Table of Contents Hide
- History and Meaning
- Expedia Group Colors
- Expedia Logo Font
- What is Expedia Known For?
- Which Company Owns Expedia?
- Expedia Cares
- Expedia Initiatives
- Expedia branding
- Expedia Hotel
- What is Expedia’s strategy?
- Related Articles
Expedia is a travel company offering cost-effective flights, hotel accommodations, and car rentals. According to statistics, the agency places travelers in more than 250,000 hotels and guesthouses around the world. But customarily, every business or brand has a specific logo that distinguishes them from other businesses, and Expedia is no different. So in this article, we will not only explore the history behind this brand, but we will also be looking at the Expedia branding, initiatives, and so on.
History and Meaning
What exactly is Expedia?
Expedia is an international travel service established in the United States, and the sites it owns to search hotels and travel itineraries, to book rooms, tickets, and lodging. Since 2003, the service has been completely controlled by the Internet Corporation IAC.
Initially, the logos of the online travel company and its primary website were identical. They shared a symbol: an airplane circling the globe. That all changed in 2018 when Pentagram created the new visual identity for Expedia Group, Inc. As a result, the parent firm began utilizing a blue and white symbol with a lowercase “e,” but the Internet brand retained the old 2012 insignia. This distinction allowed a boundary to be created between the group and the web resource to illustrate that it is not the same.
Expedia Logo: 1996-2007
Expedia was established in 1996. At the same time, it had a website with the same name and the domain “.com,” where anyone could order an airline ticket, book a cruise, a hotel, or rent a car. The logo at the time was amusing and whimsical, with the globe shown as a blue air bubble around which an airplane flew. Long lines flowing from the tail and enclosing it on the left side represented circular movement. On the right, there was a black lettering that said “Expedia.com.”
Expedia Logo: 2007-2010
In 2007, it was decided that the “.com” domain would no longer be able to bind to a website. This is because the company’s owners sought to demonstrate its worldwide reach by acquiring localized sites in a dozen nations. The logo colors have gotten more vibrant, and the lines that replaced the plane’s tail have vanished.
Expedia Logo: 2010
The air bubble and cartoon airplane were gone when Expedia changed its logo. It was an attempt to modernize the classic identity while remaining true to the original concept. The Martin Agency underwent a substantial rebranding.
The new logo also consists of a globe, an airplane, and an inscription. However, the designers eliminated the shine that transformed the globe into a bubble and replaced it with a radial gradient to show the volume. The plane is no longer colorful and cartoonish; instead, it is white and simple. The word “Expedia” is written in an unusual typeface and is not black.
Expedia Logo: 2010-2012
The corporation returned the yellow plane and repainted the turquoise balloon a few months following the emblem’s global change. The lettering went a little darker, but this did not change the style of the letters.
Expedia Logo: 2012-2021
In 2012, the designers removed the gradient, so the globe lost its three-dimensionality. They also refreshed the color scheme. The balloon and the corporate name are now both painted in the same shade of blue, while the plane is painted in a dark yellow. Another change that observant Expedia users may note is the replacement of the TM badge with ®.
The logo reflects the most important component of the brand. The jet traveling around the globe is directly tied to the tourist aim of the project. The parent firm never changed the mark since it recognizes Expedia’s website. She merely opted for a slight change to remove the cartoon look and refresh the color scheme.
The exquisite writing is made from letters that are similar to the Geometric 415 Std Medium lettering. Some of the lines are chopped diagonally, giving the impression that they have serifs at the ends. Rounded shapes with sharp corners appear to be contrasted.
A logo palette is far more straightforward than a font. It only has two colors: Deep Lemon (# EEC218) for the plane and Dark Midnight Blue (# 00355F) for the company name and globe.
Expedia Logo: 2021-Present
The redesigned logo was unveiled in the spring of 2021. First and foremost, the font was fixed by the designers. They replaced Expedia Sans with a more modern typeface that stylistically resembles Gilroy Semi Bold. Furthermore, the hue has become darker, making light yellow parts stand out more. The third alteration affected the graphic part: the developers shifted and turned the plane, which made it completely proportional to the round background and took its place exactly in the center.
Expedia Group Colors
The Expedia Group logo is a blue rectangle with a red rectangle inside it. The company’s name is spelled out in white letters on the top-left corner of the logo, with “Expedia” in bold red font across from it. The bottom-right corner features an image of a globe, along with an airport landing strip and some buildings (the city where Expedia was founded in San Mateo).
The orange and blue colors are meant to convey excitement about travel; however, these elements can also be seen as two separate components: one representing excitement about adventure while another suggests that there is always more than meets the eye when it comes to finding something new.
Expedia Logo Black
The Expedia logo is almost identical to the one above, except that it’s red instead of black. This color choice makes sense for a travel site since red is often associated with destinations around the world. However, it’s still not quite as eye-catching as the black logo from earlier.
