A social media manager is usually in charge of developing a content strategy and increasing interaction on a company’s social channels. And to be effective in that capacity, social media managers must frequently have a talent for storytelling, a sharp eye for design, and the ability to analyze what works and what doesn’t with an audience. But how much do social media managers make? In this article, we will cover the average salary of a social media manager and other vital information.
A social media manager is someone who manages a brand’s social media presence.
Social media managers are in charge of generating, planning, and posting material that is consistent with the brand’s identity. They’ll also assess and report on its success, as well as communicate with their community via comments and direct messages.
Social media managers are typically in charge of establishing and monitoring social media campaigns, producing content, reviewing analytics, and communicating with important stakeholders within a company. Your specific responsibilities as a social media manager will vary depending on the size of your firm. For example, while many social media managers at larger organizations often accept copy or videos rather than create them, social media managers at smaller businesses are more likely to generate content.
If you want to work as a social media manager, you might do the following:
#1. Increasing Followers and Generating Engagement
Increase a company’s presence on all active social networks by increasing the number of followers and engagement (likes, comments, and shares). To do both, you may need to create written or visual posts.
#2. Strategizing Content and Campaigns
To promote interaction, you’ll be in charge of conceptualizing (and occasionally implementing) social campaigns that correspond with a company’s wider marketing strategy. You can also come up with ideas for evergreen and timely content or repurpose user-generated material.
#3. Analyzing Data
In addition to creative labor, you will spend time analyzing data to generate conclusions about the performance of a company’s postings and content. This can include social listening, which involves monitoring what people say about a business or its competitors on social media.
#4. Reporting Metrics to Key Stakeholders
Companies want to know that the work you’re doing is having an impact, so you’ll almost certainly be asked to report your accomplishments—or any problems that arise—to your marketing teams and even the company’s stakeholders. They’ll most likely be interested in how you generate followers, increase engagement, create new content and campaigns, and so on.
Depending on the size of your team, you may be in charge of posting and monitoring all social media channels. In that situation, you may need to schedule postings and monitor the replies of your followers. You may also be accountable for replying to followers’ comments and communications.
Often, being a social media manager necessitates a combination of education and experience, though the specifics vary per organization.
#1. Gain Practical Experience
The beauty of social media is that it is, by definition, democratic. Regardless of where you are in your journey, anyone can get in and start experimenting. You may decide to handle other accounts to gain experience. If you have a buddy who makes beautiful ceramics or imaginative textiles, why not collaborate and help them advertise their work? Alternatively, look for internships and co-ops, or trade your services for items from small business owners.
#2. Take a look at a Degree
According to the BLS, social media managers often have a bachelor’s degree. Majoring in an area that will help you develop your communication or business abilities, such as marketing, journalism, or communications, can help you prepare for the post.
Going to college can also introduce you to a variety of possibilities where you can obtain specific experience in a professional context. Use the resources at your career center to explore internships, volunteer opportunities, or part-time jobs. Otherwise, consider joining a group and helping them with their social media activities.
You’re already a fan of social media. To be a social media professional, though, you must have your finger on the pulse. Immerse yourself in the social media ecosystem while looking for your first job or customer.
#4. Network
You’ll need to put yourself out there as a freelancer or in-house social media manager to discover clients and potential jobs. In 2023, networking will be more than just showing up to gatherings with a drink in hand (though you can do that as well). As a social media manager, the best place to network is on social media!
LinkedIn may be an excellent resource for connecting with future employers and searching for job openings at firms you admire. Instagram and Facebook may also be good places to attract clients, depending on your niche, especially if you’re targeting small businesses.
#5. Make a Portfolio
As you gain experience, put it in a portfolio to present to clients and possible employers.
Include any social media work you’ve done for clients, prior employers, or yourself. You can also create ‘spec work’ (unpaid, uncommissioned work done to demonstrate your skills) for brands you respect.
#6. Revise Your Resume
Your portfolio does a lot of the heavy lifting in the creative industry. Clients will, however, request a resume, and it must shine. Your goal is to stand out from the crowd, so have fun with the design (just make sure it’s still legible).
To summarize what makes you unique, include a ‘Profile’ or ‘About Me’ section at the top of your resume. You can also choose to submit only relevant work experience rather than a laundry list of all your previous jobs.
If you want to work as a social media manager, you should work on your talents in the following areas:
#1. Writing
Whether you’re composing a post or constructing a caption, good social media writing goes beyond proper syntax and spelling. It will be necessary to refine your copywriting talents in order to create appealing writing that fits into a brand’s story and voice while also engaging its audience. before applying for the position of social media manager.
#2. Communication
As previously said, social media is frequently the first point of contact with clients. You’ve been entrusted with communicating critical brand messaging. You must do so with assurance and clarity, while also keeping people entertained and engaged. As a result, copywriting abilities, as well as excellent communication skills in general, are an evergreen ability for social media managers.
You need to make sure your points are crystal clear and that your audience isn’t misinterpreting them. If people aren’t engaging with or reacting to your copy, it means your communication is probably not where it needs to be.
#3. Editing
In addition to writing text, you’ll most likely need to examine the work of your team members to verify it’s grammatically correct and error-free. Honing your copy editing and proofreading abilities will help you acquire the eye required to ensure a company or brand that they are in good hands.
To manage accounts efficiently, you must have a solid awareness of multiple social media sites, including their strengths, shortcomings, and user demographics. Knowledge of the following platforms is likely to be most useful: Instagram, Twitter, LinkedIn, YouTube, and TikTok are all examples of social media platforms.
