It is very important for every organization to keep a strong marketing department intact, these people are often responsible for brand visibility and an increase in sales output.

Within the marketing department, there are many roles, duties, and expectations that support the promotion of a company to boost its sales.

This article will give you a detailed explanation of why you need a strong marketing team and the roles of these people.

Introduction

A marketing department is responsible for promoting a business and driving more sales of company products or services.

They oversee the research necessary to identify target customers and other audiences.

A company without these marketers is inconceivable. All companies are aware that they need certain people to go message their prospects or clients, and this can only be done effectively through a marketing department.

In addition, they are also charged with the responsibility of handling customers in order to find out what their needs are.

Therefore, every company must look into investing time in hiring the best skill set in the marketing department.

Read Also: Marketing Management: All You Need to Know

Marketing Departments Structure:

The structure of the marketing department can differ according to the company.

Above all, a structure helps marketing employees and other employees in a company understand what the roles of each person in a market department are. Let’s take a look at the top 4:

Vice President

This is the person in charge of the entire process of marketing.

This person is involved in planning and creating a marketing strategy for a company.

Marketing Director

He/ She is responsible for carrying out the marketing strategy that has been put in place by the vice president.

This includes choosing mediums to advertise and sharing marketing messages.

Public Relations

They handle the non paid forms of advertising that the company uses to promote the business.

Creatives

These are the graphic designers, web designers that assist in showcasing the company image and brand to the public.

Roles of the marketing department:

The roles of the marketing department cannot be understated. There are certain roles these marketers are hired to perform. Let’s take a look at some of them below:

1. Understand your brand’s target and competitors:

To have a deep level of understanding of a company’s market, the team should be able to conduct structured and systematic research in the market.

Firms that do proper research on their markets grow faster and increase profitability because this research enables a company to make better decisions instead of working on hunches and wishful thinking.

2. Drive growth and profitability

After proper research of your target market, a marketing team should develop a strategy that will drive a company’s growth. It might require certain adjustments in the services you offer.

3. Track results

Finally, it is important marketers track their results from time to time. Tracking results help a company maintain focus and avoid losing sight of its progress.

In addition, result tracking has helped a lot of companies identify the working strategies and the ones that need to be tweaked.

Read Also: MARKETING CONSULTANT: All You Need to Start (+ Free Tips)

Expectations:

What do you expect from your marketing team?

Whether you’re working with an in-house or outsourced team, you should expect a thing or two from them:

1. A team that shows its marketing impact on business metrics
2. A team that is continuously committed to the company’s’ progress.
3. A team of listeners, that are always gathering intelligence about competition, consumer behavior, industry and market place dynamics.

Marketing department equipment

In order to successfully carry out a marketing campaign, they will require certain tools to help facilitate their work

1. Advertising tools

The creative team will help create campaigns, events as well as promotional materials.

This is used to promote the product, services, in order to create awareness and convert prospects into clients.

2. Media monitoring tools

These are tools that are used to scan the web and inform you of how well your online campaign is going. These tools scan for blogs, and social media sites

3. Automation tools

These tools help the team thereby saving a lot of time. Marketers can save a lot of time by leveraging on technology to handle things like sending emails and so on.

There are hundreds of tools for the marketing department.

However, the above listed are the top equipment every marketing department should work with.

Hire the best marketing team today!

Businesses are consistently talking about what they do. If any brand wants to stay ahead of the competition, it’s important to craft a good promotion strategy.

However, a promotion strategy will not only help you reach out to the target audience. It will help you convert these people into paying customers, thereby generating more leads.

So, in this post, we’ll walk you through the basics of a promotion strategy and how to craft a good promotion strategy.

Promotion strategy definition

Business promotion is very critical, as it focuses on how to attract your target market. Also, it introduces your product or service to the market. After which you convince these people to buy or convince them to take any action you want.

A promotion strategy is the written plan to tell people about your business and turn them into customers thereby generating revenue.

Furthermore, It incorporates everything that needs to be done for effective marketing to your target market and how to execute your plan.

Every strategy should understand the importance of creating emotional connections with the target market, to arouse interests to your offers.

Read Also: Best Facebook Marketing Guide to Scale any Business (+ Free Tips)

Components of a promotion strategy

So, below are the listed components of a promotion strategy.

• Personal selling
• Advertising
• Sales promotion
• Publicity
• Direct marketing

Personal selling

Personal selling involves encouraging potential customers on an individual basis. A representative of the organization usually carries out this task.

Advertising

This is the major component of a promotion strategy. It is an impersonal method of promoting a product in which a sponsor is involved. Also, the sponsor is clearly defined.

However, forms of advertisement includes: TV, Newspaper etc

Sales promotion

This is used normally to supplement advertising and facilitate personal selling.

Forms of sales promotion includes: trade fair, exhibition, etc.

Publicity

It involves impersonal messages that reach the target market through the media.

In addition, it often has more credibility than advertising.

