TikTok is becoming one of the most widely used social media sites. However, the platform’s enormous user base might be reason enough for brands to start using it. Continue reading to discover how to use TikTok for business, TikTok Ads, and Pixel.
TikTok for Business
Take inspiration from the major brands already making the most of TikTok’s potential and use trending topics and hashtag challenges, live streams on the app, editing apps, and popular sounds to produce energizing short-form videos that showcase your company.
How to Use TikTok for Business
#1. Open a TikTok Business Account.
- Install and launch the TikTok app.
- Use your email address to sign up for a new personal account, or sign in with your Google, Twitter, or Facebook account.
- You can add a profile picture, a bio, and links to other social media accounts by tapping “Me” in the lower right corner of the screen and then selecting Edit Profile.
- Click the three dots at the top right section, then select “Manage Account” to change to a Business Account.
- Choose between Creator or Business by tapping the “Switch To Pro” Account.
- Select the category that best describes your brand now, then tap “Next.”
- You should update your profile with a website and email address.
#2. Construct a Successful TikTok Strategy.
TikTok is a beautiful, chaotic beast that necessitates a specific game plan, so it’s essential to keep that in mind. And gathering information is the first step in creating that game plan. Before making a TikTok strategy, you should thoroughly understand what the platform does. Try out different editing options, filters, and effects.
Choose Your Target Market.
Know your audience before you start producing your first video. Many different age groups have fallen in love with TikTok, even though Gen Z and teenagers are their biggest fans. Once you’ve grasped who you’re talking to, content planning can begin.
Check Out Your Rivals.
Is your business rival already a TikTok user? You can learn what is and is not effective by watching what they are doing with your shared audiences.
Don’t discount TikTok influencers or creators as potential sources of motivation or knowledge because they may also be considered “competition” on the app.
Establish Objectives and Goals.
Establishing your goals for the platform should be part of your TikTok strategy.
Create a Content Calendar.
You can avoid missing important dates by using a social media content calendar, which also gives you enough time for creative production. Find ways to profit from occasions like holidays or events, or create themes or series that inspire your imagination. Utilize Hootsuite to schedule your videos in advance with individualized timing suggestions.
#3. Optimize Your TikTok profile
Take Care When Choosing Your Profile Picture.
Ensure that the profile picture you use accurately represents your brand. The ideal connection between your TikTok account and your other digital platforms would be visual, using a similar logo or color scheme to indicate that these are all part of the same family as your website, Instagram, and Facebook.
Keep Your Bio Short and Sweet.
Your TikTok bio must be direct and contain a CTA because you have only 80 characters to use. Emojis can add personality and reduce the number of characters when used appropriately for your brand voice.
Select a Reputable URL.
It should point to your active blog post, your other social media accounts, your e-commerce website, a specific landing page, or another one of your websites. Everything depends on your strategic objectives.
#4. Make Videos That Viewers Will Want to Watch
Ensure the Quality of Your Video.
It will be more enjoyable to watch your content if it has better sound and video quality. That means you should spend less money on equipment, but you should be careful to film in areas with good lighting and clear audio. If adding clean audio to your video is impossible, replace the original audio with a famous track.
TikTok hashtags will aid in the discovery of your content via search and assist the TikTok algorithm in determining the types of subjects you are covering.
Viewers Prefer to Watch Tutorials and How-to Videos.
Viewers frequently prefer a little bit of education in their feed, whether in the form of a cooking demonstration or a fitness video. To keep them interested, demonstrate your knowledge or provide some insider information.
Collaborate With Other Creators
To interact with other videos, use the Duets feature or ask an influencer to work with you.
Increase Your Following by Involving Your Audience.
- Use social listening techniques to stay abreast of hot topics in your TikTok community. Play around with interactive live streams.
- Try out different polls and questions.
- Answer questions and comments.
- On other TikTok accounts, leave comments and like videos.
#5. Analyze The Data
How are your metrics for engagement and reach doing? Analytics takes away the element of the guesswork from content strategy by showing what works and what doesn’t. The in-platform analytics tool on TikTok can display some intriguing metrics to help guide your future decisions.
#6. Learn More About Tiktok’s Advertising Options.
