{"id":865,"date":"2023-01-27T21:27:00","date_gmt":"2023-01-27T21:27:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=865"},"modified":"2023-02-28T16:59:26","modified_gmt":"2023-02-28T16:59:26","slug":"branding-secrets","status":"publish","type":"post","link":"https:\/\/businessyield.com\/business-branding\/branding-secrets\/","title":{"rendered":"BRANDING SECRETS FOR NIGERIAN BUSINESSES","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
Branding secrets as important as they may be are nothing too big for small businesses. Also, branding is a very key tool for business success. Branding is as big as you can imagine. One of the main pillars of marketing is branding. Branding simply means \u2018\u2019creating an impression or making a statement in the hearts of the consumers. According to the business dictionary; Branding is a process that involves creating a unique name and image for a product in the minds of consumers, mainly through advertising campaigns with a consistent theme.<\/p>\n\n\n\n
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. It could also be a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eye o the customer. Looking at the history of most of the successful companies in the world and in Nigeria, most of their efforts were put into building a brand. If I could give the simplest definition, I would say \u201cBranding is the business in the heart of a consumer\u201d. Branding gives a business a face and identity.<\/p>\n\n\n\n
Hope you know it is a secret so you don\u2019t have to share. Well, some of the branding secrets are listed below:<\/p>\n\n\n\n
: This is where some businesses miss the point. You can\u2019t create a brand out of the moon, whatever your brand is must be in synchronization with your core business ideology and values. If your core ideology or value is \u201cexcellent service delivery then your brand should portray such. Simply put, your brand must put out what your company stands for.<\/p>\n\n\n\n