YouTube has over 2 billion users and attracts over 100 million daily visitors, making it an ideal platform for small businesses to market video content. Therefore, you should create a YouTube channel and upload engaging content to resonate with your audience and grow followership. This article highlights the best YouTube business channels for entrepreneurs and small businesses to enhance their marketing strategies.
What Is A Youtube Business Channel?
A YouTube business channel is a YouTube channel that a company or organization has created and is in charge of using to market its goods, services, or brand. These platforms are employed to disseminate information, interact with current and prospective clients, and highlight the brand message through a variety of video content.
Business YouTube channels offer diverse content, including product demonstrations, tutorials, and behind-the-scenes insights. Additionally, these channels help build brand awareness and establish the business as a thought leader in its industry. Benefits include increased visibility, personal customer connections, and showcasing expertise and a value proposition. YouTube also serves as a powerful platform for businesses to establish themselves as industry leaders and build a loyal following.
The Best 15 Youtube Business Channels for Entrepreneurs
Here are some of the best YouTube business channels for entrepreneurs and small business owners.
#1. TED Talks/TEDx:
TED Talks, a popular YouTube channel for entrepreneurs, curates global thought leaders’ talks on various topics. Additionally, it offers valuable insights for entrepreneurs and covers a wide range of issues. TEDx, a regional version of TED, showcases TED-style talks organized by different communities.
#2. Entrepreneur:
For entrepreneurs and small business owners, Entrepreneur concentrates on big business ideas, trends, and guidance. Additionally, their channel’s content often resembles that of Entrepreneur Magazine, which also showcases business news and interviews conducted in a variety of industries.
#3. FightMediocrity:
FightMediocrity is a renowned YouTube channel that creates easily digestible book summaries by collaborating with top authors and thinkers. Additionally, the platform offers valuable knowledge resources for on-the-go entrepreneurs with limited time to read books.
#4. Startup Grind:
Startup Grind is a global entrepreneurial community with over 100 countries, hosting monthly events to connect, educate, and inspire entrepreneurs. As the world’s largest community of startups, founders, innovators, and creators, they connect, learn, teach, help, build, and belong through local events, flagship conferences, partnerships, and online media.
Simply put, Skillshare is an online creative learning community. Their YouTube channel offers a wealth of resources for businesses of all shapes and sizes. What else are you waiting for? There are a ton of videos available for learning.
#6. Moz:
Moz is a leading developer and seller of SEO and content marketing analytics tools, focusing on growing businesses through education and engaging YouTube videos. Additionally, their online learning community offers valuable resources for inbound marketing.
#7. Hubspot:
HubSpot is a crucial growth marketing service that offers thousands of businesses the resources they need to advance their growth. You can find information on inbound marketing, SEO techniques, developments, and much more on their platform.
Therefore, your digital marketing efforts will undoubtedly benefit greatly from the 400+ well-researched marketing instructional videos available on this YouTube platform.
#8. Gary Vaynerchuk:
Gary Vaynerchuk, the CEO, and founder of VaynerMedia, offers advice on his YouTube channel (digital agency).
In his videos, Vaynerchuk shares his years of experience and expands on the advice he has provided in books and public speaking engagements. His YouTube business channel is a top choice among business leaders as well as entrepreneurs.
#9. Content Marketing Institute:
A fantastic source for small and medium enterprises seeking to find out more about marketing is the Content Marketing Institute (CMI). Through their videos, CMI emphasizes the value of branding and storytelling for companies of all sizes and in all sectors.
Additionally, CMI makes it simple for business owners to learn quick marketing tips by offering short videos that are only 3 minutes long.
#10. Behind The Brand:
A “backstage pass” to the bright ideas behind a few of the largest and most well-known brands, according to Behind The Brand This insider perspective is crucial for business owners because it goes beyond the technology sector. Furthermore, this channel frequently combines business advice from a variety of other excellent channels, such as when it presented Gary Vaynerchuk in a video.
#11. Marie Forleo:
Marie Forleo is an acclaimed speaker, thought leader, and supporter of small businesses. She is a marketing, branding, and lifestyle specialist, who provides both short and lengthy videos chock full of insightful guidance for business owners. Her emphasis on self-improvement and self-growth in her management and development advice is the most significant aspect of her channel.
#12. Jay Baer:
Jay Baer, the creator of Convince & Convert (a strategy consulting company), has a YouTube channel where he posts 5-minute talks on various business-related subjects. Additionally, his YouTube channel places a lot of emphasis on considering the customer, encouraging business owners to consider their audiences’ and customers’ needs more.
#13. Backlinko:
This channel provides business owners with the advice that skilled, seasoned marketers use to advance their firms. It teaches business owners how to locate and target the traffic they require to expand their enterprises.
In addition to a wide range of specialized SEO topics, Backlinko with Brian Dean primarily focuses on marketing advice.
#14. Michael Hyatt:
Michael Hyatt acts as a “virtual mentor” for business owners and entrepreneurs. His channel has a fantastic selection of podcasts and interviews with other business executives, entrepreneurs, and specialists. Additionally, he also includes several writers.
