Feedonomics is an industry-leading product and data feed management solution that helps ensure a superior shopping experience for customers. This results in unprecedented lifts in metrics like Return on Ad Spend (RoAS) across hundreds of search, advertising, social, marketplace, storefronts, and POS channels.
Through state-of-the-art automation technology, integrations with 300+ channels, 24/7 global support, and more, Feedonomics sets the standard for full-service feed management.
The platform’s team of experts manages everything from integration setup to ongoing feed maintenance for the agencies, brands, and retailers it works with. This allows merchants to expand their e-commerce business more efficiently.
Feedonomics has integrations with hundreds of ecommerce channels, and close partnerships with industry leaders like Amazon, TikTok, Google, Meta, eBay, Walmart, and Target.
Overview of Feedonomics
With its leading data feed management platform, Feedonomics helps brands and retailers easily publish optimized product listings on hundreds of ad channels and marketplaces. These include Google Shopping, Facebook, Amazon, eBay, Walmart, and more.
Since its inception in 2014, Feedonomics has developed an incredible reputation for its full-service approach to feed management, inclusive culture, and industry-leading technology. With principles that go beyond optics, Feedonomics looks to deliver the same people-first strategy internally as it does externally.
Feedonomics is an expert when it comes to product feed management and data feed optimization. With seamless integration, it can help expand the reach of product listings to hundreds of global ad channels and marketplaces. Its team provides thorough onboarding and ongoing feed maintenance to ensure product feeds are uniquely optimized for every channel.
The platform does the heavy lifting when it comes to feed management and support so that users can focus on what matters most: growing their e-commerce business. It also offers a powerful feed management platform, PLUS a team of feed specialists who help with the following:
- Catalog optimization and product categorization, integration setup, feed refresh scheduling, maintenance, resolving feed-based errors, and more.
- 24/7 support
- Data governance and error alerts
- Personalized service and solutions for your specific data needs
Feedonomics Solutions
Feedonomics for Advertising
Advertising on the top channels is no vacation. However, Feedonomics makes it feel like one with its full-service approach to product feed management. Feedonomics for Advertising is a fully managed solution that streamlines feed optimization, product listing, and data synchronization for hundreds of paid search, social media, and affiliate channels.
The solution combines powerful technology with a team of support specialists who are available 24/7. This enables Feedonomics to create a full-service feed management experience for advertisers.
The platform’s dedicated feed specialists handle product optimization, catalog listing, data protection, and more. This leaves users free to focus on other areas of e-commerce business. resulting in:
- Expanded reach on advertising channels: On average, Feedonomics customers add nearly two new channels
- Better data synchronization: Synchronize your data more efficiently across all of your platforms and systems
- More time for other initiatives: On average, Feedonomics customers save more than 20 hours per month on feed management
To compete on the top shopping destinations, you need product feeds that go beyond the basic listing requirements for each advertising channel. Most organizations don’t have the time to keep up with these evolving standards, or the resources to optimize their product data according to best practices for multiple channels. Feedonomics does, and with it simplifies multichannel e-commerce.
With Feedonomics, users can streamline feed optimization, product listing, and data synchronization for hundreds of paid search, social media, and affiliate channels.
Feedonomics for Marketplaces
Nearly 45% of consumers start their product research on marketplaces. However, listing your products on top shopping destinations like Amazon, eBay, Walmart, and Target Plus does not translate to immediate success. This is because selling on marketplaces isn’t as simple as it sounds.
Manual processes, unreliable data synchronization, and limited integration capabilities prevent many merchants from listing products on a single channel. Let alone multiple marketplaces with varying data requirements.
The right tech stack can automate certain processes. However, it still takes time and resources to optimize product catalogs according to the best practices for every channel.
Feedonomics for Marketplaces is a fully managed solution that automates product listing, catalog optimization, and order and inventory management for 300+ channels. The solution combines powerful technology with a team of support specialists who are available 24/7. This enables it to create a full-service feed management experience for sellers.
Feedonomics automates product listing and order management, giving users the time and data flexibility to expand their e-commerce business. It dedicates its full attention to product feed management so they don’t have to. This results in:
- Expanded reach on marketplaces: On average, Feedonomics customers add nearly two new channels
- Better data synchronization: Synchronize your data more efficiently across all of your platforms and systems
- More time for other initiatives: On average, Feedonomics customers save more than 20 hours per month on feed management.
FDX Inside™
FDX Inside enables scalable aggregation and normalization of feed data from disparate sources. Whether you’re a marketplace, shopping engine, job board, travel aggregator, or any other kind of platform that relies on integrating data from incoming feeds, Feedonomic’s automated data aggregation technology allows you to handle all of these processes within a single cloud-based platform.
FDX Inside has the power to collect and normalize data from multiple platforms, sources, and custom sites to create one master feed. This technology allows you to publish consistent, high-quality data quickly and create a better user experience on your site.
