MAKING THE MOST OF A RARE OCCASION: Sourcing for Trade Show Builders

Photo Credit: NBAA

Trade shows can be a great opportunity for businesses to showcase their products and services, network with industry professionals, and generate leads. However, choosing the right trade show builder is crucial to make the most of this opportunity.

This article deals with how to make the most of the occasion when selecting a trade show builder.

Who Is a Trade Show Builder?

Trade show builders are someone who creates and manages trade shows for companies, organizations, and individuals. They are responsible for setting up the venue, managing the exhibitors, and ensuring that the event runs smoothly. Trade show builders can be found in a variety of industries, from technology to retail, and they often work with both large and small businesses.

Trade Show Building Services

Trade show builders can offer a variety of services to their clients. Here are a few of the most common services that trade show builders provide.

#1. Venue Selection

They assist with the selection of the right venue for the show. As a part of this, it involves finding venues that are convenient for exhibitors and attendees and have the necessary resources for a successful show.

#2. Event Planning

They help clients plan the show, including developing an engaging experience for attendees, setting a budget, and creating a timeline.

#3. Exhibitor Management

Exhibitor management is also one of the ways they assist clients. Among other things, management of exhibitors, selecting the right exhibitors for the show, and providing support for their needs are also included.

#4. Marketing

Trade show builders develop and execute a comprehensive marketing plan for clients. Methods such as social media, email, and print marketing to promote the show and the exhibitors, etc.

#5. Technology

Trade show builders also help clients utilize the latest technology to create an engaging experience for attendees. This includes augmented reality, virtual reality, and 3D printing.

Tips for Choosing the Right Trade Show Builder

Here are some tips on making the most of a rare occasion when choosing a trade show builder.

#1. Look for Experience

Experience is key when it comes to selecting the right trade show builder. Make sure to look for one that has experience in the industry and is familiar with the latest trends.

#2. Look for a Portfolio

A portfolio is a great way to get an idea of a trade show builder’s experience and capabilities. Find one that has a portfolio of successful trade shows.

#3. Ask for References

Asking for references is another smart way of knowing a trade show builder’s reputation. Do ask for references from previous clients to get an idea of the quality of their work.

#4. Get Multiple Quotes

Getting multiple quotes is essential when it comes to picking the right trade show builder. You should request quotes from at least three different trade show builders to compare prices and services.

Read reviews

Reading reviews is essential. This is how to get an idea of a trade show builder’s reputation. You should always read reviews from previous clients.


Consider the specific needs of your trade show and choose a builder who can effectively meet those needs. Additionally, be sure to communicate clearly with the builder and establish clear goals and expectations for the project.

Lastly, take advantage of any opportunities for collaboration and be open to new ideas to ensure the best possible outcome for your trade show.

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