The basics of using TikTok for business are now complete! Get your account set up and begin exploring the opportunities that this unique platform has to offer.
TikTok Ads
TikTok advertising also referred to as TikTok Ads, assists businesses in connecting with younger, content-hungry demographics.
Types of TikTok Ads
#1. In-Feed Advertisements
You can make self-service advertisements using the TikTok Ad Manager interface.
#2. Image Advertisements
These, which are only present in TikTok’s BuzzVideo, TopBuzz, and Babe News Feed apps, include an image, the company’s name or application, and ad text.
#3. Video Ads
There are video advertisements available for TikTok or the TikTok family of news apps. They appear in the user’s For You feed as 5- to 60-second full-screen videos. Each ad has a video, a display image, the name of the brand or application, and text.
#4. Spark Advertisements
Spark ads allow your company to promote original content from your account or that of other users. According to TikTok research, standard In-Feed ads have a 24% lower completion rate and a 142% lower engagement rate than Spark Ads.
#5. Pangle Ads
Pangle ads are the TikTok Audience Network’s advertisements.
#6. Carousel Ads
These are exclusive to TikTok’s News Feed apps and feature up to 10 images with different captains for each advertisement.
Formats for TikTok Ads Available to Managed Brands
#1. TopView Ads
Video advertisements that take over the entire screen for 5 to 60 seconds when users launch the TikTok app
A format for a three- to a six-day advertising campaign that promotes interaction and features user-generated content on the hashtag challenge page.
#3. Branded Effects
Personalized filters, stickers, and other special effects of encouraging TikTok users to interact with your brand
TikTok Ads Manager
With the help of TikTok Ads Manager, you can start campaigns, manage ad resources, track data, and improve your advertising.
Start running ads on TikTok Ads Manager today to generate accurate business results. To set up a TikTok advertising campaign, visit TikTok Ads Manager. You must first open a TikTok Ads Manager account if you haven’t already.
You do not require an Ads Manager account if your goal is to promote already published content. Use TikTok Promote in its place.
How Do You Set up a TikTok Ad Campaign?
#1. Decide on Your Goal.
Log in to TikTok Ads Manager and select the Campaign button to begin. Three categories make up TikTok’s seven advertising goals:
Awareness
- Maximum audience reach (in beta) for your advertisement.
Consideration
- Promote downloads of your app by increasing traffic. To increase traffic, direct it to a particular URL.
- Increase the number of times a video ad plays (in beta).
- Obtain leads by using an Instant Form.
Conversions
- Drive specific website actions, like a purchase or subscription, through conversions.
- Sales through catalogs: Dynamic ads based on your product catalog (in beta; only managed ad accounts in supported regions can access it).
#2. Decide on a Campaign Name and a Spending Limit.
Give your campaign a name that is easy for your team to remember. It has a character limit of 512.
You can set a “No Limit on your campaign budget” if you have limitless funds or would instead impose budget restrictions for particular ad groups instead of the entire campaign. The alternative is to decide if you will set a daily or lifetime budget for your campaign.
Name Your Ad Group and Select Placements.
Each campaign has one to 999 ad groups. There is a character limit of 512 for each ad group name.
Each ad group has a variety of placement options. Not every placement is accessible in every location:
- Placement on TikTok: For You feed in-feed advertisements.
- Placement of News Feed App advertisements: BuzzVideo, TopBuzz, NewsRepublic, and Babe are some of TikTok’s other apps.
- TikTok’s audience network is where you locate the pangle.
- TikTok can automatically optimize ad delivery thanks to automatic placement.
#3. Decide on the Use of Automated Creative Optimization.
You can currently decide whether TikTok should automatically combine your photos, videos, and ad text. You will only upload your creative once you are ready to start making individual ads. Then, TikTok will only display the most effective ads.
#4. Decide on a Target Market.
TikTok allows you to show your ads only to your target audience, like most social media platforms. You can target your ads by using a lookalike or custom audience or by:
- Gender
- Age
- Location
- Language
- Interests
- Behaviors
- Device details
#5. Plan and Budget for Your Ad Group.