#15. Y Combinator
Y Combinator is the YouTube channel with the best startup boot camp that comes with expert interviews and business advice. The channel provides details on their lessons, which have undoubtedly benefited many startups. Additionally, video recordings of some of their conferences are also available on the channel.
Can I Create A Business Channel On YouTube?
Yes, you can use your personal Google account to manage a business YouTube channel and use permission settings to keep employees and assistants from accessing your Gmail. However, having both a personal and a business Google account has made it much simpler for me to keep my thoughts organized.
How Do I Start A YouTube Business?
Here is all you need to know to make a YouTube business channel:
#1. Sign into a Google account
To start a YouTube channel, sign into Google and create a dedicated account for your channel. This allows you to share it with multiple people and minimizes security risks. After creating your account, go to YouTube and click “Sign in.”
#2. Create a new YouTube channel
To create a YouTube channel, click on the avatar icon in the top-right corner of the screen and select “Create a channel.” You can create a channel for your Google account or a separate one for your brand. Dedicating your channel to a brand account is recommended, as it allows for multiple managers.
Additionally, to make your account extra secure, set up two-step verification by clicking “Security” in the navigation panel, “2-Step Verification” in the “Signing in to Google” section, and following the steps. Your account is now created and secure, and you’re ready for the fun part.
#3. Customize your channel’s layout
To customize your YouTube channel, click the “customize my channel” button at the top of the screen. This will take you to the YouTube studio, where you can customize options such as layout, branding, and basic information.
The first element is the video spotlight, which can be a channel trailer or a featured video for subscribers. You can choose up to 12 featured sections, such as short videos and videos, depending on your channel’s usage.
The playlists and sections you choose depend on your channel’s usage, such as “Live Now,” “Past Livestreams,” and “Upcoming Live Streams.” Once you’ve customized your layout, publish it or continue with branding.
For those who don’t upload frequently, choosing the Featured Channels section can make your channel more active, positioning you as an industry leader and showing appreciation to fellow YouTube creators.
#4. Customize your channel’s branding
To adjust your channel’s branding, choose three areas: profile picture, banner image, and video watermark. These visual elements should match your branding, such as Headspace’s cohesive designs, colors, and shapes. Use resources like Canva to craft correctly-sized images with templates tailored for YouTube. Confirm dimensions for profile pictures and banners, with a minimum of 2048 x 1152 px for mobile and web without cropping. YouTube will show a preview to ensure proper cropping. There’s no one right way to approach YouTube images; choose visuals that reflect your brand.
#5. Customize your channel’s basic information.
Customizing your channel information can enhance its impact and attract visitors to your website and social profiles. Include a name, handle, description, channel URL, links, banner links, and contact information. Choose a short, memorable, and searchable version of your name, and include popular search keywords relevant to your channel and content.
Additionally, include links to your website and social channels, but ensure they don’t cover important information or text in your cover image graphic. Finally, include a public-facing email for business or press inquiries. Once published, your channel is ready to add videos and make a strong impression on your audience.
How A YouTube Channel Helps Your Business
YouTube is an excellent choice for fast, inexpensive video hosting on your business website. It’s important to note that standard web servers are not designed to handle video files, leading to choppy and pixelated playback.
To avoid this, upload your videos to YouTube’s channel and stream them onto your website. YouTube’s high-powered server technology ensures smooth and reliable playback while properly encoding your video for compatibility with all devices and screen sizes.
How Does Youtube Pay You?
To earn money on YouTube, join the YouTube Partner Program and create a new AdSense account. AdSense is Google’s ad-serving program where publishers, including YouTube Creators, earn money and receive payment.
How To Get Paid On Youtube
YouTube earnings are added to your payment account balance in AdSense between the 7th and 12th of the current month. Payments are made by the 21st–26th of the month, provided the total balance has reached the payment threshold and no payment holds. However, tax deductions may also be considered.
While earnings are paid when the local payment threshold is met, U.S. tax information is provided, monetization is not suspended or paused, and compliance with YouTube monetization policies is met.
How Much Does YouTube Pay For 1,000 Views?
YouTube pays creators based on views and ads, with an average rate of $1–2 per 1,000 views. However, rates vary depending on the niche, audience demographics, and ad type.
How Much Does YouTube Pay For 1 Million Views?
On YouTube, you can typically make between $2,000 and $15,000 for every million views. The exact figure varies depending on your content field, video length, and location. Depending on the niche, location, and length of your videos on your channel’s YouTube channel, you can anticipate earning $2 to $15 for every 1,000 views.
Does YouTube Pay Monthly?
YouTube pays content creators through its YouTube Partner Program (YPP), which generates advertising revenue from its videos. The amount earned depends on views, engagement, and ads. Once monetized, creators receive a monthly payment between the 10th and 15th of the month, typically between the 10th and 15th of the month.
Additionally, other ways to earn money on YouTube include direct sponsorships, merchandise sales, and crowdfunding, which are not directly paid by YouTube and may have different payment schedules and terms.
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