One who has followers between 10,000 and 100,000 is considered a micro-influencer. For companies with modest marketing budgets, using micro-influencers can be a great strategy. Platforms for micro-influencers assist you in making connections with the influencers most appropriate for your brand. These platforms can be used to identify brand advocates in the following ways. To make it simple for your brand to start using micro-influencer marketing, we have put together a comprehensive guide.
Micro-Influencer
Micro-influencers are powerful content producers on social media sites who typically have 1,000–100,000 followers. Typically, these creators create communities around their sphere of influence and cultivate fan bases in specialized fields like travel, fashion, beauty, and photography. Micro-influencers, in contrast to traditional “influencers,” have fewer followers but boast audiences that are extremely engaged. In their particular fields of expertise, they are frequently well-known, and their audiences engage with them very actively. By concentrating on micro-influencers, brands can enter niche markets.
Based on the number of their followers, influencers are typically divided into four main categories:
- Nano-influencers: 1 000 – 10 000 followers
- Micro-influencers: 10k–100k followers
- Macro-influencers: 100,000–1,000,000 fans
- Mega or celebrity influencers: 1 million or more fans
Benefits of Micro-Influencers
Working with micro-influencers has several advantages that your brand should take into account. We will go over these advantages and explain why they should be a crucial component of your marketing plan.
#1. Authenticity Is Higher With Micro-Influencers
Since micro-influencers are actual people, the Instagram content they post is also authentic. Instagram users with a small number of thousand followers are more likely to post their content, respond to comments, and conduct themselves in an authentic manner than a company or a famous person who has a social media manager. When a micro-influencer interacts with an Instagram promotional post, their followers may be more likely to click through to the brand’s website.
#2. The Fees for Micro-Influencers Are Lower
Spending a lot of money on an influencer campaign is necessary if you want to collaborate with a macro- or mega-influencer who has a following of hundreds of thousands or millions of people. Micro-influencers, on the other hand, can assist your company in reaching a larger audience at a much more reasonable cost. This implies that you can expand your reach by collaborating with more influencers on a tighter budget.
#3. Micro-Influencers Typically Have a More Active Fan Base.
Micro-influencers frequently experience higher engagement rates than macro-influencers do because they have a much smaller audience. As a result, a larger proportion of their followers are seeing their posts, and a larger proportion of those who do are engaging with them (i.e., liking, commenting, and sharing).
Because micro-influencers already have a deep connection with their audiences, engagement occurs organically when you work with them. Brands might discover that sponsored content featuring micro-influencers receives a comparatively higher number of likes, comments, and shares than content featuring larger influencers.
#4. Scale
There are more than 200 tools devoted to assisting brands in collaborating with micro-influencers to produce engaging content at scale. You can engage hundreds of micro-influencers through a micro-influencer marketplace or agency, and they will go on to produce thousands of pieces of unique content about your brand or product, which they will then share on various social media platforms to raise awareness instead of spending money on static banner ads.
#5. Micro-Influencers Appeal to a More Specific or Niche Market
Micro-influencers frequently target specialized communities, making it simpler to get your product in front of a more focused audience. One huge benefit of working with micro-influencers is the ability to target a niche audience to ensure that your product is exposed to the precise individuals who will be most interested in purchasing it. Micro-influencers foster specialized communities related to their area of expertise. Micro-influencers can assist in attracting the right audience by creating content that is specialized and concentrated on their areas of expertise.
How to Collaborate With Small Influencers
We have the perfect four-step procedure for you if you are interested in launching your first influencer campaign by collaborating with micro-influencers. Learn about your overarching objectives first, then seek out the appropriate influencers and begin producing content.
#1. Set Clear Goals and Objectives.
Your first step, like with any new marketing initiative, should be to lay out your broad goals and objectives. Influencer marketing has a variety of common objectives, including:
- Boost awareness of your brand
- An increase in the overall number of brand mentions
- Gain more followers on social media
- Increasing website traffic
- Make more sales
Decide what matters most for your brand right now. And over time, it might change. For instance, you might begin your first influencer campaign to raise brand awareness and social media followers, only to decide later that your real objective is to increase sales and conversions.
