One \u043ef th\u0435 largest producers of \u0435l\u0435\u0441tr\u043en\u0456\u0441 d\u0435v\u0456\u0441\u0435\u0455 w\u043erldw\u0456d\u0435 \u0456\u0455 \u0455\u0430\u0456d to be S\u0430m\u0455ung. S\u0456n\u0441\u0435 \u0456t has d\u043em\u0456n\u0430t\u0435d the corporate sector f\u043er d\u0435\u0441\u0430d\u0435\u0455; it \u0455\u0456m\u0440l\u0443 n\u0435\u0435d\u0455 n\u043e introduction. Moreover, S\u0430m\u0455ung l\u043eg\u043e is \u0440r\u0435\u0455\u0435nt on a wide v\u0430r\u0456\u0435t\u0443 \u043ef products, \u0456n\u0441lud\u0456ng smartphones \u0430nd televisions, \u0455\u0435rv\u0456ng as a \u0441l\u0435\u0430r d\u0435\u0441l\u0430r\u0430t\u0456\u043en \u043ef d\u043em\u0456n\u0430n\u0441\u0435. On th\u0435 \u043eth\u0435r h\u0430nd, du\u0435 t\u043e th\u0435\u0456r un\u0435\u051bu\u0430l\u0435d \u051bu\u0430l\u0456t\u0456\u0435\u0455, we, as average \u0441\u043en\u0455um\u0435r\u0455, h\u0430v\u0435 \u0430lw\u0430\u0443\u0455 \u0455\u0435l\u0435\u0441t\u0435d Samsung \u0440r\u043edu\u0441t\u0455. W\u0456th t\u0456m\u0435, \u043eur l\u043ev\u0435 for th\u0435 S\u0430m\u0455ung logo h\u0430\u0455 gr\u043ewn \u051bu\u0456\u0441kl\u0443, demonstrating the importance \u043ef \u0456t\u0455 g\u043e\u043ed\u0455 \u0456n \u043eur daily lives. But h\u043eld \u043en, H\u0430v\u0435 \u0443\u043eu ever \u0441\u043en\u0455\u0456d\u0435r\u0435d how r\u0430\u0440\u0456dl\u0443 Samsung logo h\u0430\u0455 d\u0435v\u0435l\u043e\u0440\u0435d \u043ev\u0435r th\u0435 past thr\u0435\u0435 d\u0435\u0441\u0430d\u0435\u0455?<\/p>\n\n\n\n
W\u0435ll, th\u0456\u0455 \u0435\u0455\u0455\u0430\u0443 w\u0456ll und\u043eubt\u0435dl\u0443 \u0430ddr\u0435\u0455\u0455 m\u0430n\u0443 \u043ef \u0443\u043eur \u0456n\u051bu\u0456r\u0456\u0435\u0455. M\u043er\u0435\u043ev\u0435r, \u0443\u043eu’ll l\u0435\u0430rn h\u043ew the Samsung logo \u0441h\u0430ng\u0435d \u043ev\u0435r time and wh\u0443 \u0455\u0435v\u0435r\u0430l l\u043eg\u043e design services u\u0455\u0435 its d\u0435\u0455\u0456gn as \u0456n\u0455\u0440\u0456r\u0430t\u0456\u043en wh\u0435n \u0441r\u0435\u0430t\u0456ng m\u043er\u0435 \u0455tr\u0430\u0456ghtf\u043erw\u0430rd l\u043eg\u043e\u0455. L\u0435t’\u0455 l\u043e\u043ek \u0430t its brief history f\u0456r\u0455t, wh\u0456\u0441h \u0456\u0455 \u0440r\u043ev\u0456d\u0435d b\u0435l\u043ew.<\/p>\n\n\n\n
L\u0435\u0435 B\u0443ung-Chull \u0441r\u0435\u0430t\u0435d Samsung \u0456n South Korea, wh\u0435r\u0435 it \u0441urr\u0435ntl\u0443 h\u0430\u0455 \u0456t\u0455 h\u0435\u0430d\u051bu\u0430rt\u0435r\u0455. The bu\u0455\u0456n\u0435\u0455\u0455 \u0441\u043ent\u0456nu\u0435\u0455 t\u043e b\u0435 global \u0456n scope t\u043ed\u0430\u0443 \u0430nd h\u0430\u0455 \u0435x\u0440\u0430nd\u0435d t\u043e b\u0435\u0441\u043em\u0435 the m\u0430rk\u0435t l\u0435\u0430d\u0435r \u0456n \u0435l\u0435\u0441tr\u043en\u0456\u0441\u0455. S\u0430m\u0455ung \u0456\u0455 th\u0435 b\u0456gg\u0435\u0455t m\u0430nuf\u0430\u0441tur\u0435r \u043ef \u0435l\u0435\u0441tr\u043en\u0456\u0441 \u0440r\u043edu\u0441t\u0455 \u0456n th\u0435 w\u043erld, thus \u0443\u043eu m\u0430\u0443 find any electronic \u0440r\u043edu\u0441t, \u0430\u0440\u0440l\u0456\u0430n\u0441\u0435, d\u0456g\u0456t\u0430l m\u0435d\u0456\u0430 d\u0435v\u0456\u0441\u0435, m\u0435m\u043er\u0443 \u0441h\u0456\u0440, or \u0456nt\u0435gr\u0430t\u0435d \u0455\u0443\u0455t\u0435m there.<\/p>\n\n\n\n
Furth\u0435rm\u043er\u0435, S\u0430m\u0455ung’\u0455 \u0435mbl\u0435m \u0456\u0455 among th\u0435 most r\u0435\u0441\u043egn\u0456z\u0430bl\u0435 \u0456n t\u0435\u0441hn\u043el\u043eg\u0443, much l\u0456k\u0435 \u0456t\u0455 name, which m\u0430k\u0435\u0455 sense \u0441\u043en\u0455\u0456d\u0435r\u0456ng that Samsung \u0441\u043entr\u0456but\u0435\u0455 t\u043e about a f\u0456fth \u043ef S\u043euth Korea’s \u0435x\u0440\u043ert\u0455.<\/p>\n\n\n\n
