Making money, boosting your brand’s visibility, and expanding your audience can all be accomplished by writing an ebook. Nevertheless, if you don’t know where to begin, it might appear to be a huge task. You can learn the process of how to write an ebook right away if you read this article, which will take you step-by-step through the entire writing process.
Read also: WHAT IS AN EBOOK: Easy Guide on How to Write it & Marketing
How to Write an Ebook
The term “ebook” refers to a printed book that has been converted into a digital format that can be read on computers, tablets, or smartphones. Ebooks are important marketing tools because they have many digital “pages” that give the reader information. In order for readers to share them, they are frequently packaged as PDF documents. Here are some tested ideas on how to write an ebook.
#1. Pick a Subject That Will be of Interest to Your Audience.
It’s important to keep in mind that the purpose of your ebook is to generate leads for your sales team, so choose a subject that will make it simple for a potential customer to transition from downloading your ebook to speaking with your sales team.
#2. Provide a Chapter Summary for Your Ebook.
Your ebook’s introduction needs to pique the reader’s interest while setting the stage for the book’s content.
Consider it a crash course on the sales-relevant subject you chose when creating your ebook’s outline.
#3. As you Write the Chapters, Break Them Down.
Write something! By breaking up each chapter into smaller sections or bullet points, as seen in the image below, you can approach each chapter in the same way you might write a lengthy blog post.
#4. Create Your Ebook.
We have PowerPoint and InDesign versions of our downloadable ebook templates. Since PowerPoint is a program that more people have access to, we’ll demonstrate how to do it there for this example.
#5. Make Good Color Choices.
In an ideal world, your brand’s colors would automatically match those of our free ebook templates. The fact that you can truly personalize your work at this point makes it unlikely that they do. The secondary colors in your brand’s color palette should be taken into account, though, as ebooks have more color space than your logo or website.
#6. Include Images.
It’s difficult to create accurate images and graphics for ebooks. Consider them as a complement to your writing if you want them to work well together. Your visuals should serve to emphasize a key point you’re making or break down the meaning of a concept in a way that is clear and visually appealing, whether you add them before or after you’ve finished writing the copy for your ebook.
#7. Bold Certain Statistics or Quotes.
By emphasizing quotes or statistics throughout your design, you can further improve your ebook. Just be certain that the statistic or quote you’re using actually adds something worthwhile to the text.
#8. Throughout Your Ebook, Include the Right Calls to Action.
You should now optimize your content for lead generation, conversion, and promotion since it has been written and designed. If you clicked on a call-to-action (CTA) in an email, a social media post, or some other place, that is how you arrived at this page. l.
#9. Make a PDF Out of it.
When you’ve finished writing your ebook, including all the CTAs, it’s time to convert it to the appropriate file type so that it can be sent from you to your recipient. Click File >> Save as in the ebook template you are using to create a PDF version of your book.
#10. Establish an Ebook-Specific Landing Page.
A landing page on your website should direct users to your ebook for download. A landing page is a web page that advertises or describes your offer and offers a form for users to fill out with their contact information in order to access your ebook.
#11. Distinguish the Success of Your Ebook and Promote it.
Once your landing page is ready, you can promote your ebook through your marketing channels by using that URL as the destination.
Advantages of Ebooks
Following a pattern of rising revenue profitability for the business, HarperCollins Publisher saw a 38% gain in digital sales in 2021. The ebook continues to be the most popular type of lead magnet. The following are some benefits ebooks give to content producers:
- An ebook is available right away whenever you’re ready to read, unlike lengthy printed materials bought in-store or sent.
- In other aspects, ebooks contain design features like detailed graphs, charts, and full-page pictures that you might not be able to include on your blog.
- To entice the reader to interact with your content further, you might provide links to additional media in the ebook file.
- Ebooks may be stored on a variety of devices without taking up any more physical storage space, making them very portable.
- The ebook is printable for those who prefer to consume information in a more conventional physical format. Aside from that, the digital format is earth-friendly.
How to Write an Ebook for Beginners
The steps you can follow to write a high-quality eBook as a beginner and ensure your objectives are covered in the book.
#1. Determine Your EBook’s Purpose
You must first decide for whom you are writing this eBook before doing anything else. Any book’s primary objective is to be read, but depending on how you want to use your eBook, that objective may be very different.
#2. Browse Similar EBook Categories
Once you’ve decided on the type of eBook you’re going to write, you can start browsing other writers’ works for inspiration for your own. Consider joining multiple email lists and reading the free eBooks that other authors send out if you’re authoring one.
#3. Choose a Topic.
