product launch Strategy [10 best strategies with guide]
Every company deserves a launch, a great launch indeed. Irrespective of the size of the company. In fact…
How to sustain your business (4 step by step guide)
Knowing how to sustain your business is essential for every business person. Small businesses can fail and numerous…
First mover strategy – How to benefit [Case study]
First Mover strategy in simple terms simply means being the first to start, Innovate, or introduce a business…
How to gain competitive advantage
To gain competitive advantage in business is possible even in a seemingly saturated market. Almost in every industry…
How Cisco Brand Positioning Is Making Them Stronger.
Cisco Brand positioning is invariably one of the high-pitch concepts Cisco uses in marketing a brand. Whenever the…
WHY ADVERTISING WOULD KILL YOUR BUSINESS.
Would anyone think why advertising would kill your business? With the so much importance laid on advertising…
The 11th commandment of business [New business rule]
Every business is unique or rather should be treated as unique. A few things can be learnt and…
FAST FOLLOWER STRATEGY: [ Detailed CASE STUDY]
To understand this fast follower strategy, you will have to understand the opposite which is the first mover…
7 SMALL BUSINESS BRANDING IDEAS THAT WILL YIELD YOU MORE PROFIT
At the heart of a start-up is the desire to grow and yield more profit. Here, the place…
Tasks leaders should never delegate
In a world where delegation has become one of the winning strategies in management for leaders, and one…