After you’ve set a budget for your entire campaign, It is time to decide on the ad group’s spending limit and running schedule.
For your ad group, decide on a daily or lifetime budget before selecting the start and end times. You can run your ad at particular times during the day under “Dayparting” (based on the time zone associated with your account).
#6. Decide on Your Bidding Approach and Optimization.
First, decide whether you want to optimize for conversions, clicks, or reach. Your campaign objective may automatically determine this goal.
Make your bid strategy selection after that.
- Maximum bid per click (CPC), view (CPV), or 1,000 impressions (CPM) is known as the “bid cap.”
- Cost Cap: An average cost per result for optimized CPM may vary above and below the bid but should average out to the predetermined offer.
- Lowest Price: The advertising system uses the ad group budget to produce the most outcomes at the most affordable price per outcome.
Finally, decide whether you want your delivery standard or accelerated. Standard distribution spreads your budget evenly over the campaign’s scheduled dates, whereas accelerated delivery uses it as soon as possible.
#7. Create Your Ad or Ad(s).
There can be a maximum of 20 ads per ad group. Each ad name has a character limit of 512 and does not appear on the actual ad.
First, decide whether you want to run an image, video, or Spark ad. Only video or Spark ads are available if you only use TikTok (rather than the TikTok family of apps).
In Ads Manager, you can add your images or videos or make a video using the tools for creating videos or the video template.
You can upload your image or pick one of the standard thumbnails. Examine the ad preview to the right of the screen, add any necessary tracking links, and then click Submit. After that, type your text and link.
Before going live, your advertisement will undergo review.
How Much Do TikTok Ads Cost?
Minimum Budgets
The basis for TikTok ads is a bidding model. Daily and lifetime budgets for campaigns and ad groups are tools you can use to keep costs under control. The minimum spending limits are:
Campaign Level
- Budget per day: $50
- A lifetime budget of $50
Ad Group Level
- $20 daily spending cap
- Daily budget times the number of days scheduled equals the lifetime budget.
Disadvantages of TikTok for Business
More than 60% of Tiktok’s users are between the ages of 10 and 29. The average age of the user base indicates that the target market for your brand will be tiny. As a result, Tiktok is currently an unprofitable platform for goods marketed to an older customer base.
In addition to the price of making high-quality videos, TikTok advertising isn’t exactly the most affordable option
TikTok Pixel
You can add the TikTok pixel, a small piece of code, to your website. Putting the pixel in place will keep track of particular actions, like when someone views a TikTok advertisement or clicks on a link to your website. Your TikTok Ads account will then keep track of these occurrences so you can see which ads generate the most revenue.
To begin with, it is a valuable measurement tool that can assist you in monitoring the return on investment (ROI) for your TikTok advertising campaigns. Determining which advertisements are successful and which are not can also help you develop more targeted ad campaigns. Finally, the TikTok pixel enables you to retarget website visitors with customized ads.
How to Set up the TikTok Pixel
Step One: Create Your Pixel
You’ll need a TikTok Business account to accomplish this. Navigate to TikTok Ads Manager > Assets > Events after logging into your account.
Next, decide if you want to monitor Web events or App events. Afterward, select Create Pixel. You must name your pixel at this point. Give your pixel a name that will make it easier to recall. Next, choose TikTok Pixel under Connection Method. Click Next after that.
Step Two: Install Pixel Code on Your App
Here, you can install your pixel manually or configure it using a third party automatically. If you decide to install your pixel manually, click Next after selecting. Manually Install Pixel Code. Copy the pixel javascript code and then paste it into the header section of your website. Only paste your code once. You should place your pixel right after the head> tag, so look for a section of code that begins with head> and ends with /head>.
You can also install your pixel using a variety of third-party applications, including Google Tag Manager, Square, and BigCommerce. Select Automatically Set Up Web Events via Partner Platforms from the pixel setup screen to do this. Click Next after that. Link your third-party account to your TikTok pixel. You’re now ready to go.
What Are TikTok Pixel Events?
The specific actions users take on your website or app are known as TikTok pixel events.
