Amplitude is a real-time data analytics software for both web and mobile, used to analyze visitors’ data behavior. The software enables businesses to understand their customers better, which helps in the growth of the companies using conversion and retention metrics.
Amplitude serves more than 5,000 companies globally. Examples of giant digital companies that use this data analytics software are PayPal, Yellow Pages, Microsoft, Atlassian, Shopify, Twitter, Capital One, etc. Amplitude has observed a growth rate of more than 30% every quarter.
The software analyzes the behavior reports to understand customer interaction and product interactions. Marketing, product management, and growth teams can use the information to decide the business direction.
Understanding the user enables the company to formulate strategies for improving user engagement, revenue, and retention.
About Amplitude Analytics
Amplitude is a product analytics platform that helps businesses track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users’ interactions with products and provides insights to accelerate work in real-time. It helps businesses grow by using conversion and retention metrics.
Amplitude’s features include insights into customer experience, a growth engine (beta) for product iteration, creating product portfolios, and SQL access for custom queries. The behavioral platform helps in creating a 360-degree view across the customers’ journey.
Its growth engine generates hypothesis data by observing customer behavior while also amplifying winning features and campaign ideas.
Amplitude provides features including the ability to set product strategy, improve user engagement, optimize conversion, and drive retention. These solutions help in measuring the impact of experiments and new releases. Additionally, it benchmarks new features against old ones.
The platform integrates with third-party software and platforms such as Adjust, Amazon, AppsFlyer, Apptimize, Branch, Google Play, Iterable, iTunes, Kochava, Leanplum, and mParticle.
Amplitude Analytics Platforms
Analytics
Access reliable product insights in seconds with automated reports. Understand your user journey at a glance with instant visualizations. Amplitude gives all teams access to accurate, real-time insights while highlighting what’s actionable, so you can make smart decisions with confidence.
Amplitude unites data with behavioral analytics and AI automation — for an easier way to build the best product. It provides fast answers to any growth question without coding.
- Drive product adoption: See who uses your product features with visualized path analytics that find friction. This also highlights where to optimize for customer value.
- Increase conversions: Compare funnels by who converts and who doesn’t to see shared traits, remove obstacles, and deliver a seamless experience.
- Boost retention and loyalty: Identify what drives churn, purchasing, and loyalty by correlating user behaviors with growth for greater returns at every stage of the funnel.
- Power experimentation: Run, scale, and analyze targeted experiments for user flows, forms, and more using existing analytics to ship better experiences faster.
- Enable product-led growth: Take action on powerful product insights to meet customers where they are and fuel acquisition, monetization, and retention.
Experiment
Test, analyze, and optimize at scale. Swap vendor stack for one experimentation solution that unites everything needed to test, analyze, and optimize products at scale. Experiment, learn, and release new features and products in a few simple clicks.
Users can also scale experimentation to accelerate acquisition, engagement, and retention with one unified approach.
- Get hyper-personalized: Test tailored experiences to drive impact. Validate growth opportunities in real time.
- Build better experiences: Use causal inference to build optimal experiences based on user context, not guesswork.
- Boost paid conversions: Build high-performing conversion funnels based on key user cohorts.
- Drive monetization: Optimize check-out, subscription, and free-to-paid conversion experiences through one natively integrated platform.
- Improve retention: Build sticky products that keep users coming back. Engage users in new ways to maximize lifetime value.
Customer Data Platform
Unite data across teams. Amplitude Analytics is the only customer data platform natively integrated with analytics that helps proactively improve data quality. It also discovers new audiences and syncs behavioral data across stacks.
- Data Connections: Empower data teams to bring customer data from across their technology stack.
- Governance: Create a single taxonomy between your customer data platform and analytics to proactively plan, transform, and govern digital data.
- Audience Management: Discover new audiences with native audience segmentation and targeting.
- Proactively improve data quality: Increase data confidence with proactive data monitoring and data planning designed for your customer analytics.