#2. For Your Brand, Identify the Ideal Micro-Influencers.
You should now begin looking for influencers. There are several methods for doing this.
Start by manually searching every social media site where you intend to run your campaign. Search using one or more keywords, then filter your results to only show accounts. Look through your follower list as an additional strategy. You could easily get in touch with some micro-influencers who are already following you and have heard of your brand if you are interested in partnering with them.
Working with an influencer marketing agency is the final important tactic for identifying the best influencers for your upcoming campaign. Most of these businesses, whether they be agencies or influencer marketing platforms, are adept at matching each of their clients with the ideal influencers.
A great idea is to look for an influencer marketing agency if hiring an agency is within your budget or if you want to work with a professional for your first campaign. Additionally, many agencies have industry-specific expertise, which makes for an even better match.
#3. Select the Most Effective Content Types to Be Produced by Your Influencer Partners
The next step is deciding which platforms and categories of content your influencer partners will contribute to. While the influencers are in charge of coming up with the actual content, having suggestions and ready-made ideas included in a kit or your contract agreement can serve as a great starting point.
Although there are micro-influencers on many platforms, influencer marketing campaigns most frequently use Instagram, TikTok, and YouTube. When coming up with concepts for your influencer campaign, be imaginative. There are countless possibilities; just make sure the concepts for your content contribute to your original goals and objectives. For instance, appearing in an unboxing video is a fantastic way to raise brand awareness, and offering discount codes aids in boosting sales.
#4. Using Content From Micro-Influencers, Tell Your Brand’s Story
Utilizing your story when micro-influencers promote your brand and its goods/services to their audiences can increase the appeal to those audiences and increase their desire to make a purchase. As a result influencers—micro-influencers in particular—are seen as more genuine and reliable, and their audience is more likely to respect and believe their endorsement of your brand.
Prepare a document with marketing messaging, information about your business, your brand’s history and/or mission, and other relevant details or talking points that your influencers can use when producing promotional content.
How Can I Locate Micro-Influencers?
#1. Followers List
A tried-and-true strategy for finding the right influencers is to look through the Instagram followers of your company and see if any of them are already following you. Since they already support your brand, they will probably want to spread the word about it, which will help you establish a fruitful relationship.
Use Instagram Hashtag Search to accomplish this. Utilize the hashtag associated with your brand to find Micro-Influencers who are actively promoting subjects or brands similar to yours. This will help you find influencers who are already interested in topics related to your brand
#3. Marketplace
Utilizing an influencer marketplace is one of the quickest and most effective ways to locate, connect with, and collaborate with influencers. Influencer marketplaces are digital platforms that link brands and companies with the influencers they need to reach new audiences and create new content. Some influencer marketplaces focus solely on specific industries, such as fashion, fitness, or food. Other applications are platform-specific and only provide Twitter, YouTube, or Instagram services. A wide range of services, including content creation and influencer marketing, are offered by some platforms. The majority of this platform’s services include managed and self-service options.
Micro-Influencer Platform
An online marketplace known as a micro-influencer marketing platform allows brands to locate influencers who have at least 1,000 followers on popular social media networks. Many influencer marketplaces offer much more than a list of influencer profiles. Additionally, they provide tools for managing your relationships with micro-influencers, which you can use to implement campaigns across all of your marketing channels. They can assist you in creating influencer agreements and paying influencers while keeping a portion of the money for the platform.
Micro-Influencer Marketing Platform’s Essential Attributes
A good micro-influencer marketing platform will have several essential components to support your influencer marketing initiatives. These include
#1. A Search Engine for Influencers
Utilize this to narrow down influencer profiles as you look for brand ambassadors and content producers who complement your company’s image and marketing strategy.
Recruiting resources. Some platforms examine the objectives of your campaign to find influencers who are most likely to connect with your target audience. Inviting influencers to apply for open campaigns through outreach to them is another option.
#2. Influencer Research
Platforms frequently highlight verified influencers who have developed a loyal audience free of fake followers. You can choose with confidence knowing that you can connect with real people thanks to these influencers.
