HOW TO POST ON PINTEREST: Step-By-Step Guide

How to post on Pinterest
Image credit: Image by rawpixel.com on Freepik

Strategically investing efforts in the appropriate channels enhances one’s online presence on social media platforms. The term “right platform” refers to the specific platform that a business aligns with its specialized market segment. Suppose you have a clothing establishment. It is clear that you would prefer to start a branding initiative on the Instagram platform. Humans inherently perceive this. However, it is clear that not utilizing the Pinterest platform may lead to a significant missed opportunity for substantial expansion on social media. You don’t need to be concerned, as we are fully prepared to provide assistance and support. This blog post explains how to post on Pinterest from Instagram for business and to make money, as well as how to create a pin on Pinterest.

Overview

Pinterest is a social media platform and visual search engine that prioritizes aesthetics, enabling users to engage with and curate ideas and inspiration through the medium of photos and videos. The core characteristic of Pinterest is the practice of “Pinning,” whereby users have the ability to curate digital compilations of visual content, referred to as “boards.” Individuals have the ability to preserve or ‘pin’ captivating or motivating material encountered on the internet or inside the Pinterest platform onto their designated boards.

In addition, users can systematically arrange the pins according to various categories or themes, curating their personal interests and enabling visual exploration of diverse subjects. Users can also see Pinterest as a social networking platform that functions as a mood board, where they curate and store creative imagery to draw inspiration.

How to Post on Pinterest 

  • Open your web browser and navigate to the website Pinterest.com. Subsequently, go to your account if you have not done so previously.
  • To get started, choose “Create” from the drop-down menu in the top left corner of the screen. Select the option labeled “Create Pin” from the menu that is displayed.
  • At this point, it is expected that you direct your attention towards the pin-builder interface. Users can upload or drag images into the grey box on the left.

Users can choose a picture from the website for which they are establishing a PIN using the “Save from site” feature. This tool generates a PIN with a URL to the website you pick immediately. After that, you have to give your PIN a title and a substitute text. The drop-down menu is in the upper right part of the pin builder. To pick a Pinterest board, click on it. In the “Tell everyone what your pin is about” box, write your explanation. Now you can save the pin.

Generally, if the person does not save a picture from a website, they must follow the steps above to share a picture. You also need to give your pin a title and add a link where it says to do so. Following these steps will help you make your work better for school: Add a link to the place you want to go. Give your picture some alternative text (alt text). In the “Tell everyone what your pin is about” box, write a long description of your pin. – From the drop-down menu in the upper right part of the Pin builder, pick the right Pinterest board for your pin. Then click the “Save” button.

Finally, we can say that the points we’ve already made cover the whole subject.

Can You Make Money on Pinterest?

Actually, anyone who engages in blogging, influencing, or operating an eCommerce enterprise finds this to be particularly true. There exist multiple approaches to monetizing social media platforms, and the effectiveness of Pinterest strategies is contingent upon the nature of one’s business and strategic considerations. Pinterest is a highly effective platform for attracting the attention of buyers in the research phase, particularly for eCommerce or product-based enterprises.

According to a survey, a significant majority of those who utilize Pinterest, commonly referred to as “Pinners,” indicate that the platform serves as their first destination when commencing a new undertaking, with over 85% expressing this sentiment. The search for inspiration renders it an ideal platform for the exhibition of one’s items.

How to Post on Pinterest and Make Money 

The  various ways to post on Pinterest and make money include the following:

#1. Generate Increased Web Traffic to Your Blog

Pinterest can boost traffic and income for advertising and inbound marketing. The process of achieving high rankings for specific keywords on the Google search engine can be a multifaceted and labor-intensive undertaking. Nevertheless, the process of achieving higher rankings for keywords on Pinterest tends to be more uncomplicated, ultimately resulting in significant increases in website traffic.

In addition, Pinterest research shows that 85% of users utilize the platform to start new projects or learn new things. It is possible to gain some Pinterest search traffic by creating informative content that matches prospective visitors’ queries.

#2. Engage in the Practise of Affiliate Marketing

Affiliate marketing is when individuals or organizations collaborate with businesses to promote their goods and services. The company provides users with an affiliate link that they may utilize in articles and pins. When an individual selects the hyperlink and completes a transaction, a commission is remunerated to you. This process is commonly referred to as achieving a conversion. Affiliate marketing is a viable way for bloggers to make money, and it is also a legal way to monetize on the Pinterest platform. Affiliates can be sourced via many networks, such as ShareASale and FlexOffers, among others. After establishing partnerships with affiliates, one can proceed to generate pins that incorporate affiliate links within the textual content. 

#3. Participate in the Pinterest Creator Fund

Pinterest introduced the Creator Fund in 2021 with the intention of promoting the expansion and monetization of content for creators on the platform. The cohorts are available on a quarterly basis, granting participants exclusive access to brand partnerships and a range of tools and resources provided by the Pinterest team. These resources aim to assist members in expanding their audience and enhancing their reach.

In the current year, Pinterest made a public declaration regarding the enlargement of its program’s financial resources with the aim of providing assistance to a more extensive array of content providers.

#4. Collaborate with a Corporate Entity

In the realm of marketing and advertising, influencers and companies are often seen as a harmonious pairing, akin to the classic combination of peanut butter and jelly. Pinterest offers a paid partnership solution that facilitates collaboration between influencers and marketers while also ensuring openness regarding their partnerships.

#5. Provide Shoppable Pins to Showcase and Promote Your Products

The implementation of shoppable pins for online product sales has proven to be a highly effective strategy for boosting revenue. Based on data from Pinterest, there was a notable 20% increase in engagement with shoppable pins over the year 2021. An effective strategy for increasing conversion rates from Pinterest is the activation of product pins on one’s account.

