CHIEFS LOGO: History, Meaning, & the Reason Behind the Arrow

Chiefs logo
Image credit: LogosWorld

The Chiefs is a relatively new rugby team that plays in the Super Rugby Pacific League, an elite league comprising teams from Australia, New Zealand, Fiji, and the Pacific Islands. Five of the 12 teams in the league are from New Zealand. Waikato Stadium, the primary sporting venue in Hamilton with a capacity of 25,000 seats, serves as the Chiefs’ home field. The stadium also hosts Waikato’s Mitre 10 Cup games and Super Rugby Pacific League games for the Chefs. Let us now proceed to discuss the history of the Chiefs team, its logo, and lots of other interesting things about this super team.

Overview of Chiefs Logo History

The initial Chiefs logo was unveiled in 1960, the year the franchise was founded. It had a Texas map in the background and a sprinting gunslinger holding a revolver and a pigskin in its hands. Actually, it was the Dallas Texans logo since that was the name of the franchise at the time. In 1963, this logo was changed to a picture of a Native American running like a gunslinger with a tomahawk and a pigskin in his hands. Behind him was a map of Oklahoma, Nebraska, Arkansas, Iowa, Kansas, and Missouri.

Up until 1971, the logo was in use. These logos were intended to represent the team’s unwavering will to conquer new heights, backed by unquenchable enthusiasm, and a craving for triumph, agility, strength, and speed. Bob Taylor, a well-known cartoonist, created the design. After the owner of the Houston Oilers adopted the orange and Columbia blue color scheme, Lamar Hunt, the founder of the Dallas Texans, decided on gold and red as the team’s colors.

The Chiefs’ uniform didn’t change much in 1972, except for a new logo on the helmet. It was a “KC” inside a white arrowhead with a thick black outline. It’s interesting to note that Hunt was motivated by the 49ers’ helmet’s ellipse-shaped pattern. When the Chiefs moved to Kansas City, they hired Bob Taylor to make a new logo that looked like the one he made for the Dallas Texans. Instead of a cowboy, his new drawing showed a Native American running while holding a tomahawk. In the background were the states of Iowa, Arkansas, Missouri, Oklahoma, and Nebraska.

1960 – 1962

In the logo at the time, Texas was shown in red over a gunslinger with a football. The gunslinger is dressed in cowboy boots, a waistcoat, a hat, and a crimson “Texans”-themed sweater. He has a football and a rifle with him. He wears a gun holster and a cartridge belt. The cowboy is grinning and his bootlegs have a single star on them. Coral red, black, yellow, and white are the four colors used in the Dallas Texans emblem, and they stand for appeal, toughness, and tenacity.

Bob Taylor, a cartoonist, created the logo. But because there were other historical traditions in North America, his design was no longer relevant as a result of the franchise’s move. Before the first season, the Chiefs team unveiled its first logo, which featured a gun-wielding cowboy. In the distance, a red Texas map could be seen. The wordmark “Texans,” sprayed across the cowboy’s torso, served as a reminder that the team’s previous name was Dallas, Texas

1963 – 1971

When the team moved to Kansas City in 1963, Bob Taylor was asked to make a new logo, which looked a lot like the one he had already made. In Taylor’s updated version, a Native American was seen running. The cartoonist put in moccasins, a pigskin, an ethnic circlet with feathers, a tomahawk, and a fake waistcloth made from two pieces of leather. The figure is depicted in the newly updated Kansas City Chiefs emblem against the backdrop of the six US states. Red, black, white, and yellow were the only hues that changed. On the waistcloth are drawn the first few letters of the team moniker. This logo was used by the Kansas City Chiefs until 1971. It stood for quickness, strength, speed, the will to win, and football players’ unwavering desire to reach new heights. 

The Chiefs’ new logo was updated when the team changed its name. The background was now a white map with a Native American holding a tomahawk. With the exception of two minor alterations, the logo’s design remained largely unaltered.

1972 – present

The Kansas City Chiefs’ present emblem dates back nearly fifty years. When Lamar Hunt was traveling from Dallas to Kansas City, he came up with the idea. Even during the flight, the team’s founder was thinking continually about its visual identity. He had a brilliant idea when he was there. So the businessman drew it directly on the napkin, improved it, and played around with circles and ovals.

The Kansas City Chiefs logo is extremely simple, with few figures and fine detailing. It features an arrowhead with the letters “KC” interlocked inside. The edge of a white arrowhead is heavily black. Lamar Hunt acknowledged that the design was not original. The monogram “SF” enclosed in an oval, used on the San Francisco football club’s emblem, served as inspiration. The owner of the Kansas City Chiefs created his version using it as inspiration and changing the letters and the design of the frame. The logo’s Native American aspect nearly completely vanished. The only recollection was the Arrowhead, which had been put with a K and C that interlocked.