It’s time to choose a theme now that you are aware of your motivation for producing this eBook and have read several well-known writers’ eBooks. If you already have a blog, it goes without saying that your topic should relate to it.
#4. Conduct Some Research on the Subject.
Naturally, the quantity of research you need to conduct will depend on how well-versed you are in your subject. You still need to do some research even if you are an authority on the subject. You’ll undoubtedly need to conduct some research to locate the sources you’ll need for your eBook.
#5. Choose Your Tools
You may write and format your eBook using a plethora of tools and apps.
What you use largely depends on your personal preferences. It’s a good idea to decide on your title first because it will keep you on course. Similar to blogging, the sole purpose of the title of your eBook is to entice readers to begin reading.
#6. Format Your EBook
Your outline aids in keeping your eBook on the course, just like its title does. When you have the structure pre-planned rather than making it up as you go, writing is considerably simpler. Your outline’s length and degree of depth will vary depending on how lengthy you intend to make your eBook.
#7. Start Writing a First Draft.
The issue is, if you believe you’ll sit down at your computer and the words will magically start to flow, or if you plan to wait for inspiration, you’re probably in for an unpleasant shock when it comes to writing an eBook (or writing in general).
#8. Redraft and Edit Your Work to Make it More Concise.
There are two approaches you can take while editing:
- As soon as you’ve finished writing the first draft, start editing and redrafting. Give yourself a few days to a week off so that you may revisit your work with new eyes.
- When you aren’t constantly observing your work, it is much simpler to find errors and make corrections. Yet, if you’re in a hurry, you’ll need to speed up this procedure.
#9. Including Graphics
Your eBook is currently just a collection of words. You must include some graphics in order to make it look professional and engaging for your viewers. If you’re publishing a novel, you might only require visuals for your book cover.
#10. Complete and Format Your Ebook.
You still have a few minor details to take care of, including formatting, but you’re almost done. This won’t be something you can breeze through with medium- to long-length eBooks. What it takes to finish your eBook is as follows:
- Choose your page size, margins, and font.
- Put your graphics here.
- Include footers with the page number and headers with the book’s title.
- A table of contents should be made.
- Include your references and any acknowledgments.
- Give your readers a bio so they may learn more about you.
#11. Ask for a Second Opinion
Although it can be the most nerve-wracking step in the entire eBook process, you shouldn’t neglect it. If your eBook doesn’t live up to expectations, users might never look at any more of your content.
#12. Put Your EBook Online
Once your eBook is complete, you can publish it to your website or a marketplace to begin promoting it. You must decide on a price for your eBook if you plan to sell it.
How Much Money Can You Make Writing an Ebook?
One of the most well-liked ways to earn money on Amazon is to publish your own books, which may bring in more than $1,000 each month. The majority of ebooks that are sold on Amazon are for the Kindle reader, and they provide a program called Kindle Create that may be used to convert your work. An unpublished author with a typical publishing deal can anticipate receiving an advance of $1,000–$10,000 and royalties ranging from 5–18% when they “earn out” their advance.
What Types of Ebooks Sell Best?
These are the types of ebook that sell best and fast:
#1. Literature and fiction
The most popular e-book category on Amazon by a wide margin is literature and fiction. The top-selling books in this category sold more than 1,200 copies every day in 2019; thus, there is a significant market to take advantage of.
#2. Memoirs and biographies
Biographies are interesting to read because they show how different fields work and give readers a look into the lives of famous people.
#3. Non-fiction
A wide range of works, including academic texts, travelogues, and how-to manuals, fall under the broad category of non-fiction. In essence, there is a good probability that people will pay to read your e-book about a subject if you are knowledgeable enough about it.
#4. Online children’s books
Children still read books today, despite popular belief to the contrary. In fact, the market for children’s e-books is expanding steadily, and parents will still buy books for their children.
How Long Should an Ebook Be?
Our study shows that the typical length of a best-selling eBook can range from 20 to 50 pages (and, sometimes, even 100). However, it may also be less than 20, depending on a number of factors.
How Long Does It Take To Write an Ebook?
A typical ebook-only project lasts for about two months. The majority of print and ebook projects require 3 to 4 months. Our project timelines cover more than just ebook conversion.
Conclusion
Ebooks are among the best lead magnets a company can provide to its audience in terms of conversion rates. Delivering high value at a low price point in order to increase sales volume is the foundation of ebook creation. Ebooks are a good way for both well-known businesses to show that they are thought leaders in their fields and for new businesses to get their name out there.
For as long as you and your team have defined what success looks like for your ebook launch, you’ll benefit from this standalone asset for weeks, months, or even years to come.
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