What Exactly is SEO – and How Can It Help You Get More Leads and Customers Through Your Website?

Photo Credit: United SEO

SEO is one of the most valuable tools in your marketing arsenal—and it costs nothing. If you’re looking to get more new customers and leads through your website, you’re not alone. So many businesses want to know how SEO can help get their sites ranked higher in Google—and they can figure out how they can benefit from using SEO.

In this blog post, I’ll outline how you can use SEO to attract leads and customers through your website.

SEO – Search Engine Optimization – Explained

Search engines are one of the most popular ways to find information online. In fact, over 40% of product searches were done via search engines in 2021, and Google owns a big slice of that pie. However, if you don’t have a strong SEO strategy in place, you’re missing out on a huge opportunity to attract new customers.

SEO, or Search Engine Optimization, is a way to ensure that your website shows up as highly ranked in search results as possible (and stays there). It involves ensuring that your site has all of the right elements—from meta tags to keywords—so that when people search, yours pops up at the top.

What Do SEO Agencies Do?

SEO agencies offer many benefits, including making it possible for your website to rank higher in search results. They do this by optimizing your site’s content, links, and other factors that influence how Google (and other search engines) see your site. They also help you create a strategy that will help you get more traffic from search engines.

Even with top SEO agencies, there isn’t much of a difference in cost, as you will notice when you get a quote from Online Marketing Gurus or other top agencies in the field. It’s, therefore, important to work with an SEO agency that uses white hat techniques that don’t violate Google’s guidelines in meeting your SEO needs. 

Why Does Your Business Need an SEO Strategy?

Your business needs an SEO strategy because it’s becoming increasingly more challenging to reach people online.

In the past, you could simply post your website on a few different directories and hope that people would see it. But now, there are so many different websites that it can be hard for potential customers to find yours—even if they’re looking for exactly what you offer!

That’s why an SEO strategy is so important: it helps your site rank higher than others in search engines. When someone types in a query like “dog walker,” “pet sitter,” or “pet groomer” into Google or Bing, your website will come up before competitors. This result allows you to reach new customers and increase sales.

3 Steps to Making Your Business Website More Visible on Google

If you want your business to be found online easily, your website needs to be optimized for search engines. Here are three steps you can take to increase the visibility of your website on Google:

Research Your Keywords

The first step to making your business website more visible on Google is to research the keywords people are using when they search for what your business offers. By researching your keywords, you’ll be able to come up with a keyword strategy that will guide what you do moving forward.

Write Engaging Content

Engaging content attracts visitors who stay on your site longer and convert into customers. Make sure that each page of your site has an eye-catching title, descriptive heading tags, and relevant images or videos where possible.

Optimize Your Website for SEO

When someone searches for a product or service on Google, they’re using the search engine’s internal algorithm to show results that it thinks will be most relevant to their query. That’s why it’s essential to optimize your website and ensure that its content is easily found by search engines and users alike.


SEO is a means to increase traffic and lead to your website. It’s creating a website that people want to visit and establishing you as a leader in your industry. So now might be a good time to start if you aren’t already incorporating SEO techniques into your content production.

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