TikTok pixel events come in fourteen different varieties :
- Add payment details
- Place in cart
- Make a wish list
- Press the button
- Complete payment
- Complete registration
- Contact
- Download
- begin checkout
- Make a purchase
- Search
- submit a form
- Subscribe
- View content
Each type of event corresponds to a different action someone might take on your website or app. For example, if someone views a product on your site, that’s a view content event.
To monitor user behavior (how users engage with your website or app), you can use TikTok pixel events.
How to Uninstall TikTok Pixel
After installing your pixel, you should uninstall it at some point when it becomes inactive. To uninstall a TikTok pixel, follow these steps:
- Head over to your TikTok Ads Manager.
- Navigate to Assets > Events and select either Web Events or App Events.
- When a pixel’s name appears, click the three dots to the right of it.
- Select Delete.
If a pixel is inactive, you can only remove it. Every piece of information connected to a pixel is also deleted when you delete it. This applies to both past information and any unsent events. Once you’ve deleted this data, you cannot get it back.
Is TikTok Worth It for Small Businesses?
In the long run, TikTok is the best marketplace because its tools and algorithms favor original content and up-and-coming brands. Despite this, the audience’s demographics suggest that Tiktok’s conversion rate from it might take longer to reach.
How Much Does a Business TikTok Cost?
Although registration is free, the cost of advertising on TikTok depends on user engagement. According to the platform’s policies, the Cost Per Mile (CPM) pricing typically starts at $10 for every 1,000 views and has a minimum cap of $500 for each campaign. TikTok requires a $20 daily budget for ad groups and a minimum daily budget of $500 for campaigns.
What Are the Benefits of TikTok for Business?
- It makes for an enjoyable and intriguing way for customers to engage with your company.
- TikTok is a very effective platform for product advertising due to its unique format.
- TikTok, one of the social media platforms expanding the quickest, makes it simple to reach target audiences.
- Due to its extensive user base, TikTok is also a highly effective marketing platform.
- Hashtags can help businesses reach their target market. The platform has a “Discover” tool to view trending hashtags, videos, and other information.
- Because it is simple to get quick results from your marketing campaign, you can start a business on TikTok.
- Real-time analytics are available to pro accounts, allowing them to monitor their profile performance and understand their audience’s demographics.
Should I Use a Business or Personal Account on TikTok?
If you want to improve at TikTok, we recommend switching to a business account. TikTok frequently introduces new features to assist businesses in reaching customers and generating revenue. The best course of action if you want to boost your sales is to open a business account.
How Many Followers Do You Need on TikTok to Start Making Money?
On TikTok, you can start making money without having millions of followers. TikTok has built-in features for monetizing influencers, such as a creator fund, tipping capabilities, and a subscription feature for streamers. TikTok also has a virtual “gifts” product that enables users to send gifts to creators that they can later convert into real money.
To qualify for TikTok’s creator fund, a creator must be 18 years old, have at least 10,000 followers, and get at least 100,000 video views in 30 days. A creator cannot receive virtual “gifts” during a live stream unless they are 18 years old and have 1,000 followers or more. To be eligible for “gifts” on other videos, you must have 100,000 followers and be 18 years old.
How Do I Get My Small Business Noticed on TikTok?
- Use Trendy songs or sounds.
- Take part in challenges.
- Post often, particularly in the evenings.
- Use timely and popular hashtags.
- Share any moving tales you have.
- Demonstrate your goods
- Display the unique qualities of your brand.
Conclusion
With its quick, entertainment-focused video selection, Tik Tok has unquestionably changed how we consume online content. Now that we’ve outlined all the necessary steps, it’s time to adhere to them and use TikTok for business. To get things going and increase your chances of success on the platform, make sure you begin with a solid profile, a clearly defined target audience, and a potent content strategy.
TikTok For Bussiness FAQs
What are TikTok Ads?
TikTok advertising also referred to as TikTok Ads, assists businesses in connecting with younger, content-hungry demographics.
How Do I Get My Small Business Noticed on TikTok?
- Use Trendy songs or sounds.
- Take part in challenges.
- Post often, particularly in the evenings.
- Use timely and popular hashtags.
How Much Does a Business TikTok Cost?
Although registration is free, the cost of advertising on TikTok depends on user engagement.
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