For you to market effectively, you need to understand the basics of psychographics. Since products are in different niches and categories which can be luxury goods or essentials, they belong to different market segments. For instance, marketing a luxury product to a mid-level income earner is a perpetual waste of time. Because of this, it is very important to understand the concept of psychographics.<\/p>\n
This article will enlighten you on many subjects like psychographic overview, psychographic segmentation, psychographic vs demographics, example, types, and lots. Relax and rock the ride!<\/p>\n
Psychographics is the study<\/a> of customers based on their activities, interests, and opinion. It is otherwise known as AIO.<\/p>\n This concept goes beyond classifying people based on demography,<\/a> such as age, gender, or color. It basically seeks to understand the factors that drive consumer behaviors. Some of the factors may include moral, ethical, and political values and emotional response, to mention but a few.<\/p>\n The marketer or researcher should create a psychographic profile of the segments the audience fall into He will then use it to create distinct messages for them to purchase his product. Well, the data he gathers allows all these and many more.<\/p>\n Why psychographics is valuable is because, even within clearly defined demographic groups, there are often variations in individual needs. For instance, just because A&B are the same age and have similar income doesn\u2019t depict they will share the same personal values or activities.<\/p>\n As we have already established, two people in the same demography can be psychographically different.<\/p>\n As a result, some advertising strategies<\/a> such as direct mail, televised ads, and billboards are very squared methods. They can reach vast audiences, but the messaging may be irrelevant to many. Consider streamlining the message.<\/p>\n For example, imagine trying to market a fitness product, assuming that everyone within the ages of 40 and above needs a fitness product is rather absurd. You can run a Facebook ad targeted at everyone above 60 pounds and maybe find some success. But, by getting more particular with athletes, fitness enthusiasts the campaign will literally be a blast.<\/p>\n There are 3 main types of psychographics.<\/p>\n The main types of psychographics are interests, activities, and opinions. You can also split them into subcategories as well to Attitude; lifestyle and behavior. However, for the context of this post, we will stick to the main three.<\/p>\n Interests are affinities and interests.<\/p>\n For instance, you can see conversion rates and e-commerce data based on the affinity category: google analytics affinity report.<\/p>\n Activities are what people do. Things like baking, reading, fishing.<\/p>\n Here is a hint, if you ask the right questions, that is, good, open-ended questions that let you know your customer Bette, you can learn how customers spend their day, what they care about. For instance,\u00a0 \u201cOther than work and sleep, how do you spend your time?\u201d<\/p>\n This trend in psychographic activities can help to better target your audience via ads, better content that uses metaphors and references from their activities, and even selling what they want.<\/p>\n Opinions are personal views on a subject matter. Some times, they are influenced by attitudes, or lifestyle, or social status. These are the sub-categories we talked about.<\/p>\n An individual\u2019s attitude is molded by the way he was raised and their cultural background. Each customer will have a different attitude which can be used as a variable for psychographic segmentation.<\/p>\n Read Also: 6 Types of Market Segmentation<\/a><\/strong><\/p>\n Let us begin by defining demographics. It is the study of the human population, in terms of their basic features like age, gender, religion, language, education, occupation, income, and wealth. (Alprazolam<\/a>)<\/p>\n Psychographic information might be your buyer\u2019s habits, hobbies, spending habits, and values.<\/p>\n Demographics explain who your buyer is, while (vs) psychographics explains why they buy.<\/p>\n While Demographics focuses on abstracts like age, color, vs\u00a0 Psychographics focus on lifestyle, personality, opinions, values, and culture.<\/p>\n To be able to track psychographic information, check your customers\u2019 user activity on social media, online platforms, online product purchases, or use of mobile applications. A large amount of data can be gotten from these sources.<\/p>\n Psychographic segmentation is dividing your market based on consumer personality traits, values, attitudes, interests, and lifestyles.<\/p>\n With segmentation,\u00a0 you will develop your products better to match the precise needs and wants of each segment of the market where you have an audience.<\/p>\n According to Blogspot<\/a>, People have different interests, attitudes, and traits, so you should not expect their taste to be the same. For example, some people really care about the environment, while other people don\u2019t. Some want to have some fun during the weekends while some just want to rest.\u00a0 People are fitness and health-conscious while others are foodies. Psychographic segmentation occurs when you break your market down along these interests and attitudes so you can market the appropriate product to each segment of the market.<\/p>\n In other words, Psychographic segmentation is defined as a market segmentation technique<\/a> where groups are formed according to psychological traits that influence consumption habits drawn from people\u2019s lifestyle and preferences.<\/p>\nWhat Are Psychographics Examples?<\/h2>\n
Types of Psychographics<\/h2>\n
Interests<\/h3>\n
Activities<\/h3>\n
Opinion<\/h3>\n
Psychographics vs Demographics<\/h2>\n
Psychographics Segmentation<\/h2>\n