Are you looking to create an online community page, probably on Facebook or Twitter? Are you wondering how you can create a community post on YouTube? Whichever is the case, this article will serve as a guide to help you build a successful online community. Read on.
Why Do We Create an Online Community?
So, why should you create a community? What are the benefits of doing so, and how will your community benefit you?
Here are some of the most significant advantages:
#1. Creating a community adds value to your customers’ lives.
A community can be a beneficial resource for clients whether you are a major organization, creative, or entrepreneur. It’s a place where individuals may quickly get knowledge and solutions to their burning queries. Customers can exchange ideas and educate one another on how to get the most out of your product or service, and they can connect with others who are equally passionate about specific issues. People join communities to feel welcomed and to geek out over common interests; your community allows them to do so.
#2. A focus group for potential new products or services
One of the nicest aspects of a community is the opportunity to get into the thoughts of your customers. You can observe their wants and interests. You can observe what they’re talking about, and how they feel about your product or service, and identify any holes in your offering rapidly.
This is an excellent opportunity for you to evaluate ways to improve your client experience and gain meaningful insights into your products and services.
#3. Create a community of devoted followers.
Your neighborhood is an excellent place to strengthen relationships with your customers. When you take the time to truly understand and engage with your audience on a deeper level, you will transform them from someone who simply enjoyed your service to rabid fans. Some consumers will be so enthralled with your community that they will want to tell their friends about it, and they will also tell their larger network about it. They might even be willing to get further involved by answering questions from others in your community, participating in user testing, or joining an affiliate program for your company.
Having a consumer that wants to shout about you from the rooftops is priceless.
#4. Communities influence retention.
Customers are more likely to stick around and remain loyal if they feel connected to a community.
The Common Types of Online Communities
The 6 common types of online communities include:
- Knowledge and learning communities
- Expert networks and advisory communities
- Event communities
- Membership communities
- Brand communities
- Communities of Action
How to Create and Build a Community
Having seen the basics, let’s see how we can create and build an online community:
#1. Start from somewhere
The greatest thing to do is to begin from somewhere. Put your thoughts out there and see how people react. Your best research resource is right in front of you. Your family and friends. If you already have a social presence, ask your social network what they think about your ideas. You might even set up a discussion board where individuals can share their ideas on how the community should grow.
#2. Discover common interests, passions, and experiences.
So you’ve discussed your thoughts with others. You now have a better idea of what you and the folks you’ve spoken with have in common. You may now use this common ground to discover your community’s shared purpose or larger mission.
Any common interest or experience is sufficient to form a community, as long as it is something that you and others care about. So, consider your options carefully. What are you and those around you concerned about? What is important to your target audience?
Once you’ve discovered this, you’ve discovered your community’s mission. The fundamental topic, interest, problem, or experience that you all share. This will serve as the framework for your dialogues and interactions, as well as your community development. At least to begin with.
So attempt to tap into a shared emotion, experience, current issue, or future mission in your network.
#3. Find a home for your neighborhood.
This is all up to you. Is social media the best place to develop an online community? Or do you want it to stand out from the crowd of other social media Events, Pages, and Groups? Do you prefer a community website, a community app, or both?
This is not a one-size-fits-all question. Your neighborhood is distinct, and you must determine where and how you wish to interact with one another.
#4. Bring people into your community.
Begin locally. Get everyone in your immediate circle on board (hi, mum). Then, invite their friends and family to join your community. Share information about your community on social media. Create an event and invite everyone you know to it. Simply spread the word!
Word of mouth is a strong tool, especially if your community is centered on a cause that people care about. So, just do it. People cannot join your community if they are unaware of its existence. Word of mouth is difficult to coerce. If your target audience enjoys the type of information and value they receive from their community, it will come naturally. It all boils down to creating a learning community that establishes you as an authority in your field and expands your social presence across all social networks.
#5. Create a culture
A culture will inevitably infiltrate your community. But there are things you can do to get it started and keep it going.
The culture will be fully determined by the type of society you create. It may be a completely open, carefree community atmosphere where everyone expresses anything they’ve got on their mind. Or, it may be a more formal culture where concerns are discussed and argued.
#6. Begin inclusive discussions.
You’ve gathered a group of people who share a common interest, experience, passion, or problem. So, let’s talk about it. And get everyone else to talk about it.