Expedia Logo White
The white Expedia logo is one of the coolest logos that I have seen. It is so simple and elegant. The colors are very bright and vibrant, which makes it stand out from the other logos. It has a nice clean look and feels to it. The logo is also very simple, yet elegant at the same time.
I like how they made the logo white, using bold colors instead of pastels or neutrals. This makes their logo stand out even more than before because you can see all of their bold colors in the background instead of just one color being used for their logo.
Expedia Logo Font
The font used in the Expedia logo is called “Expedia.” It’s a free font that you can download from Font Squirrel. The font is a sans-serif typeface, meaning it doesn’t have any serifs or flourishes at the ends of its letters. It’s also a geometric sans-serif typeface, which means that it has a very clean and simple design.
The font isn’t overly complicated, but it’s still very easy to read. The letters are all the same height and width, so they’re easy to distinguish from one another. They also have very simple curves that make them look modern and sleek.
The font used for flight tickets is Arial. The reason behind this is that it’s a serif font, which means that the letters are joined together by lines, making the text look more professional and elegant. Serif fonts are often used in older or more traditional designs, while sans-serif fonts tend to be more modern and in style.
What is Expedia Known For?
Expedia is known for its travel brands, including CheapTickets, Hotels.com, and Travelocity.com.
The company also provides an online booking service that allows users to make reservations with hotels, flights, and car rentals around the world using one central website.
The company also offers travel planning services, including trip-planning tools and vacation packages. Expedia is headquartered in Seattle, Washington.
Is Expedia a US company?
Yes, Expedia is a US company. The company was founded in 1996 and its headquarters are located in Bellevue, Washington.
Expedia Group was founded by two computer programmers: Bill Stroll and Jeffery Boyd. At the time, they started an online travel agency that provided information about hotels and flights as well as booking services for these items.
The company then merged with Travelocity in 2005 and acquired Orbitz in 2016. The current president of Expedia Group is Mark Okerstrom, who has been with the company since January 2000. He succeeded Dara Khosrowshahi (former CEO of Expedia) after he left the company to become Uber’s new CEO in September 2018.
Which Company Owns Expedia?
Expedia is owned by Expedia Group, which is a publicly-traded company based in Bellevue, Washington. The company has a market cap of $37.9 billion and employs more than 100,000 people worldwide.
The company was founded by Jay S. Walker in 1996 and has undergone several name changes over the years. It began as World Equity Group, then became Travelscape International before finally adopting the Expedia Group moniker in 2005.
Expedia Cares is a program that allows employees to volunteer at local organizations and schools. It has a focus on education, health care, and the environment. Employees can also donate their time by helping with clean-up efforts after natural disasters like Hurricane Harvey or donating blood as part of blood drives held across America.
Expedia Cares’ goal is simple: give back to the communities where its employees live and work.
The company says that this program helps build a sense of community, which leads to happier employees. Expedia Cares has received praise from various publications, including the Seattle Times, which named it one of the Top 10 Companies for Volunteerism in 2017.
Who is the CEO of Expedia?
Dara Khosrowshahi is the CEO of Expedia. He was previously the CEO of Expedia and before that, he was a co-founder and served as Chief Executive Officer for several years.
Khosrowshahi was born in Iran but moved to the United States as a child. He graduated from Brown University and went on to earn an MBA from The Wharton School of the University of Pennsylvania. He has also received an honorary doctorate from The New School in New York City.
What is Expedia CEO’s Salary?
The Expedia CEO’s salary is $9 million, which is disclosed in the annual report. The board of directors decides the CEO’s salary and doesn’t tell the public about it.
Is Expedia a Good Company?
Expedia is a global travel company. The company was founded in 1995, and now offers millions of customers over 1 million hotel rooms and airfares all over the world.
The Expedia brand is one of the fastest-growing brands on earth, with annual revenues topping $1 billion since 2008. With more than 8,000 employees all over the world, the company has grown to become one of the largest online travel companies.
Who is Expedia’s Competitor?
Expedia is a travel booking website that offers deals on flights, hotels, and car rentals. It’s one of the most popular sites for travelers, with over 700 million visitors per month and more than 10 million reviews on its site.
The company was founded in 1996 by Fred George and Ann Mather, who were friends at Stanford University. The pair started working together selling landline phones around San Francisco before they realized they could use their skills to build a new kind of destination site for people searching for travel deals online. They launched Expedia as an online vacation marketplace that allowed users to compare prices from different providers to make informed decisions about where they wanted to during their next trip abroad or within their city limits.
