The best AI email writers always claim to slash the time it takes to write emails while maintaining or even improving the quality of what you can write on your own. This is because email writing requires a lot of effort especially when you have to write compelling outreach emails or campaigns and you are going through writer’s block.
However, writer’s block can’t hurt you if you have an AI email writer by your side. These tools can help you create amazing email copy in minutes. And while this would be a huge benefit for email marketers and business owners who are pressed for a deadline, the question is, are all AI email writers equally effective?
And are there differences that make some tools better than others?
What AI email writers?
AI email writers are AI email writing tools that help you generate high-quality email copy in minutes. These tools are usually backed by AI which utilizes NLP and machine learning to generate the copy. They also help you in researching, grammar, syntax, tone checking and even personalization.
Overall, an AI email writer can be your personal copy expert to generate amazing email copies.
Most AI email writing tools work the same way. They may ask you for some keywords, the tone you would like to set and whether the message should be negative or positive. Based on the data you feed, they will generate high-quality email copy ready-to-use.
However, remember to always fact-check AI-written copies, as they might not be able to provide the exact and accurate written content that you want. It is also always a good idea to give it a read.
Types of AI Email Writers
Not all the tools are the same; most AI email tools fall into 1 of 3 categories.
The first category is general AI writing tools with specific features for creating emails. Copy.ai, WriteSonic, and Jasper are good examples. They’re useful if you want a dedicated AI writing assistant that will help with all your content creation needs.
The second category is tools designed for other uses with built-in AI functionality. MailerLite is a great example: It’s an email marketing platform with AI writing features. Use products in this category if you’re already a customer or if you need the tool’s base functionality.
The final category is software that helps you create personalized sales outreach messages. These tools use data from social profiles and the web to write targeted email content that gets more replies than generic cold emails. Lavender and Lyne are examples of this type of tool.
10 best AI email writers
Copy.ai
Copy.ai is an email writer built around a chatbot. It’s similar to ChatGPT but with added benefits such as the tool being able to search the web to use up-to-date information in your content, and the ability to export the produced content to the Copy.ai editor in a click.
The tool is built for general AI writing but has several email marketing-specific prompt templates. The templates are easy to adjust to your needs and you can also use your own prompts in the chatbot if you’re comfortable interacting with the AI.
The tool has several other cool features that can help with email writing. These include brand voice, which analyzes your existing content and matches output to this style, and workflows, which lets you set up automation to create AI content at scale.
Pros
- The chatbot interface will be familiar to anyone who has used ChatGPT
- Include up-to-date information in your copy thanks to the tool’s ability to pull in information from the web
- Generate content with GPT-4, OpenAI’s latest AI model
Cons
- Pricing is expensive for solo creators
Pricing
- Pricing starts at $49 for 5 user seats
- Get a 7-day free trial to test features
- Always free plan to generate up to 2,000 words
Flowrite
Flowrite is an AI email writer that writes your emails and messages for you and helps you hit your targets in less time and effort. This AI-powered email writer can write messages for teams like sales, marketing, leadership, customer support, etc.
You can use it for Gmail, LinkedIn, and Outlook to reach your prospects and increase the success rate. All you need to do is provide a few line instructions, and it uses imagination to write you the best email copy for your business.
It provides you with three different high-quality versions that are personalized to the recipient. You can pick the one that suits you best. You can also give a brief about your role to Flowrite, which helps you write the best copy per your designation.
Pros:
- Works across popular web browsers
- Offers a gallery of AI templates
- Includes an embedded grammar and spell-checking feature
Cons:
- Currently functions with web platforms only
- Does not allow the saving or editing of templates
Pricing:
Flowrite has 4 different plans, with a 14-day free trial. The basic plan starts at $4.
Hyperwrite
Hyperwrite is one of the best ChatGPT Chrome extensions that help you write compelling email copies to convert your clients. You can also write blog posts, marketing copy, and social content with Hyperwrite.
It generates well-written replies based on received emails and short responses, and edits documents or messages to improve clarity, tone, and style. It can also accurately translate text between languages using AI.
