Salary for sales managers varies widely depending on factors including experience, organization, industry, size, region, and the product sold. The majority of employers combine salaries with commissions or salaries with bonuses. Explore the different sales manager salaries in the sections below.
Sales Manager Salary
In the United States, a Sales manager’s salary is expected to be $114,518, with an average salary of $73,963. These figures show the median, or the midpoint of the ranges, from our unique total pay estimate methodology, which is based on data about wages gathered from our users. The extra compensation is anticipated to be worth $40,555 annually. Cash bonuses, commissions, tips, and shares of profits are all possible forms of additional salary.
Who is a Sales manager?
A sales manager is the person responsible for overseeing a company’s sales crew. In a large organization, they answer to the head of sales or the sales director, but in smaller businesses, they typically report to the CEO or managing director.
Within a corporation, sales managers oversee and manage the sales crew. If you’re interested in creating sales strategies and managing a team of sales experts, this job is a good fit for you. By utilizing your current sales expertise and obtaining the required education and training, you can grow your sales profession to this high-level position.
A sales manager’s duties may vary depending on the size, type, and product or service a firm provides, but in general, sales managers are the corporate executives who set objectives for sales and quotas and motivate their staff to reach them. Sales managers often have managerial responsibilities such as hiring and terminating staff, identifying the need for learning and delivering it, coaching salespeople, and setting up sales territories.
They are also tasked with creating sales strategies and carrying out data analysis so they can make informed decisions. Additionally, they will routinely report to the directors on their achievements, and they may even play a part in deciding the future course of the organization. Every action they take moves them closer to their goal of achieving sales targets and making a profit for their company.
Sales Manager Responsibilities and Roles
Here are some of the principal duties and roles of a sales manager.
- Acquiring new customers
- Conversion of leads from various marketing channels
- Developing a short- and long-term sales strategy with the aim of attaining the stated goals
- Consistently achieve revenue targets in line with team/organizational objectives
- Actively seeking opportunities to cross-sell and upsell to current clients
- Getting recommendations from current customers to increase the sales pipeline
- Control over customer relationships
- Recognize customer demands, and based on encounters with and feedback from customers, Offer insights for improving the product portfolio.
- Control over important accounts
- The creation of new accounts
- Operations and reporting
- Overseeing pre- to post-sales support activities while ensuring the highest level of client Satisfaction for the assigned products and locations
How to Be a Sales Manager
You can achieve your goal of advancing your sales career by following the steps outlined below:
#1. Get Your Bachelor’s Degree
When it comes to sales professions, most companies prefer candidates with a bachelor’s degree in a related field. Consider a profession in finance, accounting, economics, or marketing. Additionally, you have the option of enrolling in management, business law, and mathematics classes. A bachelor’s degree typically takes four years to complete, and during that time you can learn the skills and knowledge necessary to perform the obligations of entry-level sales positions.
#2. Gain Knowledge and Expertise
Consider applying for internships or part-time jobs if you’re a student trying to gain real-world sales experience. For instance, you could work as a retail sales associate or get a summer position on a company’s sales team to hone your customer service abilities. These changes could assist you in preparing for entry-level sales careers and determining your interest in the industry.
#3. Recruit For Entry-level Positions
A position in sales management often requires years of experience and is not an entry-level role. After earning a bachelor’s degree, you can begin developing your career by applying for entry-level sales roles. For instance, you can begin as a buyer or a salesperson. Also, in these positions, you learn how to perform the regular tasks of sales work and potentially get the expertise required to lead teams as a sales manager. These encounters could teach you which sales scenarios you like the best.
#4. Think About Obtaining a Master’s Degree.
Although candidates for sales manager positions normally do not need master’s degrees, possessing one might make you stand out from the crowd. A master’s in business administration (MBA) can be obtained online or on-campus and can be completed in two years. In the coursework of MBA programs, you study a range of business-related subjects, such as communication, management, strategic thinking, and entrepreneurship. With the aid of an MBA, you might discover more about what marketing and sales are as well as the distinction between the two.
#5. Get Certified Professionally
You might consider earning professional qualifications to bolster your credentials even more. With the use of these certifications, you can build certain skills for sales managers, such as leadership traits or sales strategies. Employers might not demand certifications, but they might make you stand out. They might also appreciate the effort you make to continue developing personally and learning more about your area.