Elements of The Chiefs Logo Design

  • Logo Symbol – The Chiefs’ current logo was created by Lamar Hunt, the team’s founder. He sketched it on a napkin as he was driving back to Kansas City.
  • Logo Emblem – The San Francisco 49ers, whose logo has an interlocking S and F within an oval, served as an inspiration for the Chiefs’ logo.
  • Logo Shape – NFL teams with one of the most well-known logos are the Kansas City Chiefs. But over the years, it has undergone a number of alterations. The earliest known version of the Chiefs’ logo had a white version of Texas and a single yellow star, which stood in for Dallas. The K and C letters are interlaced in the arrowhead design that makes up the current Chiefs logo. It was initially conceived by Lamar Hunt. He apparently created it on a napkin while returning to Kansas, drawing inspiration from the 49ers logo’s interlaced S and F and oval shape.
  • Logo Color – Red, brown, black, and white are the colors of the Kansas City Chiefs logo. These hues stand for the Chiefs’ fervor, competitiveness, bravery, tenacity, and moral integrity.
  • Logo Font – The Chiefs’ logo font was designed and produced by hand.

Chiefs Uniform

Unlike some other NFL teams, the Chiefs’ uniform style has stayed pretty much the same over the years. It is made up of a red helmet and either red or white jerseys with names and numbers in the opposing colors. From 1960 to 1967 and 1989 to 1999, both jerseys were worn with white bottoms. The Chiefs brought back their all-white jersey combinations for the 2006 season after a brief absence.

Even though many NFL teams have worn dark jerseys with dark pants in recent years, the Chiefs wore an all-red uniform for their home opener against the Dallas Cowboys in 2013. Up until September 15, 2013, the Chiefs wore white pants whenever they donned their red uniforms. Although black jerseys with red numbers and gold trim are sold in stores, the Chiefs have never worn an alternate jersey in a game.

Between 1989 and 1999, especially when Marty Schottenheimer was the team’s head coach, the white jersey and the red pants combo were not worn. The Chiefs wore white uniforms and white pants at home in 2006 against the Cincinnati Bengals under new head coach Herman Edwards. The Chiefs had only previously worn their white jerseys at home during the 1980 season, which they did for all eight of their home contests under Marv Levy.

Chiefs Away Uniform

The Chiefs wore an all-white outfit for their away games against the San Diego Chargers on December 17 and the Oakland Raiders on December 23, following the death of Lamar Hunt on December 13, 2006. The all-white outfit is thought to have been worn as a tribute to Hunt, who is supposed to have preferred wearing all-white uniforms. The uniform was all-white for the team’s playoff matchup against the Indianapolis Colts. In the 2007 and 2008 seasons, the squad did not don the all-white uniform. On November 15, 2009, the Chiefs took on the Oakland Raiders in an AFL Legacy contest while sporting an all-white throwback Dallas Texans uniform.

On December 27, they played the Cincinnati Bengals while sporting the current all-white uniform. The Chiefs presented a special patch to the AFL and the late Lamar Hunt in 2007. The patch was firmly sewn onto the chest of both Kansas City’s home and away jerseys in 2008. The Chiefs, along with the other founding teams of the American Football League, donned “throwback” jerseys during a few games in the 2009 season to honor the AFL’s 50th anniversary and the 1962 Dallas Texans squad that won the AFL Championship. When Nike took over as the exclusive provider of NFL jerseys, a minor modification was made to the uniforms. The stripes on the sleeves were made wider, and the numbers were relocated to the top of the shoulders.

Why is the Chiefs Logo an Arrow?

The Kansas City Chiefs’ recognizable logo is an arrowhead, which is frequently depicted as a narrow black-and-white outline with letters positioned on top. This emblem appears to have likewise been created by the team’s original owner, who drew the arrowhead on a napkin while traveling back to Kansas City.

What Does the Chiefs Patch Mean?

When the Chiefs beat the Minnesota Vikings 23–7 in Super Bowl IV, they wore a patch on their left shoulders that marked the AFL’s 10th anniversary. Ange Coniglio, an AFL supporter, proposed the patch to the league’s owners in a request to have clubs wear it during the AFL’s final season. Coniglio believed that the AFL should be just as proud of its past as the more prestigious and established NFL. During the 1969 season, each NFL player wore a unique patch on his jersey to mark the 50th anniversary of the league.

This notion was generally rejected or ignored by the AFL owners “Coniglio reflected on the league’s past on his website They felt that a patch would make the jerseys “too colorful,” in Lamar Hunt’s terms. However, the concept was backed by Chiefs Coach Hank Stram and AFL President Milt Woodard. A 10-year patch would be worn by the AFL’s representative in the Super Bowl in January 1970, even though the patches weren’t worn by AFL clubs during the regular season. This decision was made by Woodard. Years later, Chiefs linebacker Willie Lanier reportedly referred to the patch as “it lighted us up,” and Coniglio said that Stram utilized the patch as inspiration.

