What if we told you there are AI social media management tools that enhance your social media presence and improve engagement in less time? Yes, and with a growth rate of 28.77% over the next five years, this proves that it’s an ever-evolving market worth paying attention to.
Consistency is a big part of social media success. Keeping a steady stream of quality content every week pleases the algorithms and puts your brand in front of more people. But producing content, handling the posting schedule, and finding what your audience wants to read can be hard—even with a standard social media management app.
AI is changing the game. It’ll support your social media strategy with content generation, sentiment analysis, and big data insights. This will help you make better decisions, understand your audience, and free up time to tackle other higher-value work.
Social media tools are programs or applications that can aid marketers in their quest to manage their accounts, analyze data, and finally maximize their reach and profitability levels.
They automate processes such as scheduling content, tracking followers, monitoring conversations, creating content from scratch, and more. AI-powered tools can also streamline your social media management workflow and increase your efficiency.
AI social media management tools leverage the power of artificial intelligence and machine algorithms to assist business owners with social media content. These tools can browse the internet and analyze the content trends in your business niche. They come with powerful features for scheduling, automating, and publishing social media content at a much faster pace compared to social media analysts.
Not only that, these AI tools provide insights into user behavior, engagement, trends, sentimental analysis, and more. Using such comprehensive reports, businesses can understand how the audience perceives their brand and social media campaigns.
All in all, AI social media management tools help businesses improve the process and efficiency with the power of machine learning.
Features of AI social media management tools
Here are some top reasons to consider incorporating AI-based social media management tools in your content publishing workflow.
Automation. From creating social media posts to publishing requires a lot of manual work, AI social media management tools help you automate repetitive tasks like scheduling and publishing content.
Data-driven Decisions. AI social media tools are trained to monitor industry trends, track competitor content activities, and create comprehensive reports. The data collected can help you make informed decisions and adjust your marketing strategy accordingly.
Insights. If you publish content on different social media handles, you need to check the analytics on each platform separately. With a centralized platform in place, tracking data and analyzing insights becomes easier.
Saves Time. Automation of repetitive tasks like content scheduling, publishing posts, and data analysis saves you a lot of time. You can use this time for other creative marketing activities that need a human touch, like meeting with clients.
Flick
Flick is an all-in-one shop for Instagram scheduling, hashtags & content analysis. It primarily helps you to manage, schedule and grow your Instagram account. It uses the official Instagram API for publishing posts and tracking analytics, and it’s officially approved by Meta.
Flick has an AI Social Media Assistant tool that helps you speed up the brainstorming, writing, and planning process for Instagram. The AI Assistant helps you generate original and engaging content ideas based on the topics you enter within seconds, thereby saving a lot of time on manual work.
Using Flick, you can create a visual calendar for future Instagram posts, preview your feed, and access the most popular hashtags. Its Hashtag Search supports 20+ languages, and if the hashtags are discoverable on Instagram, they will be available on Flick.
When it comes to brand content, the post ideas and captions created by the AI Social Media Assistant are all original content. You will also be able to set the tone and style of your social media captions to match your branding.
ContentStudio
ContentStudio is a data-driven content discovery and social media management platform. It aims at helping businesses organize, manage and schedule their social media content workflow from a single place. Its AI tech discovers new content and allows you to schedule autopilot posting on Facebook, Instagram, Linkedin, Twitter, Pinterest, Tumblr, WordPress, and Medium.
ContentStudio has an AI writer that can generate post hashtags, add emojis and generate social post images with its AI bot. You also get pre-made templates that can be modified to match the business tone of your tweets, Instagram captions, Facebook posts, and more.
It has a discovery feature that searches for top-performing content in your industry. You can curate pre-suggested trending content and stay up-to-date by scheduling content directly from the ContentStudio dashboard.
Finally, you can check all post engagements in a single place and assign conversations to your team members for collaboration.
rapidely
rapidely’s AI can help you in building a customized social media content strategy. By simply entering your goals, niche, content pillars, and tone of voice, the AI magically generates a full strategy with a whole month’s worth of posts all written for you.
This means less time spent brainstorming and more time creating high-quality content that resonates with your audience. In addition, its collaboration tools make it super easy to work seamlessly with team members or clients.
With this tool, you can stay ahead of the game by receiving a full month of personalized content ideas, complete with written captions and visual idea suggestions. The AI technology is designed to match your unique brand or business style, ensuring that every post is tailored exactly to your needs.
Buffer
One of the pitfalls of too much content repurposing is depthless or spammy content. To help you do it right, Buffer lets you manage your multichannel campaigns, so you can reach the perfect balance between recurring and fresh content.
These work like traditional drip email marketing campaigns. You can use them to bring together content topics, promotions, or seasonal posts, spacing them out over the year. It helps you create arcs of content for one topic/objective, making your feed more valuable for fans, and mixing your newer content with past valuable insights.
This will help your new followers see your best content without having to scroll to the bottom of your profile feed.
To help you play this long game, Buffer offers a workflow that keeps track of your content ideas and uses each one to produce multiple posts for all your social channels. When you arrive at the dashboard, you’ll notice there’s a Create tab for ideas only. If you keep Buffer open during your workday, you can tab quickly to note down lightbulb moments as you have them.
Then, when it’s time to create and schedule next month’s content calendar, you can pick the best ideas, refine them with the AI text generator, and get them ready to post across channels.
Vista Social connects to all major social media platforms like Facebook, Instagram, Twitter, TikTok, Pinterest, Yelp, Trustpilot, YouTube, OpenTable, Reddit, etc. It can act as a mothership for all your social channels. The feature set is quite complete, making the app an all-in-one: you get post scheduling, chatting with your audience, review tracking, and TikTok/Instagram feed planners if you like to keep a clean aesthetic.