#3. Management Tools for Influencers and Campaigns
Influencer platforms offer written agreements that regulate the interaction between brands and micro-influencers. They also facilitate payments. Also, you can manage campaigns using a micro-influencer platform, which can assist with scheduling posting, and creating content.
Advantages of Utilizing a Micro-Influencer Marketing Platform
#1. Have Access to Verified Influencers
Marketers can rely on reliable, screened influencers thanks to influencer marketplaces and platforms, which is one of their best qualities. Influencer marketplaces use followers, social media accounts, and identities that have been verified to assess influencers. They watch out for creators who engage in unethical influencer marketing techniques, such as purchasing fake followers.
#2. Real-Time Analytics
Platforms for influencers go above and beyond by real-time tracking the data of their influencers. This means that businesses and marketers can trust influencers who live up to their reputations and are of high caliber. “Fake influencers” are frequent because influencer marketing is lucrative for creators, but influencer marketplaces and platforms eliminate this risk by monitoring creators’ performance in real time.
#3. Diverse Pool of Influencers
When you have access to thousands of influencers from around the world, it is simple to identify the ones who are most suitable for your budget and target audience. Influencer platforms are home to creators of all racial backgrounds, linguistic abilities, personalities, niches, and financial means. This gives you access to countless possibilities for locating the ideal influencer.
#4. Centralized Communication and Simple Onboarding
The task of managing influencers involves more than just finding creators. You are responsible for managing payments, contracts, and communication. Thankfully, influencer platforms organize and simplify all of this for you. You can identify and assess influencers from a single system, create influencer contracts, manage influencers, and pay them via various gateways. Onboarding is simple because many influencers are familiar with how these marketplaces operate.
Commonly Used Micro-Influencer Marketing Platforms
#1. Klear
With a focus on identifying influencers within your current network of followers, Klear assists e-commerce brands in finding relevant influencers. Influential TikTok or Instagram users may have already shown interest in you, but you are unaware of their power online. With the help of Klear, you can establish a business connection with these micro-influencers from your network. The platform also verifies the influencers it suggests, protecting you from phony influencers with exaggerated follower counts.
#2. Stack Influence
The influencer network of Stack Influence includes over 11 million social media users. The micro-influencers on the platform typically have fewer than 20,000 followers. It divides these influencers into groups like moms, fitness influencers, tech influencers, and beauty influencers, among others. This aids e-commerce businesses in finding social media profiles that genuinely relate to their main line of business.
#3. Influencity
Influencity currently provides services to companies looking to work with influencers on Instagram, YouTube, and TikTok. This is even though the business started by introducing brands to about 100 of the most powerful users on Twitter back in 2014. This shows how drastically the relative performances of the different social platforms have changed over the past few years. At present, Instagram is the main social media platform for brands to be seen, closely followed by the two video platforms.
Influencity offers a variety of subscription levels with a wide range of features, similar to many other SaaS platforms. Along with the four fixed plans, customers can design their plan by selecting the features that best suit them and building a Custom Bundle.
You have a wide range of options when using your search filters, ranging from straightforward demographics like gender, age, and location to more complex psychographics like interests and brand affinities. There are more than 100,000 possible filter combinations. You can also do a lookalike search. Once you have found the ideal influencer, you can leave the rest up to the platform.
#4. Neoreach
Data analytics sets apart the influencer marketing firm Neoreach. Before launching a campaign, Neoreach helps you research your competitors and the demographics of your target audience. It then matches your objectives with the right influencers. Frequently, its micro-influencers set rates that are much lower than what a macro-influencer might demand.
#5. Traackr
Owners of e-commerce businesses looking for a complete suite of data-driven influencer marketing software should check out Traackr. In addition to connecting you with the appropriate influencer, it can assist you in creating a micro-influencer marketing strategy. However, its services go beyond that. With affiliate programs, influencers receive a portion of sales made through their referrals, and product seeding, where you give away your product to influencers, Traackr can be of assistance. Additionally, strong campaign analytics are provided.
