For B2B companies, Demandbase is a software platform that provides all-encompassing account-based marketing options. It enables a higher degree of targeted and personalized communication throughout the sales process, leading to more qualified leads and higher conversion rates. Hubspot reports that 61% of marketers rank increasing traffic and leads as their greatest problem, while 69% rank increasing conversions as their top objective. Demandbase is aware of these problems and has developed a remedy for them and other issues marketing and sales departments confront. In this article, we will discuss the Demandbase competitors.
Demandbase Overview
We utilize Demandbase, a platform for audience targeting and personalization based on intent data and ideal customer profiles, to communicate with our various target demographics. We utilize Demandbase primarily as a targeting and personalization platform, directing our online advertisements to businesses that meet our ICP and tiered account criteria. Intent and propensity to buy data from However, Demandbase is combined with account engagement indicators to produce a comprehensive intent map for each account.
Intent data can be gathered by creating audiences, or clusters of target accounts with the highest purchasing potential based on our buyer criteria, and then used in advertising and SDR/sales follow-up across the funnel. Demandbase provides us with real-time indications about user actions and intentions, allowing us to maintain an accurate contact database. Having this data allows marketing and sales to zero in on the best accounts to target.
Demandbase History
Chris Golec, the company’s current CEO, founded Demandbase in 2007, with its headquarters in San Francisco. In 2019, Chief Revenue Officer Gabe Rogol succeeded Golec as CEO, and Golec departed the company in 2021.
Also, in August 2008, the company unveiled Demandbase Central. In February of 2009, Demandbase Professional was released.
Also in 2015, Demandbase acquired WhoToo, a data supplier. The business’s ability to target customers was thereby improved. Spiderbook, a company in the field of data analytics, was bought in June 2016. In 2018, Forrester recognized the company as a leader in account-based marketing.
Furthermore, Demandbase made several sizable purchases in 2020 and 2021, significantly expanding its product line. Demandbase already had the ability to identify and target accounts based on third-party data when the business announced the acquisition of another ABM solution, Engagio, in June 2020. They hired Jon Miller, co-founder of Engagio and formerly of Marketo, to serve as chief marketing officer.
Demandbase One, a new version of the platform developed by combining Demandbase Classic and Engagio, was introduced in November 2020.
The company acquired DemandMatrix, a technology vendor, and InsideView, a B2B analytics and sales intelligence platform, in May 2021. The Demandbase portfolio was therefore expanded to include the previously unavailable Sales Intelligence Cloud and Data Cloud, in addition to the ABX (Account Based Experience) Cloud and Advertising Cloud.
In the 2022 Gartner Magic Quadrant for Marketing with Accounts Platforms, Demandbase was placed in the Leaders quadrant.
What Is Demandbase?
Demandbase is brimming with purpose-built solutions that can complement and improve account-based advertising operations by enabling better targeting and higher engagements across the whole sales funnel.
Furthermore, Demandbase distinguishes itself from platforms such as Terminus ABM Platform and Engagio by offering a comprehensive solution that encompasses the entire organizational spectrum, enabling all members, including sales, marketing, and account management, to utilize and access it.
Demandbase Features
Here are some of the features of Demandbase:
- Account-Based Advertising.
- Website Personalization.
- ABM Analytics.
- AI-Driven Account Identification.
- AI-Driven Sales Development.
- Conversion Optimization.
- AI-Driven Content Recommendations.
- Audience Segmentation.
What Is Demandbase Used For?
Demandbase offers useful and actionable information across each level of the sales funnel. Demandbase provides assistance in several ways.
- Find Possible Customers. The tool lets you find businesses that would like your products or services using data beyond typical company demographics. They take into account things like business fit, investments, and business partnerships in addition to the usual suspects like culture, budget, interests, product usage, and so on.
- Generating Prospective Customers. In order to attract the relevant accounts, you may use Demandbase to make targeted advertisements and promotional materials.
- Increase Participation. You can make your website more engaging and effective by tailoring the headlines, calls to action, site content, and downloadable content to each individual visitor.
