HubSpot and Salesforce are frequently regarded as the best CRM platforms, even though there are many CRM solutions available. Both platforms offer substantial solutions that can be developed with huge sales teams. However, when you consider how these systems were created and how that foundation affects their usability and acceptance, the differences begin to stand out. In this post, we will do a comparison between Hubspot CRM vs. Salesforce Marketing Cloud and their reviews on Reddit.
Salesforce Vs. HubSpot at a Glance
Two of the greatest marketing CRMs now on the market are Salesforce vs. HubSpot. Salesforce is a powerful CRM that provides cutting-edge technologies that are unsurpassed by any rival. The drawback of complexity is that it has a high cost and a steep learning curve. HubSpot lacks Salesforce’s broad feature set, which makes it more user-friendly and considerably more affordable.
What Distinguishes HubSpot Vs. Salesforce?
Many people believe that the difference between Salesforce vs. HubSpot is between a complicated and pricey selling system, which is Salesforce, and a simple and inexpensive marketing and sales tool, which is HubSpot. This is a fair assessment in some instances, but not always.
HubSpot has toolkits for marketing, sales, customer service, and a whole lot more than Salesforce. Both are among the top CRM programs available. HubSpot is a powerful yet economical alternative on our list of CRM systems for small and medium-sized organizations.
In terms of CRM software, Salesforce is a pioneer. It seeks to be the most important tool in the salesperson’s toolbox and prioritizes sales and ROI in its pitch. HubSpot pioneered the field of inbound marketing and assists businesses in producing outstanding content that draws in prospective customers. It was formerly the sole piece of technology required by contemporary marketers.
Salesforce Vs. Hubspot Comparison
In our HubSpot vs. Salesforce comparison, it is preferable to choose the CRM that works in your company’s best interests. Since there is no one size fits all solution, it is crucial to select the characteristics that are appropriate for your company.
Comparison of Salesforce vs. HubSpot features:
To distinguish between the two CRMs, we have selected a few characteristics. The following is a full feature comparison of Salesforce CRM vs. HubSpot CRM:
#1. User interface and setup
Any CRM’s primary objective is to facilitate and manage any or all client-centric data. You can import files into HubSpot to create or change contacts, deals, businesses, or items.
On the other hand, there are standard and custom objects in Salesforce that include contacts, leads, accounts, opportunities, and more.
#2. Effortless use
Salesforce receives a score of 3.9/5 for usability. Based on both common and unique elements, it generates custom tabs. HubSpot, however, performs better than Salesforce and earned a rating of 4.4/5.
For small and medium-sized companies with 10 to 200 employees who don’t require the sophisticated features of a sophisticated CRM, Hubspot is appropriate. Salesforce can assist companies of all sizes. It includes sophisticated features including a cloud computing model with multiple tenants.
#3. Pricing
Salesforce is a CRM that is appropriate for bigger businesses that are willing to invest in feature-rich CRMs. Smaller businesses can use HubSpot. HubSpot is completely free, however, Salesforce CRM has a cost.
Let’s make a comparison of Salesforce vs. HubSpot prices.
HubSpot
There are numerous software suites available with various cost tiers on both the HubSpot vs Salesforce pricing platforms. For instance, there are three price tiers for HubSpot Sales Hub, with monthly prices starting at $45 and going as high as $1,200.
The monthly cost of the HubSpot Marketing Hub is $45; premium plans are $800 and $3,200, respectively. The cheapest plan is typically quite light, and any major operation will inevitably need to upgrade to a more expensive premium plan sooner or later.
Salesforce
Salesforce offers an even wider range of product bundles and price points. For instance, the cost of Salesforce Sales Cloud can range from $25 per user per month with yearly billing to $75, $150, and $300 with annual billing.
While Customer 360 Audiences range from $12,500 per company per month with yearly billing to $50,000 and $65,000 with annual billing, Marketing Cloud is further segmented into packages.
#4. Pipeline and sales management
The most important task in modern business is sales. Your sales will be converted by Salesforce from leads to money. Order management, marketing automation, and other aspects of the sales process frequently operate in isolation.
Salesforce.
It was created as a CRM to boost sales. Therefore, the majority of businesses begin using CRM to develop their sales force. Leads, contacts, and other features are already included in the package. For customized contact, lead, and account management, SMBs can use Sales Cloud Lightning Essential Plans.
Salesforce streamlines the entire sales process and forges entirely new connections with customers. Additionally, Einstein, its artificial intelligence (AI) platform, was introduced. The Sales Cloud provides add-ons that let you use Pardot B2B marketing automation or Einstein technologies.
