. Finally, they removed the motto and changed the color to a more vivid red.
Given that DoorDash mostly operates through mobile apps, the addition of a wings symbol in 2014 was particularly timely. A red pair of wings on a white backdrop was utilized as an icon for their mobile app. The original design was replaced in 2018 with a new ‘U’-shaped wing emblem, but the layout remained largely unchanged.
Font and Colors Of The DoorDash Logo
The color red draws attention to the pattern. It is also one of the hues that are thought to cause (or at least contribute to) the sensation of hunger. The issue with red is that it is so commonly used that the insignia rarely stands out in the palette.
The typeface’s simplicity ensures great legibility regardless of the size of the DoorDash logo.
The Font of the DoorDash Logo
TT Norms, a modern geometric grotesque produced by the Russian type studio TypeType, is the official font for the DoorDash logo. It’s a neutral font with humanist sans-serif characteristics that give the warmth and individuality of the characters.
The Future Of The DoorDash Logo
Customers should safely expect additional modifications to the brand’s visual identity in the future because DoorDash has yet to celebrate its tenth anniversary (and given how many changes the company has undergone in its relatively short life). But, in the meantime, it’s doing a great job of producing content!
The Origins of DoorDash
DoorDash is a food delivery business that was founded in 2013 by four Stanford University students, Stanley Tang, Tony Xu, Evan Moore, and Andy Fang. It has subsequently grown to become one of America’s leading food delivery services.
DoorDash has grown from its humble beginnings as a small-time Palo Alto start-up business to a giant corporation that operates in over 600 cities across North America and Australia, using the latest logistics, modern technology, and creative marketing to offer customers food directly from the diner to their door.
Historical Background
When a macaroon shop owner sought advice on using technology to handle deliveries in the fall of 2012, four Stanford students, Andy Fang, Tony Xu, Stanley Fang, and Evan Moore, got input concerning a small business owners’ app.
So, in January 2013, the four students collaborated to launch PaloAltoDelivery.com in Palo Alto, California. Their initial consumers were mostly Stanford University students. PaloAltoDelivery.com received $120,000 in seed funding from Y Combinator in exchange for a 7% stake in the company in the summer of 2013. The company was incorporated as DoorDash in June 2013.
DoorDash CFO Mike Dinsdale left the company in October 2017 after less than a year on the job.
In December 2018, DoorDash overtook GrubHub as the second most popular meal delivery service in the United States. As a result, Uber Eats was demoted to the third position.
By March 2019, DoorDash had surpassed GrubHub’s total revenues, commanding a 27.6% share of the meal delivery market. DoorDash had become America’s largest food delivery service in early 2019, based on consumer spending, and had maintained that market share throughout 2019.
DoorDash opened its first-ever ghost kitchen, DoorDash Kitchen, in Redwood City, CA, with four eateries open.
By the summer of 2020, DoorDash had raised more than $2.5 billion in funding from investors including Y Combinator, SV Angel, Charles River Ventures, Sequoia Capital, Khosla Ventures, Kleiner Perkins, GIC, and SoftBank Group.
Delivery
In April 2020, in the midst of the Coronavirus Pandemic, DoorDash began providing thousands of free hand sanitizers and gloves to its delivery drivers. The company also revealed that it had moved from drop-off delivery to contactless delivery. Nonetheless, DoorDash was named America’s fastest-growing meal delivery service in April.
DoorDash launched the “Reopen for Delivery” concept in October 2020, allowing actual restaurant outlets that had closed due to COVID-19 to collaborate with adjacent ghost cooks to provide meal delivery as well as pick-up-only service.
A month later, DoorDash announced the opening of its first physical location, partnering with Burma Bites, a Bay Area eatery, to provide food delivery and pick-up services.
DoorDash went public in December 2019 after raising $3.37 billion in an initial public offering.
Achievements
In October 2019, DoorDash paid $410 million to Square, Inc. for Caviar. Caviar is a service that specializes in delivering food from upscale urban-area restaurants that do not typically offer delivery.
Scotty Labs was acquired by DoorDash in August 2019. Scotty Labs is a teleoperations startup focused on remote-controlled and self-driving car technologies.
Chowbotics was acquired by DoorDash in February 2021. Chowbotics is a robotics company well known for its salad-making robot. While the terms of the agreement were not disclosed, Chowbotics was valued at $46 million in 2018.
