TOY COMPANIES: Top Best Toy Brands of 2023

Along with providing children with safe entertainment, play is important for their cognitive and mental growth. Even though it may seem insignificant, the toy industry is one of the major drivers of global economic growth. The desire of parents to use toys to teach, entertain, and reward their children has led to the expansion of toy companies, especially educational companies over time. As online stores have grown in popularity, it is now much easier for parents to buy the toys they want from an e-commerce site rather than a physical store. Having access to learning and educational toys is essential for children’s growth and development. In this article, we examine the top toy companies worldwide.

Toy Companies

Along with providing children with safe entertainment, play is important for their cognitive and mental growth. Even though it may seem insignificant, the toy industry is one of the major drivers of global economic growth. Although classic toys like balls and dolls are still popular among children, they also enjoy puzzles, handcrafted items, and sturdy sets that promote imaginative play and advance cognitive and social development. Since these are some of the key factors influencing the toy industry’s expansion, toy companies are now placing a greater emphasis on creating toys using environmentally friendly materials, such as wood from sustainably managed forests.

Best Toy Companies

While toy industry trends are subject to change, rising disposable incomes, rapid urbanization, and a rising interest in educational toys are some of the major factors supporting its expansion. Although toys that are only intended for entertainment are becoming more and more popular, “pure play toys” still dominate this market

#1. The Lego Group

The world’s largest toy manufacturer is The Lego Group, a well-known Danish toy company. It is a manufacturer most well-known for its enduring interlocking plastic bricks, which have come to represent imaginative and creative play. In 2022, sales for this toy industry reached an astounding $8 billion. Ole Kirk Christiansen founded this business in 1932, and throughout its ninety-year existence, it has grown to become a major force in the toy business, renowned for its creative and imaginative construction sets. The Lego Group is one of the best educational toy companies in the world.

#2. Bandai Namco Holdings

Bandai Namco Holdings firmly established itself as the second-largest toy producer in the world in 2022 with sales revenue of $7.56 billion. This distinguished international conglomerate was founded in Minato City, Tokyo, in 2006. Power Rangers, Gundam, and Tamagotchi are just a few of the well-known IPs and franchises that Bandai Namco has been able to capitalize on. Pac-Man, Tekken, and the Dark Souls series are some of its most notable and ground-breaking video games.

#3. Hasbro

Due to consistent consumer demand, Hasbro ranks as the third-largest company in the toy sector. Hasbro maintains its position in the market thanks to the success of its popular board game, Monopoly. Dungeons & Dragons, Play-Doh, and Peppa Pig are just a few of the household names in this company’s portfolio. It is also admirable that Hasbro places such a strong emphasis on corporate responsibility, working to reduce its negative environmental effects and support sources of materials that are obtained ethically.

#4. Mattel Inc.

There is no doubt that Mattel Inc. is a major player. Mattel increased its savings reserves at the end of 2022 thanks to its Optimizing For Growth program, which helped the company finish the year on solid financial footing. Despite a challenging macroeconomic climate, Mattel’s annual balance sheet for 2022 showed $5.4 billion in revenue, ranking it fourth among the top toy companies worldwide.

#5. MGA Entertainment

A multinational toy company based in the United States that is privately held has steadily improved its financial position. MGA Entertainment had annual revenue of more than $4 billion as of 2022 and had a significant global presence in Europe, Asia, and the Americas. The Bratz fashion dolls, which have gained a devoted following since their introduction in 2001, are among its most renowned products.

#6. Spin Master

Spin Master is a strong advocate for inclusive play cultures because they help young brains develop a sense of community. This business now stands alongside industry titans like Mattel thanks to its impressive $2.02 billion in sales. Along with generating enough revenue, Spin Master pledges to cut back on plastic packaging by 50% by 2025. Additionally, 99% of its manufacturing facilities underwent the Ethical Toy Program in 2022, demonstrating its adherence to moral standards.

#7. Tomy Company

The strong annual revenue of Tomy Company demonstrates the company’s sound financial condition. With a wide range of products, this manufacturer offers well-known brands with international appeal like Transformers, Pokémon, and Furby. Additionally, Peppa Pig, Transformers, and My Little Pony will now be available in additional countries thanks to a collaboration between Tomy Company and Hasbro. This business is run by its consolidated subsidiaries, which create merchandise for Pokemon, Beyblade, and other properties.