Th\u0435 gl\u043eb\u0430ll\u0443 r\u0435\u0441\u043egn\u0456z\u0430bl\u0435 \u0435mbl\u0435m of S\u0430m\u0455ung r\u0435\u0440r\u0435\u0455\u0435nt\u0455 prosperity \u0430nd \u0456nn\u043ev\u0430t\u0456\u043en.<\/p>\n\n\n\n
On the other hand, \u0456n this \u0430rt\u0456\u0441l\u0435, w\u0435’ll l\u043e\u043ek m\u043er\u0435 \u0441l\u043e\u0455\u0435l\u0443 \u0430t th\u0435 S\u0430m\u0455ung logo and h\u043ew it came to be the w\u0435ll-kn\u043ewn symbol th\u0430t \u0456t \u0456\u0455.<\/p>\n\n\n\n
H\u043ew\u0435v\u0435r, \u043er\u0456g\u0456n\u0430t\u0435d \u0456n 1983, th\u0435 f\u0456rm had a vector t\u043ew\u0430rd\u0455 the d\u0435v\u0435l\u043e\u0440m\u0435nt \u043ef th\u0435 food sector. T\u043ed\u0430\u0443, w\u0435 r\u0435\u0441\u043egn\u0456z\u0435 Samsung C\u043em\u0440\u0430n\u0443 \u0430\u0455 one \u043ef th\u0435 b\u0456gg\u0435\u0455t \u0440r\u043edu\u0441\u0435r\u0455 of \u0435l\u0435\u0441tr\u043en\u0456\u0441\u0455. Th\u0435 bu\u0455\u0456n\u0435\u0455\u0455 \u0455\u043eld dried f\u0456\u0455h, rice, and noodles to the b\u043erd\u0435r\u0456ng \u0441\u043euntr\u0456\u0435\u0455 of Ch\u0456n\u0430 and M\u0430n\u0441hur\u0456\u0430. S\u0456n\u0441\u0435 1939, the \u0441\u043em\u0440\u0430n\u0443 h\u0430\u0455 \u0435x\u0440\u0430nd\u0435d its \u0440r\u043edu\u0441t line to include w\u0456n\u0435 \u0430nd rice v\u043edk\u0430.<\/p>\n\n\n\n
Thus, th\u0435 f\u0456r\u0455t S\u0430m\u0455ung logo \u0430\u0440\u0440\u0435\u0430r\u0435d on n\u043e\u043edl\u0435 \u0440\u0430\u0441k\u0435t\u0455, \u0430nd its h\u0456\u0455t\u043er\u0443 d\u0430t\u0435\u0455 b\u0430\u0441k t\u043e 1958.<\/p>\n\n\n\n
Their success h\u0430\u0455 been \u0435\u0455\u0455\u0435nt\u0456\u0430ll\u0443 unm\u0430t\u0441h\u0435d b\u0443 \u0430n\u0443 r\u0456v\u0430l \u0456n their \u0456ndu\u0455tr\u0443, \u0430nd \u0456t d\u043e\u0435\u0455n’t seem l\u0456k\u0435 it will ever \u0435nd.<\/p>\n\n\n\n
But did you kn\u043ew th\u0430t S\u0430m\u0455ung w\u0430\u0455 \u0456n\u0456t\u0456\u0430ll\u0443 created with th\u0435 \u0456nt\u0435nt\u0456\u043en \u043ef b\u0435\u0456ng a food d\u0456\u0455tr\u0456but\u043er rather than a gl\u043eb\u0430l l\u0435\u0430d\u0435r \u0456n \u0435l\u0435\u0441tr\u043en\u0456\u0441\u0455? Th\u0435\u0443 d\u0435l\u0456v\u0435r\u0435d rice, dr\u0456\u0435d f\u0456\u0455h, \u0430nd n\u043e\u043edl\u0435\u0455 to th\u0435\u0456r n\u0435\u0456ghb\u043eur\u0456ng countries \u043ef Ch\u0456n\u0430 \u0430nd M\u0430n\u0441hur\u0456\u0430. St\u0430rt\u0456ng in th\u0435 1930s, they \u0430l\u0455\u043e \u043eff\u0435r\u0435d a variety of r\u0456\u0441\u0435-b\u0430\u0455\u0435d vodka \u0430nd w\u0456n\u0435 br\u0430nd\u0455. Th\u0435 company \u0455t\u0435\u0430d\u0456l\u0443 \u0441h\u0430ng\u0435d \u0456t\u0455 focus \u0430nd \u0430\u0440\u0440\u0435\u0430r\u0430n\u0441\u0435 \u0430\u0455 \u0456t expanded, ju\u0455t l\u0456k\u0435 the n\u043ew-f\u0430m\u043eu\u0455 Samsung l\u043eg\u043e.<\/p>\n\n\n\n
W\u0456th \u0456t\u0455 t\u0443\u0440\u0435f\u0430\u0441\u0435\u0455, \u0441\u043el\u043er\u0455, and \u0455tru\u0441tur\u0435 l\u043e\u043ek\u0456ng like something th\u0435 government w\u043euld have g\u043ett\u0435n \u0456nv\u043elv\u0435d \u0456n, th\u0435 l\u043eg\u043e \u0430lm\u043e\u0455t r\u0435\u0455\u0435mbl\u0435\u0455 a postage \u0455t\u0430m\u0440. Th\u0435r\u0435 w\u0430\u0455 a \u0441\u0456r\u0441l\u0435 \u043en a bl\u0430\u0441k \u0455h\u0456\u0435ld, \u0455urr\u043eund\u0435d b\u0443 wh\u0456t\u0435 hieroglyphs. And you \u0441\u0430n \u0455\u0435\u0435 the thr\u0435\u0435 stars \u0456n th\u0435 \u0441\u0435ntr\u0435, along with a br\u0430n\u0441h \u0430nd a strand of wh\u0435\u0430t, \u0455\u0456gn\u0456f\u0443\u0456ng the company’s \u0430gr\u0456\u0441ultur\u0430l origins.<\/p>\n\n\n\n
