Posters are a cost-effective way to get your message in front of the eyes that will buy it. They look great in many settings, including shop fronts, transport stops, the tube, cafes, and far beyond, depending on your budget. They offer a quick visual impact and can deliver marketing information while driving traffic to your event, business, or company strategy. They are also often a cost-effective and marketing-budget-friendly option for many. We’ve added seven ways below that poster printing[1] can assist your next campaign.
#1. Create Something Visually Compelling
Business isn’t about selling to a captive audience but rather ensuring sales while constantly expanding and growing. The internet has been a great tool to democratize and reach customers, and they, in turn, can reach you. For example, a poster can offer a visual hit that is compelling enough to push people to check out your website and offers. They may be people who would never have thought to search for your product or service until they saw your poster.
#2. Content Quality is Key
If your poster is too wordy, people won’t read everything. If it’s too hard to find your contact links, people won’t search for them. Too much information or too little will also put potential customers off. It’s best, therefore, to think carefully about what content will best serve you and how to convey that quickly and easily to the viewer. Your logo, colours, tagline, and any element of your brand that will help promote recognition must be added while ensuring everything remains compelling and visually beautiful.
#3. Enticement With Ease
Enticing customers is easy with a beautiful poster, but it should also push them to take action. Adding a powerful message – or an instantly linked QR code – can turn someone moved by your visually striking poster into a customer. It starts with a great design that has flair offering something unique.
#4. Unique Placement Pushes Interaction
Most importantly, your poster has to be seen! Put your posters where potential customers spend time, pass through on their way to work, or will see that will be memorable. Foot traffic and eyes are essential. Outlandish and extraordinary will attract attention no matter where they are. They can construct a talking point, be funny or create controversy. Whatever you do, stick to your brand and business goals so there is no unintended backfire.
#5. Cross Promote With Other Businesses
Does your product or service appeal to another company? Perhaps your items are stocked and sold in outlets or retailers, or another company offers a complimentary service. This can create marketing opportunities to reach their customers while they access yours. Looking for a win-win can pay dividends.
#6. DrivePotential Customers Online
As mentioned, offline and online marketing activities should be complementary, and something as simple as a QR code on a poster can boost your website. Alternatively, linking your poster to social media or an email capture can help boost your online returns on the campaign.