FDX Inside helps companies overcome three main challenges:
- Data aggregation: Gather data from several distinct sources. Sometimes through the use of web crawls, XML file imports, or other integrations
- Data normalization: Format, categorize, and rearrange data to meet the schema requirements of the publishing destination
- Data management: Update and export a high volume of data in any format, without the need for persistent troubleshooting
FDX Inside can also act as an embedded solution or an adjacent solution for formatting data to publish on your channel. Here is what it does for businesses:
- Saves time: Onboard new feeds and adjust existing feeds faster
- Decrease operational costs: Reallocate development resources to other non-feed-related projects
- Improve data visibility: Manage and monitor data within a single system
- Boost performance: Optimize data according to the best practices of a unique search environment.
Feedonomics for Multi-Merchant Onboarding
E-commerce shopping channels, tech platforms, and retailers receive product catalogs from a wide variety of merchants and suppliers. It’s difficult or impossible to list and sell these products if the catalog data isn’t provided in a consistent format. It can take extensive development resources or manual effort to populate and structure the data properly.
Feedonomics streamlines these processes at scale to accelerate merchant onboarding, reduce costly overhead, and improve overall catalog performance. It allows users to seamlessly ingest, standardize, and enrich product data from multiple catalogs to streamline performance.
- Maximize performance: Sell more products faster with optimized listings
- Save time and resources: Free up your teams to focus on other business initiatives
- Ensure business continuity: Avoid losing expertise with our team and technology
- Preserve data quality: Protect the accuracy and integrity of your product listings
Benefits of Using Feedonomics
Main Benefits
- Automation: Import products from anywhere and send them to hundreds of different channels. Automatically and with any frequency.
- Create a master feed with Cost, Revenue, and Performance Data: Join multiple sources of data together so you can see cost and margin data alongside your performance metrics, on a per-SKU basis.
- Full-Service: A dedicated full-service FeedFillment™ team helps with feed set-up, and optimization, and provides 24/7 support to maximize sales performance.
- Export Filtering Based on Performance Metrics: You can easily filter out poor-performing products on a per-channel basis to ensure all your products remain profitable.
- Alerts: Be notified of any feed errors or Google Shopping warnings or disapprovals as they occur to prevent lost revenue due to errors.
- Feedonomics simplifies multichannel feed management, so you can reach a wide network of advertising and marketplace channels in more than 60 countries through a single connection.
- Safeguard your listings and prevent errors with data governance guard rails that automatically detect unusual raw data changes and prevent bad exports.
- Import source data from anywhere in a variety of file formats, including delimited (CSV, TSV, etc.), XML, JSON, NDJSON, and feed delivery via URL, FTP, SFTP, API, or local upload.
- Take advantage of direct integrations with BigCommerce, Shopify, Magento, Oracle Commerce Cloud, Salesforce Commerce Cloud, WooCommerce, and more.
- Optimize your product listings for every channel. Transform a single data feed into multiple product catalogs that follow the best practices of each destination channel.
Additional Benefits
Flexibility
- Assign Rules to Single or All Exports: Assign the transformation rules and data to just a single channel or to all.
- Flexible Sequencing Rules: Feedonomics allows you to freely sequence the rules in the order you prefer–without having to create new rules from scratch.
- Custom Parent/Child Variation: You can assign designated fields to both a parent and child SKU to make it easy to track and export.
- Map Any Field: This lets you take any field and map it into any other field in seconds. Saves you hours of manually tagging each item.
- A/B Test Any Attribute: Feedonomics lets you A/B test any attribute you have access to, including titles and images, to see which will perform best.
- Brand Mapping Tool: Allows you to take multiple brand names and convert them to a single brand. This saves you potentially hours of manual edits.
- Image & Color Mapping Tools: Pulls images into the program making it easy to edit the color field so you can show up correctly.
- Easily Join Data from Different Sources: Easily combine multiple fields from different data sources.
Minimize Time And Labor
- Resources: Feedonomics includes all the tools needed to quickly and automatically clean and optimize your data without having to learn a programming language.
- Search and View Discovery – Before Export: Feedonomics allows you to search and view your feed using one or multiple fields at a time so you can find, view and fix any problems prior to exporting.
- Query Preview Export: You can preview your results before exporting to ensure you have the correct data.
- Intuitive User Interface: The Feedonomics user interface is designed to automate the feed process, while still providing easy access to the platform’s powerful capabilities. The navigation menu guides you through the process from left to right in the exact order you would create, clean and manage a feed.
- Query & Preview Transformed Data: Feedonomics allows you to search and view your feed within the application after the transformation without bouncing in and out of Excel to optimize it—unlike most other applications.
- Intelligent Category Mapping: Categorize and map your products to industry-standard Google Shopping categories. Feedonomics automatically maps them to every other engine.
- Broken link & Image Checker: Checks your data for broken destination and image links–ensuring your export includes proper images and descriptions.
- Flexible Field Mapping with Automatic De-duping: This allows you to quickly find, combine and then remove any duplicates. This leaves only unique values behind without having to rename each individual value manually.
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References
- GetApp
- Feedonomics Official Website
- G2
- Big Commerce
