Hatchbuck is sales and marketing software that helps small businesses manage their day-to-day operations. In this article, we are looking at the features and general reviews of how Hatchbuck functions. This will give you an idea of whether it is a good software for your business.
What is Hatchbuck?
Hatchbuck is sales and marketing software that uses automation to nurture prospects, find new clients, and keep hold of current ones. The US company, with its headquarters in St. Louis, provides CRM and email marketing automation software geared toward small business owners.
History of Hatchbuck
Hatchbuck’s co-founders were small business owners and entrepreneurs looking for a solution to increase sales and revenue while working with constrained time and resources. They had used marketing automation software in their last company, but they weren’t happy with the options offered to small business owners. That’s why Jim Siverts and Don Breckenridge established Hatchbuck in 2012. Moreover, Hatchbuck has 13 staff members who assist entrepreneurs all across the world.
Reviews of Hatchbuck
| Pros | Cons |
| The customer support at Hatchbuck is incredibly educated and helpful. Additionally, you may automate trigger emails and reminders based on the behaviors of your contacts. | To get the product loaded with our client information, you may have to put a lot of effort into it. This, however, primarily reflects how chaotic it can make your work. |
| The software is very good value for money. Additionally, the scoring feature is very helpful in qualifying prospects and generating interest. | It can be difficult to see what clients or customers you’ve communicated with that day. |
| It can transform your company through lead tracking and management. Additionally, it is very easy to set up and use, and is well-priced. | It can be very difficult to see what clients or customers you’ve communicated with that day. |
Who is Hatchbuck for?
#1. Small and medium-sized firms wishing to expand or enhance their sales and marketing support might use Hatchbuck, also known as BenchmarkONE.
#2. Hatchbuck is an excellent initial system for marketing professionals working in small businesses and less experienced users of marketing technology since it provides a wealth of marketing and sales automation at a reasonable price.
However, it does fall short in several areas, like digital advertising tools. Additionally, the breadth of capabilities could not meet the needs of more seasoned marketing experts.
What are Hatchbuck’s features?
Here is a list of the key features Hatchbuck offers users:
#1. Lead management:
Lead management features from Hatchbuck include lead scoring, behavioral analysis, and automated responses. Therefore, you can get notifications when leads engage in buying behaviors, such as when they reach a certain score level, click on a high-value link, or go to a specific conversion page.
With Hatchbuck, you can instantly observe such triggers and program automatic replies.
Furthermore, Hatchbuck offers a straightforward method for storing and managing your contacts, converting them into leads, and guiding them along your sales funnel.
Additionally, Hatchbuck also adds social media profile links and photographs to your contact profiles as a pleasant but less significant feature, so you can see who you’re speaking to and acquire some personal information to utilize in your outreach.
#2. Pipeline management
Hatchbuck’s CRM has a sales-focused addition called pipeline management. To learn more about sales success and how near individuals or teams are to achieving their sales targets, use pipeline management.
All of your active leads are displayed in the pipeline feature, along with their current sales cycle status. Upon converting to particular pages, these leads are automatically added to the pipeline.
Furthermore, you can manually add leads to the pipeline to take offline actions into account. You can create sales stages that correspond to the positioning of your brand and your own sales procedure. Additionally, you may add special features to the lead profile to tailor the data you get about each lead.
#3. Email marketing
Hatchbuck offers crucial email marketing features that let you design, test, send, and evaluate both individual emails and entire campaigns. Without any prior coding knowledge, you can use Hatchbuck’s drag-and-drop email builder to produce personalized emails that adhere to your intended style.
Therefore, you can use one of the many expert templates in the Hatchbuck library, many of which are mobile-focused, if you need to move rapidly or don’t trust your design sense. Additionally, you may use the HTML editor to code your own emails if you have the necessary skills on staff.
Furthermore, with Hatchbuck’s email marketing automation features, you can set up specific events or lead behaviors to prompt a response via email. Note that these email link monitoring tools let you keep an eye on which leads and contacts are opening emails, clicking links, and navigating your website.
#4. Drip and nurture campaigns
Hatchbuck offers email drip tools that let you create and automate lead nurturing programs that engage prospects by regularly “dripping” emails to them. With a tailored message, these efforts frequently engage all prospects, segments, or specific leads.
Based on user habits and past marketing actions, such as downloading an ebook on a particular business or asking for pricing information, messaging is automatically adjusted.
