HOW TO MANUFACTURE A PRODUCT: Step-By-Step Guide to Turn Your Idea Into a Product

how to manufacture a product
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Creating a new and unique product is exciting for retailers and a great opportunity for growth. However, manufacturing can be daunting, especially if you don’t know where to start. That is to say,  it is important to first understand how manufacturing works and the best way to implement it in your business. In this article, we will look at how you can manufacture a product in the USA, starting with your business ideation and ending with bulk production for your store. Once you have completed the process, you will have a new working relationship with a manufacturing company and a new product that is all your own. So read on to learn how to manufacture a product idea and sell it.

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How to Manufacture a Product

There are many different ways to enter the world of e-commerce. This means you can take part in retail arbitrage, which involves finding great discount deals on big brand items and selling them online for higher than purchase prices. Also, you can be a wholesale distributor for a brand or privately label your own brand of products. All of these methods are applicable and hold a lot of potential for hopeful online entrepreneurs. 

Step-by-Step Guide on How to Manufacture a Product

If you’ve had any misinterpretations about manufacturing this process is more than just having a great idea and outsourcing it to a company. It takes a lot of research and planning, but, in the end, you will surpass most startups in both quality and delivery time. Manufacturing a product can be a complicated process that involves many different steps. Here are some general steps to consider when starting the manufacturing process:

#1. Meet With a Consultant

Many startups suffer from a DIY attitude. This is where most founders think they know a lot about the product itself, and they think they can manage to control every other aspect of the business as well. They think that there’s no need to hire a consultant, as they can research the web and figure it out. Even if you have to pay them, the danger they tell you about could cost you ten times the consultation price tag in the long run. Talk to them about your plans; their constructive criticism will make the whole picture clearer for you.

#2. Develop a Product Concept

To begin your manufacturing process, you will first need to develop a product concept. This means thinking of a new product idea that is both original and appealing to your target market. The four most significant components you should consider at this stage in product development are need, market, ability, and cost. Consider the following:

  • Is there a need for this product?
  • Is the need this product fills already fulfilled by another product?
  • What unique need does this product fulfill?
  • How is this product different from other products on the market?
  • Do you have the funding necessary to make the product?

#3. Design the Product

You can’t start the production process until you create a design or sketch of the product.  This is because no one sees through your mind. So you need to present something to help them understand what you need.  With the idea and the research behind you, the next step is product development. Also, keep the end user’s needs at the forefront and make sure your product is user-friendly. 

#4. Create a Model 

Before you can start looking for a manufacturer, you need to create a model of your product. It doesn’t have to be exactly as you imagined it. This is one of the most important stages of the product development cycle. You want to perfect the product before you start mass manufacturing, and working on the model helps you go through multiple iterations that will take you to the final form of the product. you. 

#5. Find a Manufacturer 

Finding a manufacturer is a long and hard process. The problem isn’t about finding a manufacturer; there are thousands of them all around the world. The problem is finding the one that fits all your needs. Look for the following elements in a manufacturer: 

  • Fully licensed 
  • Good Reputation 
  • Good legal record 
  • Certificates from third-party auditors 
  • Low price (including shipping) 
  • Reliable production line 
  • Consistently good product quality 
  • Minimal order matches your needs 
  • Can scale production if needed

Now, many people can’t decide whether they should look for a local or overseas manufacturer.  In addition, the ultimate advice when it comes to choosing a manufacturer is to be prepared to compromise. Sometimes, you can’t have it all. When you have your checklist ready.

#6. Get a Quote (from multiple manufacturers) 

Don’t choose the first good manufacturer you find. Instead, compose a list of several manufacturers and contact them to get a quote. Treat it as the beginning of long-standing relationships. Below are questions you should ask the manufacturers, apart from the price and time it would take to complete your order,

  • Where can we see your products?
  • Is it possible to get a prototype done first?
  • Are you working on any big products that may have more priority than our order?
  • Can the minimum order quantity be lowered for the first order?
  • What are the payment conditions?
  • Can the production be scaled, and how fast?

These answers, along with the price of manufacturing, should help you form a decent understanding of whether you should work with the company or not. Also, search for reviews online or contact clients to check if their reputation is good enough. Then manufacture your product.