#8. Funko

Washington, D.C. serves as the corporate headquarters for the American toy company Funko. It manufactures limited edition licensed pop cultures collectibles like vinyl figurines and Funko Pops. Despite rumors regarding its popularity and market legitimacy, this manufacturer generated a staggering $1.32 billion in sales revenue in 2022. Due to its innovative products and cost-cutting tactics, Funko is off to a strong start in 2023.

#9. Fisher-Price

The Little People Toys line, which was first released in the 1960s and has since become a mainstay in playrooms all over the world, is the most well-known product of Mattel Inc.-owned Fisher-Price. Fisher-Price brought in $1.03 billion in revenue during the 2022 fiscal year. Fisher-Price has its headquarters in East Aurora, New York, and is one of the best toy companies.

#10. Simba-Dickie Group

Since 2021, Simba-Dickie has earned $700–800 million annually, making it the fourth-largest toy manufacturer in Germany. This toy business, founded in 1971, now exports to more than 100 nations via its reliable distribution system. To keep up with consumer demand, this esteemed manufacturer produces everything from cutting-edge RC toys to musical cars. It is predicted that the company will earn $800 million in revenue in 2022.

#11. JAKKS Pacific

A toy industry tycoon with roots in the US and more than 20 years of experience is JAKKS Pacific. Since its founding in 1995, this manufacturer has created numerous lines, including the World of Nintendo action figures, which are based on the most well-known figures from the venerable video game company, including Mario, Zelda, Donkey Kong, etc. In 2022, the business generated about $700 million in revenue.

#12. Pop Mart

This toy business has received praise for its blind boxes, which draw young girls and women who enjoy collecting memorabilia. Because one out of every 144 blind boxes contains a special Minifigure (a valuable collectible), fans of this toy series are eager buyers. According to reports, Pop Mart had a sales revenue of $670 million in 2022 and was the top pop toy company in China in 2019.

#13. Ravensburger

Puzzle games have come to be associated with Ravensburger, a major toy manufacturer in Germany. Recent recognition for this company’s ground-breaking “CreArt – Paint By Numbers” set came from Europe’s prestigious toy industry performance award in the Arts & Crafts category. The revenue for the fiscal year 2022 for Ravensburger was $650 million. This outstanding performance can be attributed to the business’s strategic expansion into the acquisition of shares in the rapidly expanding puzzle markets of the United States and Canada.

#14. Mellisa & Doug

Since 1988, the renowned American toy company Mellisa & Doug has been producing cutting-edge, superior educational toys for kids of all ages. With a healthy revenue of about $348 million in 2022, the company cemented its position as one of the top toy companies. Mellisa & Doug has consistently shown that it has the flexibility to adjust and grow to satisfy the demands of its expanding clientele as the demand for its products rises. The business made a significant strategic move in 2022 when it opened a top-notch distribution center in New Jersey intending to streamline its supply chain and optimize operations.

#15. Playmobil

Around $27 million was made worldwide in 2022 by the German juggernaut Playmobil. As a division of the German juggernaut Geobra Brandstätter Stiftung & Co. KG, Playmobil has access to expanded manufacturing facilities in Europe and Asia as well as distribution hubs positioned across North America, Europe, and Asia-Pacific. Additionally, a Statista study found that in the category of toys and baby products, Playmobil has 91% brand recognition in Germany, further enhancing its market position.

Educational Toy Companies

#1. Mattel Inc.

A multinational corporation with headquarters in the United States that specializes in creating, producing, and supplying toys, accessories, and consumer goods is called Mattel Inc. Among the company’s well-known brands are Barbie, UNO, Thomas & Friends, Hot Wheels, American Girl, MEGA, and Masters of the Universe. One of the top educational toy companies and distributors of action figures, toys for young children, and preschoolers is the company. The business operates in over 150 nations through specialized retailers and e-commerce firms and has manufacturing facilities in several nations, including China, Thailand, Malaysia, and Mexico. Additionally, Disney, Warner Bros., WWE, and Sanrio are partners with Mattel.