#6. Upfluence
This is a self-service influencer discovery platform that aims to connect brands with bloggers and influencers across all of the major social media platforms, including Instagram. Given that it is relatively inexpensive in comparison to many of its rivals, it is accessible to small and medium-sized businesses.
You can manage the influencers you want into lists using their software. You have complete access to their private contact information. Even better, you can bulk export their information and get in touch with them. It is overwhelming to browse the Upfluence database. Over 500 million pieces of content are indexed by its algorithm, which evaluates each one for reach and engagement.
#7. TapInfluence
This helps brands find pertinent, knowledgeable influencers from their influencer database by using a wide range of criteria and filtering options. Brands can use TapInfluence to filter audiences according to factors including age, gender, location, and more. The four essential elements of an influencer platform are influencer search, influencer outreach, campaign management, and analytics. Tapinfluence includes all four of these elements.
Its collection of campaign management tools is widely regarded as one of its strongest points. They are some of the most all-encompassing tools available on any influencer marketing platform. Companies can scale their influencer marketing campaigns easily with the help of Tapinfluence. Whatever number of influencers you decide to collaborate with, Tapinfluence will make the process manageable.
#8. YouTube BrandConnect
YouTube BrandConnect, formerly known as Famebit, is the biggest influencer marketing platform for locating YouTube creators. Since YouTube is the most popular video platform on the internet, it is simple to locate influencers who cover a wide range of topics, including beauty and fashion, health and fitness, gaming and apps, technology, pets, and a ton more. Additionally, YouTube BrandConnect integrates with your current Google Ads account and offers a variety of Google-only influencer marketing tools that let you promote products in real-time, closely monitor the effectiveness of your campaigns, and look for ways to raise engagement rates.
How Much Does a Micro Influencer Make?
Micro-influencers in the fitness sector can charge between $1,000 and $5,000 per sponsored post, while those with 100,000 or more followers can charge between $150 and $600. Influencers who have 500,000 or more followers are eligible for higher payouts, which range from $3,000 to $10,000 or more per sponsored post.
What Is Nano vs Micro vs Macro-Influencers?
Mega-influencers are those who have a following of more than a million people. Mega-influencers, who typically have a following of more than a million people, macro-influencers, who have between 100,000 and a million followers, and micro-influencers, who also have a following of between 100,000 and a million people, are the three social media users with the highest followings. A macro-influencer should have a following of between 100,000 and one million people; a micro-influencer has a following of between 1,000 and 100,000 people. Micro-influencers are thought of as subject matter experts or industry experts because they concentrate on a particular niche or area. both nano-influencers, who have fewer than 10,000 followers, and micro-influencers, who have between 10,000 and 100,000 followers An emerging category of influencers is the nano-influencer. Compared to micro-influencers, they typically have fewer followers—less than 1,000—than those latter individuals.
What Qualifies as a Micro-Influencer?
A micro-influencer is an influencer who has between 10,000 and 100,000 followers. The social media following of a micro-influencer ranges from 1,000 to 100,000, which is greater than the average user’s but lower than a celebrity’s.
How Much Does Instagram Pay For 10K Followers?
Influencers who have between 1,000 and 10,000 followers and over one million followers make an average monthly income of $1,420 and $15,356 respectively.
Are Micro-Influencers Worth It?
They tend to interact with their audience in a more thoughtful, unique, and sincere way because they have a much smaller fan base. Because of their relatability, micro-influencers followers respect their knowledge and viewpoints on the materials and goods they promote on social media. A piece of content may gain more visibility and credibility as a result of them because they are more affordable than well-known influencers and have higher engagement rates.
Conclusion
The post-engagement rates of micro-influencers are frequently higher than those of macro-influencers, even though they frequently charge less for their services. As a result, e-commerce marketers can choose micro-influencers at a reasonable price. Micro-influencers can be found in many different industries. They might, nonetheless, have the greatest sway within a particular community. Even if your business has a limited budget, you might be able to locate micro-influencers who are within your price range. You can publish job listings that specify a pay scale on the majority of micro-influencer websites. To find out what the minimum rates are, you can also look through influencer listings.
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