WHAT IS A PODCAST: How to Start & What You Need to Know

What is a Podcast
Photo Credit : Forbes

It can be exciting, interesting, and profitable to launch a podcast. You might launch a podcast as a fun hobby, a side gig, or an immediate business, depending on your objectives. In this article, we’ll take you step-by-step through the process of creating a podcast, from planning and recording to publishing and promotion.

You’ll understand how to create a successful podcast at the end of this article

What Is Podcast 

A podcast is an episodic series that is exclusively audio and has one or more hosts discussing a specific subject. Some podcasts cover just about anything you can imagine, including true crime, and current events.

What Is Podcast Used for?

Using podcasts can help you connect with like-minded communities while also having fun and learning. You can learn new things about a particular topic or country, and get news updates on current happenings all over the world. In general, there are a variety of uses.

What Is a Podcast App?

An alternative term for a podcast directory like Spotify, Apple Podcasts, or Overcast is a podcast app. You can use it to look for, subscribe to, and play your preferred podcasts.

How to Start a Podcast

The following actions will set you on the right course if you want to start a podcast but are unsure of where to begin. 

Planning your Podcast 

#1. Select Your Niche or Topic

Although selecting a specific niche or topic may seem restrictive, doing so will improve the focus of your content and help you gain an audience over time. Additionally, you will gain more credibility and solidify your position as a subject-matter authority. Choose a subject that is sufficiently vast to allow for discussion over several episodes, or seasons. 

#2. Research Existing Podcasts

It’s a good idea to do a little research to see if any other podcasts are similar before you jump into recording your first episode. Finding out how to position your podcast in a way that makes you stand out can be done with the help of research. 

#3. Select the Format and Cadence

It’s up to you whether your podcast features a soloist or a group. You’ll need to plan how to do it well if you want to host it with a partner. Your cadence is the frequency at which you will release new episodes, which is also known as your publishing schedule. 

New episodes of some podcasts are released every day, but every two weeks for others. You must decide which cadence suits your schedule the best. Your future audience will become accustomed to and trust you more if you stick to the cadence you’ve established. 

#4. Define Your Audience

You should consider this to be the most significant question before starting your podcast. If you think about who your ideal listener is, you can create content that is both useful and relevant. Answer the following questions about your ideal listener:

  • What is their age?
  • Where do they live now?
  • What kinds of media do they already watch or listen to?
  • Do they currently consume any podcasts?
  • What issues do they typically deal with?
  • What would they like to learn more about?

Establish a Strong Online Presence and Brand

The process of naming your podcast is crucial. It should have a catchy or memorable name that is related to your content or brand while also being clever. To save space and avoid repetition, omit the word “Podcast” from the name of your show. 

Using a free design tool like Canva, you can create your cover art, or you can hire a skilled graphic designer to help you find exactly what you want. Working with a professional musician or recording studio is an option for creating unique audio sounds, such as intro or outro music.

#1. Build a Website or RSS Feed for Your Podcast

Your podcast needs to be accessible to your intended listeners. Making a website is one method of doing this. You can create a website with either free or paid tools, but if you want more customization options and a polished appearance, we advise choosing paid ones. To make your episodes accessible to others so they can listen and enjoy them, you can host download links or embed them on your website.  

As an alternative to using a conventional web host like WordPress or Wix, you can also create an RSS feed using a website designed specifically for hosting podcasts, like Anchor or BuzzsSprout. Modern software for distributing podcasts still only uses RSS feeds

#2. Create Social Media Profiles

Typically, when starting a podcast, you should make social media accounts with the name of your show. Although having profiles on several different platforms may seem appealing, it is important to think about which ones your audience uses most frequently and concentrate on those. This is because social media has the potential to be a fantastic marketing tool, but only if you use it.

Get Recording Equipment and Editing Software 

You can likely record audio using your current computer, tablet, or phone. But most podcasters advise buying a separate podcast microphone if you want a better, clearer sound. 

Record and Edit Your First Podcast 

As soon as your setup is complete, you can begin recording. Some podcasters write scripts for each episode before recording it, but some just wing it. The choice is yours. Making a podcast is a skill in and of itself that requires patience and practice to do well. 

#1. Name Your Episodes

Every recording you make should have a unique name. Your episode titles should accurately summarize the subject matter and, if applicable, the featured guest speaker.

#2. Create Episode Descriptions that Grab Attention.

You must create both a general synopsis and episode descriptions for your show to explain to potential listeners what it is all about. Be as precise and succinct as you can when writing your general synopsis. While your episode descriptions should be brief as well, you will have the chance to include pertinent links to sources, products, or anything else you discuss. 

#3. Submit Your Episode to Directories

The next step is to submit (or upload) your podcast to your preferred podcasting platforms once it is complete and ready to go.

