If you’ve ever been excited by the announcement of a collaboration between two businesses you adore, you understand how powerful brand collaborations can be. There is no limit to what firms from various industries can build when they collaborate. Some of the most legendary brand collaborations have resulted from the most unexpected of alliances! Let’s look at some examples of the best brand collaborations ever and what you can learn from them.
Examples of Brand Collaborations in the Appliance Industry
#1. Healthy Kitchen and Beko Home Appliances
Beko Home Appliances, one of the world’s most eco-friendly appliance firms, has launched a brand relationship with gaming and technology star Michael Wann. The collaboration aims to assist Wann in designing his chef and family kitchens with eco-conscious equipment in his net-zero carbon house, as well as to promote the effectiveness of Beko’s sustainable home appliances.
What we like about it: This home partnership was an ideal method to bring the Beko Healthy Kitchen to life and inspire Americans to live healthy and sustainable lives that benefit both them and the world.
Furthermore, Beko intends to collaborate with designers to complete Wann’s chef and family kitchens, which will include not just appliances but also cabinets, lighting, surfaces, and eco-friendly components.
#2. Best Buy and GE Appliances
GE Appliances, a Haier business, collaborated with Best Buy to provide impoverished areas in America with access to technology, mentorship, and training. This project was part of the Best Buy Teen Tech Center® Give Back Event, which took place both online and in-store.
These two companies have already collaborated, with a Best Buy Teen Tech Center® powered by GE Appliances opening in Louisville, Kentucky. This new collaboration will enable them to reach more youngsters in communities where resources are most needed.
What we like about this: is that these companies collaborated to promote teen technology access across the country. This demonstrates that they are concerned with having an effect as well as profit.
They also made certain that 10% of all GE ProfileTM 600 series laundry product purchases were donated to the Best Buy Teen Tech Center® programs, which presently serve over 30 000 kids each year. GE Appliances and Best Buy want to open at least 100 additional stores by 2025.
#3. BSF and Samsung
Samsung has become a supplier to BrandSource Financial (BSF), AVB’s member-owned financial organization.
BrandSource members will be able to finance Samsung appliances through the in-house BSF financing plan rather than through wholesalers, thanks to the collaboration arrangement. “That one new brand we add may be the reason a member starts using our program,” said BSF General Manager Christine Moore. This is undoubtedly the case with Samsung. And the more brand members fund through BSF, the higher their annual cash payouts will be. Definitely a win-win situation!”
What we like about this: is that Samsung is the largest home appliance brand in the United States. The collaboration will enable Samsung products to be sold to a broader audience while also offering BSF members/customers a broader range of providers.
Examples of Automotive Brand Collaborations
#1. Electric automobiles manufactured by Honda and Sony
Sony and Honda announced in June 2022 that they will form a joint venture called Sony Honda Mobility Inc, which will focus on creating electric automobiles and mobility services beginning in 2025.
What we like about it:
The collaboration aims to harness both companies’ strengths in order to create a whole range of electric vehicles on Honda’s production lines. Honda’s mobility development, manufacturing technologies, and after-sales services will also be utilized to ensure the success of the relationship.
Sony, on the other hand, will leverage its experience to create imaging, entertainment, sensor, network, and telecommunications technologies.
We’re excited to see what the Honda and Sony brand combination will produce!
#2. Panasonic’s agreement with Tesla for a battery factory
Panasonic, Tesla’s long-term partner, is investing $4 billion in a Tesla battery plant that will also contain a research facility. The battery plant is planned to employ over 4000 people and supply Tesla with high-capacity batteries, making it the largest economic development initiative in Kansas history.
What we like about it:
Since 2009, Tesla and Panasonic have been brand partners. The fact that Tesla is facing increased production demands, and Panasonic’s new technology advancement allows them to assist in achieving those goals, is a major factor for the establishment of this plant. This is not Panasonic’s first battery factory; the company already operates a $5 billion Nevada battery project in collaboration with Tesla.
Panasonic is reportedly developing a revolutionary battery with five times the capacity of the batteries it currently sells, which bodes well for Tesla.
#3. Toyota and Suzuki
Since 2017, Toyota Motor Corporation (Toyota) and Suzuki Motor Corporation (Suzuki) have been working together. In 2022, the two companies expanded their relationship by developing a new SUV type. The car was marketed and sold as both a Suzuki and a Toyota model in India, and plans to sell it in several African nations are in the works.
