Amazon United Arab Emirates represents an immense opportunity to reach a broad market. Your own e-commerce website is well and good (and you must have one if you’re serious about online selling), but there’s no denying the amount of potential exposure you can get on Amazon.
Consider this: In August 2024, Amazon UAE had monthly visits of 30.32 million. Imagine how much it would impact your cash flow if a tiny fraction of that traffic became your customers.
Naturally, just being on the platform is not enough. You must also know how to sell on Amazon UAE to maximize the platform’s value. Here are a few tips to help you succeed in your Amazon UAE selling journey.
#1. Setting Up Your Seller Account
First things first: set up a seller account on Amazon UAE. You must decide between the individual or professional selling plan based on your sales volume. The individual plan charges per item sold, while the professional plan involves a monthly subscription, so it’s better suited to high-volume sellers.
Complete your profile by adding business details, tax information, and payment methods. Once registered, you can list your products.
Tip: Register for a professional account if you’re serious about building your brand on Amazon UAE. Note that Amazon UAE currently has a limited-time offer of no subscription fee for professional plans.
#2. Selecting the Right Products
Would you sell winter parkas in the UAE? You could. UAE has many expatriate residents who could winter in their home countries and might need cold-weather outfits. However, would you (should you) bank all your resources on that possibility? No.
When in doubt, choose a product likely to be in great demand. Be systematic about your product selection. Ideally, you want a product that has low competition, high demand, and good profitability after accounting for fees.
Consider consumer psychology, too. For instance, a product priced between AED 25 and AED 50 is ideal. That price range minimizes shipping fees. Additionally, it’s low enough that it doesn’t trigger overthinking and is, thus, more likely to attract impulse buyers.
To compute potential profits, consider the product cost, Amazon referral fees, FBA fulfillment fees, shipping costs, and other expenses. Account for all costs to ensure profitability.
Tip: Avoid saturated niches dominated by large brands, as competing in such markets can be challenging for new entrants.
#3. Optimizing Your Product Listings
Amazon is also a search engine. People type in what they want to find, and Amazon suggests products in response.Therefore, Amazon keyword optimization plays a critical role in product visibility. Your product names, descriptions, and image and text content must include relevant keywords while focusing on the customer pain points identified from your competitor’s product reviews. This can boost your ranking on Amazon’s search results and, thus, increase the likelihood of conversion.
You can follow these specific guidelines to optimize your product listings:
- High-quality images: Use clear, professional product photos at least 1,000 pixels long and wide. Use a consistent size and background (or background style) for all your product photos to ensure professional-looking images.
- Accurate product titles: Use keywords in the title, sure, but include only accurate and relevant terms. For example, if you’re selling a cotton t-shirt in navy for men, do not use red, women, linen, dress shirt, and other unrelated terms in the title. There’s no benefit to appearing in unrelated Amazon searches.
- Compelling product descriptions: Highlight features, benefits, and key specifications. Use bullet points for easy readability. Address frequently asked questions for that product, too, to counter any potential barriers to sales.
- Keyword research: Use keyword tools to identify high-ranking keywords for your product. Use them in your titles and product descriptions.
Tip: Don’t overload the title with unnecessary information. Stick to the most important details and keywords.
#4. Boosting Visibility With Amazon Advertising UAE
Advertise your products to boost their visibility. Amazon advertising should be particularly helpful if you’re new to the platform.You can use various ad types, such as sponsored product, sponsored brand, and sponsored display ads, to target potential buyers at different stages of the sales funnel.
- Sponsored Product: These ads appear on search results pages (the right side or at the bottom of search results) or product details pages.
- Sponsored Brand: Your brand name and up to three of your products appear at the top, left, or below search results.
- Sponsored Display: Sponsored display ads can appear in various locations on the Amazon store plus other (Amazon and third-party) apps and websites. These target people interested in your product category and retarget those who have viewed your products or similar products.
Running both automatic and manual campaigns will help you identify effective keywords and find the more effective strategy for you over time. Start with automatic campaigns to let Amazon optimize your ads based on its algorithm, then refine with manual targeting as you gather data.
Tip: Start with a small daily ad budget and scale as you see returns. Monitor your advertising cost of sales or ACoS to ensure your ads won’t eat into any potential profits.
Succeed as an Amazon Seller
Mastering how to sell online on Amazon involves careful planning and strategic execution across multiple areas, such as product selection, listing optimization and advertising. Be strategic, use Amazon tools and resources to learn, apply the tips above, and maximize your reach and profitability.
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