Cities with the Best Pay for Sales Managers
New York, San Jose, Boulder, Trenton, and Denver are the cities with the highest salaries for sales managers. Below are the cities and the salaries for a sales manager
- $198,960 in New York
- $196,910 in San Jose, California
- Colorado, Boulder pays $182,820
- $177,450 in Trenton, New Jersey
- $177,430 in Colorado, Denver
Regional Sales Manager Salary
As of May 25, 2023, the average regional sales manager’s salary in the United States is $123,332, but the range frequently lies between $105,857 and $144,611. Salary ranges can vary significantly depending on a variety of crucial aspects, including schooling, credentials, supplementary talents, and the length of time you’ve been working in a given field.
Description of the Regional Sales Manager’s Position
A regional sales manager oversees and guides a sales force to meet revenue and profit targets. manages various districts within a region, modifying sales objectives and practices as necessary for each area. Setting short- and long-term sales plans as a regional sales manager includes designing and recommending sales programs. To enhance the volume of sales in the region, evaluate and put into practice the most suitable new sales strategies. Additionally, in order to boost sales volume and market share, the regional sales manager gathers pertinent market data from rival companies. may suggest changes to products or services to raise customer satisfaction and sales prospects. commonly calls for a bachelor’s degree. usually answers to the leader of the division/unit. The regional sales manager oversees the day-to-day operations of subordinate employees. a genuine first-level manager. assures the achievement of project/department milestones/goals and adherence to agreed spending limits. has complete control over personnel decisions. A standard requirement for a regional sales manager is five years of individual contributor experience in the relevant field. There may be a need for 1 to 3 years of supervisory experience. extensive familiarity with the role and departmental procedures.
National Sales Manager Salary
National Sales Managers in the United States earn an estimated $180,823 in total compensation annually, with an average income of $93,700. These figures show the median, or the midpoint of the ranges, from our unique Total Pay Estimate methodology, which is based on data about wages gathered from our users. The expected annual increase in pay is $87,123. Cash bonuses, commissions, tips, and profit sharing are all possible forms of additional compensation. The values in the “Most Likely Range” fall between the 25th and the 75th percentile of all the pay information that is currently available for this role.
The salary a national sales manager might receive depends on their location, education, and experience. Washington, Connecticut, Maryland, Maine, and Michigan are the states with the highest salaries for national sales managers.
Research Summary
- In the US, a national sales manager has an average salary of $102,742.
- In the US, the typical national sales manager’s compensation ranges from $67,000 to $155,000.
- In the US, national sales managers’ hourly pay typically ranges from $32 to $74 per hour.
- In Washington, Connecticut, and Maryland, the average national sales manager’s pay is $124,964, $124,427, and $120,338, respectively. The three states with the highest salaries in the US for national sales managers are those three.
- The company with the highest average national sales manager salary is NetApp.
- In the US, the manufacturing sector pays the most for national sales managers.
Sales Manager Job Description
Building and managing a team of salespeople is typically part of a sales manager’s job description in order to increase revenue. Also, to achieve or surpass revenue projections, sales managers must inspire their employees to create leads, cultivate client relationships, set goals, and ultimately satisfy customer wants.
What Is the Top Salary for a Sales Manager?
The top sales manager positions can earn up to $400, 000 annually.
How Much Do Retail Sales Managers Make in NYC?
The average annual salary for a retail store manager in New York City as of June 15, 2023, is $49,667. In case you need a quick pay estimator, that comes out to about $23.88 per hour. This equates to $955 per week or $4,138 per month.
Retail Store Manager salaries now average between $40,500 (25th percentile) and $58,500 (75th percentile), with the 90th percentile in New York City paying the highest earnings of $74,808.
The wide variation in the average compensation for retail store managers—up to $18,000—indicates that there may be numerous prospects for growth and higher pay based on experience, location, and skill level.
How Much Do Sales Leaders Make?
In the US, a sales leader makes an average salary of $68,699. The usual salary range for sales leaders is $33,000 to $139,000 per year.
What Is the Lowest Salary for a Sales Manager?
The 25th average is $39,000. Salaries below this are unusual. The 75th percentile is $62,500.
Does Territory Sales Manager Make Good Money?
Yes, managing a territory is a rewarding job with a decent income. They oversee the local reps and act as the primary conduit between that territory and HQ. They frequently take on tasks like managing regional sales strategies and training reps. The average yearly salary for a territory sales manager in the US is $81,929 as of June 12, 2023.
How Much Can I Make as an Account Sales Manager?
Account sales managers in the US get an average salary of $58,630. Salary ranges for sales account managers typically fall between $33,000 and $101,000 annually. Sales account managers make, on average, $28.19 per hour.
What Is Car Sales Manager Average Salary?
As of May 25, 2023, the average income for a Car Dealership Sales Manager in the United States is $128,500, although the normal salary range is between $109,227 and $150,708.
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