{"id":830,"date":"2023-01-25T21:37:00","date_gmt":"2023-01-25T21:37:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=830"},"modified":"2023-02-28T16:57:04","modified_gmt":"2023-02-28T16:57:04","slug":"how-to-create-a-winning-marketing-plan-for-african-businesses","status":"publish","type":"post","link":"https:\/\/businessyield.com\/marketing\/how-to-create-a-winning-marketing-plan-for-african-businesses\/","title":{"rendered":"HOW TO CREATE A WINNING MARKETING PLAN FOR AFRICAN BUSINESSES","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
Setting up a fabulous marketing plan has never been more painstaking, especially in this ever-evolving African business environment. For any business to have a very good marketing plan certain conditions must be in place. A winning marketing plan for African businesses must meet certain basic requirements and must also be exceptional.<\/p>\n\n\n\n
A winning marketing plan must be unique; goal-oriented and must be applicable to all areas of the business. A winning marketing plan should be adaptable to the business environment where the business operates and should be also open to change so as to meet up with the ever-changing business environment.<\/p>\n\n\n\n
Against the norm of only writing a marketing plan prior to the inception of the business, a marketing plan can be drafted at any given time before commencement and as a going concern. An entire marketing plan will be encompassing, will provide a base for which other plans will be crafted. The marketing plan should have all the information needed to control the business both internally and externally. It should also show projections<\/a> of the future face of the business. After drafting a business plan, a marketing plan which should be a subset of the entire business plan<\/p>\n\n\n\n In scripting, a winning marketing plan, the essence for which the plan is being drafted must be spelled out. What it aims to achieve in the nearest future and in the long run, also must be quantifiable and open for assessment. At steady intervals, the goals and objectives should be reviewed and necessary corrections made for future implementation.<\/p>\n\n\n\n When drafting a marketing plan, the plan should target the right customers and market because, without this, the benefits of the plan will be defeated. Before launching out, you should have known who your target market<\/a> is and worked to reach them in the most effective way possible.<\/p>\n\n\n\n Pricing is very key, and its importance cannot be overemphasized. Setting the right prices and working within a minimum price range when drafting the marketing budget is very important and should be given all the needed attention. In setting prices for your products, you should neither over nor underprice your products. For a new product, you could use a price penetration policy to penetrate the market and gain a reasonable market share for your product. Also whatever price you want to set must factor in all your operating costs and profit.<\/p>\n\n\n\n Read Also: Marketing skills to boost your sales<\/strong><\/a><\/u><\/p>\n\n\n\n2. SET ACHIEVABLE GOALS AND OBJECTIVES<\/span><\/h3>\n\n\n\n
3. THE PLAN SHOULD HAVE THE RIGHT TARGET<\/span><\/h3>\n\n\n\n
4. DEVELOP A GOOD PRICING POLICY AND POSITION STRATEGY<\/span><\/h3>\n\n\n\n