#7. Launch your Product

After all that work, it’s finally time to launch your business. This is an exciting but also nerve-wracking time because you’ve put so much effort into learning how to manufacture a new product, and now it’s out there for the world to see. Here are a few pointers to help make sure your final product has the best chance of being one of the many manufacturing success stories:

  • Make sure you have a great website that’s easy to navigate and sell online (hire a graphic design firm for this, you won’t regret it)
  • Get involved in social media marketing and online communities related to your product
  • Make sure you have a solid marketing plan in place to generate awareness and excitement
  • Have a plan for how you’ll handle customer service inquiries
  • Be prepared for feedback — both positive and negative

Can You Manufacture a Product Without a Patent?

You are not required to obtain a patent in order to sell a product or service embodying your invention. Many products and services are sold that are not patented. A U.S. patent provides the right to stop others from marketing, selling, or importing your invention in the United States.

How to Manufacture a Product and Sell it

Creating a product and selling it is easier than ever in today’s world. This is why there are many tools available to assist you in making your product from scratch. With the power of digital advertising, you can get your product in front of hundreds or thousands of people by creating an online advertisement. 

A common obstacle for many new entrepreneurs is understanding how to manufacture a product and sell it for the first time. That is to say, ideas are intangible, but the best thing for an entrepreneur is to go through the product development process and transform that idea into a physical product that can be manufactured and sold online. 

Step-by-Step Guide on How to Manufacture a Product and Sell it

This advertisement needs to direct your target customers back to your website, where they can purchase whatever good you are trying to sell. To sell and profit from your product, you need to develop an effective advertising strategy.  Below are a detailed guide on how to manufacture a product and sell it,

#1. Define Target Market Through Customer Research

Before building and working out how to sell a new product, find out if there is a large enough need for it. As part of your research, talk to your existing customers to figure out how new product ideas can help them solve existing or problems relevant to why they’re already investing in you. D this by defining:

  • Your ideal customer (e.g. occupation, age, location, company worth, etc.)
  • Their needs (e.g. what problems do they have that your new product can solve?)
  • Product fit (e.g. will your new business ideas actually help them?)

If you don’t define these foundational target audience criteria, you risk wasting your time and resources developing a product that no one wants or needs to buy. Next, assess the potential for your product within your target market:

  • Competition. Research which competitors are already offering a similar product and determine your unique selling proposition (USP). 
  • Size. Determine whether there are enough potential customers that fit your ideal customer profile (ICP) in your target market to reach revenue goals.
  • Potential sales. Calculate whether the costs and risks of marketing and selling the product will outweigh the profit from forecasted sales. 

#2. Create a Product Prototype 

In this step, you start creating the product. It’s essential to manufacture a solid product before you sell it, so this step is crucial! You’ll want to create a prototype so you can get feedback and make changes if needed.

#3. Create a Website and Online Advertisement

It’s time to create a website and an online advertisement. This step will develop your main avenue for selling the product, so it’s essential to make sure your website and advertisements look pleasing and user-friendly. You’ll also want to include keywords that people interested in your product would type into a search engine.

#4. Test the Product 

The step is to test the product or service you created. This way, you can get feedback from customers, make changes as needed, and start making conversions! You’ll want to send it out for reviews by potential buyers and give a free trial of your digital service if you create one.

#5. Sell your Product

There are a lot of things that go into determining a price for your product but a good way to start is to bring out the list of all the costs of material inputs, service inputs as well as all the other costs you put into bringing the products to a physical stage. You should also add a markup to compensate for your stress. The most important thing is to elaborate on the features and importance of your product,

Is It Better to License or Manufacture?

Basically, manufacturing offers a higher potential for reward but brings higher risks along the way. Licensing is a lower activity with a typically lower cash potential. If you need with understanding licensing versus manufacturing, you can post your legal need on UpCounsel’s marketplace.

How to Manufacture a Product Idea

A product idea is a concept or plan for a new item that a company can produce and sell in a particular market. This is because it outlines the purpose of that item, its features, and some key design elements. Hence,  bringing your product idea to life takes patience, careful planning, and investment. But a research-backed approach reduces the chances that you’ll not only recoup the upfront costs of your new product but also find new customers and boost the reputation of your brand in the process. 

That is to say, having a good idea for a product is the first step in becoming a leading entrepreneur in your industry. But it takes a lot of work and ingenuity to actually enter the manufacturing process and release a product to prospective customers. Instead, learn about innovation and assembly procedures to better determine whether product creation is the right opportunity for you.

