Top 10+ Most Successful Businesses to Start in Nigeria 2023

top 10 most successful businesses to start
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In this post, we will look at the most successful businesses in Nigeria that anyone with little or no capital can start. These profitable business concepts are extremely profitable. If handled properly, they have the potential to make anyone successful. Many of them are underutilized in Nigeria.

With Nigeria’s high incidence of unemployment, many individuals are out of work. It is suicidal to live without a source of income. However, if you are astute, you can start your own business. If you know what you’re doing, you’ll be creating your own revenue in no time. And even hiring others. Let’s get down to business.

What is a Successful Business?

A successful business is one that can meet its aims and objectives while also making a profit. However, success is more than just making money. It’s also about offering a valuable product or service, making a positive difference in the community, and keeping a solid reputation.

Most Successful Businesses in Nigeria to Start in 2023

While many businesses can be successful, here are 17 specific enterprises that have proven to be successful in Nigeria.

#1. Online Clothes Retailer

There is an increasing desire in Nigeria for economical, attractive apparel. A home-based internet clothing store is a low-cost, low-risk enterprise. An online clothing company can be incredibly profitable with the correct marketing and sales approach.

#2. Mobile Food Service 

Food trucks are growing in popularity in Nigeria because they provide a convenient and economical choice for individuals searching for a quick supper. A food truck is one of the most successful and profitable businesses to start with the correct location, menu, and promotion.

#3. Mobile Phone Repair

The need for mobile phone repair services in Nigeria is increasing significantly as the number of mobile phone users grows. A mobile phone repair service can be very profitable with the correct skills and promotion.

#4. Hairdressing Salon

Hair salons are a significant business in Nigeria because there is a high demand for professional hair care and styling services. A hair salon can be very successful if the correct location, pricing, and promotion are used.

#5. Social Media Expert 

A social media consultant is the third business on the list. In Nigeria, social media is becoming increasingly significant, and many businesses are asking for assistance with their social media strategies. A social media consultant can help businesses by building and managing social media accounts, providing content, and organizing social media campaigns.

#6. Event Coordinator 

Professional event planning services are in high demand in Nigeria, as businesses and individuals seek assistance in arranging and managing events. An event planner can be quite successful if they have the necessary experience and connections.

#7. Freelance Photographer 

The demand for freelance photographers in Nigeria is increasing as businesses and individuals seek high-quality, low-cost photography services. Freelance photographers can be quite successful if they have the correct equipment and portfolio.

#8. Housekeeping Service 

One of the advantages of starting a cleaning service is that it is relatively inexpensive, to begin with, and you can get started with just a few basic cleaning materials. Furthermore, no additional training or certifications are required to get started.

#9. Mobile App Developer

To get started as a mobile app developer, you’ll need some programming knowledge and expertise. You can then design and sell your own apps or collaborate with other firms to produce apps for them. Successful mobile app developers are those who can create unique and useful apps that tackle real-world problems.

#9. Virtual Helper 

As a virtual assistant, you will work remotely to provide administrative, creative, or technical help to customers. This is an excellent business for folks who are well-organized, detail-oriented and have excellent communication skills. Many virtual assistants operate on a freelance basis, although full-time opportunities are also available.

#10. Computer service repair 

As a computer repair service, you will provide technical support to individuals and businesses that are having computer problems. This can include diagnosing and repairing hardware and software problems, as well as advising on how to avoid future problems. It is essential to have a solid technical background as well as outstanding customer service abilities.

#11. Online Retailer 

A website that sells products or services online is known as an e-commerce store. To begin, select a platform on which to establish your store (such as Shopify or Squarespace), create a product catalog, and configure payment processing. An e-commerce store can be incredibly profitable with the correct marketing and customer service.

#12. Online Tutoring

An online tutoring business is also one of the most successful businesses to start in Nigeria. As an online tutor, you will provide tutoring services to students of all ages via the Internet. This can be an excellent alternative for those who are knowledgeable about a specific subject or who excel at explaining and teaching things.

#13. Dropshipping Enterprise 

Dropshipping is an e-commerce business model in which you sell things without holding inventories. Instead, you collaborate with a supplier who ships the products straight to the consumer. Dropshipping might be an inexpensive method to start an internet business, but it does necessitate careful preparation and research.

#14. Bookkeeping Service Available Online

As an online bookkeeper, you will be in charge of managing the financial records of companies or individuals. Account reconciliation, financial statement preparation, and invoice and payment management are examples of such tasks.

#15. Handmade Gift Shop

A handmade gift business is exactly what it sounds like: you manufacture and sell handcrafted items such as jewelry, paintings, or home decor. This can be a fun and innovative method to establish your own business with minimal initial expenditures.

#16. Courier Service 

As the demand for convenient and rapid delivery services grows in Nigeria, starting a delivery service is an excellent alternative for people looking to start their own business. To get started, you’ll need a reliable vehicle and a thorough grasp of the surrounding area. It sounds like a winner to me.

#17. The Stock Exchange

Of course, there is the possibility of large losses, but the stock market may be quite profitable if you make solid stock bets. Before choosing which stocks to purchase, research the company’s short- and long-term performance and consult with your stockbroker, a financial expert, or even a friend who has been trading effectively in the stock market for a long time. Investing in stocks might make you a fortune if you make the right forecasts.