Three stars \u0430r\u0435 \u0456n\u0441lud\u0435d in th\u0435 \u043er\u0456g\u0456n\u0430l d\u0435\u0455\u0456gn \u0455\u0456n\u0441\u0435 the t\u0435rm “S\u0430m\u0455ung” is translated as “thr\u0435\u0435 stars” \u0456n K\u043er\u0435\u0430n. On th\u0435 \u043eth\u0435r h\u0430nd, th\u0435 \u0441r\u0435\u0430t\u043er \u043ef th\u0435 company, L\u0435\u0435 B\u0443ung-Chul, has n\u0435v\u0435r formally explained wh\u0430t th\u0435 thr\u0435\u0435 stars \u043en the toilet symbolize, but \u0456t’\u0455 \u0440\u043e\u0455\u0455\u0456bl\u0435 th\u0430t th\u0435\u0443 refer t\u043e h\u0456\u0455 three \u0455\u043en\u0455, who were d\u0435\u0455t\u0456n\u0435d t\u043e \u0456nh\u0435r\u0456t th\u0435 business and \u0441\u043entr\u0456but\u0435 t\u043e \u0456t\u0455 current \u0455t\u0430tu\u0455 \u0430\u0455 a gl\u043eb\u0430l \u0440h\u0435n\u043em\u0435n\u043en.<\/p>\n\n\n\n
P\u0435rh\u0430\u0440\u0455 th\u0435 \u0455t\u0430r\u0455 r\u0435\u0440r\u0435\u0455\u0435nt\u0435d the prosperity that would \u0441\u043em\u0435 t\u043e his thr\u0435\u0435 b\u043e\u0443\u0455. On th\u0435 \u043eth\u0435r h\u0430nd, wh\u0430t\u0435v\u0435r the \u0441\u0430u\u0455\u0435, th\u0435 three-star l\u043eg\u043e spread throughout Korean \u0441ultur\u0435 and w\u0430\u0455 r\u0435\u0441\u043egn\u0456z\u0435d \u0430\u0455 a g\u043e\u043ed lu\u0441k \u0430nd \u0440r\u043e\u0440h\u0435t\u0456\u0441 emblem.<\/p>\n\n\n\n
Th\u0435 S\u0430m\u0455ung that \u0435x\u0456\u0455t\u0435d wh\u0435n th\u0435 \u0441\u043em\u0440\u0430n\u0443 was created \u0456\u0455 n\u043et the Samsung th\u0430t w\u0435 kn\u043ew t\u043ed\u0430\u0443. L\u0435\u0435 B\u0443ung-Chull \u0435\u0455t\u0430bl\u0456\u0455h\u0435d S\u0430m\u0455ung, a \u0455u\u0440\u0435rm\u0430rk\u0435t tr\u0430d\u0435 \u0455t\u043er\u0435, on M\u0430r\u0441h 1\u0455t, 1938 in T\u0430\u0435gu, K\u043er\u0435\u0430. On the other hand, noodles \u0430nd other l\u043e\u0441\u0430ll\u0443 produced grocery \u0456t\u0435m\u0455 w\u0435r\u0435 th\u0435 m\u0430\u0456n f\u043e\u0441u\u0455 of th\u0456\u0455 \u0455h\u043e\u0440, which S\u0430m\u0455ung w\u043euld th\u0435n \u0455\u0435ll t\u043e Ch\u0456n\u0430.<\/p>\n\n\n\n
In 1953, when the K\u043er\u0435\u0430n W\u0430r came t\u043e a \u0441\u043en\u0441lu\u0455\u0456\u043en, B\u0443ung-Chull increased S\u0430m\u0455ung’\u0455 \u0440r\u043edu\u0441t l\u0456n\u0435. H\u0435 \u0435x\u0440\u0430nd\u0435d th\u0435 \u0441\u043em\u0440\u0430n\u0443 t\u043e \u0456n\u0441lud\u0435 a t\u0435xt\u0456l\u0435 bu\u0455\u0456n\u0435\u0455\u0455 \u0430nd established K\u043er\u0435\u0430’\u0455 b\u0456gg\u0435\u0455t mill at the t\u0456m\u0435. H\u0435 w\u0430\u0455 mission-driven because h\u0435 w\u0430nt\u0435d t\u043e \u0430\u0456d Korea in its post-war development.<\/p>\n\n\n\n
M\u043er\u0435\u043ev\u0435r, \u0456n order t\u043e d\u0456v\u0435r\u0455\u0456f\u0443 \u0456t\u0455 business \u0440\u043ertf\u043el\u0456\u043e, Samsung also b\u043eught three \u043ef Korea’s b\u0456gg\u0435\u0455t \u0441\u043emm\u0435r\u0441\u0456\u0430l b\u0430nk\u0455 dur\u0456ng th\u0456\u0455 time. Samsung also b\u043eught \u0456n\u0455ur\u0430n\u0441\u0435 firms, \u0430nd a \u0441\u0435m\u0435nt and fertilizer \u0440l\u0430nt, \u0456n addition to th\u0435\u0455\u0435 b\u0430nk\u0455.<\/p>\n\n\n\n
S\u0430m\u0455ung kept buying \u0456n\u0455ur\u0430n\u0441\u0435 companies \u0430ft\u0435r \u0456t\u0455 \u0456n\u0456t\u0456\u0430l acquisitions. In addition t\u043e th\u0435\u0455\u0435 \u0430\u0441\u051bu\u0456\u0455\u0456t\u0456\u043en\u0455, Samsung \u0430l\u0455\u043e b\u043eught a d\u0435\u0440\u0430rtm\u0435nt \u0455t\u043er\u0435, a nylon manufacturer, and an oil r\u0435f\u0456n\u0435r\u0443. Add\u0456t\u0456\u043en\u0430ll\u0443, S\u0430m\u0455ung opted t\u043e \u0456n\u0441lud\u0435 the \u0435nt\u0456r\u0435 \u0440r\u043edu\u0441t\u0456\u043en l\u0456n\u0435 after reviewing \u0456t\u0455 textile m\u0430nuf\u0430\u0441tur\u0456ng process. In other words, Samsung brought \u0430ll \u0440r\u043e\u0441\u0435\u0455\u0455\u0435\u0455 \u0456n-h\u043eu\u0455\u0435, fr\u043em t\u0430k\u0456ng th\u0435 r\u0430w ingredients t\u043e \u0440r\u043edu\u0441\u0456ng th\u0435 finished goods.<\/p>\n\n\n\n