Detailed Guide on How to Manufacture a Product Idea

Almost everyone has an idea for a product, and using manufacturing is how you can turn your idea into a reality. The problem, however, is that the process of getting an idea ready for manufacturing is very complicated, and many inventors don’t know how to complete this process. Below are the steps on how to manufacture a product idea

#1.  Research Your Idea

The first step in selling your idea is to gather as much information as possible. This involves knowing the market or markets in which your idea will be most valuable. After this is identified, compile data on similar solutions. But if your idea will be included in a tangible product, get familiar with the production process before approaching investors.

#2.  Establish Ownership

When working to establish ownership of your idea, it’s vital to understand the difference between the various legal forms of possession. In a general sense:

  • Patents protect inventions (tangible products)
  • Copyrights protect creative works (e.g., books)
  • Trademarks protect commercial communications
  • Consult a qualified attorney for assistance in deciding which one is right for your idea.

#3. Experiment Your Idea

Testing an idea isn’t as difficult as it sounds. One of the best ways to do so is to speak with people you trust or with those who have no stake in the idea itself. Family and friends are also great first resources for testing your idea on a theoretical level. If you already have a tangible product in hand, even better, you can also test your idea by organizing a focus group. Both methods will give you insight into what you need to improve to make your idea successful.

#4.  Identify Target Companies

When you’re ready to move forward with the selling process, identify target companies that might be interested in your idea. Compile as large a list as possible, and then put the companies into categories based on:

  • Geography
  • Reputation
  • Size
  • Policy for accepting new-idea submission  
  • Product line
  • Ready access to a decision-maker

In addition, this will require a substantial amount of research, but putting in the time beforehand will help you determine which businesses are the best fit for your idea and allow you to prioritize which ones you contact first.

#5. Build and Test a Prototype

Create a working prototype to better understand its requirements, make any necessary adjustments to the design, and verify that it’s operational. You can use this process to test the materials you envision for the project or examine a series of different options.

#6. Prepare a Professional Presentation

At the absolute minimum, a professional presentation consists of three parts:

  • Sell Sheet — A one- or two-page document that clearly states the need your idea meets as well as the features and benefits, applicable markets, and legal status of your solution.
  • Introductory Letter — A brief letter introducing yourself, explaining why you’re contacting that person, and setting up a time to follow up in person.
  • Face-to-Face Presentation — Prepare a script for what you’re going to say when you meet with decision-makers face-to-face or over the phone.

Once you’ve finalized all three pieces of your presentation, practice delivering the information over and over again. This will enable you to speak about your sell sheet, your introductory letter, and your actual presentation without taking any notes whenever the opportunity arises.

#7. Decide How You Want to Be Paid

Before your first meeting, decide how you want to be paid if the company likes your idea. It’s essential to think this through before meeting face-to-face so you can present a professional image at all times. Payment options include:

  • Exclusivity (in relation to distribution)
  • Annual minimum (licensee pays licensor a minimum dollar amount each year)
  • Royalties (usually based on a percentage of sales)
  • Up-front payment (e.g., selling the idea outright for a set dollar amount)

Most methods of payment are in some way interrelated. For example, the more exclusivity you get, the less up-front money you’ll enjoy. Finding the right combination of payments is a personal decision that you should not take lightly.

How to Manufacture a Product in USA

Are you considering opening a new company, or moving production from offshore to the U.S.?  Changing locations or establishing a new product is always a challenge, especially for smaller companies. The challenge is typically to determine whether twenty to thirty small overhead costs make up the difference for higher U.S. manufacturing costs. Hopeful companies first need to accurately evaluate whether their product is right for U.S. production.

Detailed Guide on How to Manufacture a Product in USA

Below are the detailed steps on how to manufacture a product in USA,

#1. Do market research

Research which of your competitors has successfully produced in the U.S. – do their reasons for reshoring and U.S. production seem like they would apply to your product as well? Knowing how to start a manufacturing business is all about knowing what the market needs and how you can deliver it. And every successful manufacturing company has to start with some market research. This is when you start learning about the manufacturing sector and the industry as a whole.

#2. Determine Your Niche and Business Idea

During step one, you should have figured out what you’re going to make. And hopefully, you now know what niche your product is going to fall into. During this stage, you’ll determine a few things:

  • What you are making
  • Who you are making it for
  • Why they should pick your product
  • Where you are making and selling your items

If you’re creating a product that already exists on the market, now is the time to figure out what makes yours special.