This is something you are passionate about. And the rest of the community is concerned about it as well. So be enthusiastic, inclusive, and inquisitive. Solicit feedback from the rest of the community. Pose questions to them. Discover what is important to them and respond to what they say. Make everyone feel welcomed, included, and valued.
#7. Allow it to flourish and nurture it.
You’ve given your community a reason to exist. You’ve discovered a home for your neighborhood. Also, you’ve identified a community of people that want to be a part of it. You’ve established a positive community culture and initiated a number of welcoming, enthusiastic, and interesting chats with all of your new acquaintances.
But your work isn’t done. You must nurture your community. Finding the greatest venues to get your community noticed is the best way to accomplish this.
How To Create A Community Post On YouTube
YouTube is one platform that you can utilize to create a community post. Hence, we’ll run you a few guidelines on how to create a community post effectively on YouTube
How To Create A Community Post on YouTube for PC
Here are some simple procedures for creating a community post on YouTube PC:
- Navigate to ‘youtube.com’ in your browser.
- Click the ‘camera-like icon’ in the upper right corner, next to the search box.
- There will be three options available: ‘upload video,’ ‘Go live,’ and ‘Create Post.’ Choose ‘Create Post’ first.
- You will now see options such as ‘picture,’ ‘poll,’ and ‘video.’ Post images, surveys, or GIFs to engage your audience.
How to Create A Community Post On YouTube Mobile
1. Launch the YouTube app on your Android or iPhone.
2. Then, click the ‘+’ button to the right.
3. Now, click ‘Create a post.’
How to Create a Twitter Community
Twitter’s “Communities” function debuted in September of last year. Twitter Communities are similar to Facebook groups in that they allow people with similar interests to interact and communicate. These communities’ moderators can determine the rules and ask people to join. Initially, it was difficult to create a community on Twitter, but now anyone can do so. Let’s see some of the steps you can take to create a community on Twitter:
Before you can create a community on Twitter, you must meet the following requirements:
- Your Twitter account must be open to the public (It should not be even protected, if you switch to protected, you will lose admin privileges).
- Your account must have been active for at least six months.
- A confirmed email address or phone number should be associated with the account.
- Two-factor authentication (2FA) must be activated on your Twitter account.
- Finally, your Twitter account must not violate Twitter’s rules of service or have a history of doing so.
How to Create a Twitter Community
You must fill out a form if you want to start your own Twitter community. Following that, Twitter will notify you whether or not your community can be created.
1. Open the Twitter interest form for communities.
2. Fill out the form, which requires your confirmed email address as well as the topic of your community and the type of people you want to join it.
3. After you’ve completed all of the fields, click Submit.
That’s it. Twitter will analyze your account and community interest subjects once you submit the form in order to take further action. Once your community has been approved, you may begin posting in it for the people you ask to join.
How To Create A Facebook Community Page
On Facebook, there are two kinds of community pages:
- Facebook Administered community pages
- User Administered community pages
Facebook Administered Community Page
Facebook auto-generated community pages use content from Wikipedia, wall posts, status updates, and other sources based on the keyword and subject matter of the community page.
This is how Facebook Administered community pages are created.
How To Create a User-Managed Facebook Community Page
If you are one of those people who do not know how to create a Facebook community page, you don’t have to worry. The process is as simple as it is for a Facebook business page. Here are some things to bear in mind:
#1. Creating The Page On Facebook
If you want to create the perfect Facebook community page, you will need to fill out many different fields with your information. This is something you should always remember. Choose the fields that you want, and you’re done.
To begin, go to https://www.facebook.com/pages/creation/ and then select the Get Started part of the Community or Public Figure area.
#2. Title and Category of the Page
Make sure to put the name of the community page that you will be building on the Facebook platform in this section.
You must read all of the policies for Pages, Groups, and Events in order to be fully aware of all of the rules and regulations. After that, you can simply click the continue button and you’ll be taken to the next page.
#3. Photographs for the profile and cover
In this section, you must upload a picture that you believe will be ideal for the community page that you will create.
There will be a save photo option, and when you click it, your profile picture will be stored. Just make certain that you select an absolutely perfect image.
You also need to post a Cover Picture for your community page. In addition, if you do not want to add pictures straight away, you can skip the steps for now, and can add images later.