According to this drip-and-nurture strategy, Hatchbuck’s journey-building powers are at their most limited. These drip campaigns are limited to email, whereas journey builders may be dynamically configured to provide personalization across many marketing channels.
#5. Analytics and attribution
Reporting for email and sales performance is available from Hatchbuck. With this feature, marketers may keep track of email open rates, click-through rates, bounce rates, unsubscribes, and spam complaints with the aid of email reporting. You may use Hatchbuck to dig down and view any of these rates for a specific lead.
Furthermore, Hatchbuck provides information about the sales pipeline from the perspective of sales reporting. You may keep an eye on the pipeline as a whole or drill down to see the current state of each salesperson’s pipeline.
It does appear that the product has at least some rudimentary attribution reporting built in, allowing you to view deals in your pipeline by the source of their leads. The optimization of your marketing strategy and expenditures depends on this information.
#6. Landing page and custom forms
Hatchbuck enables simple drag-and-drop form and landing page building. You can customize landing pages or use one of the numerous expertly designed templates provided by the solution.
The same is true for embedded forms; you can design unique forms to embed across your website, and they will all send conversion data back to your CRM.
Furthermore, Hatchbuck also makes it simple to add popups, which you may position at the top, side, or as a popover on your website. Therefore, it is possible to make the header popups sticky so that they remain visible when website visitors scroll.
Both this function and the popover form are excellent for increasing newsletter subscribers. The pop-ups on the page’s side are excellent for offering more information and downloadable materials.
#7. Web page tracking
For segmenting and customizing your marketing outreach and sales activities, web page tracking is essential. With Hatchbuck, you can follow contacts as they navigate your website.
This limits Hatchbuck’s ability to track site visits and actions of contacts who have converted on your site or gone over to your site via an email link, but it is still much better than not tracking at all.
Top 10 Hatchbuck Competitors
#1. Salesforce
We consider Salesforce Sales Cloud to be a valuable platform for the sales department. This platform is primarily used to handle all accounts, including your contacts, opportunities, pipelines, and customers. This offers a strong user interface that is really quick and simple to use. On this platform, third-party integration is very quick and easy. Additionally, it allows a lot of integrations, including ones with Sales Nav, ZoomInfo, and many more.
In the following categories, reviewers gave BenchmarkONE a higher rating than Salesforce Sales Cloud.
- superior in support and service
- improved assessment and contracting
#2. Insightly CRM
As a crucial CRM system, it handles data, conversations, transformation, leads, pipelines, etc. One may manage clients, their centralization, outreach, and lead capture by employing this system. Additionally, it keeps track of past sales trends and follow-ups. It also aids in planning and arranging outreach activities for leads. Note that the ratio of dialogue has improved.
In the following categories, reviewers gave BenchmarkONE a higher rating than Insightly CRM:
- improved assessment and contracting
#3. Microsoft Dynamics 365 Sales
This software helps implement projects for the CRM system. Dynamics 365 Sales Hub/CRM is perfect for what your company needs to do. Because some elements can’t be customized, we give it a 4 out of 5.
In the following categories, reviewers gave BenchmarkONE a higher rating than Microsoft Dynamics 365 Sales.
- superior in support and service
- easier to deploy and integrate
- improved assessment and contracting
#4. Zoho CRM
Zoho CRM is one of the top CRMs for managing deals, leads, opportunities, accounts, and contacts. Users who have used this CRM for a very long time and are pleased with the results. Additionally, Zoho CRM offers a wealth of useful data on leads and contacts, enabling you to work wisely on each and every lead.
Furthermore, you can add tasks and activities to each and every lead, as well as produce reports and view the most recent actions, and this process is helpful.
In the following categories, reviewers gave BenchmarkOne a higher rating than Zoho CRM.
- superior in support and service
- improved assessment and contracting
#5. Pipedrive
As a cutting-edge CRM, Pipedrive is simple to use. It performs as expected. The customer service is genuinely excellent since they take care of the issue right away without having to refer you to several departments. Additionally, Pipedrive support is always willing to assist us with challenging problems.
In the next category, reviewers gave BenchmarkONE a higher rating than Pipedrive.
- Improved assessment and contracting
#6. Sales Hub
As a fantastic sales CRM, Sales Hub is the most cutting-edge and creative sales CRM. With this platform, you can access various capabilities, including email sequences, account administration, contact management, lead management, and opportunity management. On this platform, lead and account management are both quite straightforward, and you can import the list of leads.
