Have you ever wanted to keep a special post at the top of your Instagram feed? With Instagram’s pinning feature, you can do just that! Pinning a post allows you to highlight your favorite content and make it the first thing people see when they visit your profile.
Whether it’s a new product launch, a contest announcement, or a photo of your furry friend, pinning a post is a great way to get your most important content in front of your audience.
In this article, we’ll show you how to pin a post on Instagram in just a few simple steps. We’ll also provide you with all the information you’ll need and how to use this feature effectively.
Fun Fact: Did you know that pinned posts stay at the top of your feed for as long as you want them to? This means that you can use this feature to promote your most important content for an extended period of time.
What You Need To Know About Instagram’s Pin Feature
When you pin posts to the top of your Instagram page, you should be aware of the following:
- Pinning a post has no effect on its appearance in the Instagram feed. Although it moves ahead of the most recently added posts, it does not reappear in the feed as new. Users will see the post only if they visit your page.
- Instagram posts that have been pinned will always appear first in your grid tab. Even if you add new posts, they will remain at the very top.
- Before you send the posts to the “Archive,” unpin them. Even if you remove them from your page, they will remain pinned. You will be unable to pin new posts if all three are in the “Archive.”
How to Pin an Instagram Post
Here are step-by-step instructions for pinning an Instagram post:
- Navigate to your Instagram account. First, ensure your phone is running the most recent version of Instagram.
- Navigate to your profile and select the post or posts you want to pin to your feed.
- Tap the three dots in the upper-right corner to access all of the options for each post.
- After that, simply tap ‘Pin to your profile,’ and you’re done.
- Swipe down to update your profile or return to it, and the post will be pinned at the top of your feed.
Instagram Pinning Guidelines
Instagram, like all social media platforms, has its own set of rules.
- You can pin up to three posts at a time. When you pin another, the oldest one is unpinned.
- Unlike Twitter and Facebook, which only allow you to have one because their feed format only shows one post at a time, you can have multiple.
- Pinned Instagram posts are not displayed in chronological order. You have the option of displaying the oldest post first and the most recent post third.
- Picture or video posts can be pinned, including reels.
- To see if a post at the top of a feed is pinned, look at the top right: a thumbtack icon indicates that it is pinned on the user’s feed.
- For the time being, this feature is only available on the phone app. It is not yet available in the browser version.
How to Unpin an Instagram Post
If you want to remove a pinned post because you need the space for another or simply don’t want it at the top of your feed, follow these steps:
In the First Instance:
- Unpin it by tapping on the other post you want to pin. Instagram will notify you that you have reached your limit and will unpin the first post you pinned.
- Remember that the order is determined by when you pinned them, not when you posted them.
In the Second Instance:
To unpin an Instagram post from your profile without replacing it, simply repeat the pinning process.
Why Can’t I Pin an Instagram Post?
Pinning posts to the top of an Instagram page is a new feature. As a result, the app must be updated in order to function properly. If you don’t have this feature or it isn’t working properly, you should update the app. We detailed how to do this on iOS and Android here.
How to Make the Most of Instagram Pinned Posts
When you add new posts to your Instagram profile, the older ones are pushed to the bottom. They will gradually fade away above the first fold, below which few people scroll. And if a post was added a long time ago, even the most dedicated and devoted follower may be unable to access it.
However, you may want to ensure that everyone who visits your Instagram page sees your older posts. This is where the feature of pinning posts comes in handy.
- If your Instagram goal is to gain more followers, pin the most beautiful photos. Users who visit your page will be enticed to subscribe.
- If you sell on Instagram, pin important information. This can include information such as prices, delivery terms, assortment, and so on. Users will no longer have to look for it because it will be visible in posts right away.
Pinned Instagram posts, as you can see, can be used to promote your account.
What is an Instagram Pinned Post?
Instagram introduced a new feature in June 2022 that allows users to pin up to three posts of their choice to the top of their profile grid. Prior to pinned posts, a similar feature was introduced in which users could pin their favorite comments on the posts they shared.
You have more control over the appearance of your Instagram profile grid with pinned posts.
Why Should You Pin Instagram Posts?
Pinning Instagram posts means that they will be visible to others as soon as they visit your profile. This can be a useful feature for businesses. Pinning posts to your Instagram profile gives the post more weight and increases its visibility.
Furthermore, it ensures that new users are served the most valuable content from your brand as soon as they land on your profile.
Here’s why your company should prioritize this new feature:
- After scrolling through your first three photos, pinned posts provide a curated introduction to your brand and ensure users know who you are and what you do.
- Pinned posts increase the visibility and engagement of your most important content.
- Pinned posts enable you to use content marketing to answer frequently asked questions, introduce your brand, and explain your products and services.
Ideas for Using Pinned Instagram Posts
To decide which post to pin to your Instagram profile, first determine your social media goal.
Pinning Instagram posts based on your marketing goals will help you make the most of these pinned feed posts and ensure you pin posts that will move the needle for your business.
#1. An ‘About You’ Section
Building awareness and trust is a top priority for any small business or new brand. Pinning a ‘about us’ Instagram post is a good place to start. Create a warm, engaging post that reflects your brand’s values, mission, beliefs, workplace ethics, and the energy of your team to entice users to learn more about your company.
#2. A High-Performance Position
Do you have any high-engagement posts, reels, or videos? Use the popularity of these posts to your advantage and pin them if they have previously achieved a high level of reach.
Why? This content’s strong performance indicates that these posts are relevant and engaging to your current followers. When a new user visits your profile, they will notice that you are producing excellent results and will most likely be interested in this post as well.
Second, it greatly benefits Instagram’s algorithm. Because Instagram promotes the post to other users, your engagement numbers will continue to rise as long as you receive likes and comments.
#3. A Recently Announced Post
Pinning a post to your profile is a convenient way to share important information with your users.
Pinning posts can help you reduce the number of DMs you need to respond to about the same topic, whether you’re releasing a new product, changing your opening hours, or hosting a flash sale.
You can pin Instagram reels to your grid in addition to single-image posts. This can be a useful method for creating dynamic video content about important business news.
#4. Showcase Your Services
At the top of your profile, emphasize what you do, what you sell, and the services you offer.
This is an effective way to quickly explain how your brand benefits potential customers and provides users with a quick snapshot of whether your company is right for them or not.
#5. Pinning ‘First Impression Posts’
You want profile visitors to return to your highly engaging posts! One great way to do this is to pin good first impressions posts to the top of your grid. Users will remember your post as soon as they see it at the top and share it with their followers as a result.
This is a crucial post for first-time visitors. It’s critical to establish the tone and expectations for your brand’s content. You can instantly create a memorable first impression for your business on Instagram by carefully pinning the right posts to the top of your feed.
Once you’ve chosen a photo or video to pin to your profile, come back later to see if you need to refresh this content (unpin a post before switching to a newer piece of content).
Conclusion
Every Instagram user can now pin three posts to their profile. You can give it a shot as well! To gain more followers, pin your most beautiful photos and videos. Save critical information to make it visible to prospects.
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