Products from the DoorDash Marketplace
The primary components of DoorDash’s main marketplace product are as follows:
#1. A Dasher app
DoorDash’s Dasher app allows couriers to manage their financial objectives and see all order information before accepting it. It also emphasizes that Dashers can deliver without a car and that it is possible to work with DoorDash whenever the platform is operational.
#2. Consumer
In 2018, DoorDash introduced the DashPass subscription, which costs $9.99 per month and entitles the consumer to free delivery from qualifying partner retailers. Since the third quarter of 2017, DoorDash has been able to reduce client charges by 20% thanks to DashPass and other upgrades.
#3. Merchant
The merchant tools provided by DoorDash are not as advanced as those provided by other delivery services. Seller Services, for example, accounts for 25% of Etsy’s overall revenue and includes packaging and postage, a wholesale platform, and advertisements.
This could create a long-term potential for DoorDash. The platform currently includes an analytics dashboard, promotion planning, payment processing, customer support, and consultancy services. While DoorDash is now focused on expanding its market, providing additional help to its merchants might be profitable.
However, it may not be prudent to overinvest in merchant tools. Restaurants regularly market their menus through numerous channels in order to reach the greatest number of people. That trend appears to be here to stay, providing meta-players with an opportunity to simplify platform design.
Additional DoorDash Product Lines
#1. Drive
In addition to its primary offering, DoorDash offers a fulfillment-only service for large food chains that have their own ordering platforms.
In Drive, a customer orders directly from a chain, like Chipotle, using the company’s website or app. Chipotle transfers delivery to DoorDash once an order is placed.
This is also how DoorDash collaborates with businesses that use white-label ordering techniques, such as ChowNow. DoorDash charges at least $7 for delivery, with an additional $1 for each mile traveled beyond the first.
#2. Storefront
Prior to the arrival of COVID-19, DoorDash noticed that four out of every ten restaurant retailers lacked a direct ordering platform. This technology enables restaurants to sell directly to their consumers while avoiding high marketplace commissions and maintaining a direct marketing link.
In response to this danger, DoorDash launched Storefront, its own white-label web ordering platform, in July 2020. Storefront charges a flat fee of $2 for every order, less the pick-up fee. In exchange, restaurants pay a one-time setup price of $199 and a monthly software fee of $79, both of which are waived until the end of March 2021, along with the delivery fee.
Storefront is currently used by a small but diverse collection of restaurants, including large steakhouse franchises like Del Frisco’s and Morton’s, as well as tiny, single-location mom-and-pop establishments. Each company is granted its own subdomain on the ordering platform and is permitted to display its own logo rather than DoorDash’s.
Storefront reduces the incremental price of a $30 order from the customary 20-30% marketplace commission to just 7%. This is a viable option for many restaurant owners and directly competes with companies like ChowNow.
Interestingly, Storefront’s recurring revenue idea contradicts DoorDash’s main marketplace business structure, making this appear to be a defensive strategy rather than a true growth possibility.
#3. Convenience and grocery
DoorDash has always prided itself on being a logistics platform rather than a meal delivery service. DoorDash announced its first round of seed funding with the goal of becoming the local on-demand version of FedEx.
As a result, DoorDash expanded into the convenience and grocery categories through partnerships with third parties and a vertically integrated strategy. This new service will be launched in April 2020 in collaboration with Chevron, CVS, Walgreens, and 7-Eleven. This service covered 2,500 stores in over 1,000 cities across the United States.
DoorDash began launching its own convenience stores in June 2020, selling over 2,000 products that could be delivered in under half an hour. Everything from almond milk to over-the-counter medicine to frozen hot pockets was available. According to its careers page, DoorDash presently operates 15 DashMart locations and is expanding into 18 new markets.
This idea of running its own convenience stores is similar to those of companies such as Amazon’s Prime Now and GoPuff. DoorDash has the opportunity to enhance average order values and profitability by bringing a large number of shelf-stable products closer to customers without incurring significant inventory risk.
DoorDash is also interested in the supermarket industry. It announced collaborations with Hy-Vee, Gristedes/D’Agostino, Meijer, and Smart & Final in August 2020. It pledged to deliver more than 10,000 grocery products to customers in less than an hour, with Instacart setting the standard.
Inventory management, labor, and advertising are all significant barriers to entry. Unlike delivering restaurant meals, picking up a grocery order necessitates additional effort.
How To Become a DoorDash Driver
DoorDash is a meal delivery service that pays you to drive, bike, or walk food orders from restaurants to local clients.
You can choose when, where, and how much you want to work.
A straightforward payment scheme allows you to immediately determine your earnings.
