Selling a product to your customers can be extremely challenging. Apart from ensuring your products are top-notch, you’d need to worry about your marketing strategy so you could sell more items to your customers. On top of this, you also have to think about what product packaging can make an impact so it can boost your product sales.
When selling a product to the market, you need to ensure your item stands out. The more interested people are in looking at your product, the higher the chances of them grabbing it and adding it to their carts. Moreover, good packaging can also help indicate how great your product is, as it can very well display the product. If you’re curious about how you can upgrade your packaging line, continue reading below.
#1. Prioritize Safety
When upgrading your product packaging, you shouldn’t just focus on its appearance, as safety is also equally, if not more, important. In this way, you can prevent any potential lawsuits and continue providing the best service and products to your customers.
When picking a packaging line, confirm if it’s safe for your products as well as for food. Also, check whether it can handle changing temperatures, as you can never ensure where your products will be while in transit to stores and your customers.
You can hire a packaging inspector to ensure that the quality of your packaging is kept at professional standards. You may look for various companies online, such as tdipacksys.com and similar service providers. They should be able to provide you with a thorough report about the quality of your packaging and if it would be safe for the public.
#2. Don’t Forget Company Branding
When designing the packaging for a specific product, you may tend to fall out of your company’s branding just because you think a different design would work better for this product choice. While they could add beauty to what you sell, you might not be able to establish a good branding strategy, preventing people from knowing they’re from the same brand.
Ideally, your packaging should have a good branding plan, which can instantly let people know the product is from the same business, keeping your customers assured it’s of good quality as well. However, this may be tricky as one bad item can have a ripple effect on the reflection of your company.
To keep up with your company’s branding, you should provide a consistent design and color scheme that would reflect your organization well. You can just change the description about the types and flavors, for example, to indicate the variations. Just ensure you still stay true to your original design.
#3. Don’t Be Confusing
Some people shopping at grocery stores may not fully read everything on the packaging as they’d usually rely on what they see from the outside. So if you’re selling a laundry detergent with fruity scents, for example, you might want to include which kind of fruit they should expect once they open the bottle.
While it can be helpful for your customers, designing them heavily with fruits around the bottle might give the wrong impression it’s a juice drink rather than a detergent. Moreover, it can also pose risks after your customers bring them home and their children mistake them for a delicious beverage.
So when designing your product packaging, avoid any confusion. Try to have a first look and see if it’s a product that screams what it truly is. When you’re selling an energy drink, for instance, people should immediately see it that way and not as beverage kids would enjoy.
#4. Be Eco-Friendly
Depending on your current product packaging design, you should consider switching to an eco-friendly option, allowing your brand to be a friend to the environment. Not only can it reduce your company’s carbon footprint, but it can also help improve your company’s branding, especially as more and more people are looking for ways to reduce their toxic waste.
You can begin by looking for eco-friendly alternatives, such as paper and fabric or anything your customers could reuse. This means eliminating any packaging options that could be harmful to the environment, like the use of bubble wrap and Styrofoam peanuts.
In addition, you can also use eco-friendly inks and toners since regular ink might not be entirely friendly to the environment. Even if they seem to have only a small impact, large quantities of eco-friendly packaging could positively affect the entire world.
#5. Be Simple And Upfront
If your current packaging design contains plenty of text and graphics, consider changing it up to be a bit more minimalist and upfront. When there’s too much going on with your product’s packaging, it may confuse your customers about what the product is about and how it can benefit them.
For your product packaging, you should only include texts relevant to your customers. Avoid using heavy words that the public may not entirely know or understand. Moreover, highlight features about your product that may catch your customers’ interest. But keep the texts short and simple, ideally a maximum of six words only, to avoid overcrowding the entire space.
#6. Make It Reusable
If you’re selling in large quantities per item, provide your customers the possibility of reusing your packaging instead of making them worry about how to repack your product after opening the package. To ensure this, create a packaging design that people could reuse until they consume the very last piece contained in it.
When designing a reusable container, you can go for a resealable pouch, tin can, or bottle, which customers can pop open whenever they want. However, you should indicate on your product label how long they can keep the item in their pantry or fridge once they open the packaging. This would help promote safety and avoid any misconceptions about the actual expiry date of the product.
Conclusion
Updating your packaging line can be challenging, especially if you’re happy with its overall design. However, if you’re not generating enough sales, it could be because your packaging choice is affecting your customers’ decisions. This may happen when consumers would confuse your product for something else. But when upgrading your packaging, ensure it’s safe and okay for public use. You could also update the design to something more customer-friendly. After all, you’re selling your products to the public, making them the life of your business.
