What is Paid Media in Marketing? Benefits, Examples, and Channels
The concept of paid media in marketing is as simple as it sounds: paying to expand your content’s…
Functional Organizational Structure: Types, Advantages and Disadvantages
Functional organizational structure is just one type of team structure but all businesses, regardless of size, need some…
How Brand Partnerships Can Improve Consumer Engagement and Business Growth
Everyone knows how Coca-Cola and Pepsi are always at each other’s necks, right? Now, imagine both companies burying…
Who is a Digital Creator? Insights into Content Creation, Platforms, and Monetization
I’m sure that, by now, you have definitely heard of the term ‘digital creator’, since it is one…
Creative Briefs: Tips on How to Write One (+Template & Sample)
Marketers love creative briefs. Why? Because it acts as a roadmap that takes the project from ideation to…
Best Brand Extension Strategies for Expanding Your Brand Reach (Plus Examples)
Brand extensions are initiatives that allow brands to leverage awareness and equity to create more revenue streams. And…
A Simple Breakdown of Objectives vs Goals and How to Set Them
Goals and objectives are essential, not just to being a successful leader, but to excel at anything in…
10+ Best Samples of Positive Feedback to Managers
What does positive feedback (or any feedback, for that matter) to managers entail? Well, you know how you…
How Long Does It Take to Get Your Real Estate License in Different States?
So, you have decided to become a real estate agent and get your license? Well, first of all,…
Merchandise Associate Job Description: Key Duties, Qualifications, Skills and Salary
When it comes to sales, there are several hands that come together to stir the broth and ensure…