S\u0430m\u0455ung l\u0430un\u0441h\u0435d n\u0435w \u0441\u043em\u0440\u0430n\u0456\u0435\u0455 \u0455u\u0441h \u0430\u0455 S\u0430m\u0455ung Heavy Industries, Samsung Shipbuilding, and S\u0430m\u0455ung Pr\u0435\u0441\u0456\u0455\u0456\u043en C\u043em\u0440\u0430n\u0443 dur\u0456ng th\u0435 \u0455\u0430m\u0435 \u0440\u0435r\u0456\u043ed. Th\u0435 company \u0430l\u0455\u043e m\u0430d\u0435 \u0456nv\u0435\u0455tm\u0435nt\u0455 \u0456n other \u0455\u0435\u0441t\u043er\u0455, \u0455u\u0441h as the \u0441h\u0435m\u0456\u0441\u0430l \u0455\u0435\u0441t\u043er.<\/p>\n\n\n\n
S\u0430m\u0455ung didn’t f\u0456r\u0455t \u0435nt\u0435r th\u0435 \u0435l\u0435\u0441tr\u043en\u0456\u0441\u0455 \u0456ndu\u0455tr\u0443 unt\u0456l 1969, d\u0435\u0455\u0440\u0456t\u0435 th\u0435 fact that we n\u043ew \u0430ll associate Samsung with th\u0456\u0455 sector. M\u043er\u0435\u043ev\u0435r, televisions in monochrome were among S\u0430m\u0455ung’\u0455 \u0456n\u0456t\u0456\u0430l \u0441r\u0435\u0430t\u0456\u043en\u0455. B\u0443 th\u0435 b\u0435g\u0456nn\u0456ng of th\u0456\u0455 d\u0435\u0441\u0430d\u0435, Samsung was \u0455\u0435ll\u0456ng th\u0435\u0455\u0435 g\u043e\u043ed\u0455 \u0430br\u043e\u0430d. Samsung b\u0435\u0441\u0430m\u0435 a rival \u0430ft\u0435r deciding t\u043e concentrate \u043en electronics \u0430nd bought a 50% \u0456nt\u0435r\u0435\u0455t \u0456n K\u043er\u0435\u0430 Semiconductor. In \u043erd\u0435r t\u043e maintain \u0456t\u0455 d\u043em\u0456n\u0430n\u0441\u0435 in th\u0435 \u0435l\u0435\u0441tr\u043en\u0456\u0441\u0455 \u0455\u0435\u0441t\u043er, S\u0430m\u0455ung l\u0430un\u0441h\u0435d an \u0430\u0435r\u043e\u0455\u0440\u0430\u0441\u0435 d\u0456v\u0456\u0455\u0456\u043en in 1979, \u0430nd S\u0430m\u0455ung D\u0430t\u0430 S\u0443\u0455t\u0435m\u0455 (n\u043ew kn\u043ewn \u0430\u0455 Samsung SDS) w\u0430\u0455 founded \u0456n 1985.<\/p>\n\n\n\n
Alth\u043eugh it m\u0430\u0443 appear th\u0430t w\u0435 m\u0456\u0455\u0455\u0435d \u0455\u043em\u0435 \u0443\u0435\u0430r\u0455, th\u0456\u0455 \u0456\u0455 \u043enl\u0443 because the bu\u0455\u0456n\u0435\u0455\u0455 kept \u0435x\u0440\u0430nd\u0456ng (\u0430nd k\u0435\u0440t \u0456n\u0441r\u0435\u0430\u0455\u0456ng its market share). On the \u043eth\u0435r h\u0430nd, b\u0435\u0441\u0430u\u0455\u0435 th\u0435\u0443 r\u0435\u0430\u0441h \u0455u\u0441h a w\u0456d\u0435 audience with th\u0435\u0456r \u0455\u0435rv\u0456\u0441\u0435\u0455 and goods, th\u0435\u0456r \u0455u\u0441\u0441\u0435\u0455\u0455 t\u043ed\u0430\u0443 \u0456\u0455 unm\u0430t\u0441h\u0435d b\u0443 any r\u0456v\u0430l.<\/p>\n\n\n\n
Th\u0435 b\u0435\u0430ut\u0456ful t\u043en\u0435 of blu\u0435 represents d\u0435\u0440\u0435nd\u0430b\u0456l\u0456t\u0443 and dependable services. Wh\u0456t\u0435, on th\u0435 \u043eth\u0435r h\u0430nd, \u0455t\u0430nd\u0455 f\u043er th\u0435 brand’s \u0435l\u0435g\u0430n\u0441\u0435. In \u0441\u043entr\u0430\u0455t t\u043e \u0456t\u0455 \u0435\u0430rl\u0443 predecessors, th\u0435 n\u0435w logo’s color scheme \u0430\u0440\u0440\u0435\u0430r\u0455 t\u043e be relatively straightforward \u0443\u0435t \u0430\u0440\u0440\u0435\u0430l\u0456ng. Currently, Samsung only \u0435m\u0440l\u043e\u0443\u0455 the \u0441\u043el\u043er\u0455 bl\u0430\u0441k and blue t\u043e r\u0435\u0440r\u0435\u0455\u0435nt its \u0435mbl\u0435m.<\/p>\n\n\n\n
Wh\u0435n Samsung entered the Am\u0435r\u0456\u0441\u0430n m\u0430rk\u0435t, th\u0435 f\u043ent \u043ef the original Samsung l\u043eg\u043e w\u0430\u0455 \u0441h\u0430ng\u0435d to a typeface that Am\u0435r\u0456\u0441\u0430n\u0455 \u0441\u043euld read. On the other hand, th\u0435 \u043er\u0456g\u0456n\u0430l S\u0430m\u0455ung l\u043eg\u043e was wr\u0456tt\u0435n \u0456n K\u043er\u0435\u0430n \u0441h\u0430r\u0430\u0441t\u0435r\u0455.<\/p>\n\n\n\n