In the next category, reviewers gave BenchmarkONE a higher rating than Sales Hub.
- Improved assessment and contracting
#7. Freshsales Suite
The Freshsales Suite dashboard displays the number of calls made each day, the number of leads you receive, and the number of leads you convert each day. Additionally, the mobile app makes it simple to call prospects and send emails from the platform.
Furthermore, with the help of this solution’s sophisticated automation features, you can effectively raise the number of leads entering your sales pipeline, reach a larger market, and boost revenue.
#8. Zendesk Sell
Overall, Zendesk Sell has been a great experience for most businesses. Your team can greatly benefit from the user interface’s simplicity and ease of use as you switch from a manual approach to an automated one. Although the CRM’s features are simple, they have been more than adequate for your initial needs.
#9. Oracle NetSuite CRM
The Oracle product, NetSuite CRM, automates data flow throughout your business from one place to another. Due to the software’s vast array of features and capabilities that can be tailored to meet your specific business needs, this is genuinely extraordinary. The virtually instantaneous data connection with external platforms or data sources aids in data analysis and communication between teams.
In the following categories, reviewers gave BenchmarkONE a higher rating than Oracle NetSuite CRM:
- superior in support and service
- improved assessment and contracting
#10. SAP Sales Cloud
You can use SAP Sales Cloud to implement your digital transformation in the CRM industry. Note that you can use one product for all your sales departments, and you can view the entire customer experience on the same platform.
In the following categories, reviewers gave BenchmarkONE a higher rating than SAP Sales Cloud:
- superior in support and service
- easier to deploy and integrate
- improved assessment and contracting
Is Hatchbuck a CRM?
Hatchbuck combines CRM capabilities with marketing and sales capabilities to offer a straightforward and reasonably priced method of managing contacts and follow-ups in a seamless automated process to enhance capabilities, spur higher marketing response rates, and boost sales.
Is Hatchbuck easy to use?
Hatchbuck is an easy-to-use, user-friendly CRM and marketing automation application. All of the features appear to be well-designed and don’t go too far into the technical aspects of marketing automation.
Furthermore, from the product dashboard, you can quickly access anything you need to do on the platform in a neat and practical central area.
Additionally, the pre-built templates and drag-and-drop email and form builders make it simple for marketers without any design or coding skills to quickly and easily create and deliver individualized, branded, professional emails.
What is Hatchbuck pricing?
From $0 to $179, BenchmarkONE offers three pricing variants. BenchmarkOne is also available for a free trial. View the various pricing editions listed below to determine which edition and features fit your needs and budget.
| Free Forever | $0.00 | Unlimited Users, 250 Contacts, and 500 Emails per monthContact ManagementEmail MarketingMarketing AutomationLanding Pages & PopupsSocial Profiles |
| Lite | Starting at $29.00Per Month | Unlimited Users, Starting at 500 Contacts and 2,500 Emails per month everything in Lite PlanFull CRMDeal Pipeline ManagementGmail & Outlook IntegrationMobile Web App |
| Pro | Starting at $179.00Per Month | Unlimited Users, 250 Contacts, and 500 Emails per month contact ManagementEmail MarketingMarketing AutomationLanding Pages & PopupsSocial Profiles |
What are the Benefits of Hatchbuck?
Hatchbuck combines sales and marketing tools and automation into one seamless, integrated platform. It offers several advantages to smaller organizations.
Furthermore, larger companies and corporations that require more intricate technological adjustments for their marketing and sales objectives might not be a suitable fit.
Additionally, Hatchbuck will give small and medium-sized businesses a ton of time back so they can spend it more actively and intentionally interacting with customers and staff. Automation and reporting will streamline your work.
What types of forms does Hatchbuck support?
Hatchbuck has pre-built forms like
- Contact Forms
- Subscription Forms
- Event Registration Forms
- Survey and Feedback Forms
- Landing Page Forms
What is the difference between Hatchback’s onboarding offers?
Hatchbuck offers different Quickstart Onboarding packages with their lowest-priced tier and a Premium Onboarding package with the higher tier. Note that Premium Onboarding comes with more consultation support and live training.
Is Hatchbuck a fit for larger businesses?
Larger and enterprise-level enterprises that need more adaptability and customization in their sales and marketing automation may not find the Hatchbuck fit. However, small and medium-sized businesses are best served by this tool.
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References:
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