In this article, we look at the features, prices, reviews, and the best competitors of Bombora.
What is Bombora?
Bombora is the top supplier of intent information for B2B marketing and sales. With the help of Bombora’s data, marketing and sales teams can coordinate their efforts by knowing which companies are looking at certain items and how actively they are doing so.
Furthermore, with the use of this data, marketers can increase the quality of the demand that enters the funnel, and sales teams can prioritize their accounts and have better interactions. The first cooperative of more than 5,000 premium B2B media enterprises is the source of this data.
Additionally, over 10,000 intent themes have been created using the content consumption and behavioral information provided by members about their audiences. They may then serve advertising, monetize their inventory, and better understand their audiences.
What is Bombora Intent Data?
Bombora provides B2B marketers with intent data. Bombora’s intent data promises to bring marketing and sales teams together and provide them the ability to base their decisions on an understanding of which businesses are actively seeking out goods and services.
Furthermore, this information comes from a global cooperative of top B2B media firms. Additionally, members provide information on their audiences’ behavior and content consumption. They may then serve advertising, monetize their inventory, and better understand their audiences.
What is Bombora used for?
#1. You can utilize a Tableau Bombora Surge report to see which industry-related topics are trending among your target accounts. Moreover, this knowledge can aid you in choosing the sales strategy you can use for a set of target accounts.
#2. It aids in the identification of prospective purchasers based on website search terms on well-known search engines. Additionally, you can use it to reach out to accounts that are interested in purchasing your product.
#3. It is very helpful in identifying business purposes so that you can put that intent into action and try to convert it into a sales victory. You can use it to support your lead generation efforts and combine it with other tools.
#4. Additionally, Bombora assists with account-based marketing and B2B lead generation, addressing the difficulty in locating and concentrating on the proper accounts. Your high-priority accounts can be located in Bombora.
#5. You can use Bombora to track out companies or clients that are somewhat interested in the services you offer.
Products offered by Bombora
Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.
#1. Company Surge™:
It aggregates the content consumption activity of millions of B2B organizations and notifies you when target organizations are increasing their consumption, indicating active demand for your goods or services.
#2. Audience Solutions:
Audience Solutions gives companies the ability to reach target accounts across all channels by integrating Bombora’s audiences and Company SurgeTM data into a preferred media activation partner.
#3. Measurement:
To give you information about the demographics and engagement patterns of the audience for your advertising, website, or landing page, Bombora uses its access to business research behavior at almost three million B2B organizations.
What is Bombora’s pricing?
Bombora pricing varies depending on several variables, but the base is reportedly $25,000 annually.
Bombora Reviews
Pros
- Many distinct intent-related topics
- Able to combine technological data with intent
- Provides real-time data
- Convenient platform
- Broad areas from which to choose
- Running and viewing reports are simple.
- The capacity to group intent topics into many categories
- An increased score to detect strong intent
Cons
- It may be difficult to install the Salesforce app.
- The onboarding process may not be the best.
- It would be nice if the technology behind the website traffic tool could be upgraded.
- Easy methods for submitting and incorporating fresh topic ideas
- Playbook libraries that can instruct users on how to make the most of their data are available.
Top Bombora Competitors
#1. ZoomInfo SalesOS
ZoomInfo, a contemporary go-to-market platform for B2B businesses, is called SalesOS. Based on advanced corporate data, precise contact information, and ideal customer profiles (ICPs), SalesOS assists in locating buyers in the B2B market. Additionally, it uses data-driven insights and buying signals that show businesses that are ready to buy.
Key Features
- Standards for Sales Intelligence Data
- Details about the industry
- Organizational data
#2. Lusha
Lusha, a platform providing market intelligence, was created for sales, marketing, and hiring departments. Additionally, its insight can help by cutting through the clutter and reaching the appropriate individuals at the right time.
Key Features
- Standards for Sales Intelligence Data
- Details about the industry
- Organizational data
#3. Qualified
Qualified is a Salesforce conversational sales and marketing platform that includes chatbots, live chat, advanced routing, and omnichannel alerts so that users can direct sales representatives to take immediate action with their named accounts.
#4. Foundry ABM
Foundry ABM An account-based marketing platform called Foundry ABM develops campaigns for sales, online personalization, and advertisements. To provide the best data to reach, engage, and convert more stakeholders into target accounts, Foundry’s proprietary database works in conjunction with an organization’s first-party data.
#5. 6sense
The 6sense Account Engagement Platform uses AI, big data, and machine learning to support each member of the revenue team, enabling B2B enterprises to achieve predictable revenue growth.
Furthermore, with the help of 6sense, sales, and marketing can engage recalcitrant buying teams with tailored, multi-channel, multi-touch campaigns after uncovering anonymous purchase behavior and prioritizing accounts for them. Additionally, using 6sense, revenue teams can effortlessly do their tasks by having all the information they require about their customers.
#6. Demandbase
Demandbase’s products bring sales and marketing teams together around detailed, trustworthy Account Intelligence that is active everywhere customers interact with brands, including in advertising, account-based experiences (ABX), sales, and across systems. Additionally, users benefit from being able to recognize possibilities early, interact more wisely, and close deals more quickly.
#7. TechTarget Priority Engine
TechTarget’s main intent data service is Priority Engine. The provider offers behavioral analytics for high-priority accounts and leads to assist marketing and sales teams.
Key Features
- Standards for Sales Intelligence Data
- Organizational data
Where does Bombora get its data?
Bombora’s data is ethically sourced from a network of websites with user consent, categorized by natural language processing (NLP) into a taxonomy of more than 13,000 topics that are used across the industry.
Bombora uses “essential” or “strictly necessary” cookies since they are vital for the website to function technically.
Where is Bombora based?
The main office of Bombora is situated in New York City at 257 Park Avenue South.
When was Bombora founded?
Bombora was founded in 2014.
Who uses Bombora?
The types of businesses that use Bombora include the following:
- Sales and marketing teams
- B2B companies
- Advertising and media agencies
- Market research firms
- Technology and software providers
What is the revenue of Bombora?
Bombora generates $43.2 million in revenue.
Who is the CEO of Bombora?
The CEO of Bombora is Erik Matlick.
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