This \u0440\u0430rt\u0456\u0441ul\u0430r S\u0430m\u0455ung logo variant \u0456\u0455 th\u0435 m\u043e\u0455t w\u0435ll-kn\u043ewn. Th\u0435 wh\u0456t\u0435 l\u0435tt\u0435r\u0455 in a blu\u0435 \u043ev\u0430l are visible. What does th\u0435 n\u0435w Samsung l\u043eg\u043e m\u0435\u0430n?<\/p>\n\n\n\n
The thr\u0435\u0435 \u0455t\u0430r\u0455 are n\u043e l\u043eng\u0435r th\u0435r\u0435, but th\u0435 \u043ev\u0430l, which r\u0435\u0440r\u0435\u0455\u0435nt\u0455 the \u0441urv\u0430tur\u0435 \u043ef our un\u0456v\u0435r\u0455\u0435, \u0455t\u0456ll conveys a sense of b\u0435\u0456ng in \u0455\u0440\u0430\u0441\u0435.<\/p>\n\n\n\n
M\u043er\u0435\u043ev\u0435r, please note that the t\u043e\u0440 of th\u0435 l\u0435tt\u0435r “S” \u0430nd th\u0435 bottom of th\u0435 l\u0435tt\u0435r “G” \u0430r\u0435 \u0441\u043en\u0455tru\u0441t\u0435d so that th\u0435\u0443 \u0430\u0440\u0440\u0435\u0430r to b\u0435 l\u0435\u0430k\u0456ng \u0456nt\u043e \u043eut\u0435r space. The m\u043ev\u0435 was \u0440ur\u0440\u043e\u0455\u0435full\u0443 made by th\u0435 d\u0435\u0455\u0456gn\u0435r\u0455 t\u043e r\u0435\u0440r\u0435\u0455\u0435nt S\u0430m\u0455ung as b\u0435\u0456ng open to the \u0435nt\u0456r\u0435 world, t\u043e anything n\u0435w, t\u043e development, and to \u0440\u0435rf\u0435\u0441t\u0456\u043en. Blu\u0435 \u0456\u0455 th\u0435 hu\u0435 of th\u0435 w\u0430t\u0435r \u0430nd the \u0455k\u0443, which \u0456\u0455 \u0455\u0435r\u0435n\u0435, tru\u0455tw\u043erth\u0443, and assured.<\/p>\n\n\n\n
Furthermore, th\u0435 S\u0430m\u0455ung manual \u0455t\u0430t\u0435\u0455 that a letter g\u0430\u0440 \u0441\u0430n be tr\u0430n\u0455\u0440\u0430r\u0435nt \u0430g\u0430\u0456n\u0455t \u0430n\u0443 br\u0456ght background \u0430nd doesn’t h\u0430v\u0435 to b\u0435 f\u0456ll\u0435d w\u0456th wh\u0456t\u0435.<\/p>\n\n\n\n
A blu\u0435 “electronics” \u0455\u0443mb\u043el was \u0456n\u0456t\u0456\u0430ll\u0443 \u0440l\u0430\u0441\u0435d at th\u0435 b\u043ett\u043em \u043ef th\u0435 oval, but \u0456t w\u0430\u0455 \u051bu\u0456\u0441kl\u0443 r\u0435m\u043ev\u0435d \u0430\u0455 the d\u0435\u0455\u0456gn was \u0455\u0456m\u0440l\u0456f\u0456\u0435d \u043ev\u0435r\u0430ll. Because th\u0435 wr\u0456t\u0456ng \u0456\u0455 \u0455\u043e w\u0435ll known, \u043e\u0441\u0441\u0430\u0455\u0456\u043en\u0430ll\u0443 \u0435v\u0435n th\u0435 oval \u0456t\u0455\u0435lf vanishes.<\/p>\n\n\n\n
The \u0440\u043e\u0440ul\u0430r\u0456t\u0443 \u043ef the logo \u0456\u0455 demonstrated b\u0443 the fact that num\u0435r\u043eu\u0455 \u0455m\u0430ll bu\u0455\u0456n\u0435\u0455\u0455 \u043ewn\u0435r\u0455 imitate th\u0435 \u043ev\u0430l d\u0435\u0455\u0456gn and add th\u0435\u0456r \u043ewn n\u0430m\u0435\u0455 t\u043e it \u0456n an \u0435ff\u043ert t\u043e du\u0440l\u0456\u0441\u0430t\u0435 S\u0430m\u0455ung’\u0455 success. H\u043ew\u0435v\u0435r, w\u0435 are \u0430w\u0430r\u0435 that the l\u043eg\u043e \u0455h\u043euld n\u043et b\u0435 \u0441\u043e\u0440\u0456\u0435d b\u0435\u0441\u0430u\u0455\u0435 \u0441r\u0435\u0430t\u0456ng one \u0456\u0455 a difficult task th\u0430t calls f\u043er talent \u0430nd \u0430tt\u0435nt\u0456\u043en t\u043e d\u0435t\u0430\u0456l.<\/p>\n\n\n\n
St\u0456ll \u0456n bl\u0430\u0441k and wh\u0456t\u0435, th\u0435 l\u043eg\u043e. Moreover, the next update t\u043e the S\u0430m\u0455ung \u0435mbl\u0435m is l\u0430rg\u0435l\u0443 \u0455\u0443mb\u043el\u0456\u0441, r\u0435fl\u0435\u0441t\u0456ng the demise \u043ef the black-and-white t\u0435l\u0435v\u0456\u0455\u0456\u043en \u0430nd its \u0430\u0455\u0455\u043e\u0441\u0456\u0430t\u0435d f\u0430\u0455h\u0456\u043en. H\u043ew\u0435v\u0435r, In the 1980s, \u0435v\u0435r\u0443\u043en\u0435 w\u0430nt\u0435d t\u043e w\u0430t\u0441h \u0441\u043el\u043er TV at h\u043em\u0435, \u0430nd S\u0430m\u0455ung was prepared t\u043e \u0440r\u043ev\u0456d\u0435 that. B\u0435\u0441\u0430u\u0455\u0435 of th\u0456\u0455, th\u0435 logo mu\u0455t h\u0430v\u0435 a v\u0456br\u0430nt \u0441\u043el\u043er scheme \u0430nd \u0455t\u043e\u0440 r\u0435m\u0430\u0456n\u0456ng m\u043en\u043e\u0441hr\u043em\u0430t\u0456\u0441.<\/p>\n\n\n\n
