Bynder’s Digital Asset Management (DAM) is a native cloud-based platform designed to simplify and optimize the management of digital assets for both small and large teams. It provides a centralized location to store and manage all brand, campaign, and product-related assets, serving as a single source of truth.
With its powerful functionality, intuitive user interface, and rich set of integrations, Bynder helps teams to efficiently store, organize, search for, and deliver assets, enabling them to create a world-class customer content experience. Whether it is images, videos, documents, or other files, the platform makes it easy to access and use digital assets, streamlining workflows and enhancing collaboration across the organization.
To assure the best user experience, Bynder offers multiple ways to find and retrieve assets from the DAM. Google-style Search, Smart Filters, and Recent/Saved Searches are all different functionality to help users find and retrieve content. Collections also help users quickly find relative assets neatly organized in one place. They can also easily and quickly share them with internal and external stakeholders.
Bynder Digital Asset Management Modules and Functionality
Digital Asset Management – simplifying the way you work with your media
Bynder’s Digital Asset Management (DAM) module is the perfect tool to centralize, organize and share digital media files. Bynder’s DAM is easy-to-use, yet rich in functionality. This saves time and cuts out the hassle when working with media and collaborating with colleagues.
Because working with digital files has become the standard for marketing operations, usability is Bynder’s most stand-out feature.
Creative Workflow – streamline your content creation from the first draft to final approval
With Bynder’s Creative Workflow, you can easily collaborate and communicate with both internal departments and external agencies. This lets you speed up content creation from start to finish while making sure reviews and approvals are clear and straightforward for everyone.
Content Workflow – Create, review, and approve structured content
Content Workflow is the ultimate collaborative solution that reduces production time and enables the creation of effectively structured content at scale. With Bynder, you can manage the entire process without juggling documents. You can also chase feedback, or copy and paste into your publishing tools.
Integrate with your existing tech stack
With Bynder, you can eliminate downloads, uploads, and emails. You can also get more from your digital content by integrating Bynder and connecting your technology ecosystem using our pre-built tools.
You can also build tailored integrations using the platform’s API and Software Development Kits for integrations that are unavailable in Bynder’s marketplace.
Digital Brand Templates – empower the marketer, free the designer
Bynder’s Digital Brand Templates helps marketing teams create more on-brand content faster by transforming creative files from Photoshop and Sketch into reusable digital templates.
Brand Guidelines – communicate your brand consistently
By housing brand guidelines within your DAM, you not only centralize your brand assets but also the rules around creating and using them.
Digital Brand Guidelines – create consistent brand stories
Consistency is the key to a strong brand. With Bynder’s Brand Guidelines, you can create and edit a configurable set of guidelines describing your brand story. You can also make important elements such as fonts, logos, and tone of voice accessible to everyone.
Dynamic Asset Transformation – optimize content delivery
Bynder lets you hook your DAM content engine into your adjacent tech stack and leverage Dynamic Asset Transformation (DAT). With this, you can make valuable content available anywhere in your digital customer experience, automatically transformed and optimized.
Print Brand Templates – create branded content quickly
With Bynder’s Print Brand Templates, anyone can be a designer and create content that aligns with a brand’s guidelines. This lets companies ditch complicated and expensive design tools and save time and money.
Bynder lets you share your media files without wasting precious time on working with ZIP files, chaotic email transfers, and unsecured file transfer tools.
Advanced Analytics – get meaningful insights into asset usage and performance
Bynder Analytics gives you the data you need to drill down into the details and measure the performance and usage of digital assets in the portal for straightforward KPI evaluation.
Studio – Meet the exploding demand for video with an integrated solution
You can create on-brand videos without any prior editing skills with Bynder’s Video Brand Studio. It also lets you efficiently create sets of related videos to meet the needs of each market, channel, audience, format and testing strategy.
With Bynder, you can also scale the video creation process using templates, batch creation tools, and data-driven creation using external data feeds.
Other Bynder Products And Add-Ons
Bynder’s Dynamic Asset Transformation (DAT)
Connects the DAM content engine to your tech ecosystem and fully automates the asset optimization process. DAT handles asset transformations at scale — saving teams from having to create a large volume of versions manually.
It also simplifies the work of web developers and content managers and speeds up time to market.
Bynder’s Brand Guidelines
Helps boost brand consistency. With the platform’s brand guidelines, you can strengthen customer loyalty by creating a digital home for your brand identity to ensure everyone stays on-brand when communicating your brand’s story.
By housing brand guidelines within your DAM, you not only centralize your brand assets but also the rules around creating and using them.
Bynder’s Creative Workflow module
This helps your team streamline requests, reviews, and approvals for better creative and faster results. It also lets you stay on top of requests and never be confused about a project’s purpose, deadline, department, or stakeholders again.
Enhance content creation
Bynder’s Content Workflow is the ultimate collaborative solution that reduces production time. It also facilitates structured content at scale and grants you the freedom to harness the power of generative AI.
All of these while ensuring a secure and organized approach tailored to your needs.
