{"id":97320,"date":"2023-02-14T15:39:30","date_gmt":"2023-02-14T15:39:30","guid":{"rendered":"https:\/\/businessyield.com\/?p=97320"},"modified":"2023-02-14T15:39:33","modified_gmt":"2023-02-14T15:39:33","slug":"youtube-influencers","status":"publish","type":"post","link":"https:\/\/businessyield.com\/online-business\/youtube-influencers\/","title":{"rendered":"TOP YOUTUBE INFLUENCERS IN 2023: How To Find Influencers Explained!","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Millions of people enjoy YouTube videos every day. So is it any surprise that YouTube is a tremendously important area where businesses may find influencers?
Our top YouTube influencers list is loosely based on YouTube followers. Some of the most subscribed YouTube channels are not really suited to be considered influencers for brands. We have eliminated YouTube’s own genre channels, such as Music, Gaming, and Sports (these are actually the three channels with the highest subscribers, more than 97 million users opt for YouTube\u2019s music channel). People who are considered YouTube influencers (also known as YouTubers) are those who have gained a huge following on the network by establishing themselves as experts in a topic.
Because of their platform, these YouTubers have the capacity to generate trends and influence audience members. As a result, corporations seek YouTube influencers to discuss their products in front of a wide audience, which has led to the birth of YouTube influencer marketing.<\/p>

General Top YouTube Influencers In 2023<\/h2>

#1. Mr Beast – 99,8M followers<\/h3>

Not only has MrBeast one of the most subscribed YouTube channels but he also has one of the best communities. With an excellent engagement rate of 3.67%, a flawless Favikon score, and an excellent buzz ratio, he obviously has highly supportive subscribers. His videos are usually impressive. From bizarre challenges like \u201c I didn\u2019t eat anything for 30 days\u201d to epic movies like \u201cWould you swim with sharks for $100,000?\u201d, you can be sure to be amused by his work.<\/p>

#2. Dude Perfect – 58M followers<\/h3>

With 58M subscribers and an excellent interaction rate of 3.69%, these groups of 5 pals are among the most popular artists on the network. They established their channel in 2009, so they undoubtedly have experienced the progression of YouTube throughout the years. Their contents are fairly diverse: humoristic sketches, challenges, testing out unusual objects\u2026<\/p>

#3. Kimberly Loaiza – 37,1M followers<\/h3>

37M subscribers and an excellent interaction rate of 6.68%, Kimberly Loaiza clearly understands how to create quality videos. She is a YouTuber but also a vocalist from Mexico. Created in 2016, her YouTube channel attracted 100k subscribers in barely a week. Nowadays, she usually posts vlogs with her family and also her music videos.<\/p>

#4. BB Ki Vines – 25,5M followers<\/h3>

BB Ki Vines, popularly known as Bhuva Bam is an Indian singer, actor, and YouTuber. He started his YouTube career in 2015. He is recognized for his video series which chronicles the life of an adolescent and his friends and family. All the distinct characters are portrayed by Bhuva. His YouTube channel currently has 25.5M subscribers and an exceptional interaction rate of 8.66%.<\/p>

#5. Brent Rivera – 20,3M followers<\/h2>

Brent Rivera is a 24 years old content creator from the USA. He first garnered notoriety on the social network Vine but has since created a significant fanbase on YouTube. Presently he has 20.2M members and a fantastic engagement rate of 6.62%. He mainly posts funny videos such as \u201cthis is the most expensive first-class seat\u201d or \u201cmy 30-day physique transformation\u201d.<\/p>

The Top YouTube Influencers by Category<\/h2>

Now let\u2019s have a look at the top Youtube influencers by category!<\/p>

#1. Markiplier – 33,3M followers<\/h3>

Gaming influencer<\/strong><\/p>

Gaming is a prominent category on YouTube. Video game aficionados can learn about new titles, and see if they are worth purchasing. Markiplier aka Mark Fischbach is one of the most popular creators in this genre. He began his channel in 2012 but first started with sketch comedy. He presently has 33.3M members and a great Favikon score of 4.5.<\/p>

#2. James Charles – 23,9M followers<\/h3>

Beauty influencer<\/strong><\/p>

What would be YouTube without its cosmetic tutorials? This category has been popular since the establishment of the platform. James Charles is recognized for his stunning makeup looks and hilarious films. He started uploading on YouTube in 2015 and now has 23.9M subscribers.<\/p>

#3. Zach Choi – 14,1M followers<\/h3>

Food influencer<\/strong><\/p>

Who doesn\u2019t enjoy food? There are numerous types of videos in these categories but this highly popular YouTuber is known for his asmr mukbang vids. Eating a huge amount of food or very hot foods, nothing seems to intimidate Zach Choi.<\/p>