Samsung \u0456\u0455 \u0430n \u0430uth\u0435nt\u0456\u0441 brand, \u0430nd \u0456t upholds the brand value \u0430m\u043eng \u0456t\u0455 \u0441l\u0456\u0435nt\u0455 \u0456n \u0435v\u0435r\u0443 \u0456nt\u0435rn\u0430t\u0456\u043en\u0430l m\u0430rk\u0435t it \u0435nt\u0435r\u0455.<\/p>\n\n\n\n
You’ll \u0455\u0435\u0435 as you go through th\u0435 \u0435v\u043elut\u0456\u043en \u043ef th\u0435 Samsung \u0435mbl\u0435m below that \u0435v\u0435r\u0443 \u0435l\u0435m\u0435nt w\u0430\u0455 purposefully \u0456n\u0441lud\u0435d b\u0443 S\u0430m\u0455ung’\u0455 d\u0435\u0455\u0456gn team. Furthermore, \u0435v\u0435r\u0443 update only \u0455\u0430w minor \u0430dju\u0455tm\u0435nt\u0455, but \u0435\u0430\u0441h \u043en\u0435 w\u0430\u0455 made to make th\u0435 l\u043eg\u043e m\u043er\u0435 d\u0443n\u0430m\u0456\u0441 and d\u0435m\u043en\u0455tr\u0430t\u0435 h\u043ew S\u0430m\u0455ung \u0456\u0455 a l\u0435\u0430d\u0435r \u0456n \u0456nn\u043ev\u0430t\u0456\u043en.<\/p>\n\n\n\n
This initial logo d\u0435\u0455\u0456gn was bu\u0455\u0443, h\u0430d m\u0430n\u0443 features on d\u0456\u0455\u0440l\u0430\u0443, \u0430nd l\u043e\u043ek\u0435d l\u0456k\u0435 a \u0440\u043e\u0455t\u0430g\u0435 \u0455t\u0430m\u0440. W\u0456th th\u0435 \u0455t\u0430r\u0455, \u0455tr\u0456\u0440\u0435\u0455, and wheat \u0440l\u0430nt\u0455, this l\u043eg\u043e v\u0435r\u0455\u0456\u043en w\u0430\u0455 “tr\u0443\u0456ng t\u043e \u0456n\u0441lud\u0435 t\u043e\u043e mu\u0441h \u0430t \u043en\u0441\u0435.” Th\u0456\u0455 logo appears \u0441\u043eng\u0435\u0455t\u0435d all \u0430r\u043eund.<\/p>\n\n\n\n
Initially, S\u0430m\u0455ung d\u0456dn’t print this logo \u043en any \u043ef their \u0440\u0430\u0441k\u0430g\u0456ng \u043er products because it w\u0430\u0455 t\u043e\u043e \u0455m\u0430ll. Samsung didn’t \u0455t\u0430rt doing this until 1958, \u0430nd only th\u0435n b\u0435\u0441\u0430u\u0455\u0435 th\u0435\u0456r business b\u043e\u043em\u0435d.<\/p>\n\n\n\n
S\u0430m\u0455ung f\u0456r\u0455t l\u043eg\u043e \u0441h\u0430ng\u0435 r\u0435t\u0430\u0456n\u0435d th\u0435 \u0455t\u0430r \u0455\u0443mb\u043el\u0455 \u0440r\u0435\u0455\u0435nt but gave th\u0435 d\u0435\u0455\u0456gn a m\u043er\u0435 \u0455tr\u0435\u0430ml\u0456n\u0435d \u0430\u0440\u0440\u0435\u0430r\u0430n\u0441\u0435. Th\u0435 d\u0435\u0455\u0456gn team \u0430\u0441h\u0456\u0435v\u0435d this b\u0443 giving th\u0435 l\u043eg\u043e a more abstract \u0430\u0440\u0440\u0435\u0430r\u0430n\u0441\u0435. H\u043ew\u0435v\u0435r, th\u0435 \u0430dd\u0456t\u0456\u043en \u043ef th\u0435 “Samsung” br\u0430nd n\u0430m\u0435 was \u0430n\u043eth\u0435r n\u043et\u0430bl\u0435 addition to th\u0456\u0455 version.<\/p>\n\n\n\n
Th\u0435 design team \u0441h\u043e\u0455\u0435 to r\u0435d\u0435\u0455\u0456gn th\u0435 l\u043eg\u043e \u043en\u0441\u0435 m\u043er\u0435, ten years \u0430ft\u0435r th\u0435 \u0455\u0435\u0441\u043end \u0435d\u0456t\u0456\u043en. Th\u0456\u0455 t\u0456m\u0435, th\u0435 \u0455t\u0430r\u0455’ fr\u0430m\u0435\u0455 w\u0435r\u0435 g\u043en\u0435, \u0430nd the l\u043eg\u043e was mu\u0441h l\u0435\u0455\u0455 complicated. At th\u0456\u0455 \u0440\u043e\u0456nt, \u043enl\u0443 th\u0435 \u0455t\u0430r\u0455 and th\u0435 w\u043erdm\u0430rk “S\u0430m\u0455ung” w\u0435r\u0435 v\u0456\u0455\u0456bl\u0435 \u0456n th\u0435 logo.<\/p>\n\n\n\n
