If you think that buying a photo booth means you will instantly have a viable business proposition, then the hard truth is that you’re wrong. There is more to starting any small enterprise than simply investing in the tools for the job, after all. So, what do you need to know if you are going to make a success of running a photo booth enterprise? Read on to find out.
#1. Focus on Your Clients
The first thing to decide is what sort of business your photo booth operation will be. For some people, it is all about social events and gatherings, such as birthday parties and wedding receptions, for example. However, you should also consider whether or not you want to be involved in corporate events. Photo booths are often used for experiential marketing these days at events like product launches. You may need to be a bit savvier with professional marketing techniques to work in this sub-sector but the rewards can definitely be worth it. Work out where your focus of attention is going to be and go for it.
#2. Choose a Memorable Brand Name
When you are starting out with any small business, think about what your brand name will say about you. Branding is a key part of making people understand what your business is all about without you having to explain it time and again. Therefore, very careful thought should go into your business’ name and its wider brand identity. It is not something you will want to change a few months after you have got the enterprise up and running.
#3. Invest in Cutting-Edge Photo Booth Software
Most photo booth features and effects run on software. According to Snappic, a leading supplier of photo booth software, choosing the right platform for your business is even more important than buying the right hardware. In other words, what will make your business stand out from competitors isn’t which tablet or camera you use to take photos, but the user experience that will be generated by the software running on it. Look out for software features like video overlays, filters, and even 360 booth[1] functionality if you really want to make a lasting impression.
#4. Build Your Brand Awareness
Once you have provided photo booth services at a few events, some word-of-mouth marketing should mean that you are able to get the ball rolling and more bookings will follow. However, this organic way of growing your business should not be left to its own devices. You’ll need to build brand awareness for your company under your own steam, too. One of the best tools to leverage when starting out is social media. Encourage your photo booth users to share their pictures online with a hashtag that directs people to your business blogs and social media posts. A good way to do this is to run a competition following an event for the most-shared or funniest photo booth snap. Look for photo booth software platforms that provide this sort of functionality to help build brand awareness.