#2. LEGO Group

This is one of the top educational toy companies, worldwide. LEGO Group is a privately held Danish toy manufacturer and marketer that has been in business since 1932. A line of interlocking building bricks made of plastic serves as the company’s signature item. The company promotes the bricks from its Duplo collection as being appropriate for toddlers and older kids should use the Technics and Mindstorms collections. The company’s Lego Dacta division specializes in educational toys, and the Lego Lifestyle division sells items like clothing and backpacks.

#3. Melissa & Doug LLC

Melissa & Doug LLC is a Connecticut-based company in the United States that specializes in producing and marketing educational toys and children’s products. The company was founded in 1988. Products for brain development, arts & crafts, stuffed animals, puzzles, and toys are all part of its product line. With factories in China, India, and the United States, the business can provide for its client’s needs anywhere in the world. Melissa & Doug rates among the top educational toy companies in the U.S.

#4. TOMY Company Ltd

Japanese company TOMY Company, Ltd. was established in 1924 and produces a variety of goods, including toys for kids, general merchandise, mechanical and electronic games, card games, baby care items, and supplies for arts and crafts. Among its brands are Lamaze, Bon, ERTL, Mache Magic, KII Pix, and Ricky Zoom. JJ Cole is another. TOMY is also one of the top educational toy companies. Additionally, the company sells products from brands like Disney, Pokemon, Teletubbies, and Thomas the Tank Engine. It also works as part of a collaboration with Hasbro to bring Play-Doh, Monopoly, and Jenga to Japan.

#5. JAKKS Pacific Inc.

JAKKS Pacific, Inc. is a 1995-founded American company based in California that produces toys and writing instruments for kids and adults all over the world. Action figures, building toys, dolls, pretend play, art activity kits, and pet toys are all part of the company’s product line. Furthermore, JAKKS Pacific is one of the top educational toy companies in the U.S.

Apex Legends, Black + Decker, Creepy Crawlers, Disney Princess, Glow Yeah!, Haribo, Maui Toys, Rock n Roller Skate, Slap Ninja, and Super Mario are just a few of its brands. Additionally, the business has trademark licenses from NBC Universal, Star Wars, Nintendo, and Walt Disney.

What Is the Most Popular Toy Company?

The largest and best-known toy company, The Lego World, accounts for the largest portion of this sector’s earnings. This important player maintained its market leadership position in 2021 and earned close to $8.5 billion. company The Lego Group is the largest toy company in the world in 2022 based on brand value.

What Is the Biggest Toy Company in the World 2023?

With a brand value of more than $7.4 billion in 2023, Lego was without a doubt the most valuable toy brand in the world. The Danish toy business has long held the top spot in its sector and consistently outperforms its rivals in terms of brand value. With a market capitalization of about 1.6 billion dollars, the Japanese company Bandai Namco came in second place that year.

Who Is Toys R Us Major Competitor?

Toy “R” Us is one of the top leading retail stores for kid’s gaming accessories such as video games, dolls, action figures, building blocks, etc. The top 5 rivals of toysrus.com in April 2023 include babiesrus.com, toywiz.com, fao.com, etoys.com, and others.

What Are the Top 5 Selling Toys of All Time?

Barbie.
Lego building sets.
Star Wars Figures
Rubiks cube
Yo-Yo

Conclusion

American toy and game companies play a significant role in the entertainment sector by offering hours of enjoyment and engagement to both kids and adults. With an increasing number of businesses entering the market as of 2023, the industry has seen significant growth. The purpose of the educational toys is to teach kids through play. They are employed to aid children in expanding their knowledge of the targeted subject. Imagination, creativity, and problem-solving abilities are all enhanced in children as a result of these toys. For every age group, there are various toys available. A wide variety of children’s toys are included in the educational toy category, such as math and science kits, toys for learning languages, and more.

These businesses provide a variety of goods, ranging from conventional board games and puzzles to cutting-edge video games and interactive toys. Toy and game sales in the USA have increased as of 2023, thanks to the growth of e-commerce and the rising popularity of online gaming. By including digital and interactive components in their products, established toy companies are responding to these changes. In general, it is anticipated that the US toys and games market will grow over the coming years.