#3. Find a Manufacturer Who is Well-Informed in U.S. Production

It is key to find someone who really understands the pros and cons of how to manufacture a product in the USA. It is still more expensive to produce here, so your manufacturer should be able to tell you what aspects of your idea are the most time-consuming and be willing to make suggestions or changes that will lower the price without compromising your design. 

Now it’s time to start legitimizing your business. When it comes to manufacturer branding, your name and your logo are going to be part of what defines you. In the world of business, together, your name and logo make your dream venture into a “real business”—they authenticate you. 

Your name should be easy to pronounce and easily readable. Your logo should stand out with simplicity and perhaps creativity. The logo and name don’t have to directly relate to your business, but it will work better for brand awareness if they do

#4. Write a Business Plan

If you want to move on to the next steps of how to manufacture a product in USA, you need a business plan. This essentially tells people what you’re going to do and how. And it includes a good amount of information.

#5. Fund Your Manufacturing Business

You’re almost ready to go, you’re just missing something: money. In the world of manufacturing, you’re not going anywhere without funding. Even if your items are low-cost and don’t take a lot of money to get started, you still need funding to get off the ground. Through your business plan, you should have roughly determined how much money you need to manufacture a product in the USA.

#6. Proceed to Production

Once you have determined that U.S. production makes sense, you will need to find the best contract manufacturer. There are several organizations that can help, such as MEP and ThomasNet.com. Also, give your local economic development organization (EDO) a call. Finally, never forget the end goal: use your efforts to your best advantage by advertising that your product was made in the USA.

  • Send out a press release to your local media.
  • List your product on Made in USA-specific sites, like USA Love list!
  • Make sure you advertise your product as Made in USA on all retail distributor sites such as Amazon.
  • Be compliant with USA labeling.

Product Manufacturing Company

A product manufacturing company is any business that produces finished goods from raw materials. They sell these goods to consumers, wholesalers, distributors, retailers, and other manufacturers wanting to create more complex items. Manufacturers typically stick to one type of product.  Before you start searching for a product manufacturing company, it’s helpful to know exactly what they do.

Product Manufacturing Company: Factors to Consider

According to experts and research, when choosing a company to partner with, you should look for the following factors,

#1. Demonstration of knowledge and Experience

You want a product manufacturing company that answers all your questions and guides you through the process. If you’re making a food product, can the company recommend a good food chemist? For clothing, can it offer advice on the sourcing of materials?

#2. Technical Capabilities 

The product manufacturing company should already be producing goods or products that are very similar to your own. This ensures that they understand your market and what it takes to succeed.

#3. Reputation 

Does the company work for major brands or retailers? Does it have any sort of regulatory fines or infractions? If it’s overseas, what are its labor policies, and how high is the turnover rate? It’s paramount to find a product manufacturing company you can trust.

Examples of Product Manufacturing Company

They include,

#1. Boeing

This is a global aerospace manufacturer. It designs and distributes commercial and defense vehicles and equipment, including airplanes, missiles, and satellites. Business employees at Boeing fulfill roles in human resources, supply chain management, and office administration. 

#2. Lancaster Colony

Lancaster Colony is a retail manufacturer of bread rolls and bagels. The product manufacturing company also produces condiments, such as mustard, vegetable dip, and salad dressing, and it partners with multiple brands.

#3. Clorox

This product manufacturing company produces cleaning products, such as bleach, disinfectant wipes, and stain removers. It also partners with brands that produce beauty products, including lip balm, and common household items, including water filters and ranch dressing. Besides the US, Clorox distributes its products to multiple countries across the globe.

#4. Thor

Thor Industries is an RV manufacturing company. Its inventory includes toy haulers, travel trailers, and camper vans. Employees can work at the headquarters or join the workforce of one of Thor Industries’ family companies, which all contribute to the automotive industry.

#5. Apple

Headquartered in Cupertino, California, Apple is an organization that designs, develops, and sells consumer electronics, computer software, and other online services. Along with being the world’s largest technology company by revenue, it is also ranked as one of the world’s most valuable brands. The company’s manufacturing, procurement, and logistics capabilities allow it to execute large-scale product launches without having to maintain inventory.

#6. Print Parts Inc

This is a product manufacturing company that provides art, toys, jewelry, and collectibles. Its line of services includes additive and design consultation, quality assurance, and product evaluation. The company has its headquarters in New York, NY, and serves the education, defense, automotive, and aerospace sectors, among others. It has been in business since 2016.

References

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