#18. Estate Management

With various real estate firms in Nigeria currently focusing on either residential or commercial real estate, the industry’s potential is only expanding. Real estate operations in Nigeria are traditionally conducted through conventional sales channels, but you can open an online channel and offer hundreds of homes for sale.

Considerations When Starting a Business in Nigeria 

Before opting to start a business in Nigeria, it is critical to thoroughly analyze all of these considerations.

#1. Economic Situation 

Nigeria’s economy is heavily reliant on the oil and gas industry, making it sensitive to changes in global oil prices. Furthermore, the naira, the country’s currency, has been volatile, making doing business more difficult. Despite these obstacles, Nigeria’s economy continues to thrive, and there are chances for enterprises that can adapt and innovate.

 Doing business in Nigeria necessitates adherence to a plethora of laws and regulations. There are numerous entities and authorities involved, and the procedure can be lengthy and costly. Before launching a business, it is critical to acquire professional assistance and understand the requirements.

#3. Logistics and Infrastructure 

Nigeria’s infrastructure is still under construction, making doing business challenging. Roads, power, water, and telecommunications all need to be upgraded. Furthermore, the country’s ports might become clogged and inefficient. Businesses must prepare and budget for these problems.

#4. Market Size and Competitive Landscape

 Nigeria is a vast country with a rapidly rising population, which gives it commercial potential. However, competition can be fierce, so finding a niche and differentiating your business from the competition is critical.

#5. Access to Skilled Workers 

While Nigeria has a large workforce, finding skilled workers can be difficult. Businesses may need to invest in training and development to ensure that their workforce has the necessary skills.

#6. Capital and Financing Availability

Business financing in Nigeria can be difficult to come by, and interest rates can be high. Furthermore, access to venture capital and other sources of funding is limited. Businesses may need to look into alternative financing options such as microfinance or government-backed loans. Are you paying attention?

How to Determine a Successful Nigerian Business

There are several methods for determining whether a business will succeed, including market research, financial analysis, competitive analysis, and others.

#1. Market Investigation

Starting with market research, which is the process of collecting and analyzing data about the target market and competitors. This research can aid in the identification of market opportunities and challenges, as well as the estimation of potential demand for a product or service.

#2. Financial Evaluation

This entails analyzing financial data such as revenue, expenses, and profits to determine a company’s financial viability. For example, a business can use financial ratios to assess profitability, liquidity, and efficiency.

#3. Competitive Analysis 

This involves studying the strengths and weaknesses of competitors to identify opportunities and threats. This analysis can help a business position itself in the market and develop a competitive advantage.

#4. SWOT Analysis

SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis is a tool that can be used to assess the internal and external factors that can affect a business. By identifying its strengths, weaknesses, opportunities, and threats, a business can develop a strategy to maximize its chances of success.

#5. Benchmarking 

Benchmarking is the process of comparing a business to similar businesses, to identify areas for improvement. This can be done by comparing financial metrics, operations, customer satisfaction, and more.

#6. Feasibility study

A feasibility study is an analysis of the practicality of a business idea. This can include assessing the technical, financial, and legal feasibility of the business. The results of a feasibility study can help determine if a business is likely to be successful.

Advantages of Starting a Business in Nigeria

There are so many good sides to starting a business in Nigeria. First, you put your destiny in your own hands. No boss can walk up tomorrow and tell you, “You are fired!” There is job security.

Another reason is the opportunity to grow and build a brand for yourself. When you run your own business, you are building a brand. The more you grow, the bigger your brand. Take a look at Dangote. Even after he is gone, his brand will remain.

Running your own business gives you a bigger opportunity to become rich. There is too much competition in the workplace. You find a lot of those who have worked for many years without promotion, but no one can deny you that in your own business.

What is the Most Profitable Low-Capital Business in Nigeria?

Dropshipping is the most profitable low-capital enterprise in Nigeria. It entails selling a variety of things online. The good news is that you don’t need a shop or an inventory. You earn commissions by selling what belongs to suppliers or large sellers. It is immensely popular among Nigerian youth. The key is to identify an underserved market niche.

What is the Most Affordable Business to Start in Nigeria?

Digital enterprises are the cheapest to establish in Nigeria because they do not require large amounts of cash. Most of them require only an internet connection to get started. Dropshipping, blogging, Vblogging, skit-making, and other digital companies are examples.

What are Some of Nigeria’s Daily Income Businesses?

There are numerous enterprises in Nigeria where you can earn a living. Most selling and buying businesses generate daily revenue.

What is the Best Business to Start in Nigeria 2023?

The best businesses to start in Nigeria in 2023 include:

  • Solar Energy Installation.
  • Digital Marketing Agency.
  • Real Estate.
  • Health and Wellness Center.
  • Mobile App Development.
  • Laundry and Dry Cleaning Service.
  • Beauty and Grooming Salon.
  • Event Planning and management


While looking to start a business in Nigeria, it is very important to consider how successful and profitable it is, as a lot of popular businesses in Nigeria end up not generating good profits. With this essay about the most successful businesses to start in Nigeria, I trust you now have ideas for the business that is perfect for you.


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