The AI features will help you on the content side. When you have lots of channels, you need to adjust the length and depth of your posts to fit the target audience and the user experience. After you’ve locked into the main idea, you can use the AI text generation features to ask for longer or shorter text and add it to each post.
This is great to repurpose that long-form Reddit post into snappy Instagram captions or a couple of Twitter threads.
ClickUp
ClickUp is an all-in-one project management and team collaboration tool that offers hundreds of advanced features and a fully customizable platform to give teams and businesses the flexibility to configure ClickUp to support their needs, preferences, and complex workflows.
Social media teams can effectively utilize it for various project management purposes, social media planning and scheduling, creative brief creation, team collaboration, and so much more to improve their social media marketing workflow and deliver successful campaigns.
ClickUp harnesses the power of artificial intelligence to take your content management and writing skills to the next level. ClickUp AI, a role-based writing assistant built within ClickUp, can help you beat writer’s block, craft engaging copy, eliminate administrative tasks, and so much more.
SocialBee is an AI-powered, comprehensive social media management tool crafted to enhance the efficiency of individuals and businesses in managing their social media presence and scheduling content.
With SocialBee’s AI post generator, you can generate captions and content ideas, video scripts, and images. Furthermore, you can schedule and automatically publish this content at the best times.
To achieve increased efficiency and stop wasting so much time on content creation, make sure to use one of the prompts from the available 1K+ library or type in a detailed one yourself. The results will astound you!
FeedHive
FeedHive is a great tool for repurposing content. First, it offers an AI Writing Assistant that works like ChatGPT, but it’s a little tricky to find. Click to create a new post and then look at the top-right of the window. There, click on AI Assistant. Type in your prompt, and you’ll get the output a few seconds later, complete with emoji and hashtags.
And this is just the surface of all the AI-powered features here:
- AI-powered performance predictions help you tune your posts for maximum engagement.
- AI-powered content recycling helps you take posts you already published and reuse them in a new post for the same or different channel.
- AI-powered conditional posting lets you set the AI to measure engagement for a post and, if it’s high enough, fire a comment on that post with a link to an offer, for instance.
Copy.ai
Copy.ai is an AI-powered copywriting tool that helps generate content copies for your posts, blog content, social media feeds, and other marketing needs. It’s an easy-to-use tool; you can get started by entering your content topic preface. Next, select the project type and let the AI generator give you multiple content options to choose from.
With Copy.ai’s social media managers, you can create compelling copies for Facebook posts, YouTube descriptions, TikTok scripts, Pinterest descriptions, Instagram captions, and even complete LinkedIn posts.
The platform claims to generate 10 times more social posts than manual efforts. However, you need to evaluate the AI-generated copies and edit the content to match the branding tone of your business. One of the best things about Copy.ai is its 90+ readymade templates to streamline your social media content production.
Lately
Lately is an AI-powered social media management and content engine platform that repurposes long-form content into social media posts. It helps you create content copies from your existing long-form blogs, podcasts, and webinars into engaging social media posts.
Once you’ve logged into the platform, all you need to do is submit an existing content URL and let Lately create content ideas for you. You can check AI-generated content one at a time and make some changes to the content to match your expectations. Lately’s Post Success Rating indicator helps you optimize your content and schedule it through Hootsuite.
With Lately’s advanced control options, you can assign automatic post-reviewer settings before it goes out for publishing. Their parent-child account feature makes content publishing across multiple regions, brands, and products easier from a centralized place.
What makes the best AI social media management tools?
The best social media management software helps you improve consistency and productivity by keeping track of past and future posts, automating parts of scheduling and publishing, and giving you a view of core stats about your performance and audience. But you’re here, so you’re looking for something more.
When you add AI to all this, it gets easier and more interesting: you can generate ideas, content, and images for your posts, crunch huge datasets to find what your audience is feeling, and use machine learning to predict the future performance of posts before you even click publish. This will help you hit the mark more often for a fraction of the effort.
Here are the main features to consider when choosing AI social media management software.
AI. You’ll find apps with functionality like natural language processing (NLP, for sentiment analysis), generative AI (engines that generate text and images), and predictive/assistive machine learning for operations and analytics (posting times, hashtags, performance predictions, and more). I only considered apps that have this kind of AI at work in the background.
Ease of use and support. These apps are easy to pick up and quick to master, offering a mix of content and documentation to help you leverage all the features.
Integration with social media platforms. The more, the better. Exceptions only where the features are unique and especially powerful for the social media channels in question.
Automation and other time-saving features. Look for anything that can save time in scheduling, posting, and creating content at scale.
Analytics and reporting. You’ll be able to keep track of engagement stats across your channels, so you can adjust your social posture as you go.
As a social media marketer, you wear many hats. You’re a content creator, analytics expert, and advertiser. Luckily, AI can help with each of these roles.
Use AI to craft basic post content
Many marketers are using generative AI like ChatGPT to write full blog posts. However, there are specialized AI tools that can help social media marketers create the content they share online. So how can AI craft and suggest a tweet for you?
One subset of AI is called natural language generation (NLG). It can be trained to create written narratives out of data, like simple reports or fact sheets. If your department produced a huge, data-driven report, and you want to create a few high-impact social shares from it. You can put your copy into AI platforms, like Copy.ai, and make sort posts with your critical data.
Writing content and responses is only half the battle of social media management. A huge portion of social media marketing is managing and monitoring social channels. Luckily, AI can shoulder data-heavy tasks and help you make better marketing decisions.
That’s because AI tools can collect information from millions of posts at scale and use that data to make predictions.
As mentioned above, AI is capable of developing social media posts. The same can be said for ad copy that resonates with different audiences. AI can help you write ads optimized for clicks and conversions using predictive technology.
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