#4. About
The page will also require some other bits of information that will provide more detail to the page that you are creating. You can also add some links that will take the visitors to the sites of your choice.
After every single step that you perform, you need to click on the Store area which will save any changes that you make on the page.
#5. Editing and Updating Page Information
There is another important step that you need to follow now and that is editing and updating the information.
This will make sure that the page is constantly new and fresh for debates.
This is one of the most important steps you must take. You should edit the page information, add a short description, and include any other relevant information.
When you want to make changes to the page’s details, simply edit the information you’ve provided, and everything will be simple from there. However, one thing that you always need to ensure is to click and save all the modifications that you make.
How do I identify and target my audience for my community?
To identify and target your audience, you can use a combination of methods such as:
- Researching similar communities and identifying their audience
- Surveying potential members to understand their interests and needs
- Analyzing data on your website or social media channels to understand who your current audience is.
How do I promote my community and encourage people to join?
Promoting your community can be done through a variety of methods such as:
- Utilizing social media and other online platforms to reach potential members
- Leveraging existing networks and relationships to spread the word about your community
- Offering incentives or benefits for joining the community
- Creating a landing page or website to provide more information about the community
- Reach out to influencers or thought leaders within your community’s niche to help promote it.
How do I foster engagement and encourage participation within my community?
For your community to remain lively and active, it’s crucial to promote engagement and participation. It can be accomplished by fostering a sense of community and belonging, encouraging members to voice their opinions and ideas, fostering a feedback- and listening-friendly environment, giving members chances to interact with one another, empowering members to assume leadership roles within the community, and providing incentives or rewards for active participation.
How do I manage a community effectively?
Effective community management is essential to preserving the community’s health and well-being. This entails establishing clear guidelines and rules for the community, promoting and cultivating a culture of inclusivity and mutual respect, being responsive and regularly engaging with members, offering support and assistance to members as needed, routinely reviewing and updating community goals and strategies, and keeping an eye on the community’s general health and well-being and making adjustments as needed.
How do I measure the success of my community?
Understanding whether or not your community is achieving its objectives and expanding requires measuring its success. The number of members, engagement levels, retention rate, number of active members, Net Promoter Score (NPS), and feedback and satisfaction surveys are important indicators to monitor.
How do I handle difficult members or situations within my community?
Managing a community includes dealing with problematic residents or circumstances. It is crucial to establish precise rules and regulations for the community, promote an atmosphere of respect for one another and inclusivity, deal with problems as they come up and offer assistance to those affected, offer a straightforward procedure for reporting and dealing with violations of the community’s rules, regularly review and update the rules as needed, and expel members who break the rules.
How do I scale my community and continue to grow it?
It is crucial to scale your community and keep expanding it in order to secure its survival. This can be accomplished by consistently promoting the community and reaching out to potential new members, encouraging current members to invite their friends and coworkers to join, providing fresh and interesting content, fostering opportunities for members to interact with one another, reviewing and updating the community’s goals and strategies on a regular basis, utilizing data and insights to boost the community’s performance, and spotting fresh opportunities to grow the community.
In Conclusion,
That’s all about creating a community. With the steps we have provided in this guide, you’ll be able to create that Twitter and Facebook community page you’ve always had in mind. Note that the more active you are in talking about and promoting your community, the faster it will grow.
Frequently Asked Questions
What is the difference between facebook community and group?
Facebook community sites are mainly for entertainment; they allow you to collaborate with and locate individuals who have an interest in or wish to debate a topic. A Facebook group is ideal if you want a private location to discuss a common topic, such as travel for women, and share important tips, articles, and thoughts.
How do you join a community page on Facebook?
Tap on the top menu. Enter the name of the group you want to find. Press the name of the group in the results and then tap Join Group.
What makes an online community successful?
The first essential feature of a successful online community is outstanding, relevant content.
Related Articles
- TWITTER MANAGEMENT TOOLS: All You Need To Know
- COMMUNITY RELATIONS: Benefit, Types, and Full Job Description
- 20 Economical Ways To Make Your Online Business Effective In 2018
- BEST YOUTUBE IDEAS FOR BEGINNERS
- MARKETING COLLATERAL: 19+ Types of Marketing Collateral You Need
References