What we like about it:
The new Toyota-Suzuki hybrid automobile enables both brands to combine their strengths in order to provide customers with electric vehicle technology while also playing a key role in decreasing greenhouse emissions by achieving a carbon-neutral society.
Examples of Brand Collaborations in the Electronics Industry
#1. 100 Thieves by JBL
When a firm wants to promote new products outside of its expertise, brand collaborations can be extremely beneficial.
JBL, an audio hardware firm founded in 1946, is trying to expand its business by entering the gaming market with its new gaming headphones.
They collaborated with 100 Thieves, a leading esports and gaming lifestyle brand, to release a gaming headset using the 100 Thieves geo-print design.
What we like about this: is that JBL effectively entered a new market by using the audience of 100 Thieves. Because the headphones were also sold to JBL customers, 100 Thieves was able to broaden their audience.
#2. Apple and Target
Target and Apple collaborated to improve the shopping experience for Apple customers. Target also trained its staff and team members for shop-in-shop offerings that would set them apart from competitors.
Shop-in-shops allow brands to create an immersive and one-of-a-kind experience for their customers, making them the go-to for people searching for a quick shopping experience.
What we like about this collaboration: Both brands benefited from it because Target was able to improve their consumers’ shopping experience, while Apple benefited from having their products sold and strategically displayed in Target stores across America.
#3. The UCI and GoPro
The Union Cycliste Internationale (UCI) confirmed in 2022 that they will extend their cooperation with GoPro for at least another year.
Their brand collaboration includes GoPro, which will assist the 2022 Mercedes-Benz UCI Mountain Bike World Cup with mounted cameras that capture photographs and videos of training sessions and races. This includes live footage as well as behind-the-scenes footage of mountain bikers.
What we like: Since 2013, GoPro has been a partner of the Mercedes-Benz UCI Mountain Bike World Cup and UCI Mountain Bike World Championship.
They allow UCI to use their technology to capture high-quality footage by providing them with digital products. The end result is amazing video sequences that show the players in action, legitimizing the UCi and drawing attention to GoPro products.
Examples of Brand Collaborations in the Cosmetics Industry
#1. Hello Kitty & Friends x Glamnetic
Glamnetic is one of America’s largest cosmetics and beauty brands. They worked with Sanrio on a licensing agreement in 2022 that allowed them to make a Hello Kitty & Friends collection.
This collection comprised eyelashes, eyeliners, press-on nails, and other items.
What we like about this: Is there ever a bad Hello Kitty collaboration? We haven’t seen one yet! This collaboration exemplifies the power of brand licensing. We particularly like how it appeals to both Hello Kitty and young makeup fanatics.
#2. Wet n Wild with Lilo and Stitch
The iconic animated film Lilo and Stitch was released 20 years ago. Walt Disney collaborated with Wet n Wild to produce a series of Hawaiian-inspired makeup to commemorate its 20th anniversary. The collection was released at the start of summer 2022, which corresponds to its theme of fun, family, and friends.
What we like about it: Despite its age, Lilo and Stitch are still relevant in 2022 and beyond. We also like how vivid and cheerful the makeup assortment is, which resonates with the movie’s Hawaiian and vacation themes. The range is also reasonably priced, with pigmented eyeshadow palettes priced around $20.
#3. Stassie and Kylie Cosmetics
Today, Kylie Jenner and her best friend, Anastasia ‘Stassie’ Karanikolaou, launched their first brand partnership.
According to Kylie, she and Stassie discussed collaborating with both of their makeup brands (Kylie Cosmetics and Stassie) years ago. The collection, which debuted on KylieCosmetics.com, is distinguished by an adorable pin and a blue theme.
The Kylie Cosmetics & Stassie line includes eyeshadow palettes, lip gloss, highlighter, and lip kits, among other items.
What we like: It’s exciting to see Kylie Cosmetics partner with brands other than Kylie Jenner’s family brands. Both Kylie and Anastasia have massive social media followings and devoted fans who buy their products at every drop, so this collaboration makes sense!
Examples of Collaborations Between Fashion Brands
#1. Adidas, Gap, and Balenciaga
Kanye West, one of the most influential fashion figures in history, worked with Gap on an apparel collection. Yeezy Gap collaborated with Balenciagia to develop Yeezy Gap, a three-brand partnership. Balenciaga designed it.
