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You might not think much of shipping boxes, but they can play a larger role in business than you may realize. After all, getting the message out there about a company is a multi-pronged plan that requires time to really pull off.
But having those custom boxes is a big deal. If you aren’t sure why, here are some of the biggest reasons for why having custom packaging is the way to go.
#1. Custom Sizes
One of the biggest impacts of having customized packaging is the ability to have custom sizes. A major waste of money is through packing materials, trying to ensure that oversized boxes are packed properly in terms of safety.
When businesses invest in custom packaging, it means less waste of packing materials, which ultimately means less money wasted on packing. It can have a serious impact over the long-term, which is something that every business should be interested in. For smaller companies in particular, minimizing that overhead is crucial for any business in any industry.
#2. Brand Awareness
The one thing that every business attempts to do is build their brand. Brand awareness is vital in not only getting recognition for the business but developing trust with the customer and building a reputation that can carry a business for years to come.
With custom shipping boxes, your business can present itself in a way that becomes recognizable not only to those purchasing products, but those who have never heard of the business. Custom branding means that people will begin associating your business with a specific kind of aesthetic. Make sure that even non-customers can recognize your brand by the way that your box looks.
#3. Stand Apart
Being in a business of any kind means having difficulty standing apart from the rest of the crowd. There are typically no less than a few dozen competitors within a given industry, sometimes in the hundreds or even thousands. That makes standing out extremely difficult.
Having customized packaging means being able to stand apart from the vast majority of the competition. Anything that your business can do to stand apart is a good thing and it can make a difference in the overall scheme of your marketing. Even just your logo is something different from the brown boxes that most other companies use.
#4. Environmentally Friendly
There is more of an importance towards being eco-friendly these days and with good reason. We as a society realize the negative impact that we have had on the planet and are looking to take measures to undo some of that damage.
With customized packaging, you can help do your duty with an eco-friendly solution. That’s because each box can be made of recycled materials, for starters. Combined with customized sizes, waste can be reduced drastically, which all contributes to less waste than ever before. All of it adds up and can make a positive impact on the planet.
#5. Quick Turnarounds
When your company gets custom-printed boxes, you can have the reassurance that your orders will come back in short order. That means being able to restock your inventory in no time, allowing for a seamless re-stocking.
Making the investment in custom packaging can feel like a big one but it is an investment in the overall direction of your company. Make sure that you have plenty in stock so that you can keep fulfilling orders without missing a beat. There are more reasons for having customized packaging, but these are the ones that can really make a huge impact at the end of the day.