#5. Curation of Content
You will not create every single social media post from the start as a social media manager.
Actual content production is now easier than ever because of platforms like Canva. You’ll also be repurposing other people’s stuff, such as trending memes and user-generated content (UGC).
All of those diverse pieces must be combined into a powerful, unified social media presence that is authentic to your employer’s brand. That is why, while technical skills are vital, having a good aesthetic eye may be even more important.
#6. A Design Sense
Prepare to discuss photos, infographics, videos, and other marketing materials with graphic designers, marketing managers, and other marketing stakeholders. It will be crucial to envision a post and then articulate the business or strategic reasons for your decisions.
#7. Manager
Every day, you will make numerous critical decisions as you develop and publish material that will be watched by hundreds or thousands of people. You really need to trust yourself, That can be frightening, but it’s what you need to succeed in this industry. You must have the confidence to believe in yourself and your abilities in order to make truly fantastic things happen.
#8. Analytical Tools
Understanding which messages resonate with consumers necessitates an analytical eye and the ability to do research. Knowing how to use social media listening tools such as Sprout Social, Hootsuite, and HubSpot, among others, is beneficial.
#9. Flexibility
In the realm of social media, change is constant. New hashtags, algorithms, and platform features frequently necessitate social media managers to think on their feet and incorporate originality into their work.
#10. Timeliness
News events can cause some messages to be seen as tone-deaf or insensitive, or otherwise overshadow the relevance of your post. Staying on top of the news and larger internet dialogues can help you react appropriately and maintain an organization’s brand.
#1. Create Your Own Brand
Nothing demonstrates your knowledge of social media more than your own thriving presence!
Building your own social media brand is an excellent way to locate clients and career opportunities, network with other professionals, and establish oneself as an authority.
#2. Recognize Business Metrics
It’s one thing to understand what constitutes good social media content. But it’s even more crucial for a good social media manager to understand why you’re developing it in the first place, and how it fits into your entire social media marketing strategy.
#3. Maintain an Open Mind
The ideal social media career for you might not be what you expect. For example, if you’ve previously worked in finance or fashion, don’t think that your first social media management position must likewise be in those fields.
To be a competent social media manager, you must be aware of all trends, from this week’s trendy audio to whole new platforms that are gaining popularity. For example, we believe that small firms will begin to harness the power of creators in unprecedented ways!
The annual salary for a part-time social media marketing manager in the United States is $64,375. In case you need a quick pay calculation, that works out to around $30.95 per hour. This equates to $1,237 every week or $5,364 per month. While ZipRecruiter reports annual salaries as high as $113,000 and as low as $25,500, the majority of Social Media Marketing
Manager Part-Time salaries in the United States currently range from $47,000 (25th percentile) to $75,000 (75th percentile), with top earners (90th percentile) making $95,500. The average salary range for a Social Media Marketing Manager part-time varies substantially (by up to $28,000), implying that there may be several prospects for promotion and higher income dependent on skill level, location, and years of experience.
As of July 25, 2023, the average Senior Social Media Manager salary in San Francisco, CA, is $90,351, although the salary range frequently falls between $79,589 and $102,772. Salary ranges can vary greatly depending on a variety of things, including schooling, certifications, supplementary talents, and the number of years you have worked in your field. Salary.com has more online, real-time compensation data than any other website, allowing you to pinpoint your exact wage target.
In Los Angeles, the average income for a Social Media Manager is $78,888. The average additional cash pay for a Social Media Manager is $5,154. In Los Angeles, the typical total compensation for a Social Media Manager is $84,042. Salary estimates for Social Media Managers in Los Angeles are based on responses received by Built In from anonymous Social Media Manager employees.
In New York, the average income for a Social Media Manager is $67,629. Also, the average incremental cash pay for a Social Media Manager is $4,988. In New York, the average total compensation for a Social Media Manager is $72,617. Salary estimates for Social Media Managers in New York are based on responses received by Built In from anonymous Social Media Manager employees.
Salary ranges for social media managers often range from $50,000 to $98,000 per year. The average hourly salary for social media managers is $33.79 per hour. The compensation of a social media manager is affected by factors such as geography, education, and experience.
Compare your school matches and apply to your preferred option as soon as possible. The average salary for social media managers in August 2022 was $53,060. Pay for social media managers varies depending on criteria such as industry and experience. Professionals can work for an agency or as independent contractors.
According to Payscale, the average compensation for a social media manager is $53,049. However, this varies significantly based on region, firm size, and employee experience level. The top ten percent of social media managers earn more than $81,000, while the worst ten percent earn less than $36,000.
The starting salary is projected to be $32 per hour. The extra salary is projected to be $7 per hour. Bonuses, stock options, commissions, profit sharing, and tips are all possible forms of additional compensation. The “Most Likely Range” represents numbers between the 25th and 75th percentiles of all available salary data for this role.
One of the best ways to earn additional money is to manage a social media presence or page. As a social media manager, you will be responsible for creating and implementing a content strategy to enhance interaction, analyzing the performance of social media campaigns, and moderating comments on social media pages.
Conclusion
Social media managers bear a great deal of responsibility because they are in charge of a vital marketing channel. Customers frequently use social media to research purchases and discover new brands. For online-only enterprises, social media may be the only method to learn about a brand! That is why social media is no longer considered internship territory.
- WHAT DOES A SOCIAL MEDIA MANAGER DO
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