#4. Promote Your Podcast

As soon as listeners can find and download your podcast, you should start marketing it. You have a choice as to whether you want to use a grassroots strategy, such as sending direct links to your loved ones, or whether you want to launch a paid social media ad campaign. 

It’s common practice to advertise your services using social media sites like Twitter, Facebook, and TikTok. You can advertise your podcast using your current accounts on social media if you already have a sizable following there. If not, you can make new accounts just for promoting the podcast and interacting with your neighborhood.

What Is a Podcast Host?

A podcast host is a location where podcast material is kept. Listeners can access the audio and video files on the hosting platform via RSS feeds.

What Is a Podcast and How Does It Work? 

This is a form of creative content delivery that uses audio and occasionally video. Those who subscribe to a podcast download it and listen to it on their computers or mobile devices after the creators of the show have uploaded the episode. Once they’ve finished recording and editing a few episodes, they must upload them to their preferred podcast host. After that, podcast directories like Spotify, Apple Podcasts, and Stitcher receive the podcast’s RSS feed. These directories serve as the interface between podcasts and their listeners, allowing users to find, subscribe to, and listen to podcasts through their preferred podcast directory.

What Is the Purpose of a Podcast?

The primary goal of a podcast is to entertain its listeners, though it may serve other purposes as well. Subscribers to podcasts may do so for a variety of reasons, including to hear updates, analyze current events, or learn about a new subject or sector.

What Are the 3 Types of Podcasts?

#1. Conversational Podcasts

Conversational podcasting is the most popular style. These tend to be the most casual types, with anything from lone hosts to roundtable discussions. A large number of these programs are interview podcasts, which are conversations between one or more hosts and their guests and typically delve deeply into the guests’ personal histories or areas of expertise.

#2. Narrative Nonfiction 

Anything that tells a true story about a real event or topic falls under the category of narrative nonfiction.  

#3. Scripted Fiction

Long-form fiction storytelling works well for podcasts because of their episodic structure, just like it does for long-form nonfiction. Each week, new episodes of everything from experimental sci-fi fantasies to other genres are available to subscribers.

How Do Podcasts Make Money?

A podcast can generate income in a variety of ways. There are some strategies you can use to your advantage without having a sizable audience, while others depend on demand and viewership to be effective. Podcasters must have multiple revenue streams, regardless of the route they take.

#1. Sponsored Ads

Advertising can be a fairly simple way to make money, but it frequently requires a larger listenership and thorough demographic information. The number of listens or downloads you have, along with details about your audience, will help businesses determine whether your podcast is a good fit for their advertisement. Some businesses will compensate you for reading a brief script on your podcast that advertises their goods. 

Brands that you advertise for might also provide you with a special coupon code that your listeners can use. Then, if someone uses your discount code at checkout to make a purchase, you might get a small commission each time that happens. Similarly, you can make money by using affiliate links. Similar to codes, every time someone clicks on your link and makes a purchase, you’ll get a small sales commission. 

#3. Consulting

Your industry knowledge may be in demand if you are a subject matter expert in addition to the free advice you provide on your podcast. You can use your podcast to schedule consulting or coaching clients, or individuals who desire more individualized instruction from you. 

#4. Selling Products

You might look into selling branded goods that feature the logo, iconography, or catchphrases from your podcast depending on your branding and target market.  

Is YouTube a Podcast? 

YouTube is a video search engine, not a website where podcasts are hosted. A podcast is a video or audio recording that frequently focuses on a single theme or subject. Podcasts only contain audio, whereas YouTube videos include both audio and video. This is the main distinction between these two types of content. Unlike watching a YouTube video while sitting down, listening to a podcast is simpler to do while on the go. 

Do Podcasts Cost Money?

You can launch a podcast without spending any money by using free software or tools you already have, like a phone or computer. Additionally, you can create all of the graphic components of your podcast, including the cover art, for nothing.


The rewards of starting a podcast can be enormous, but as with any endeavor, there is some initial setup and hard work involved. If you have the right goals and expectations, your podcast can be as rewarding as you make it out to be, both materially and emotionally.

What is a Podcast FAQs

What is a Podcast ?

It is an episodic series that is exclusively audio and has one or more hosts discussing a specific subject

Do Podcasts Cost Money?

You can launch a podcast without spending any money by using free software or tools you already have, like a phone or computer

How Do Podcasts Make Money?

  • Sponsored Ads
  • Affiliate Links
  • Coaching
  1. WHAT DO YOU NEED TO START A PODCAST: The Complete 2023 Guide
  2. HOW TO MONETIZE A PODCAST: Beginners Guide
  3. Content Marketing: Best Easy Guide (+Free Course)
  4. MENTORSHIP: Meaning, Programs, Quotes & Benefits
  5. How To Monetize A Podcast on Spotify & Other Platforms In 2023
  6. HOW DOES SPOTIFY MAKE MONEY IN 2023: Growth & Revenue


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