In the early days, Expedia was the only player in its space and the company grew quickly as people began using it to plan their vacations. The founders knew they needed to expand beyond just offering flight prices, so they added hotel deals and rental cars to their offerings. This helped them keep up with competitors like Travelocity and Kayak as well. By 2000, Expedia had become one of the most popular travel sites online
Who is bigger booking.com or Expedia?
Booking is a privately held company and Expedia is publicly traded. Both companies provide their users with different services, but both have their strengths: Booking offers more options for finding hotels, flights, and car rentals than Expedia do; however, you can’t compare them on price since they’re two different websites that offer different types of travel deals (e.g., hotels vs airfare).
Booking also has better scaling potential than Expedia because it’s still young compared to its rival—this means that as Booking grows into other markets like Europe or Asia Pacific countries like Australia where many tourists go during peak season each year (particularly during winter), this could lead to increased competition between the two giants who currently dominate online booking marketplaces worldwide!
How many brands are under Expedia?
They own many brands, including:
- Expedia.com – The Expedia website provides travel booking services for airfare and hotels.
- Expedia Affiliate Network (EAN) – EAN is a network of online travel companies that allows affiliates to generate revenue from their websites by earning commission on each booking made through the network’s properties. It also offers tools such as social media integration, email marketing campaigns, and web analytics reports to its members.
- Corporate Travel – Provides corporate travel management solutions for businesses around the world through its global network of partners in 20 countries around the world including Australia, Brazil, Canada (English language only), China(Mandarin language only), France(French language only), Germany(German language only), India(Hindi/Marathi/Tamil) Indonesia(Bahasa Indonesia)/Malaysia Philippines Singapore South Africa Thailand Vietnam.
Expedia is committed to helping people travel smarter, the planet, communities, and their employees. We are also committed to helping customers make informed decisions about their travel plans by providing tools that empower them to book and pay for services online; this includes our Travel Tools section on Expedia.com where you can find everything from flight search options to hotel reviews from fellow travelers like yourself!
Expedia is dedicated to providing a safe environment for all travelers as well as offering a wide range of amenities that make it easy for everyone involved – including consumers – whether they’re planning on catching a flight or booking an unforgettable vacation with family members or friends!
Are booking and Expedia the same?
No, booking is a subsidiary of Expedia. It’s not the parent company of Expedia. Booking is a subsidiary of Expedia that helps people book their travel reservations, hotels, and flights more easily.
So how do you know which one to use? There are many resources online that will help you make this decision!
Does Expedia pay well?
Yes, it does. The company offers good salaries and benefits in the areas of compensation, stock options, and retirement plans.
The average annual salary at Expedia is $86,000 per year with a starting salary of $61,000 per year. For those who want to work in executive management positions at Expedia (executive vice president or higher), your annual base pay could be as high as $150K a year!
How does Expedia work?
Expedia is a travel company. They work with airlines and hotels to offer travel packages, which can be sold by travel agents, who are independent businesses that sell the products of Expedia. Consumers also buy these packages through the website.
What is the Expedia process?
The Expedia process is simple. You book your flight on their website and then contact Expedia to cancel it if you need to. If you’re wondering how long it will take for them to get back to you, don’t worry—they respond quickly!
If there’s any issue with your booking, just let them know right away so they can help make things right for everyone involved.
Expedia has a unique brand identity, image, and branding. The company’s logo is different from other travel booking websites because it uses the word “expedition” instead of the word “travel.” This makes it stand out from other companies that use words like “travel” or “hotel.”
The name Expedia comes from two Greek words: ex (meaning out) and pale (meaning travel). This shows how Expedia wants to help people experience new places by going on an expedition outside their comfort zone.
Expedia Hotel is a hotel booking and travel guide website that offers great deals on hotels, flights, and vacation packages. The site allows you to book rooms at any of thousands of hotels worldwide. You can find cheap hotels in your area, as well as the lowest prices for last-minute or weekend stays.
The site has reviews from users who have stayed at various accommodations around the world so you can get an idea of what kind of experience they had when they booked their trip through Expedia’s services. With this information available online it’s easy for travelers looking for advice before making their reservations!
Expedia is one of the most popular travel sites in the world. It allows you to book flights, hotels, and rental cars with ease. The site has over 12 million reviews from users who have stayed at various accommodations around the globe. With this information available online it’s easy for travelers looking for advice before making their reservations.
What is Expedia’s strategy?
Expedia’s strategy is to become the global leader in delivering travel and tourism services. The company is focused on expanding its portfolio of products and services, which include Expedia.com, Hotels.com, and Trivago.
Expedia’s customers are primarily consumers seeking information about hotels and travel destinations. The company has been able to expand its customer base through the acquisition of competing companies like Orbitz and Travelocity.
Expedia’s strategy is based on three pillars:
- Provide the best possible customer experience
- Expand product offerings to meet the needs of customers
- Grow our brand on the Internet by providing a superior user experience and content
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