Cheetah Digital: Overview, Features, Alternatives & More

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Services Rendered By Cheetah Digital
Key Features of Cheetah Digital
Cheetah Digital Customer Engagement Suite
Recommended Articles
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Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite lets marketers create personalized experiences, cross-channel messaging, and loyalty strategies.

Enterprise brands can create personalized experiences, cross-channel messaging, and loyalty strategies. This is underpinned by an engagement data platform that can scale to meet the changing demands of today’s consumers.

The Cheetah Digital Customer Engagement Suite serves every touchpoint across your customer lifecycle, creating more impactful customer interactions and deeper emotional loyalty. Many of the world’s best brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle.

Services Rendered By Cheetah Digital

The Cheetah Digital Customer Engagement Suite lets marketers drive revenue, build lasting customer relationships, and deliver a unique value exchange across the entire customer lifecycle.

Underpinned by their Engagement Data Platform, enterprise brands can create personalized experiences, cross-channel messaging, and loyalty strategies, that can scale to meet consumers’ changing.

Cheetah Engagement Data Platform

As the foundational data layer and personalization engine of the Customer Engagement Suite, the Cheetah Engagement Data Platform collects and unifies batch and streaming data. It continuously updates the customer profile, generates new insights and predictions, and informs downstream campaigns and programs to increase their relevance and value to consumers by delivering the next best action.

With the power of Cheetah Digital Relationship Marketing, you can build lasting relationships with your customers — using a set of user-friendly acquisition, engagement, and loyalty solutions, ready to scale to meet consumers’ changing demands.

Cheetah Experiences

Cheetah Experiences helps you creatively and securely collect zero-party data from customers by offering a value exchange through engaging experiences like surveys, polls, giveaways, and gamification. With Cheetah Experiences, you collect marketing opt-ins and preference insights with interactive experiences that can be published to every digital channel.

Interactive experiences

Cheetah Digital’s library of over 85 pre-built, interactive experiences empowers marketers to connect with consumers while collecting actionable data. Whether a questionnaire, poll, quiz, or social story, marketers can easily clone, customize, and deploy campaigns.

Harness the value exchange economy

Modern consumers need to be entertained and engaged, and receive something in return for their attention and information. Cheetah Experiences incorporates incentive mechanics that offer a tangible value exchange for consumer preference data.

Global localization

Unify disparate teams, multiple brands, or numerous territories on one platform without requiring IT expertise. Cheetah’s platform makes it easy to localize campaigns at speed and scale so you can create a constant stream of actionable data no matter what.

Publish to every digital channel

From the smallest ad placement to the largest screen, Cheetah Experiences can be published on every owned, earned, and paid channel. If it’s digital and your consumer spends time there, Cheetah Experiences can have your campaign front and center.

Data acquisition & permission

With the first- and zero-party data you acquire using Cheetah Experiences, you will better understand your customers’ motivations, preferences, and desires. This will let you be able to drive even more personalized campaigns across all Cheetah Digital solutions.

Fan advocacy

Cheetah Experiences has a library of innovative campaign experiences that allow you to generate earned content and develop true brand affinity with your customers. That way, you can be sure the content you deliver is relevant and promotes natural advocacy.

Rapid deployment

With simple out-of-the-box functionality, you can quickly create high-converting, data-collecting experiences with drag-and-drop creative editors and intuitive control. You have the power to create campaigns without needing coding experts for support.

Integrated marketing

All the permissions and preference insights collected from Cheetah Experiences are driven to your CRM, EMP, CDP, and analytics platforms in real time where it can power truly personalized marketing.

Enterprise scale

Cheetah Experiences has the scalability, infrastructure, speed, and agility to help brands create real-time, engaging experiences. They provide managed instances of the platform, single sign-on capabilities, and integrations with JavaScript, HTML, APIs, and more.

Cheetah Experiences is a solution for brands to create interactive and engaging ways to acquire customer data and begin the ongoing value exchange. Marketers can choose from a library of more than 85 experiences,with engaging, interactive experiences that collect opt-ins, PII data, preference insights, and purchase intentions.

Cheetah Messaging

With Cheetah Messaging, you connect with customers in the moments that matter by sending real-time, cross-channel communications at speed and scale. Like your audience, your needs are complex, and Cheetah Messaging can solve them every step of the way.

Create genuine relationships with customers by delivering the experiences and rewards they’ll truly value. Cheetah Messaging enables marketers to manage every campaign and channel in a single interface, making it easy to build contextual communications that deliver a value exchange across every interaction.

Built for the future

From scaling to hourly burst rates to sending infrastructure customization to meeting messaging demands, Cheetah Messaging is a scale leader that helps clients prepare for the growth and digital disruptions happening in the market.

Cross-channel consistency

Cheetah Messaging makes it easier to manage customer data across channels. This lets businesses communicate with customers according to their contact preferences, interests, and phase of the relationship.

Privacy by design

A better understanding of engagement from all customers. Cheetah Messaging provides marketers with actionable data to personalize for customers seeking a 1:1 connection while respecting the privacy of customers who want to remain hidden but active.

Audience segmentation

Drag-and-drop audience segmentation tools help you create customer segments in real time. Processed in milliseconds, marketers can see counts and sums, and apply any filter, exclusion, or prediction for exploration, decisions, and targeting.

Built for marketers

Creating memorable messages is simple when you can quickly create campaigns and manage business rules. For email, SMS, MMS, push, social, and mobile wallets with reusable assets, including audiences, segments, content blocks, and creative strategy.