#4. Emma Chamberlain – 11,6M followers<\/h3>

Lifestyle Influencer<\/strong><\/p>

Finally, the lifestyle category! Emma Chamberlain is the Youtube influencer you wish you were friends with. She is recognized for her vlogs. From fashion weeks to mental breakdowns, we follow her life without any censorship. She presently has 11.6M.<\/p>

Why Your Brand Should Consider Partnering with a YouTube Influencer<\/h2>

Top YouTube influencers reach millions of viewers with each video. And their recommendations and corporate collaborations may convince their dedicated followers to purchase new things or connect with brands online. Influencer marketing stretches beyond social networks. But viral videos on YouTube can reach millions. So working with a popular YouTube star may enhance your marketing reach substantially.<\/p>

Ways to Find YouTube Influencers<\/h2>

Before we begin, it’s necessary to determine your target audience. Knowing who you want to target through YouTube influencer marketing will help you make the proper choice.
You should be judicious about who you partner with, as it directly affects your brand image and revenue.
Let’s look at the ten ways you may find the top influencers for your next campaign.<\/p>

#1. Use an influencer search tool<\/h3>

Let’s start with the most dependable technique to find YouTube influencers \u2013 using a YouTube influencer search engine.
A software platform gives you your greatest shot at locating YouTube influencers fast and easily, even at scale.<\/p>

#2. Search on Google<\/h3>

Google is a terrific location to find anything \u2014 including YouTube influencers.
Write “your industry + YouTuber” and check out the search results. You will notice several articles presenting the greatest YouTubers in your respective field.
Also, check out the “Video” page and go through the top videos to find related influencers.
Try to be as descriptive as possible. Your search will undoubtedly show you all the prominent names in the industry.
So, to find the ones that meet your budget, focus your search on being as exact as possible. For example, instead of searching for beauty vloggers, consider searching for “best eyelashes” or “skincare” YouTubers.<\/p>

#3. Search on YouTube<\/h3>

Let’s go on to the platform itself. Search “Your industry + influencers\/experts” and discover the top results.
You may find extremely relevant results on YouTube by using hashtags. Creators are now adding crucial hashtags in the video descriptions and titles to make their content more discoverable. You can see thousands of relevant YouTube creators by scrolling through the hashtag results.
If an influencer has used a hashtag relevant to your brand, it suggests that your product or service is most likely relevant to their audience. Connecting with influencers who are currently providing relevant material provides authenticity within the content, increasing dialogues and interest in your business.<\/p>

Also search for ad disclosure hashtags like #sponsored, #ad, or #paidpromotion. These posts are specifically geared to market and advertise a product and are frequently generated by influencers.<\/p>

A significant advantage of this strategy is that some other business has already done the hard work and study to find these influencers. Their study has shown them the influencer is authentic, has good reach, and has a suitable audience. So by searching for sponsored content, you can find reputable influencers for long-term collaboration.<\/p>

If you are seeking for influencers to market your luxury hand sanitizer, don’t try to look for hand sanitizer influencers. There simply aren’t any (or enough) creators who talk completely about hand sanitizers. Think about compiling a list of all the people who will utilize such a thing \u2013 celebrities, public figures, and models. Now, find influencers who are on these people’s radars and interact with them.<\/p>

#4. Establish a brand ambassador program.<\/h3>

One of the most successful methods to work with influencers that are truly interested in your company is through a brand ambassador program. Long-term cooperation with influencers who love your items is possible with brand ambassadors.
With an ambassador program, you can begin generating inbound attention from influencers.<\/p>

The goal is to create a brand ambassador program that emphasizes the benefits of being an ambassador while also emphasizing the program’s exclusivity. You want to instill FOMO (Fear of Missing Out) in relevant influencers so that they apply for the program.<\/p>

Create a specific landing page for the ambassador program so that it appears when someone searches your brand name + ambassador name. They might presume you don’t have such a program if you don’t have a landing page, and you’ll miss out on the opportunity.<\/p>

#5. Look for influencer clones<\/h3>

Assume you’ve had previous success with YouTube influence campaigns and want to work with more comparable influencers. In that situation, you can utilize an influencer lookalike tool to find influencers who are similar to you.<\/p>

#6. Hire YouTube Influencers marketing firms.<\/h3>

Time is running out, and you still haven’t located influencers who are a good fit for your brand. So, what are you going to do now?
Seek out a YouTube influencer marketing firm. You can find the greatest influencers for your needs with the assistance of these specialized influencer marketing organizations.
Hiring an agency provides you more time to focus on other areas of your campaign rather than spending all of your time researching influencers.<\/p>

An influencer marketing agency may assist you with everything, depending on your aims and budget, including:<\/p>