- Gather Subscribers. Personal interaction includes communication strategies. Demandbase’s data facilitates higher-quality, more in-depth interactions with prospective clients.
- Monitor Outcomes. Demandbase’s analytics make it simple to monitor the progress of your account-based marketing, calculate return on investment, and pinpoint the areas in which your approach could be improved.
How Do Demandbase Ads Work?
The Demandbase Advertising platform enables users to effectively tailor their advertising campaigns by targeting specific account lists and further refining their reach to include buying groups within those accounts. Demandbase One collects data from customer relationship management (CRM) systems and marketing automation platforms at various stages of the account funnel. The Advertising solution we offer enables the development of advertising campaigns that are in line with your Account-Based Experience (ABX) strategies. The ability to monitor the impact of campaign expenditures on real revenue allows for enhanced visibility into the contributions made by all revenue teams to the overall organization.
In addition, Demandbase provides two variations of our Advertising solution for building campaigns.
#1. Self-Serve Version
The Advertising self-service interface in Demandbase One gives you complete autonomy over the configuration and execution of your advertising campaigns. The + New Campaign button in the Advertising dashboard is available to your business since you subscribe to this service. Also, the Campaign Builder wizard walks you through the process of creating a campaign after you click the button.
#2. ACS-Supported Version
If you have a Demandbase Ad plan that includes access to an Advertising Campaign Strategist (ACS), we can create the campaign for you. If you already know that an ACS has begun an advertising campaign on your behalf, you may skip the setup process and move right on to the reporting phase. For additional information on the various metrics at your disposal, please refer to the Campaign Reporting section of the Advertising Dashboard.
Also, some businesses have arranged for ACS assistance and use a version of Demandbase One that includes the self-service portal. When planning and constructing a campaign, you may choose to adopt a hybrid strategy.
Demandbase Competitors
Marketers may make use of Demandbase, a demand management and demand-generating platform, to discover, connect with, and ultimately convert more prospects into paying customers. There are a plethora of alternative demand generation platforms to Demandbase.
Other competitors that compete with Demandbase include those that also focus on generating demand for their services. They use techniques like email advertising and search engine optimization services to bring in customers.
Their utility ranges widely across sectors and business sizes. Approximately 64% of marketers make some sort of SEO investment. HubSpot and Marketo are two of the most popular examples of demand bases.
These businesses provide several functions that are analogous to their respective online platforms. Besides Act-On and Infusionsoft, Demandbase is a very well-known CRM system.
Who are the Demandbase Competitors?
The term “Demandbase competitor” is used to describe businesses that provide similar products and services. Supply-side and demand-side Demandbase are the two distinct varieties.
Marketers can utilize social media, display ads, email campaigns, and other demand-generating techniques to locate potential customers.
On the other hand, data management instruments such as customer relationship management and data integration are available from the suppliers.
In the business of creating new customers, Demandbase focuses exclusively on demand-side platforms. Demandbase’s primary benefit is that it expands your marketing footprint beyond your current clientele.
The best strategy to locate interested customers is to enter a competition on Demandbase. Also, the goal of Demandbase software is to use data to create demand.
Demandbase is a company that works to generate consumer interest. Companies can boost their chances of success by combining Demandbase with other demand base competitors, which can increase their return on investment.
What Are the Different Types Of Demandbase Competitors?
Using the demand side, marketers can locate interested parties who may become consumers. When it comes to increasing return on investment, several businesses merge their supply chains with demand-based competition.
#1. Supply Side Competitors
On the supply side, businesses like Data Integration and CRM provide services in the realm of data management.
If you are in need of reliable prospect data, you have found the right spot. On the supplier side of demand marketing, companies like Salesforce Pardot and IBM Unica stand out.
#2. Demand Creator Competitors
With the use of conversion optimization services, conversion rates can increase by as much as 30%.
Furthermore, email and social media marketing are just two of the services provided by the demand marketing agencies in Las Vegas. These on-demand rivals have emerged as the best options for companies recently.