Delivery infrastructure

As an unparalleled leader in enterprise messaging infrastructure, Cheetah Digital’s solution is highly customizable. It allows brands to rapidly scale up to shifting demand, business cycles, and whatever event might arise.

Personalized messages

Customers expect communications that show you know more than just their name. Cheetah Messaging has the robust insights and optimized data marketers need to deliver timely and personalized messages to customers on a one-to-one basis.

Content creation

Rapidly create high-converting, beautiful emails without coding expertise. Cheetah Digital’s content designer automatically optimizes your design to render on all devices. This ensures that what you see on the screen during building is exactly what your customers receive.

Testing & optimization

Cheetah Messaging provides the foundation to test campaign hypotheses and apply results to ongoing programs using responsive previews, content proofing, and automatic A/B/N and multivariate testing.

Reporting & analytics

It should be easy to understand your campaign performance and optimize future versions. With pre-built and fully customizable reports, Cheetah Messaging provides valuable, relevant insights per your brand’s specifications.

One or many brands

Cheetah’s distributed marketing capability enables brands to interact with local markets using dynamic, on-brand marketing, unique loyalty programs, localized offers, promotions, earning opportunities, and rewards.

Designed for high-volume, cross-channel campaigns, Cheetah Messaging is the engagement layer of the Cheetah Digital Customer Engagement Suite. Marketers can deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.

Cheetah Retention & Loyalty

Cheetah Loyalty takes businesses beyond the transaction to transform customers from silently satisfied to active advocates. From offer management to full-scale enterprise loyalty programs, this service is designed to create emotionally engaging interactions that build better relationships.

Reward customer behaviors, build lasting relationships, and deliver value at every interaction with Cheetah’s scalable loyalty solution.

Tie purchases to reactions

Cheetah’s deep POS and e-commerce integrations ensure member profiles are updated with purchase and redemption activities as they happen. This lets real-time reactions occur per the program’s specifications.

More than just points

Cheetah Loyalty has a flexible rules engine that enables brands to consider a customer’s entire activity history to drive powerful rewards.

Reward-based on loyalty status

Cheetah makes it easy to recognize and offer special treatment to your best customers. Its flexible tier structure provides customers with unique earning opportunities based on their loyalty status.

Right reward, right moment

Rewarding the most valuable customers is key to creating lifelong loyalty. With Cheetah’s rewards management capabilities, businesses can recognize loyal customers with physical and digital goods, gift cards, and more.

Deliver personalized offers

Define, manage, and target personalized offers online, at the register, and when customers are near your store. Cheetah makes it easy to deliver single-use coupons and product recommendations, and manage redemptions.

Give customers a voice

Brands that listen to their customers can build stronger relationships. Cheetah helps conduct quick and effective voice-of-customer polls to validate product concepts or progressively build consumer profiles.

Tap into customer influence

Word-of-mouth is one of the most powerful forms of marketing. Cheetah Loyalty enables customers to be vocal advocates of brands on social and reward them for the promotion and referrals they receive.

Seamlessly manage mobile wallets

Securely manage mobile wallet capabilities including loyalty card storage, offer notifications, and gift card redemptions through Cheetah Loyalty to easily and directly drive store visits and revenue.

Expert mobile app development

Connect with customers where they are — on their phones. With Cheetah Loyalty, you can create and launch branded, ready-to-run mobile applications that will drive engagement and customer transactions.

A strong loyalty program creates an emotional bond between the brand and the consumer. Cheetah Loyalty delivers an end-to-end loyalty solution that includes technology and services.

Key Features of Cheetah Digital

Real-time customer event detection/capture
Real-time delivery
Offer management/real-time recommendations
Paid social advertising
A/B/n and multivariate testing
Predictive analytics/modeling
Web analytics
Mobile app/web analytics
Customer journey analytics
Channel optimization
Marketing dashboards
Send-Time Optimization
Zero-Party data collection
Email marketing
Web (landing pages, microsites, brand sites)
Digital commerce (web, mobile app)
Mobile messaging (SMS, MMS)
Mobile apps (push notifications, in-app notifications)
consumer messaging apps
Organic social publishing (sharing mechanisms, social feed management)
Direct mail
Loyalty Program Management
First-party data onboarding
Second-party/data co-op onboarding
Onboard and match first-party data with third-party audiences
Single-Customer profile
Collection of user-level location data for targeting/geofencing
Content management
Triggered campaigns/journeys
Rule-based and algorithmic segmentation
Next best offer/next best action/content recommendations

Cheetah Digital Customer Engagement Suite

The Cheetah Digital Customer Engagement Suite is a solution that removes the complexity of integrating multiple platforms. It provides all the capabilities marketers need to deliver experiences that exceed customer expectations.

Cheetah Digital seamlessly activates data across the customer lifecycle. Here is how Cheetah aims to make marketing data actionable:

Cheetah can ingest batch and streaming data, first and zero-party data from any source, and validate, normalize, and unify the data to create a single customer view
Cheetah’s data platform can apply analytics to generate insights, segments, and audiences, and can apply machine learning models to determine the next best action and the most likely customers to engage.
Cheetah’s platform will personalize content based on the most recent time, cadence, and offers available.
Through their three solutions, they activate personalized content to various channels and touchpoints, inbound and outbound, from apps, commerce, and mobile, to email, push, ads, SMS, POS, social, web, wallet, and direct mail.
For every engagement, the platform will capture more data and bring that back to the customer profile, where over time it can continuously and progressively enhance the customer experience.