Bynder’s Studio
This is the ultimate platform to empower your teams to create on-brand content in the form of images, videos, and GIFs in minutes. Studio allows designers to build templates that other stakeholders can personalize and adapt quickly without them needing editing software or any design knowledge.
Bynder’s Print Brand Templates
Enables quick content creation and approvals. It does this while sticking to design principles so you can get more out of your marketing. It also extends designs to editable print templates so you can repurpose and personalize content for different campaigns and markets.
Bynder’s Analytics
With this, you can identify and improve bottlenecks in your creative workflows, brand portal adoption rates, and overall content performance. You can also make decisions on content and brand portal strategy backed up by data, not guesswork.
Key benefits of using Bynder
- Bynder helps teams bring content to market faster than ever by automating processes and freeing up more time for being creative, helping to deliver more output, more peace of mind, and ultimately more brand value.
- By centralizing brand, product, and marketing assets in Bynder’s cloud-based solution, both internal and external parties can find and distribute digital content quickly and efficiently.
- Conquer content chaos by getting the right materials to market and making them accessible to the right audiences to drive sales.
- Growing brand trust, value, and recognition start with making on-brand assets accessible, communicating clear guidelines, and empowering more efficient usage of digital content.
Bynder’s Pricing details
The cost of Bynder depends on the number of users, the amount of storage, and the types of modules you need. You can contact Bynder to request more pricing information.
Bynder Alternatives
IntelligenceBank
IntelligenceBank is a cloud-based Digital Asset Management (DAM) solution that helps businesses to streamline marketing processes. The solution gives users a way to control, centralize, create and distribute brand assets in the cloud, without the need for office file shared drives and email tracking for marketing/brand compliance.
IntelligenceBank enables version control for files, the ability to email asset links (registered and public users), review options for marketing collateral (via an image carousel slider and PDF reader), and lightbox collections. It also offers ways to share and embed media, metadata management, file watermarking, integration with multiple applications (via IntelligenceBank’s Universal Connector), and customizable dashboards to display file information relevant to different users or departments.
The BrandHub solution extends the capabilities of the DAM by providing a seamless process for managing assets and educating users about the brand.
Additional features of the BrandHub include custom brand guidelines pages, project databases, workflow and approvals on files, implementation services and calendars to track campaigns. IntelligenceBank DAM also offers support through an online knowledge base and via email and phone.
MediaValet
MediaValet is a leader in cloud-based digital asset management that helps marketing and creative teams easily manage, collaborate on, and distribute their digital assets and content. With this, it improves productivity and increases the ROI on their marketing investments.
As the only DAM built on Microsoft Azure, MediaValet is a fast and easy-to-use DAM platform. It offers unlimited users, unlimited support and training as well as best-in-class integrations to technology and marketing platforms.
Marketing, communications, digital strategy, creative production, and marketing operations teams across all industries will find the platform useful.
Brandfolder
An industry leader in Digital Asset Management software, Brandfolder delivers a platform that is as intuitive for users as it is powerful for admins. This enables them to easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings.
With best-in-class services, support, security, and scalability, Brandfolder helps global brands create compelling, timely, and consistent brand experiences with unparalleled efficiency and speed.
FileHold
FileHold Enterprise is a document management solution that helps large organizations to transition to a paperless work environment. Companies can install it on-premise or on a secure private or public cloud.
Features include multi-levels of security, user audit trails, forms processing, e-signature, full-text search, document scanning, and optical character recognition (OCR). Alerts and reminders are generated for document-related events such as contract renewals, overdue workflows, and records scheduled for archival and deletion.
The workflow feature moves electronic documents through review and approval processes, which are tracked by reporting tools. Workflows can be generated by any user, or generated automatically when a document is added to the library.
FileHold Courier allows anyone with an email address to receive and approve documents from the platform. It is mobile-device ready, and it comes integrated with Microsoft Office or, optionally, SharePoint and Active Directory.
An API also connects FileHold to third-party applications. Microsoft SQL Server and Windows Server are required.
Canto
As a leader in digital asset management (DAM), Canto is a simple yet powerful DAM system. Marketing teams across all industries use Canto to organize, secure and share visual brand assets and content with ease. With over 30 years of experience in the DAM industry, thousands of brands around the world rely on the platform to centralize their rich media library.
Canto helps customers go to market faster, increase their content return on investment (ROI), and strengthen their brands. It is perfect for mid-size to enterprise-level companies spanning nearly every industry. These include Education, Manufacturing, Retail, Travel and Hospitality, and Non-profits.
In Conclusion
Bynder goes far beyond managing digital assets. This digital asset management platform enables teams to conquer the chaos of growing content, touchpoints, and relationships in order to thrive.
With powerful and intuitive solutions that embrace the way people want to work, and a richly integrated ecosystem, it is a brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses. The Forrester Wave™ Digital Asset Management for Customer Experience 2022 report states that Bynder leads with strong usability and portal capabilities.
Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle.
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