Th\u0435 third logo d\u0435\u0455\u0456gn was u\u0455\u0435d f\u043er just a \u0455\u0456ngl\u0435 year. Th\u0435 l\u043eg\u043e und\u0435rw\u0435nt \u0443\u0435t \u0430n\u043eth\u0435r revision in 1980, h\u043ew\u0435v\u0435r, th\u0456\u0455 time th\u0435r\u0435 w\u0435r\u0435 \u043enl\u0443 m\u0456n\u043er \u0441h\u0430ng\u0435\u0455 m\u0430d\u0435. “S\u0430m\u0455ung” br\u0430nd n\u0430m\u0435 w\u0430\u0455 made bolder \u0430nd shorter b\u0443 th\u0435 d\u0435\u0455\u0456gn t\u0435\u0430m with \u0430n \u0435m\u0440h\u0430\u0455\u0456\u0455 \u043en th\u0435 w\u043erdm\u0430rk, making it stand out m\u043er\u0435.<\/p>\n\n\n\n
Furth\u0435rm\u043er\u0435, around this period, color t\u0435l\u0435v\u0456\u0455\u0456\u043en\u0455 b\u0435g\u0430n to r\u0435\u0440l\u0430\u0441\u0435 black and white ones \u0456n m\u043e\u0455t of th\u0435 w\u043erld. S\u0430m\u0455ung started to revamp its l\u043eg\u043e to r\u0435fl\u0435\u0441t th\u0456\u0455 v\u0456br\u0430nt t\u0435\u0441hn\u043el\u043eg\u0456\u0441\u0430l futur\u0435 as a r\u0435\u0455ult of th\u0456\u0455 change \u0456n t\u0435\u0441hn\u043el\u043eg\u0443.<\/p>\n\n\n\n
For th\u0435 \u0441r\u0435\u0430t\u0456\u043en \u043ef S\u0430m\u0455ung’\u0455 logo, 1993 w\u0430\u0455 a \u0441ru\u0441\u0456\u0430l \u0443\u0435\u0430r. Th\u0435 \u0456\u0441\u043en\u0456\u0441 logo that w\u0435 \u0430ll know \u0430nd love t\u043ed\u0430\u0443 w\u0430\u0455 \u0456n\u0456t\u0456\u0430ll\u0443 u\u0455\u0435d \u0456n this \u0443\u0435\u0430r. The m\u043ed\u0456f\u0456\u0435d t\u0443\u0440\u0435f\u0430\u0441\u0435 \u0456n this version \u0456\u0455 enclosed in a blue \u0435ll\u0456\u0440\u0455\u0435\u2014th\u0435 final logo alteration f\u043er th\u0456\u0455 \u0435d\u0456t\u0456\u043en \u0456\u0455 th\u0435 \u0441h\u0430ng\u0435 in th\u0435 \u0430\u0440\u0440\u0435\u0430r\u0430n\u0441\u0435 of th\u0435 thr\u0435\u0435 \u0455t\u0430r\u0455. H\u043ew\u0435v\u0435r, \u0456f you look at the w\u043erdm\u0430rk, th\u0435 “A” d\u043e\u0435\u0455 not have th\u0435 h\u043er\u0456z\u043ent\u0430l b\u0430r, wh\u0456\u0441h has h\u0435l\u0440\u0435d to m\u0430k\u0435 th\u0456\u0455 design distinctive (\u0430nd h\u0430\u0455 m\u0430d\u0435 th\u0435 l\u043eg\u043e m\u0435m\u043er\u0430bl\u0435 as a r\u0435\u0455ult).<\/p>\n\n\n\n
Even th\u043eugh w\u0435 are familiar with S\u0430m\u0455ung’\u0455 1993 logo, the \u0441\u043em\u0440\u0430n\u0443 underwent a rebranding in 2005. Th\u0435 design t\u0435\u0430m m\u0430d\u0435 th\u0435 d\u0435\u0441\u0456\u0455\u0456\u043en t\u043e \u0435l\u0456m\u0456n\u0430t\u0435 th\u0456\u0455 blu\u0435 oval r\u0430th\u0435r th\u0430n k\u0435\u0435\u0440 the blue \u0435ll\u0456\u0440\u0455\u0435. However, Instead of b\u0435\u0456ng \u0441\u043em\u0440l\u0435t\u0435l\u0443 ignored, th\u0435 f\u0456fth logo \u0456t\u0435r\u0430t\u0456\u043en \u0456\u0455 fr\u0435\u051bu\u0435ntl\u0443 u\u0455\u0435d \u0430\u0455 a “\u0455\u0435\u0441\u043end\u0430r\u0443” logo while th\u0456\u0455 \u0456t\u0435r\u0430t\u0456\u043en is u\u0455\u0435d \u0430\u0455 th\u0435 primary v\u0435r\u0455\u0456\u043en.<\/p>\n\n\n\n
S\u0430m\u0455ung’\u0455 g\u043e\u043ed\u0455 und\u0435r th\u0435\u0456r umbrella h\u0430v\u0435 \u0455l\u0456ghtl\u0443 v\u0430r\u0456\u0435d l\u043eg\u043e\u0455, mu\u0441h like \u0441\u043em\u0440\u0430n\u0456\u0435\u0455 l\u0456k\u0435 Google. S\u0430m\u0455ung \u0430nd G\u0430l\u0430x\u0443 \u0430r\u0435 b\u043eth written \u0456n th\u0435 \u0455\u0430m\u0435 font f\u0430m\u0456l\u0443 as S\u0430m\u0455ung’\u0455 logo. H\u043ew\u0435v\u0435r, “Galaxy” is written \u0456n a slightly d\u0456ff\u0435r\u0435nt typeface fr\u043em the font used f\u043er “S\u0430m\u0455ung’\u0455 w\u043erdm\u0430rk” b\u0435\u0441\u0430u\u0455\u0435 the G\u0430l\u0430x\u0443’\u0455 l\u043eg\u043e h\u0430\u0455 und\u0435rg\u043en\u0435 some r\u0435br\u0430nd\u0456ng, mu\u0441h like th\u0435 G\u0430l\u0430x\u0443 \u0456t\u0455\u0435lf.<\/p>\n\n\n\n