It’s easy to get started. To apply, all that is required is a form of transportation and a smartphone.
The Advantages of Becoming a DoorDash Driver
There are numerous advantages to becoming a DoorDash driver. You can:
- Make extra money for your family.
- Make your own schedule.
- Work harder when necessary, and relax when necessary.
- Make up for a lost job
- Use it to supplement your income when you are between jobs.
- Make certain that your family does not run out of money.
What You Need to Know to Become a DoorDash Driver
#1. Is DoorDash secure?
DoorDash is secure.
It is a legitimate food delivery service in the same way that Amazon is a valid merchandise delivery service.
Food delivery is, by definition, low-risk.
Simply stroll into a restaurant, take your customer’s order, drive to their house or workplace, and offer them their bag.
To keep both drivers and consumers safe, the organization has made extensive use of safety features such as contactless delivery.
#2. How Much Money Can You Really Make With DoorDash?
How much you make is determined by how hard you work and how many hours you wish to devote to driving for the food delivery business.
Your income is also affected by where you live.
Larger cities often pay more simply because there is more demand.
However, you should expect to make between $15 and $25 per hour.
You can also use the DoorDash bonus scheme to earn extra money.
#3. What Is a Dasher’s Work Schedule Like?
Because you are not an employee, you make your own schedule.
However, DoorDash drivers must adhere to the app’s scheduled shift process.
You have two options for creating your schedule:
- Dash Now: During busy periods, you can access your dashboard and Dash as frequently as you choose.
- Arrange a Shift: If you qualify for Early Access Scheduling, you can schedule your shift five or six days ahead of time. The DoorDash app allows you to set your desired time blocks using this feature.
Here are a few pointers to help you earn the hours you need and work enough to reach your financial goals:
- Check for hours at that time if you’re awake at midnight.
- If you didn’t get your desired hours booked, check for the Dash Now red zones and drive through them right away.
- Scheduled orders should be claimed
#4. Can I begin using DoorDash right away?
You can begin driving for DoorDash as soon as you complete the application procedure and are officially designated as a Dasher.
This occurs once you have been accepted, which may take some time.
Requirements To Be A DoorDash Driver
- You must be at least 18 years old.
- You must have a valid driver’s license.
- To use the Dasher App, you must have an iPhone or an Android smartphone.
- You must be able to drive a vehicle (car, scooter, bicycle, motorcycle, or truck).
- You must supply your social security number to DoorDash.
- If your car requires insurance, you must obtain coverage that meets the minimum policy requirements in your state.
- You must authorize DoorDash to conduct a background check.
- You must pass your background investigation (it includes a motor vehicle check).
- Finally, you must attend an in-person or online orientation.
Background Check for DoorDash
The DoorDash background check is the most important factor in determining whether or not you may drive for DoorDash.
What exactly is a DoorDash background check?
The background check investigates your history of motor vehicle offenses or criminal history. It is used by DoorDash to look at your personal records as well as any potential criminal convictions. It’s comparable to the check that most employers use in today’s workplace.
DoorDash uses Checkr as a background check business to examine all potential Dasher applications. Checkr investigates your past using your social security number and address.
When you agree to the background check, you acknowledge that DoorDash may disqualify you for any violations in your personal history that they find objectionable.
The DoorDash background check investigates any potential criminal issues.
If you join up to deliver for DoorDash using a car, truck, or motorcycle, the background check includes a comprehensive Motor Vehicles check.
What Qualifies You for DoorDash?
If a background check reveals that you have any of the following offenses (within the last seven years), you may be barred from driving on the DoorDash platform:
- Theft
- DUIs
- Infractions
- Sexual transgressions
- Violent offenses
- Criminals who cause property destruction
Because each instance is unique, there is no “one size fits all” solution.
Vehicle Requirements for DoorDash
DoorDash, unlike Uber and Lyft, does not have vehicle requirements.
You can become a Dasher and deliver for DoorDash if you have a clean driving record and a vehicle with insurance.
Vehicle Types Allowed
For DoorDash purposes, any vehicle that can transport you and your meal pickup are acceptable.
You can employ:
- Cars
- Trucks
- Motorcycles
- Bikes
- Scooters
If you reside in a densely populated city, you could even utilize a pair of two feet:
Vehicle Specifications
Your vehicle must be in good working order and be insured.
Insurance Requirements for DoorDash
DoorDash insurance requirements demand you to have at least liability coverage on your motorcycle, truck, or car.
DoorDash, by the way, also provides coverage for Dashers.