What animal is the Chiefs Mascot?

This wolf is adored by all, even Little Red Riding Hood. Since being introduced to Chiefs supporters in 1989, KC Wolf has swiftly established himself as one of the sport’s most entertaining mascots.

Every audience is bound to laugh and smile, whether he’s dancing, playing Elvis, or putting on one of his funny performances. Sports contests, fundraising occasions, social gatherings, conventions, and any other event that brings people together for fun and excitement benefit from KC Wolf’s energy and enthusiasm. Football stadiums, major and minor league baseball parks, and other venues all around the United States and the world have hosted performances by KC Wolf that have delighted fans of all ages.

Year after year, KC Wolf has established himself as a sought-after attraction at sporting events, community activities, conventions, grand openings, parades, and a variety of other events, from Japan to Germany, Mexico to Missouri. The fact that KC Wolf is also in high demand as a hilarious and inspiring speaker distinguishes him from other mascots. Dan Meers portrays KC Wolf, who gives more than 150 speeches a year on average across the country.

One of the most well-known icons in the world is the Kansas City Chiefs logo. These logos are more than simply pictures; they’re symbols of commitment and emotion, akin to political party logos, and they’re intended to arouse pride and allegiance among sports fans. The most memorable sports logos have been around for a while. Until a team moves to a new location, it’s typical for the general look to keep largely intact, even though specific colors and shapes may alter over time.

A franchise in the National Football League with a lengthy history in the industry is represented by the Kansas City Chiefs logo (since the 1960s). To help you understand the history of the Kansas City Chiefs logo and what it represents, we’re going to go into great detail today. The professional football team from Kansas City is known by its logo, the Kansas City Chiefs. 

Lamar Hunt struggled in 1959 to obtain an NFL professional football license. When eight teams started competing in the 1960s, he made the decision to form the American Football League as the solution and served as its first president. Hunt founded the “Dallas Texans,” a squad that is centered in his hometown (not associated with the previous Dallas Texans team).

In 1963, the “Dallas Texans” moved to Kansas City, where they became known as the “Chiefs.” They rapidly became one of the best football teams in America, drawing attention from a large number of fans despite competition from the NFL. The Chiefs are incredibly well-liked in the current football world and have won many trophies and championships over the years. One of the most powerful franchises in the American Football League is the one that created the KC Chiefs team and logo.

The original Kansas City Chiefs logo showed a running gunslinger holding a rifle in one hand and a football made of pigskin in the other. The depiction of the Texas state on a map was placed in front of the gunslinger, who was decked out in cowboy boots, and a little sign read “Texans.” The fairly convoluted graphic was used by the Texans up until 1963, when a new emblem was introduced that featured a Native American rather than a gunslinger.

This logo, like the one before it, showed a guy jogging in front of a picture of Texas that looked like a map. Still wearing a pigskin under one arm, the Native American now held a little red axe in the hand that had previously held a gun. Additionally, a white and black outline was used in place of the background state’s red color. This new logo featured an interlocking set of the initials “KC” on the loincloth of the running man, as well as a lot of the colors yellow and red.

The design, which looks a lot like the old Chief’s emblem, was meant to show the team’s zeal, determination, speed, and strength. The official KC Chiefs colors, as they would stand in later years, were featured for the first time in an original Kansas City Chief logo with this design. The Kansas City Chiefs are a cautious team. She continues to use the 1972 symbol, adhering to long-standing customs. She had two club signs before that.

Kansas City Chiefs Colors

The KC Chiefs logo often has the colors red, yellow, white, and black. From one football season to the next, there may be a few minor variations in color usage and tint. The KC Chiefs’ colors will often remain consistent, though.

Kansas City Chiefs Logo Font

The typography of the KC logo was based on that of the San Francisco 49ers, whose logo also has an S and an F inside a form that are linked together. The text is written in an all-caps, bold serif typeface. Some people believe that Hunt’s doodles, which he used to generate ideas in the 1960s, is where the letter C came from. A football club’s modern sign is straightforward in both design and message.

The pre-1972 components are absent, including any cowboys, Indians, or shaky maps. The red “KC” monogram inside the arrowhead-shaped geometric shape is the primary focus. There is a mention of the indigenous American people’s culture. The letters are given a three-dimensional aspect by the erratic black outlines that surround them. The edge of the white arrow is also black and wavy.

Kansas City Chiefs Logo Symbol

The Kansas City Chiefs’ recognizable symbol is an arrowhead, which is frequently depicted as a narrow black-and-white outline with letters positioned on top. This logo also seems to have been made by the team’s first owner, who drew the arrowhead on a napkin on the way back to Kansas City.