HubSpot
HubSpot, on the other hand, offers sales tools, however, they are of a smaller scale, except for unlimited email scheduling. In the free version, there is only one link for scheduling a meeting with one representative. The link for meeting scheduling can be embedded on your website. Time is saved throughout the entire funnel.
Salesforce allows deal stage customization based on your sales process. Additionally, it produces customized reporting. This can be added later on in the pipeline. Seven pipeline management steps are already set up in HubSpot. For each organization and each product, only one sales method is permitted.
#5. Implementation and training
Salesforce.
There is a paid plan available, but only after a 14-day trial. You will always require outside assistance when using Salesforce, such as internal experts or other specialists.
All of the Salesforce plans include a basic support package with a 2-day response time for your inquiries. A premier or premier plus plan will cost more if you want to achieve your goals more quickly.
These top plans provide individualized coaching, round-the-clock support, and professional direction.
HubSpot
It is a completely free CRM that may be used right away. You can import all of your contacts as CSV files into the CRM. The standard, existing HubSpot characteristics, including lifecycle stage, renewal date, deal won to date, etc., are matched with the current data.
Salesforce provides content through its Trailhead e-learning platform. But HubSpot has its own, comprehensive HubSpot Academy and is much ahead of Salesforce in terms of free content resources.
The HubSpot Academy directs you as you pursue HubSpot certifications and skills. Salesforce offers a variety of strong credentials to help you succeed in various positions.
You have access to HubSpot’s 24-hour phone support and email support tickets as a paying customer. It also provides live chat support.
#6. Reporting & analytics
Salesforce.
All of Salesforce’s tools include analytics. Custom objects allow for the complete personalization of contacts and account settings. Salesforce’s Einstein Analytics dashboard keeps track of important business metrics depending on variables like products, location, and time frame.
It employs interactive charts in a way that is simple to read. Tables for record-level information can be added, and filters can adjust the focus. By providing quick access to simple data visualization, business analytics is made more effective overall.
It offers a web analytics dashboard that quantifies the data about the company’s online presence. A digestible kind of real-time reporting is provided by the analytics dashboard.
HubSpot
For more intelligent data-driven marketing, HubSpot has dashboards, reports, and analytics already built in. However, HubSpot’s analytics are constrained as a result of its limited data storage.
The report is as follows:
A. Track the entire customer lifecycle
Follow each step of the process from a visitor to a devoted customer. It identifies data trends over time. creates a report based on contact and organizational information. To complete the circle of marketing activities, it leverages multi-touch revenue attribution.
B. Use key website metrics to analyze site performance
A web analytics dashboard with several measures for website effectiveness is also available from HubSpot. Time spent on the site, bounce rate, new vs. recurring visitors, and other analytics are a few of these. This is how a HubSpot web analytics dashboard appears.
C. Detailed reports for each marketing channel
Create thorough reports for all of your marketing materials, including emails, landing pages, social media, etc. Track the important indicators in one location and provide findings to your group.
#7. Integrations
Integrations are used by the majority of contemporary enterprises to prevent disorganized days and productivity loss. As far as integration goes, Salesforce has a definite advantage. With the use of an open API, it enables businesses with access to developers to create custom integrations.
Salesforce works together with other programs to enhance business operations. The App Exchange, part of the Salesforce Ecosystem, is a very sophisticated environment for products and integrations. It supports integrations with numerous other programs, including SAP, Google Cloud, Intuit Quick Books, Mail Chimp, and Zen Desk, all of which are supported internationally.
It has connections to several SaaS platforms and historical on-premises systems. MuleSoft was also recently bought by it. 270 out-of-the-box integrations that are easy to set up are available in HubSpot’s integration library. It connects with programs like Jira, MailChimp, and Slack.
Hubspot vs Salesforce Marketing Cloud
The comparison of HubSpot vs. Salesforce Marketing Cloud is like to putting Husqvarna and John Deere up against Chevrolet and Ford, Verizon and AT&T, or Verizon and T-Mobile.
Even when both brands address the same problems, there are ardent supporters on each side who will insist their product is superior. Most frequently, what influences us to choose one product over another is how the brand feels to us personally.
What is Salesforce Marketing Cloud?
The term “Salesforce Marketing Cloud” (SFMC) covers a wide range of Salesforce cloud-based marketing automation and customer interaction technologies. The platform offers four “base versions,” each of which has a different level of capabilities and the possibility to add additional “at-cost” tools on top of them.