Pros:
- Offers a Chrome extension
- Can be integrated into various platforms, including Google Docs, WordPress, and Gmail
- Supports AI personalization
Cons:
- Limitations in the free plan.
- No multilingual support
Pricing:
Hyperwrite comes with a free plan that lets you use it for free with limited use. If you want to extend the usage, you can try its paid plans starting at $19.99 per month.
YAMM
YAMM is an easy-to-use AI email writer that lets you write subject lines and emails and analyze sentiments, grammar, and tone fixer. You can send an end number of emails and increase your chances of landing in your prospects’ inboxes, and integrate Gmail and Google Sheets to speed up email sending.
YAMM also lets you personalize subject lines, email body, links, images, and attachments to make your emails effective.
In real-time, you can track open rates, clicks, responses, bounce rates, and unsubscribes from Google Sheets. You can schedule your mail merge to go out at the right time to increase your chances of getting it opened.
Pros:
- Cost-effective
- Automates the process of sending personalized emails
Cons:
- Restrictions on the number of emails sent per day.
- Relies on external services like Gmail and Google Sheets
Pricing:
YAMM comes with a free plan under an individual category that you can try before committing to the product. It comes with a limit of only 50 recipients per day. You can try out the personal and professional plans to scale. The personal plan is priced at $25 per month. They also have plans for teams.
MailerLite
MailerLite’s AI email writer and subject line generator stand out because you access them from the Drag & Drop editor or campaign builder. This means you can generate email copy while designing your emails, rather than having to paste the content from an external service. The result is more time saved when compared to other tools on this list.
The AI features are optimized to generate email copy including subject lines, body content and CTAs. Choosing from these pre-built options means generating quality content is easy even if you aren’t confident with AI. What’s more, you can change the tone or regenerate responses with the click of a button.
MailerLite is also a powerful email marketing tool with everything you need to create newsletters, build automated email workflows, segment your customers, personalize emails, and even publish landing pages and websites. It’s a great choice if you want to write AI emails from within a leading email marketing platform.
Pros
- Streamline campaign creation by generating AI content from within the MailerLite campaign builder and Drag & Drop editor
- Easy to use thanks to AI features built for email content
- Generate multiple versions of the content and choose the best one, or change the tone with a click
- Free for MailerLite advanced plan users
Cons
- Might not be the best option if you’re a customer of another email marketing tool. Although switching over is easy and you can start for free.
Pricing
- AI content is a feature on MailerLite’s advanced plan which starts at $20 per month
- Test it today with a free 30-day trial of advanced features
Smartwriter AI
Smartwriter is an AI email marketing tool that helps generate personalized emails that can get positive replies faster and cheaper. It automates email outreach, so you don’t have to research constantly.
AI helps you read blogs, understand the context, and generate personalized backlink requests using the data from blog content and upscales your link acquisition.
It collects the prospect’s data and helps you create tailored emails, and helps you build 1-on-1 relationships with the customers. It also has a Chrome extension that finds verified emails and LinkedIn data that can be used to personalize the emails.
Pros:
- Faster and efficient copywriting
- Used for various purposes
- Great for cold email outreach
Cons:
- May generate responses that are overly generic
- Frequent complaints about customer support
Pricing: Smartwriter comes with 3 different pricing plans; basic, popular, and pro. The basic plan starts at $59 per month. However, you can save 20% if you choose to pay yearly.
Botowski
Botowski is another AI email writer that helps you write amazing email copies with just a few lines of description. It also offers a range of automatic content generation tools that generate catchy slogans for branding purposes, email templates, and blog content.
It helps generate increased quality ideas for a professional or personal email; the AI Email Writer can help get your creative juices flowing. You can even set up a tone for your email. You need to provide a description and pick a suitable tone, and it will generate a well-written email for you in minutes.
Botowski also provides you with various copy templates. So, if you don’t like the first copy, you can generate multiple copies and pick whichever you like.