Although Lamar Hunt used a simple typeface with broad rectangular serifs, he did not adhere to it during the entire design process. The letters have a modest horizontal elongation. Contrarily, color matching is a pretty straightforward process. The logo’s creator decided against trying anything out. He exclusively used colors found in the Kansas City Chiefs’ official color scheme, such as coral red for the monogram, white for the arrowhead, and black for the wide outlines.

The Kansas City Chiefs logo has won over sports fans all over the world because of its distinctive team colors and arrowhead logo, which can still be found on branded merchandise.

Today, it ranks among the most enduring and well-known pictures in existence.

The logo for the Kansas City Chiefs is simple and striking, and it makes me think of Native Americans in a subtle way. The more modern look of the logo from the 1970s makes it much easier to remember and much better suited to the growing sports industry than the original logo.

The new Kansas City Chiefs logo is substantially more straightforward than the previous one. When the new Kansas City Chiefs logo made its debut in 1972, it completely did away with the running man and many other elements, including the backdrop map graphic. Instead, the KC Chiefs logo font, which has two entwined letters, was the main focus of the new design.

In the latest version of the logo, there isn’t much of a connection between the team and its Native American roots. The only thing from the previous picture that is still there is the arrowhead design, which ties back to the Native American pictures. The outline of two letters, “K” and “C,” is in the center of the straight arrowhead. Both letters are written in a bold serif font with black outlines in a red tone. A 3D effect is produced by using bold components in the outlines. There are numerous variations of the interlocking-letter Chiefs typeface available. Hunt is thought to have sketched the “C” that became the Chiefs’ logo far back in 1963 when he was first coming up with concepts for the team’s look.

Why do the Chiefs Have Texas on Helmets?

The Chiefs still take great pride in their past as the Dallas Texans, and I think they have worn a throwback Texans outfit. If they wear a retro uniform with Texas on the helmet, that is the one. In 1960, the Dallas Texans, a franchise in the fledgling AFL, became the Chiefs.

What are Chiefs fans called?

Football is a religion, the Kansas City Chiefs are gods, and the City of Fountains’ sporting destination is Arrowhead Stadium. That’s how easy it is in Kansas City. Numerous customs are observed in Arrowhead, which is home to about 80,000 loyalists.

What were the Chiefs originally called?

From 1960 through 1962, the group competed as the Dallas Texans in the American Football League. Owner Lamar Hunt relocated the team to Kansas City and changed the team’s name to the Chiefs in 1963.

Why do the Chiefs have a wolf?

He was first presented in 1989 as the replacement for Warpaint, a horse ridden by a man donning a full Indian chief’s regalia, who had been around since the middle of the 1980s. K. C. Wolf was given this name in honor of the team’s “Wolfpack,” a group of rowdy supporters that occupied temporary seating areas at Municipal Stadium.

Who owns the Chiefs?

Clark Knobel Hunt is a founding investor-owner of Major League Soccer and serves as chairman, CEO, and part-owner of the Kansas City Chiefs of the National Football League. The Chiefs, FC Dallas, and formerly the Columbus Crew of Major League Soccer are all managed by Hunt, chairman of Hunt Sports Group.

Who is a Raider fan?

The Las Vegas Raiders (NFL) The Raider Nation is the official moniker for the team’s supporters.

What are Chiefs known for?

Three Super Bowl championships and pre-Super Bowl AFL championships have been won by the Chiefs in total; two of them were done so as the Kansas City Chiefs, and the third came when they were still known as the Dallas Texans.

How many league trophies have the Chiefs won?

Over 50 club trophies have been won by the Chiefs, including 13 league championships (four in the PSL era).

Who has the most Super Bowl rings?

Who in the NFL has won the most Super Bowls? Brady, Tom There is a reason Brady is frequently referred to as the “best player of all time” (the “G.O.A.T.,” if you will). His 10 Super Bowl appearances (nine with New England and one with Tampa Bay) and seven Super Bowl victories are both records.


The Kansas City Chiefs, also known as the Chiefs, are a professional American football team with their main office in Kansas City, Missouri. In the NFL, it is a member of the Western Division of the AFC. The Chiefs logo has a rich history that millions of sports fans across the world are familiar with. Originally known as the Dallas, Texas team, it was established in 1960 by Lamar Hunt. It was among the initial American Football League professional football teams. The Dallas Texans relocated to Kansas City in 1963, when they took on the name Kansas City Chiefs.

That’s all we have for you on Chiefs logo. We do hope that you’ve learnt so much.

Thanks again you for engaiging

  1. KANSAS CITY CHIEFS LOGO: History and Origin
  2. DALLAS COWBOYS LOGO: Why is Dallas Cowboy Logo a Star? (Detailed Guide).
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