Coverage is only available if you are in “active delivery” status, which implies you still have ownership of the delivery items.
The commercial insurance policy from DoorDash covers up to $1 million in property damage and personal injury.
How to Get a Job as a DoorDash Driver
Before applying to become a DoorDash driver, make sure you have all of the necessary documentation.
What You’ll Require
To become a DoorDash driver, you simply need two documents:
- A valid driver’s license (if you intend to operate a vehicle, motorcycle, or truck)
- Valid automobile insurance
You do not need your official social security card, but you must provide your social security number when registering to drive as a Dasher.
You do not need your official social security card, but you must provide your social security number when registering to drive as a Dasher.
How to Apply for a Job at DoorDash
The DoorDash application process is one of the simplest steps you’ll probably ever take to acquire access to a money-making job.
- To register, go to the DoorDash signup page (doordash.com/dasher/signup) and input your email address.
- On the next page, enter your name, phone number, and password, then click “Continue.”
- Choose your car type, then input your license details and ensure you have auto insurance. Once finished, tap “Continue.” If your market permits DoorDash bike delivery or on-foot deliveries, this step will appear significantly different.
- Enter the information needed to submit a background check. Your birthday and Social Security number will be included.
- Examine the background check disclosures and the authorization message. You can also choose “Receive a free copy of my background check report.” Then, click “Continue” to authorize the background check.
- Download the DoorDash app from Google Play or App Store.
After that, you’re finished!
How Long Does it Take to Get DoorDash Approval?
In most circumstances, the approval procedure takes between five and ten working days.
The background check is frequently the most time-consuming element.
The majority of DoorDash background checks are completed within 5-7 days.
There are almost 3,000 counties in the United States, and there is no established criminal records database that allows you to search all of them.
If Checkr needs to process earlier violations, your background check could take up to 10 days.
The processing time for a motor vehicle record check varies by state.
Some states submit reports in a matter of days, while others take more than a week.
When joining DoorDash, make sure you don’t use any unusual aliases. For example, provide your complete legal name as it appears on your tax filings.
What Is the DoorDash Approval Process?
Waiting for the background check to be approved as part of the DoorDash approval process.
During this time, you will also go through a DoorDash orientation.
You can book an in-person orientation for a certain time, visit your local DoorDash office during open orientation hours, or request a DoorDash Activation Kit instead.
DoorDash requires you to complete an online orientation after you submit your application.
The orientation course covers everything you need to know about working as a Dasher, including:
- Accepting a Delivery Request
- Each restaurant’s ordering procedure
- How to Make a Payment for Your Order
- The best way to deliver a DoorDash order to a customer
The orientation also includes information on:
- Obtaining assistance from the support staff
- How to Get Consistently 5-Star Ratings
- The best times to arrange your Dash times
- How to get paid
After watching the DoorDash orientation films, you’ll take a brief quiz.
While you’re waiting for the background check to be completed, complete this orientation and quiz.
If you complete the orientation step right away, it will expedite your DoorDash approval process.
If you select the latter option — which is sometimes the only choice — you will be able to avoid the conventional DoorDash orientation and instead read a manual.
This guidebook, as well as a complementary hot bag and your DoorDash Red Card, will be mailed to you.
After completing your orientation, you may download the DoorDash Driver app from the App Store or Google Play, log in, and begin accepting orders.
How Will I Know If My Application Is Approved?
DoorDash will notify you through email of your acceptance or denial status.
If you are authorized, DoorDash will welcome you to one of their sites to pick up a red PEX card, activation kit, and an insulated red hot bag in which to place your client orders.
The PEZ red card will be used to place orders at each restaurant.
What if my name is added to the DoorDash Driver Waitlist?
The waitlist simply indicates that the firm is no longer accepting DoorDash delivery drivers in your area.
They’ve most likely determined that the area is saturated.
You’ll get in when other drivers leave, are deactivated, or demand DoorDash increases.
You must be patient while you wait.
What Happens If I’m Not Accepted as a DoorDash Driver?
If you are rejected by the DoorDash background check but know you have a clean record, request a copy of the background check report.
It is your legal right to request and view the report.
An error most likely occurred, which you may demonstrate to DoorDash.
Or you could have been refused because of anything as basic as a fuzzy driver’s license photo.
Does DoorDash Give You A Shirt?
Doordash no longer gives new Dashers a shirt as part of their activation kit. They used to do this, but have changed their practices since then. You can purchase Doordash shirts from the Doordash driver gear shop.
How Much Do DoorDash Drivers Get paid?