- Data Planning: Define and standardize customer data upfront to reduce data quality issues.
- Developer Experience: Reduce CDP instrumentation time with a built-in developer toolkit and data observability features.
- Identity Resolution: Resolve customer identities across touchpoints to build unified customer profiles.
- Data Governance: Proactively maintain the integrity and quality of customer data across the data lifecycle.
- Data Federation: Federate customer data beyond analytics across your data stack with a single platform.
- Audience Management: Identify the right users with behavioral segmentation without additional instrumentation.
- Audience Activation: Activate customers at any digital destination including email, ads, and product—no engineering work required.
AI
Self-service data meets self-service intelligence. Amplitude is built on modern machine learning and generative AI technologies that enable product teams to build smarter. They can also learn faster, and create the best digital experiences for their customers.
Amplitude AI is a suite of AI-powered features that helps navigate every aspect of building great digital products. From getting the first user behavior insight to delivering the perfect personalized experience to customers.
- Predictions and recommendations: Leverage state-of-the-art AI recurrent neural networks that understand what your users are going to do next and how to best influence them.
- Automate campaign targeting with real-time syncs and APIs that serve customer data to your marketing platforms and digital products.
- Intelligent always-on monitoring: With root cause analysis and regression models, users can uncover the “why” behind the movement of metrics. They can get notified via email or Slack as soon as digital product behavior deviates from expectations so that they can act immediately.
- Data Assistant: Automate data cleanup, enrichment, and governance so team members can access trusted insights. Built off best practices gleaned from thousands of Amplitude customers and over 40 trillion events processed, Data Assistant makes governance effortless.
Amplitude Analytics Solutions
Financial Services Analytics
Personalize the banking experience. Create personal experiences, drive new opportunities, and win loyal customers using all your data. Amplitude Analytics provides data analytics and experimentation in one self-serve platform.
- Create one source of truth: Connect every data source to understand your customer journey truly, advance a data-driven culture, and empower teams to answer critical questions without outside help.
- Improve user retention: Personalize experiences. Drive retention using data-driven insights to optimize experiences, make relevant offers, and personalize your product to customers based on risk level and financial health.
- Build relationships at scale: Drive growth. Increase conversions and transactions using behavioral analytics to segment user groups, streamline onboarding, and enable new business models that meet ever-changing customer expectations.
B2B Saas
Amplitude helps to unleash team potential by allowing them to self-serve for analytics and improve products faster and more accurately. Having Amplitude in an organization translates to faster decision-making and more accurate decisions.
Product Intelligence helps teams understand their accounts’ and users’ behaviors. It also helps them more effectively move subscribers from activated to engaged, to retained.
- Maximize Product Adoption: Understand what features motivate users to complete their first workflow — and beyond.
- Accelerate Milestones: Identify the experiences that drive acquisition, activation, retention, and renewal.
- Improve Account Retention: Create more high-value accounts by understanding which milestones lead to cross-sells and upsells.
- Increase upsells and loyalty: Pinpoint opportunities for expansion. Determine which milestones indicate future cross-sells and upsells.
- Identify and create more power users: Uncover important behaviors and users that help you improve adoption and retention within your accounts.
- Optimize your pricing and packaging: Maximize the impact of your product portfolio’s pricing, packaging, and bundles.
- Streamline your product workflows: Analyze product adoption in real time. See if your product experiences are driving users seconds after you release them.
- Prioritize high-value feature requests: Invest your team’s resources in the highest-impact feature requests and product updates.
Amplitude allows SaaS product teams to understand which updates will make the biggest impact on all customers, not just the ones that offer the most feedback.
Media
Identify impactful content. Product intelligence helps teams visualize how users engage across all their media products and channels so you can increase viewership, engagement, and revenue.
- Increase user engagement: Understand what experiences lead to more time spent on your product.
- Pinpoint impactful content: Empower your teams to see how user engagement impacts long-term retention.
- Visualize how to monetize: Optimize milestones in your user journey that drive ad views and subscriptions.