The collection debuted in February 2022 and contained eight various apparel styles, including jeans, denim jackets, hoodies, branded T-shirts, puffer jackets, and sweatpants. The second edition will be out in May 2022.
What we like about it: We like it when three brands get together to form an exceptional relationship. The first and second collections were sold out, resulting in revenue and brand recognition for all three of the brands mentioned above.
#2. Balmain & Barbie
Olivier Rousteing, the creative director of Balmain, supposedly had a childhood obsession with Barbie dolls. This passion inspired Balmain’s 70-piece Barbie collection, which includes simple Barbie-branded T-shirts and even exquisite evening gowns.
This clothes collection includes the characteristic Barbie pink in a variety of colors, as well as key Balmain designs such as denim jackets, cocktail dresses, tweed, and more. This collection’s standout design has to be the Balmain handbags that combine the cardboard boxes that Barbie houses are sold in. How inventive!
What we like about this brand partnership is that it maintained authenticity for both businesses involved. This means that both of their target markets were represented, resulting in a distinctive and stylish clothing collection that we consider to be one of the greatest brand collaborations of 2022.
#3. Fendi and Skims
Kim Kardashian West and Kim Jones, Fendi’s artistic director and designer, collaborated on the highly anticipated Skims and Fendi collection. The collection included lingerie, swimwear, shapewear, and other items.
It was inspired by a classic Fendi collection designed by the legendary Karl Lagerfeld. The collection was conceived during a brainstorming session with Jones and his crew. He claimed that throughout the meeting, all of the women at the table fell silent and began staring intensely at their phones. “I didn’t know what was going on, but they were waiting for the presentation of the new Skims line. That’s when I thought, “Let’s do something together.”
What we like about this is that the collaboration happened so naturally. Given how many women adored Skims, it was just a natural progression. This collection likewise sold out, and despite the fact that it was issued in late 2021, Skims and Fendi lovers are anticipating a new release, which will most likely sell out as well.
Examples of Collaborations Between Food and Beverage Brands
#1. Yoplait and KOOL-AID
Yoplait, which is owned by General Mills, teamed with Kraft Heinz brand KOOL-AID to create three new yogurt varieties. Tropical punch, blue raspberry, and cherry are among the flavors available.
Since July 2022, this product has been offered in stores such as Kroger, Stop & Shop, Walmart, Dollar General, and others.
What we like about it:
“The KOOL-AID brand is synonymous with summer,” said Yoplait’s senior brand manager, “and by mixing these quintessential flavors with the goodness of dairy, we’re delivering a delectable new way to experience the deliciousness of Yoplait this season.”
#2. Green apple-flavored Apple Jacks Slime cereal from Kellogg and Nickelodeon
Nickelodeon is Kellogg’s most recent brand relationship. A new green apple-flavored cereal inspired by Nickolodean’s green slime is being released.
Green and orange loops and green chunks in the cereal turn milk the hue of Nickelodeon’s renowned green slime.
What we like: Kellogg’s Apple Jacks are well-known for their green and orange colors. Nickelodeon Slime, on the other hand, is known for its vivid green color, so it seems logical that these two businesses would collaborate.
Nickelodeon’s key viewers, nostalgic millennials, and their children may enjoy a bowl of excellent cereal while marveling at the hue of their milk turning green.
#3. ‘Star Wars’ Coolers from Igloo
Igloo and Star Wars teamed up to create two new Playmate food coolers. An Obi-Wan Kenobi vs. Darth Vader Playmate cooler and a Princess Leia Little cooler is among the limited edition coolers.
What we like about it: This collaboration helps Igloo expand its cooler collection. It also exposes them to a new clientele, since Star Wars enthusiasts will buy their coolers. Igloo fans will also be able to collect limited edition coolers, which will promote brand exposure and loyalty.
Examples of Tech Brand Collaborations
#1. Uber and Deem
In March 2022. Deem launched a new brand partnership with Uber for Business. This entails integrating Uber’s technology with Deem’s App, which will allow business travelers to effortlessly request planned and immediate journeys on the travel booking platform.
What we like about it: This partnership came at an ideal time, as most borders are now open for global travel following the COVID-19 pandemic. The app connection is simple, allowing travelers to book and manage their travels in one app.
#2. HBO Max and Duolingo
Duolingo and HBO Max announced their collaboration ahead of the release of HBO Original House of the Dragon, a Game of Thrones prequel, on August 21, 2022.