Public relation:

The target market of public relations might be stockholders, a government agency or a special interest group.

Furthermore, it can be in form of newsletters, annual reports, etc.

How to make a promotion strategy

Everything in life requires prior planning. Having a solid strategy helps you envision what you have to do, see where you currently stand, and then bridge the gap.

So, let’s take a look at how to craft a promotion strategy in few steps:

1. Identify your target market

Consider the people you’re trying to reach and to whom your product or service is most likely to appeal to.

Do a quick audit on their demographics, psychographics, and lifestyle.

Then, proceed to set SMART goals, that will help you effectively reach your target market.

2. Set SMART goals

Goal setting gives you a sense of direction. It is important that you set goals that are SMART.

What are SMART goals?

• SPECIFIC; detailed and actionable.

• MEASURABLE; goals that will help you stay on track while visualizing your goals.

• ACHIEVABLE; goals are within your capacity and budget.

• REALISTIC

• TIMELY; goals that give you a sense of urgency.

3. Develop strategies to support your goals.

After successfully crafting your goals, proceed to set up strategies that will help you nail those goals.

4. Review your budget

Before choosing promotional strategies to work on, make sure you consider how much you can spend on it.

5. Test your ideas

Finally, proceed to get the word out, then review your goals from time to time.

Promotional strategies pdf

So, below are some pdfs that will be of great help. Do well to download and read through.

The Role of Promotion Strategies in Personal Selling

Competitive Promotional Strategies

Impact of Promotional Strategies on Brand Awareness

Did you know good global marketing is not limited to only big companies? Read more below to find out how you can successfully position your brand on a global scale.

International marketing is not just about selling your products or rendering your services globally. It requires conscious efforts to planning, and implementing strategies that’ll help position your brand in a global market.

So, in this blog post, we’ll be discussing what global marketing really is, why it is important for every brand to have a stand in the global market and how to go about it.

Global marketing

International marketing requires adjusting an existing marketing strategy of a company to adapt to the conditions of other countries.

According to Wikipedia, global marketing is “marketing” on a worldwide scale that reconciles or takes commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.

Simply put, it is extending your products or services to other countries.

Objectives of global marketing

International marketing aims to achieve a lot, below are some of the listed objectives of global marketing:

1. Increase globalization
2. Promote social and cultural exchange among countries.
3. Enhance free trade by bringing all countries together for trading purposes.
4. Assist developing countries in economic and industrial growth.
5. Promote sustainable management of resources globally.

Importance of global marketing

You might be thinking, why should a brand consider this?

Why is it important for any brand to go global?

Let’s look at some of the advantages or importance attached to going global.

1. It fosters global cooperation

Companies working together and sharing economic resources fosters global cooperation.

2. It leads to the growth of businesses

In cases where the domestic markets are saturated, leveraging on global marketing can be a boost to a company’s sales.

3. It helps a company stay ahead of the competition.

Nowadays, your competitors will outrun you if you’re only taking advantage of existing on a worldwide scale. It’s either foreign competitors start threatening you in your domestic market, or they grow bigger. Which is as a result of existing on a worldwide scale.

4. Increase in sales and profitability

The internet has made global marketing easier. We now have e-commerce sites and the likes that will help you reach out to your potential foreign customers. This can result to greater return on investment, or new sources of revenue.

5. Enlarge customer base

Entering a foreign market via e-commerce or a collaborative sales partnership can grow the number of your customer base. Which can lead to an increase in sales.

Global marketing examples

Good global marketing has to do with identifying countries that it’s products might be successful. Then localizing the brand to reflect the necessities of those communities.

So, let’s take a look at some examples of brands that totally ‘get it’

Apple

When it comes to good global marketing, the Apple brand cannot be left out. Apple has significantly tailored it’s products to suit local tastes.

Starbucks

Starbucks is known globally for its reputation in the engagement of local culture. It’s the world’s most popular coffee house which has made its mark from Brazil to China. Furthermore, It is currently present in 20,000 stores in 63 countries.

Coca-Cola

Coca-Cola brand has adapted to create a global brand that resonates with global audience.

In other words, the key to the brand’s success has to be the company’s focus. That means promoting values such as ‘happiness’ and ‘sharing’. However, it also includes product and messaging localization.

Marketing Management: All You Need to Know

Global marketing strategy

This marketing strategy is the step by step plan on how you can expand a business into untapped markets.

Below are the four most important steps:

Know your market

It is very important you note the market you’re moving into, because every region has various behaviours and norms.

Tailor your marketing strategy to suit your new audience.

What might work for a local audience, might not work for a global audience.

Try to give your new audience a tailor fit experience.

Good branding

Keep your brand name the same across all continents. If you’ll need to change a brand’s name, make sure something like a logo remains consistent.

Localize your messaging

Pay attention to the details in your messaging and see what resonates with each audience.

Global marketing management

Above all, the practice of designing international plan around a company’s products, price and it’s distribution is known as international marketing management.