Pros:
- Offers a free account option with daily credits
- Avoid plagiarism
- Intuitive and user-friendly
Cons:
- Limited control over customization
- Can generate generic-sounding text
Pricing:
Botowski comes with a free plan with a limit of 15,000 words per month and 500 words per day. But if you want to upgrade, there are starter, pro and premium plans. The starter plan is priced at $19 per month.
Jasper
Jasper is a fully-featured AI writing assistant that will help with your email campaigns and beyond. It has a pre-built email subject line generator, and you can use your own prompts in the chatbot and document editor to create email content.
The tool also has a Chrome plugin which brings AI writing to any website. This means you can generate content while writing your email in Google Docs, Gmail or even from within your email marketing tool’s editor.
Jasper has plenty of other AI features, including a brand voice tool to generate writing that matches your brand, templates for various types of content such as SEO and social media posts, and integrations with other popular tools.
Pros
- AI-powered content editor is super intuitive and makes it easy to create and edit content
- Browser plugin allows you to generate AI content anywhere
- One of the most feature-packed AI tools available
Cons
- One of the most expensive AI copywriting tools
Pricing
- $39 for its one-seat creator plan or $99 for a three-seat teams plan
- 7-day free trial
- No free plan
Rytr
Rytr is an intuitive AI writer with a document editor that makes it easy to edit or expand automatically-generated content using both AI and your own writing skills. The tool has tons of writing templates including those for emails, newsletters and general paragraph writing.
To use the email template, just select your tone, provide information to use in the content, and specify a level of creativity. Rytr will then generate content based on these instructions in seconds.
Other cool features include a Chat GPT-style chatbot and an image generator you can use to create images and graphics for your content.
Pros
- The editor is intuitive and makes generating and editing AI content a breeze
- Choose from 20 pre-built tones to write content that matches your brand
- One of the most affordable AI tools
Cons
- Lacks some of the more advanced features found in other tools
Pricing
- Free plan for up to 10,000 characters per month
- $9 per month for Saver plan for up to 100,000 characters
- $29 per month for the unlimited plan
Lavender
Lavender is a tool built for writing better sales emails. It stands out because rather than focusing on generating email content (although it can also do this), it’s built to analyze your existing emails and provide suggestions to improve them.
For example, it will highlight issues such as generic terms, words, and phrases that can trigger spam filters, and issues with grammar or tone. It also searches the web for information about your recipient and their company so you can add this to your emails without leaving your inbox, which is a handy time-saver.
Pros
- The tips can help you generate more sales via emails
- Spam phrase detection helps you write emails that are more likely to land in the inbox
- The Chrome plugin means you can access the tool on any website you use to write emails
Cons
- It’s for outbound sales emails and not as useful for marketing messages or newsletters
Pricing
- $29 per month for Starter plan
- $49 per month for the Pro plan
- Free plan to analyze 5 emails per month
- 7-day free trial of the starter plan
Why you should use AI email writers
Unlike typical AI writers, AI email writers are much better for this type of content. Aside from creating emails from scratch, top-tier platforms also allow you to scrape contacts’ information, eliminate grammar mistakes, and automate other repetitive tasks.
Here are a few scenarios where a sales or marketing rep can benefit from AI email writers:
- These platforms are optimal for cold emails. Not only do they scrape relevant lead information, but they also strategically introduce it throughout the titles and email intros to create a perfect message
- Email generators have huge potential for email marketing campaigns. The messages made this way commonly provide much better performance and conversion rates than the standard email templates
- Top-tier platforms also have scores that help you optimize emails. You can assess different elements of the message making sure every sentence and every word hits its mark
- Perhaps the most exciting thing about these platforms is that they can generate customized emails in bulk. You can create a personalized message for every recipient with a click of a mouse and send hundreds of emails simultaneously
- Email software can significantly reduce email writing time. Most of them can generate entire emails within seconds, with minimal human input. So, all you have to do is slightly polish the email draft to maximize marketing efforts
Whether you’re looking to send cold emails or contact recipients from your email list, these AI email writers can help you execute the task at the highest level.
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