Duolingo has introduced a High Valyrian course to help Game of Thrones fans master the fictional language used in the shows. This course contains 700 sentences and 150 words.
What we like: We believe this is one of the most inventive collaborations of 2022. Fans of Game of Thrones can deepen their engagement with the show by studying the language used by its characters.
Users of Duolingo can also learn and interact with new and different courses, which keeps the software interesting. This will attract and keep existing and new Duolingo users. This collaboration is an excellent approach to demonstrate how interesting and enjoyable language learning can be.
#3. Dior Gran and Turismo 7
Gran Turismo, a joint venture between Sony Interactive Entertainment and Polyphony Digital, collaborated with Christian Dior to develop racing gear for the new Gran Turismo 7. The De Tomaso Mangusta vintage car was also added to the avatars of the players.
What we like about it:
The digital set includes a race suit, matching gloves, a helmet, and Diorizon shoes recreated. This is an excellent opportunity for Dior to promote itself in the gaming sector, and Gran Turismo can provide its gamers with a unique gaming experience.
This digital collaboration is pretty unusual, and we may expect to see many more of them in the near future.
How To Discover a Collaboration Partner?
Collaborations between brands are becoming more and more common. Many major personalities are collaborating to build new items.
But how can you discover a successful brand partnership partner?
#1. Look for brands that are similar to yours.
Typically, brand collaboration occurs between organizations in complementary industry segments. That is common in the fashion industry.
It’s a wise decision because such businesses understand their customers’ requirements and challenges well.
I’m assuming you understand your market and know who is important in the industry. So, do you already know your prospective partner?
If not, check them up on Google or LinkedIn, attend industry events, or search social media groups for similar brands.
#2. Look for brands that are familiar with your activity.
It will be a lot easier to begin working with other brands if they already know who you are.
So, why not see who is talking about your brand on the internet?
By tracking mentions of your brand, products, and services, you may discover brands (and their workers) who would be ideal collaborators.
You will have access to all mentions of your brand after you set up a monitoring project.
#3. Consider the Influencer Score.
This indicator indicates which source or profile has the greatest influence on social media or the web.
Once you’ve compiled a list of probable mates, spend some time researching each one. Discover what they stand for and what their clients like about them.
You can do so by doing a brand audit, a social media audit, a sentiment analysis, and so on.
This will assist you in determining whether they are a good fit for your brand.
You can do a comparison between the possible partner and your brand.
Why are Brand Collaborations Successful?
Collaborations between brands are a great method for businesses to cross-promote and reach new consumers.
When two brands collaborate, they each contribute their own client base, the social media community, and resources. This may be useful:
- To broaden both businesses’ reach and introduce customers to new products and services.
- To enter new markets and gain access to a new pool of potential clients that you would not have had otherwise.
- To generate excitement and buzz around a product introduction in order to enhance sales. Brands can add an element of fun and surprise to their marketing efforts by collaborating with another company.
- To foster goodwill among businesses. Brands can demonstrate their commitment to quality and innovation by collaborating on a project.
- To increase the variety of products available to clients.
- To share marketing and advertising costs, making the collaboration more inexpensive.
How Effective are Brand Collaborations?
Brands generally collaborate for strategic purposes, whether altruistic or for the benefit of their own company. When two organizations interact, each company gains various advantages from the experience. They bring their unique insight and innovation to the table, which is what makes cooperation beneficial for both parties.
Successful brand collaboration can lead to the following outcomes:
#1. Enhanced Recognition
When brands join forces for collaboration, they bring their fan bases with them. Essentially, this can quadruple a brand’s audience because they are linked with an entirely new set of fans from the partner company.
#2. Profitability
Making money is typically the primary purpose of collaborations. According to American Express, mid-sized businesses profited 1.4 times their investment in 2017. Profits can be considerably higher for larger companies with larger campaigns.
#3. More Information and Resources
When one company has resources that the other does not, brand collaborations can be mutually advantageous. A garment store’s distribution, for example, could assist a charity. Without the other partner, the charity would not be able to produce apparel as successfully.
Conclusion
There are numerous chances for businesses to benefit by collaborating with another company. For businesses in any sector, brand collaborations can be an effective marketing strategy.
Overall, there are a lot of noteworthy brand collaborations, and each one appears to get more innovative than the last. Only time will tell what future collaborations companies have planned.
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