- Increase time spent with your products: Optimize your omnichannel presence. Double down on channels and campaigns that increase the time spent on your product.
- Maximize transaction size: Understand the impact of your product and marketing on transaction sizes.
- Surface your top content: Optimize your users’ discovery and engagement and see what experiences and campaigns drive the most views. Identify your stickiest content, creators, and categories. Understand what content should be put behind paywalls or subscriptions to increase revenue.
- Refine your revenue model: Understand the impact of ads, subscriptions, freemium, or paywalls on your revenue.
- Identify opportunities to drive LTV: Learn which user behaviors signal opportunities for cross-sells and upsells.
Healthcare
Simplify the digital healthcare experience. Healthcare is complex, but Amplitude Analytics makes the digital experience simple. It delivers personalized online wellness experiences that make it easy to navigate care while respecting privacy.
- Meet your compliance obligations: Amplitude recognizes that the protection of protected health information is of paramount importance. It can enter a Business Associates Agreement to help you maintain your HIPAA compliance.
- Boost digital adoption and increase patient loyalty: Use first-party behavioral insights to eliminate friction points and create personalized, easy-to-use online experiences that delight your patients.
- Optimize conversion, customer engagement, and lifetime value: Uncover the impact of marketing and discover which channels and campaigns result in the most patients booking appointments, paying bills, filling prescriptions, and more.
- Deliver a unified experience: Unify marketing, product, and engineering on one self-serve digital analytics platform. With permissions and access controls, teams have the information they need to take the patient experience to the next level.
E-commerce
Optimize for transactions. Optimize every touchpoint of your user experience using the Amplitude solution for e-commerce analytics. Drive acquisition, conversion, and retention across channels with fast answers to any growth question.
- See the big picture: Use one source of customer truth to measure cross-channel performance, connect the dots between campaigns and actions, and improve experiences.
- Build strong relationships at scale: Empower teams to learn. Make data-driven decisions in real time using self-serve tools and experiments that give teams easy access to deep insights with just a few clicks.
- Optimize every channel for growth: Create the experience customers want as Amplitude highlights key insights — sales drivers, milestones, and cart tweaks. This way, you never miss a growth opportunity.
- Cut acquisition costs: Track your performance across channels using top-rated analytics to get a clear picture of how to maximize your marketing spend.
- Improve conversions: Meaningfully personalize any touchpoint with self-serve insights, using built-in Cart Analysis to streamline your checkout flow.
- Inspire engagement: See the favorite paths and features of repeat customers, optimizing and promoting what’s working to increase app and site usage.
- Drive loyalty: Identify your best customers and what they like, experimenting with new experiences that boost repeat purchasing and lifetime value.
Event Segmentation with Amplitude
The Amplitude event segmentation shows you how the customers are handling your products. The software has different segments, and you can choose one that suits your needs.
The event segmentation feature offers the following:
- Analyzing the events performed over a specific period
- Analyzing the frequency in which the events occur
- Identifying the users who trigger some specific events
- Checking the number of users who are performing specific events in a product
Amplitude Analytics Pricing
Amplitude offers three packages, including a free plan.
- Starter – Free Plan.
- Growth – This paid plan can cost you $995+/monthly, depending on your demands. You can request a demo to get the exact amount and see how it works.
- Enterprise – It starts at $2000+ per month, and you can contact sales to decide on the scale and price.
Key benefits of using Amplitude Analytics
- User flows reveal which actions users most commonly take after sign-up, those usually preceding any in-app purchases, and allow users to visualize user paths taken through the app.
- Use funnels to measure conversion rates and identify the points where users are withdrawing from sign-up, upgrade, or purchase processes.
- Segment users into groups and compare multiple groups’ rates of conversion, retention, engagement, and more, on the same chart.
- Zoom in on any data point to see the user actions making up that point.
- Create custom cohorts from data points, and apply these across dashboards to further explore those user behaviors, or use them as custom target audiences.
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