ExactTarget and Pardot were acquired by Salesforce in 2013, expanding their B2C and B2B marketing capabilities. This acquisition brought these tools together.
Today’s marketers rely on Marketing Cloud to support a wide range of tasks, including creating a customer journey, running campaigns across many channels, segmenting and building contact lists, posting and advertising on social media, and analytics.
Studios and Builders are the two main Marketing Cloud constituents.
Marketing professionals use several different “studios” to interact with their audiences, including Social, Email, Advertising, Interaction, and Mobile Studios. On the other hand, builders are locations where content and data are controlled.
These capabilities work together to give marketers an easy method to coordinate marketing initiatives across several platforms.
What is the HubSpot Marketing Hub?
The HubSpot Marketing Hub is an all-in-one platform that gathers all of your marketing tools and data in one location. It enables marketers to build lead nurturing automation, personalize customer experiences, and track analytics that link activities to ROI.
All of Marketing Hub’s tools connect directly to the HubSpot CRM, which holds information about your connections, businesses, and sales. You may learn a lot about how leads are interacting with your marketing materials, such as web pages, blog posts, emails, forms, and other assets, as soon as they convert to your website.
How Does HubSpot vs Salesforce Marketing Cloud Compare in Price?
The pricing for both platforms is criticized in the reviews we read.
Most customers of Salesforce believed that the functions were overly complicated, particularly if you have specific needs. Additionally, the business charges you an additional nearly $200 per month for “Premium Support,” which several customers thought was essential to receiving any service at all. Some users claim that before using the platform effectively, you must work with an independent firm or expert.
Users of HubSpot complained that the pricing is too rigid as they grow. Only the Professional and Enterprise editions (the Pro version starts at $800 per month) are compatible with its automation features, which are only available with an annual subscription that cannot be canceled.
HubSpot has altered the way you are billed for contacts in the CRM as one approach to save costs. They will only fee you for “marketing contacts” rather than the overall amount of connections, which soon mounts up. In the CRM, all “non-marketing contacts” are cost-free.
HubSpot’s Price
- Free Marketing Hub
- Starter Marketing Hub = $50 / month
- Professional Marketing Hub = $800 / month
- Enterprise Marketing Hub = $3,200 / month
Salesforce Pricing
- Start at $4,800 per month. Both a free version and a free trial are unavailable.
- The monthly cost for Salesforce CDP Corporate is $12,500 (paid annually).
- Enterprise is billed at $50,000 per month.
Which is Better, Salesforce CRM or HubSpot CRM?
The Salesforce CRM vs. HubSpot CRM platform comparison is complete, and both are unquestionably excellent options, especially for medium-sized and small organizations.
In areas like the free editions, the user interface, and usability, HubSpot wins hands down. Some could counter that Salesforce’s slightly more robust complexity is a positive.
In the end, it depends on your company’s needs.
Is Hubspot or Salesforce Better?
For a quick summary of their differences, Salesforce has an advantage in terms of reporting and customization. HubSpot has a lower learning curve, a better user interface, and provides more comprehensive marketing and sales tools at an affordable price.
Is Hubspot Cheaper Than Salesforce?
Yes. HubSpot has a clear price advantage over Salesforce for its basic plan because HubSpot provides a free alternative whereas Salesforce does not.
Is Hubspot an Alternative to Salesforce?
Many people view HubSpot’s CRM as a more cost-effective substitute for Salesforce. HubSpot may cost less depending on company demands, but you won’t get the same level of capability and customization that Salesforce offers.
How Does Hubspot CRM Compare to Salesforce?
There are numerous software suites available with various cost tiers on both the HubSpot and Salesforce pricing platforms.
Which Company Is Bigger Between Salesforce and Hubspot?
Salesforce is the market leader with a 19.6% market share and more than 150,000 clients.
Why Use Hubspot Over Salesforce?
because HubSpot has a lower learning curve, a better user interface, and provides more comprehensive marketing and sales features at a reasonable price.
Why We Switched From Salesforce to Hubspot?
Customers rate HubSpot as being easy to set up and use.
On G2, HubSpot is rated better than Salesforce for setup, administration, and customer service excellence.
Conclusion
We’ve discovered that the CRMs offered by HubSpot vs. Salesforce both have advantages and disadvantages of their own. You must be completely certain of the needs of the firm before choosing any one of the CRMs. HubSpot and Salesforce both have average customer satisfaction ratings of 4.5/5.
Given the abundance of functionality and integrations offered by this free CRM, HubSpot, with its lightweight structure, is a superior option if your company is on a tight budget. HubSpot is more suited to small companies that plan to grow later.
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