If you position your brand as progressive and up-to-date, you definitely need a logo design that will resonate with the perception of modern consumers. However, it all depends on the target audience of your product. For example, if your target audience is young people, it is crucial to know what teenagers are interested in today. When offering products to an older generation, create a cohesive and legible logo that doesn’t need to be dissected into elements. Beyond a virtual platform, Turbologo transforms into a budget-friendly collaborator, particularly suited for startups, dreamers, and local businesses on the quest for a distinct brand identity.
We have collected the main logo trends for 2023 that can meet the demands of different consumer groups.
FUTURISTIC ESCAPISM. Behind this complex formulation lies a fun utopian style that encourages relaxation and positive emotions. Humor and amusing characters that uplift the mood are highly sought-after now. Given the gloomy events of the pandemic, this is the best way to draw attention with a moment of fun and joy.
In such logos, curved fonts resembling doodles or funny characters inviting customers to make a purchase are often used. It’s essential to ensure that everything looks discernible, and the message is clear to a wide audience.
SIMPLE LINEAR FORMS. The trend of simplicity and conciseness continues. The most popular logos known worldwide contain minimal graphics and text but have become famous precisely because of their simplicity. Examples include logos like Adidas, Twitter, Nike, or YouTube. Most of the trendy logos in 2023 are created using vector graphics, which appears simpler but remains relevant and in demand.
RETRO RED. The return of this style demonstrates the need for confidence in the future and evokes nostalgia among the older generation. The color red symbolizes victory, and in combination with simple two-dimensional images, it conveys positivity and friendliness. Mascots with exaggerated facial expressions that invite relaxation and a return to youth are back in fashion.
SCIENCE FICTION. Modern designs encompass a wide range of styles, and one of the popular ones is the futuristic theme. It suits a brand offering innovative products, showcasing the power of technology, the benefits of intelligence, and new developments. It doesn’t necessarily mean that the company produces robots or spaceships; even retailers or gadget and accessory manufacturers like Canyones can tap into the world of science fiction.
MYSTICISM. Aligned with the 2023 logo design trends related to space themes, mystical and mythological styles are gaining prominence. Many people perceive the future as uncharted and uncontrollable, so they turn to mysticism as a guide to finding solutions to their problems.
To represent such a logo, calm shades should be used to maintain harmony in perception. Using fonts with Egyptian hieroglyphs can help convey the mood and reveal the theme of the logo.
ABSTRACT MOLECULAR MODELS. In contrast to fantastic motifs, logos with abstract-molecular themes are more grounded in reality. Such logos often feature images of DNA spirals, parts of molecules, and similar elements. In this way, the brand positions its vision of progress, the connection of science with the everyday life of ordinary people, and the importance of the achievements of brilliant human minds.
In addition to the mentioned options, there are separate logos in 3D execution. This is a modern format that allows creating emblems in a three-dimensional representation. Many companies use this possibility, following the latest trends. However, there are specialized programs that offer services for creating 3D logos online.
It’s essential to consider that, without creative potential, no logo builder can help create an effective logo. Moreover, it’s necessary to be familiar with trends to ensure the logo design remains current and reflects the company’s concept. Nevertheless, with the help of programs like DesignEvo, TurboLogo, Vectary, or BrandCrowd, you can experiment and gain new experience.