#3. Integrated Solutions
Integrated demand marketing solutions that combine the best of both worlds are becoming increasingly popular among businesses.
These companies offer a range of demand-side and demand-creator solutions, allowing you to source prospects from anywhere in the world.
The primary benefit of this method is that it allows businesses to broaden the scope of their lead-generation campaigns. However, it often costs more than would be needed for individual problems.
#4. Emerging or Unknown Providers
There are a lot of demand-marketing firms that have yet to break through to the mainstream.
If you are in need of something different or are interested in exploring different demand marketing strategies, this is a fantastic location to begin your explorations.
Other companies in the demand-based space include Lead Liaison and DemandJump. Unica (Adobe) is one example of a newer competitor in the market, along with others.
What Are the Benefits of Using Demandbase Competitors?
The most significant benefit that competitors provide is access to new audiences. Marketers can use the many lead-generation and customer-discovery resources made available by the demand side. Three to five emails a week is the sweet spot for 35% of all marketers.
In order to target potential buyers on many demand-generation platforms, you’ll need to have access to certain information.
On the other hand, Demandbase’s rivals provide access to numerous ad networks that can help businesses of any size obtain new leads.
Demandbase is a business that specializes in creating and satisfying customer demand through a number of different channels.
In addition, competitors to Demandbase that provide a higher return on investment should be considered.
Best Demandbase Competitors
Here are some of the best Demandbase competitors:
#1. 6sense
6sense has been an integral component of my program’s technology stack and has greatly facilitated our time to market. By default, 6sense equips your sales team to take immediate action on accounts that are ready to make a purchase of your product right now. With 6sense, not only can salespeople keep tabs on how seriously a prospective client is considering making a purchase, but marketing departments can better tailor their efforts to the interests of their target audience by understanding what prospects are reading on and off your website. There is no marketing or sales program that wouldn’t benefit immensely from their innovative account, contact, and lead modeling.
#2. Clearbit
With Clearbit, businesses have access to a suite of solutions for data enrichment, lead creation, and personalized marketing. Provides many useful services, including lead enrichment, firmographic information, email authentication, and more. To me, the platform’s strongest points are its precision and its user-friendliness. Clearbit’s data enrichment features have helped me learn more about my clients and potential clients, which has led to improved marketing that is both more targeted and more personalized. Among Clearbit’s many strengths is its compatibility with other programs. The likes of Salesforce, Marketo, and HubSpot are just a few examples. Businesses may quickly and easily incorporate Clearbit’s data and insights into their current processes thanks to this connection. In the realm of data intelligence, Clearbit enjoys widespread acclaim and usage.
#3. Uberflip
The Toronto-based firm Uberflip has developed a content marketing platform with the same name. Uberflip’s content hub is where content is collected, centralized, organized, and curated before being streamed to specific audiences and culminating in a call to action (CTA). Uberflip additionally includes analytics showing the efficacy of these CTAs (and in what context they are effective or not), allowing for the confident removal of ineffective content in favor of what does work. Costing $200 a month, the user
#4. LeadData
Both account-based nurturing and account-based reporting are key to LeadData’s design. As part of the nurturing process, users can divide inbound leads into several groups based on criteria like account owner, current opportunity, customer, and sales stage. Customers of Eloqua, Marketo, Act-On, Hubspot, and any other marketing automation platform that has a synchronized connection to Salesforce.com can use LeadData Demand Management. LeanData’s Lead2Account Matching serves as the foundation around which this product was developed.
What Is the Difference Between Demandbase and 6Sense?
6sense dominates the ABX market because of its superior unified sales and marketing platform. Demandbase, on the other hand, is nearly feature-identical.
Experts in sales and marketing from all over the world highly regard both solutions and have a proven track record. Costs differ according to specifics but are generally in the same ballpark.
What will it be, then? Our advice is to do both. If you get in touch with these businesses, they may offer you a trial period during which you can assess all of the features using your own data and IT infrastructure.
