{"id":765,"date":"2023-09-30T14:52:00","date_gmt":"2023-09-30T14:52:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=765"},"modified":"2023-10-30T14:49:46","modified_gmt":"2023-10-30T14:49:46","slug":"effect-of-advertising-and-promotion","status":"publish","type":"post","link":"https:\/\/businessyield.com\/business-branding\/effect-of-advertising-and-promotion\/","title":{"rendered":"ADVERTISING AND PROMOTION: Effects of Advertising & Promotion on Small Businesses","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

The effects of advertising and promotion cannot be neglected. Following the trends in business in the twenty-first century, we can clearly notice that a huge amount of a company’s budget is usually channeled towards promotion and advertising. Advertising is so pivotal to the growth and expansion of any business venture. Categorically speaking, no business can match up to the competition from industry rivals without massive advertising and sales promotions. This can be seen in Apple’s brand strategy<\/strong><\/span><\/a><\/p>\n

Also, advertising has taken on a rather intriguing scope and role, it has evolved over the years and has become more diverse. Different forms of communication with customers have been used, including verbal and nonverbal, visual and non-visual, person-to-person, and the latest social media advertising.
\nAdvertising is more than just creating awareness, it is set to create an impression on the minds of the target audience. It also conveys a clear purpose of what the manufacturers want the customer to know. Advertising has become more expedient and, very often, has become a substantial part of any company’s budget. Whether it is a new product launch<\/strong><\/span><\/a> or an improvement to an existing product, advertising still plays a vital role.<\/p>\n

How Effective is your Advertising Strategy?<\/span><\/h2>\n

Beyond putting up ads, playing jingles, and sending information out, how effective is it?  And what is it set to achieve? Oftentimes, the message an advertisement conveys goes a long way towards affecting the reason or purpose for which it was meant, so it is always advised that whatever is presented to the public as a means of advertisement should be properly structured to give a clear and unambiguous message and also avoid conflict from industry rivals.
\nAlso, firms should choose the best approach that will suit the kind of business they are doing. Some ads are best-done person to person, some on the street, some could be nonverbal, and some could be nonvisual, but it should be noted that the strategy or method that yields the most results should be used. But not everyone is active online or has access to visual forms of advertising. Companies should devise ways to reach those people who are not connected either electronically or visually, so as to achieve the maximum benefit from the advertising campaign adopted.<\/p>\n

Methods of Advertising and Promotion<\/span><\/h2>\n

#1. Print Media:<\/span><\/h3>\n

This has been an age-old method of advertising, and it has also been very effective in more ways than one. Print media includes newspapers, handbills, posters, flyers, magazines, bulletins, etc. This method can reach a wide range of people and could be relatively cheaper than other means of advertising. The print media has become very effective over the years and has been a very reliable and rewarding means of advertising.<\/p>\n

#2. Visual and Audio-Visuals<\/span><\/h3>\n

This includes television, radio, and on-air jingles. It is more expensive than print media, but it has a far more rewarding result too. The audience coverage may not be as large as that of the print media, but it is very very effective in conveying the message intended. Most people are attracted to moving pictures, and seeing a product being displayed, builds a kind of confidence in the minds of the consumers. Also, jingles playing over the airwaves can easily send the message faster. Most people are rather lazy to read but are easily attracted to sounds.
\nThough this medium could cost more, it is very effective as compared to other means of advertising.<\/p>\n

#3. Digital and Electronic Media:<\/span><\/h3>\n

These have become the latest trends in advertising, and most companies have now indulged these methods in their marketing. Due to the cost-effectiveness of these methods, it has become increasingly important, that most businesses adopt these methods. They include the use of electronic means majorly, such as social media, online ads, digital printing, billboards, etc.<\/p>\n

Social media has become one of the most widely used, and most companies and businesses have now more dependent on this medium, also yielded huge outcomes positively. Due to the large traffic online and the huge number of active users using multiple platforms on social media, it has made it easy for businesses to access and communicate whatever is intended to the target audience. In addition, departments have been open to single-handedly cater to advertising and promotion of companies’ products and services to their target customers.<\/p>\n

How to Effectively use Advertising Media to Increase Sales and Profit.<\/span><\/h2>\n