Product pins enable e-commerce vendors to showcase their merchandise on Pinterest, facilitating seamless transactions for customers within the platform itself, hence eliminating the need to navigate to external websites for purchases. In order to establish shoppable pins, it is necessary to initiate the process by submitting an application to become a verified merchant on the Pinterest platform.

Why Use Pinterest for Business?

Pinterest is a digital platform that serves as a social network, enabling individuals to discover and explore various sources of inspiration and ideas pertaining to their personal interests and hobbies. Each concept is symbolized by a Pin, which is a visual representation that is sought after and bookmarked by users of the platform Pinterest. Pins possess the capability to establish connections with websites, making Pinterest an effective tool for generating website traffic and facilitating sales.

Significantly, for enterprises, Pins serve as a valuable tool for those seeking additional information regarding things they intend to purchase.

How to Post on Pinterest for Business

#1. Improve your Pinterest profile

While creating a company profile on Pinterest takes only a few minutes, the job doesn’t stop there. People should be able to get a clear understanding of what your brand is all about and what type of content they can expect from you by looking at your profile.

#2. Improve your Pinterest profile

While creating a company profile on Pinterest takes only a few minutes, the job doesn’t stop there. People should be able to get a clear understanding of what your brand is all about and what type of content they can expect from you by looking at your profile.

#3. Make Eye-catching Pins

While eye-catching images should be an important part of any Pinterest business content strategy, they can be difficult to develop. If you want to create more visually appealing Pins, make sure you follow Pinterest’s creative best practices.

#4. Publish at the Optimal Time for Maximum Engagement

On Pinterest, as with any other social media network, timing is crucial. However, unlike some incredibly fast-moving networks like Instagram, the visual content you’ve worked so hard on on Pinterest might have a far longer shelf life. Seasonal and occasion-related content is popular on Pinterest, with numerous opportunities to find inspiration for everything from recipes to home decor. Seasonality on Pinterest demonstrates that many Pinners begin engaging with events months in advance, with summer-themed Pins finding popularity in early spring and winter holiday Pins being saved beginning in June.

However, like with nearly any type of material, posting at the best time to reach an active audience can help your Pinterest content get off to a fast start. Sprout’s ViralPost technology is now available for Pinterest posts, and it uses data from your own account about your historical high engagement times to recommend the best times for future posts.

#5. Integrate Pinterest Save Buttons Into Your Website

Whatever your Pinterest goals are for your company, you should encourage more individuals to save your material to their boards. This not only informs more Pinners about your brand but also encourages more people to visit your website and purchase your products.

How to Create a Pin on Pinterest

Below are ways to create a PIN on Pinterest:

#1. To Add a Board, Click the Plus Sign (+) In the Pinterest Navigation Bar

To access your Pinterest profile, click your name or profile image in the upper right corner of the site.

#2. Choose “Create Pin” From the Menu to Create a Pin

Choose “Create Pin” from the drop-down menu that shows when you click the plus sign icon (“+”) on your profile page, which is placed above the interest boards you chose when you created your Pinterest profile.

#3. Connect a Photo From Your Computer to a Webpage

You can access the pin-making interface on a desktop computer by clicking “Create Pin” on your profile page.

#4. Enter the URL of the Page From Which You Wish to Save the Image

If the image you want to pin already exists on the internet, simply enter the image’s URL in the “Save from site” box that appears below the gray image upload box. This is the URL that will appear as a clickable picture when your pin becomes live. If Pinterest is able to find further images on the page you linked to, they will all be available for selection in the pop-up window. Scroll through the photographs in the gallery to find the image you want to pin.

#5. Mark Your Pin

After your image has been properly posted, you can now optimize it by adding text. Click the “Add your title” preview text to give your pin a compelling preview that best conveys its content and the page to which it links. If you’re pinning a photo of a denim outfit with a link to the product page, you may title your pin “New Denim Wear by [Company Name].”

#6. Add the Pin After Describing It

Under the title, you may write up to 500 characters of pin description. Remember that only the first 50 characters of your pin description will be visible in Pinterest users’ news feeds. We’ll go over how to improve your pin description in the section that follows.

#7. Choose a Suitable Board for Your Pin

In order to save your pin, you must first save it to a “board.” People who use Pinterest can arrange their “pins” into themed “boards” that show off their individual hobbies and interests. To select or create a board for this pin, click “Choose a board (required)” under the destination link. When you click this button, you’ll be taken to the screen shown above, where you can choose or create the best board for the pin you’re about to make.

#8. Choose “Save” to Save Your Pin Design to Pinterest

After selecting a board to add your pin to, return to the pin-creation form and click the red “Save” button. Simply follow the on-screen prompts to insert your PIN in real-time.

Does Pinterest Pay for Followers? 

The number of Pinterest followers you have has no bearing on the amount you earn. Thus, to successfully market through affiliate links or sponsorships, you must have at least a thousand followers.

How Many Views Do You Need to Get Paid on Pinterest? 

Compensation is not contingent upon the number of views received on Pinterest. In contrast, individuals who engage in affiliate marketing or product sales on Pinterest, such as bloggers and influencers, generate income by the act of users clicking on a link and subsequently completing a purchase.

How Do You Get Followers on Pinterest? 

  • To get followers on Pinterest, you have to do the following:
  • Post on a regular basis.
  • Produce High-Quality Content.
  • Repin Others’ Stuff and Pin Your Own. 
  • Follow the followers of your competitors.
  • Make the Most of Hashtags.
  • Make use of infographics. 
  • Take SEO into consideration. 
  • Using Tools to Increase Pinterest Board Visibility.

References

digitaltrends.com

socialchamp.io

blog.hootsuite.com

later.com

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