On Average, Doordash drivers earn $25 per work hour, including tips.
Do You Tip DoorDash?
DoorDash recommends tipping between 15% and 20% of the total bill. Restaurants typically tip according to this guideline. Although tipping is not required, it is polite to do so when you receive excellent service. DoorDash allows you to tip the driver via the app or in person.
What Is the Situation With DoorDash Stock?
To begin, DoorDash stock has fallen by 25% year to date, and by more than 55% from its all-time highs of mid-2021, and investors are now seeing more value in the company, which is actually seeing demand for food delivery hold up fairly well, despite the reopening of the COVID-19. In comparison, DoorDash increased revenue by around 34% in Q4 2021, and the business anticipates that its marketplace gross order value will increase by up to 20% to between $48 billion and $50 billion in 2022. Furthermore, DoorDash began offering a 10% cash back program for fuel purchases made by its drivers last week to help in offset increasing fuel expenses while signaling that customers would not pay the extra prices. The change could help the company better retain drivers at a time when high inflation and a tight labor market are putting pressure on key companies in the gig economy.
Revenue
DoorDash is trading at approximately 6x projected 2022 revenues, which is significantly lower than the 16x forward revenue multiples the stock traded at in 2021. Although the lower valuation is attributable in part to DoorDash’s slower growth compared to the early pandemic, the larger market slump, and the company’s persistent losses, we see a couple of drivers driving the stock in the medium run. DoorDash is looking to expand into more profitable products such as alcohol and non-perishable goods, which could help margins. The company’s budding advertising division, which includes homepage banners and sponsored listings, could also be profitable. Furthermore, DoorDash’s well-received DashPass program—a $10 per month subscription that cuts delivery prices for users—has seen its user base approximately double over the previous year to around 10 million people, and these users are often more loyal and spend more overall. This could also help the company develop.
DoorDash’s Challenges
The current crop of marketplace startups faces a common algorithmic challenge: effective matching between two sides of the marketplace. This dilemma is considerably more difficult for DoorDash, which specializes in food delivery, because of its three-sided marketplace, where the company must choose the best Dasher to complete a restaurant delivery and deliver it to a consumer.
This marketplace logistics challenge is fundamentally a key operations research problem known as the vehicle routing problem. However, DoorDash faces additional challenges: delivery requests are received in real-time; the majority of orders must be delivered immediately; Dashers are constantly on the move; and the effects of variance in restaurant operations and real-world events (traffic, weather, etc.) have a significant impact on the solutions. Finding global optimality in real-time becomes impossible as a result. To overcome these issues, DoorDash employs a variety of artificial intelligence (AI) techniques to intelligently model the choice space and reach near-optimal solutions in seconds.
Is DoorDash Better Than Uber Eats?
DoorDash has retained its position as the best food delivery platform, that is as opposed to Uber Eats which still shuffles between the 2nd and 4th position.
Can I Use The DoorDash Logo?
Unless otherwise stated, the DoorDash logo and other product names associated with the brand’s Software and Services are trademarks of DoorDash or third parties and are not to be used without permission from DoorDash.
How often is the DoorDash logo updated?
The DoorDash logo is not frequently updated, but it’s always best to check with DoorDash for the most current version of their logo and any usage guidelines.
Does DoorDash have a logo usage agreement?
Yes, DoorDash likely has a logo usage agreement that outlines the specific terms and conditions for using their logo. This agreement may include guidelines for usage, such as how the logo can be used, where it can be used, and how it should be displayed.
Are there different versions of the DoorDash logo?
Yes, there may be different versions of the DoorDash logo, such as a black-and-white version, a colored version, and a version optimized for different uses (e.g. print vs. digital).
Can I make changes to the DoorDash logo?
No, you should not make any changes to the DoorDash logo. The logo should be used as it is provided by DoorDash, without any modification or alteration.
Does DoorDash have any guidelines for using its logo?
Yes, DoorDash likely has guidelines for using its logo. These guidelines may include information on the proper usage of the logo, such as how it should be displayed, the minimum size it should be used at, and what colors can be used with it.
In Conclusion,
The DoorDash logo has evolved significantly over the years, each time depicting the growth of the brand. DoorDash has fed millions of hungry people who aren’t into cooking but are hungry and can’t wait, as well as those who find cooking difficult. It is currently present in over 600 cities in the United States, Australia, and Canada, as well as in 56 markets. Millions of people across the country recognize the Door Dash Logo. DoorDash, then, is undoubtedly the largest food delivery platform in the States.
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