What about the potential customers who are now on your website? Using Demandbase or 6sense to enhance your account-based marketing approach will help you discover high-value prospects on whom to focus your sales efforts.
Because there is no automated sales qualification procedure, you may be losing money because you have no idea which of your website visitors are ready to buy. Any conversational marketing platform would greatly benefit from the addition of real-time knowledge of buyer intent.
Benefits of Demandbase
Here are some of the benefits of Demandbase:
#1. Sharpen Your Aim
Demandbase’s ability to improve targeting is only one of the many ways it can be used to boost productivity in the marketing department and reduce waste.
Each month, Demandbase’s database analyzes more than 150 billion B2B intent signals to pinpoint the best accounts to target. Your marketing efforts and resources can thus be directed more precisely. You can save time and energy by focusing on the accounts most likely to make a purchase.
Also, you can track the online activity of the key purchasers associated with your target accounts by using the keyword discovery tool on Demandbase. This allows you to optimize your organic and sponsored search results by tailoring your content to your audience’s specific intent patterns.
#2. Raise Participation Rates
You can fine-tune every aspect of your ABM with the deeper buyer insights provided by Demandbase. The software may instantly reveal the identities of previously unknown site visitors and transform them into actionable leads.
When a user from one of the specified accounts accesses your site, their experience will be enhanced by the incorporation of dynamic, tailored content.
With Demandbase, you can shorten web forms without sacrificing any of the necessary information while also increasing the rate at which they are filled out.
If you use email automation software, you may better organize contacts and nurture campaigns by incorporating the information Demandbase gathers about your target accounts.
#3. Raise the Success Rate
With the information provided by Demandbase, you can increase your conversion rate in ways beyond just better targeting and higher interaction.
The findings can help the sales team better understand their target accounts and cater to the specific requirements of each individual buyer. The sales team can receive these insights and data points via email, Slack, or Salesforce thanks to Demandbase connectors.
You can know exactly when your accounts are doing research on your products and services thanks to the B2B database.
Information on the actions taken by target accounts when visiting your website might help you create more relevant and useful content for them.
All of these patterns of action are crucial for the sales team to have a deeper comprehension of the target, but Demandbase goes much further. In addition, they give you the latest news and social commentary about the accounts you’re targeting. For each account, you can get talking points that feature relevant statements from media coverage, blog postings, and public appearances.
Because of a better capacity to communicate with specific prospects, this will boost sales.
What Companies Are Using Demandbase?
Demandbase’s greatest strength is the range of businesses from which it may benefit.
Although the upfront cost may be prohibitive for some startups and SMBs, the platform’s efficiency means that it will likely generate a positive return on investment in a relatively short period of time.
The vast marketing budgets of many big organizations might make it difficult for small and medium-sized businesses to generate leads on their own. With this hub, everyone is on the same playing field.
It can be challenging for large companies to organize teams and ensure that everyone is on the same page. In order to improve collaboration and strategy development throughout the sales funnel, Demandbase consolidates sales and marketing data into a single dashboard.
Bottom Line
The key benefit of Demandbase is that it exposes your business to new potential customers. The market for generating new business has rivals on both the supply and demand sides.
Market competition might lead to the development of alternatives driven by consumer demand. They could be used in tandem with demand-generation resources to maximize the return on investment. The software called Demandbase is used to use data to build demand.
There are good and bad sides to any business. You should evaluate your requirements before settling on a demand-generation platform. If you need a single platform to handle all of your email marketing, landing page creation, and website optimization needs, Demandbase is an excellent choice.
If you don’t need every function that Demandbase provides, you can choose from a wide variety of other demand marketing software options. These options might be more affordable than Demandbase or have the functionality you require.
If the major demand-generating systems don’t meet your company’s specific requirements, you can always turn to these other options.
Frequently Asked Questions
Where does Demandbase pull data from?
Demandbase collects and makes platform-accessible field data from accounts that are accessible through your CRM, CSV imports, and the Demandbase database.
Who is the founder of Demandbase?
Chris Golec founded Demandbase in 2006.
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