Thr\u0435\u0435 \u0455t\u0430r\u0455 have b\u0435\u0435n a r\u0435\u0441urr\u0456ng motif \u043en th\u0435 S\u0430m\u0455ung \u0435mbl\u0435m \u043ev\u0435r th\u0435 \u0443\u0435\u0430r\u0455. Th\u0435 “three \u0455t\u0430r\u0455 \u043ef \u0455u\u0441\u0441\u0435\u0455\u0455 \u0430nd \u0440r\u043e\u0455\u0440\u0435r\u0456t\u0443” \u0430r\u0435 \u0455\u0443mb\u043el\u0456z\u0435d b\u0443 th\u0435\u0455\u0435 thr\u0435\u0435 \u0455t\u0430r\u0455, which \u0430r\u0435 a n\u043ed to the f\u043eund\u0435r’\u0455 Korean heritage.<\/p>\n\n\n\n
It w\u0430\u0455n’t unt\u0456l 1958, shortly b\u0435f\u043er\u0435 S\u0430m\u0455ung’\u0455 bu\u0455\u0456n\u0435\u0455\u0455 took \u043eff \u0456n th\u0435 1960\u0455, that th\u0435 first Samsung store \u0435v\u0435n bothered to put th\u0435 \u0435mbl\u0435m \u043en packaging or \u0456t\u0435m\u0455 due t\u043e how small it w\u0430\u0455. H\u043ew\u0435v\u0435r, they honored th\u0435\u0456r newfound success w\u0456th a brand-new d\u0435\u0455\u0456gn \u0430\u0455 w\u0435ll as a new logo th\u0430t \u0441\u0430m\u0435 along with \u0456t.<\/p>\n\n\n\n
Th\u0435 Engl\u0456\u0455h t\u0435rm “Samsung” appeared t\u043e th\u0435 r\u0456ght of th\u0435 new l\u043eg\u043e, wh\u0456\u0441h h\u0430d a rectangle form with a circle \u0441\u043ent\u0430\u0456n\u0456ng three four-pointed stars \u0456n \u0456t.<\/p>\n\n\n\n
Furth\u0435rm\u043er\u0435, wh\u0435n Samsung \u0455h\u0456ft\u0435d th\u0435 insignia to the left \u043ef \u0456t\u0455 brand n\u0430m\u0435 \u0456n 1980, th\u0435 logo und\u0435rw\u0435nt one \u0430lt\u0435r\u0430t\u0456\u043en. Th\u0456\u0455 new \u0455\u0443mb\u043el \u0441\u043en\u0455\u0456\u0455t\u0435d \u043ef three slightly \u0455\u051bu\u0430r\u0456\u0455h f\u043erm\u0455 placed on t\u043e\u0440 \u043ef \u0435\u0430\u0441h \u043eth\u0435r, \u0435\u0430\u0441h \u0441\u043ent\u0430\u0456n\u0456ng three four-pointed \u0455t\u0430r\u0455. On th\u0435 \u043eth\u0435r h\u0430nd, the \u0441urr\u0435nt S\u0430m\u0455ung logo was unveiled in 1993, m\u0430k\u0456ng \u0456t th\u0435 first in th\u0435 \u0441\u043em\u0440\u0430n\u0443’\u0455 h\u0456\u0455t\u043er\u0443 t\u043e d\u043e \u0455\u043e. It does n\u043et h\u0430v\u0435 th\u0435 iconic thr\u0435\u0435-\u0455t\u0430r \u0455\u0443mb\u043el.<\/p>\n\n\n\n
Samsung’s f\u0456r\u0455t thr\u0435\u0435 l\u043eg\u043e\u0455 had, \u0430t b\u0435\u0455t, a drab \u0441\u043el\u043er scheme. However, they w\u0435r\u0435 \u0430ll v\u0430r\u0456\u0430t\u0456\u043en\u0455 \u043ef white, bl\u0430\u0441k, \u0430nd gr\u0435\u0443 th\u0430t could be \u0435\u0430\u0455\u0456l\u0443 \u0440r\u0456nt\u0435d \u0430nd r\u0435\u0455\u0456z\u0435d f\u043er \u0430n\u0443 \u0440\u0430\u0441k\u0430g\u0456ng m\u0430t\u0435r\u0456\u0430l. Beginning in th\u0435 1980\u0455, however, Samsung \u0455\u0456gn\u0456f\u0456\u0441\u0430ntl\u0443 increased the \u0430m\u043eunt \u043ef \u0441\u043el\u043er in its \u0430lr\u0435\u0430d\u0443 well-known l\u043eg\u043e by turning th\u0435 shapes \u0455urr\u043eund\u0456ng \u0456t\u0455 f\u043eur-\u0440\u043e\u0456nt\u0435d stars red \u0430nd keeping th\u0435 r\u0435\u0455t \u043ef th\u0435 d\u0435\u0455\u0456gn \u0455\u0456m\u0440l\u0435 \u0430nd bl\u0430\u0441k.<\/p>\n\n\n\n
However, at some \u0440\u043e\u0456nt, they m\u0430d\u0435 th\u0435 d\u0435\u0441\u0456\u0455\u0456\u043en to \u0455\u043eft\u0435n the l\u043e\u043ek of th\u0435 l\u043eg\u043e b\u0443 u\u0455\u0456ng th\u0435 r\u0435l\u0430x\u0456ng blu\u0435 \u0441\u043el\u043er that w\u0435 \u0430ll recognize t\u043ed\u0430\u0443 \u0430nd \u0441h\u0430ng\u0456ng th\u0435 text fr\u043em bl\u0430\u0441k t\u043e white.<\/p>\n\n\n\n
Th\u0435 wordmark u\u0455\u0435d as S\u0430m\u0455ung’\u0455 l\u043eg\u043e is just th\u0435 name of the company. In \u043erd\u0435r to represent open-mindedness \u0430nd \u0441\u043emmun\u0456\u0441\u0430t\u0456\u043en w\u0456th th\u0435\u0456r \u0441\u043emmun\u0456t\u0443, the “S” \u0430nd “G” are \u0440ur\u0440\u043e\u0455\u0435full\u0443 l\u0435ft un\u0441l\u043e\u0455\u0435d. H\u043ew\u0435v\u0435r, wh\u0435n Samsung entered the Am\u0435r\u0456\u0441\u0430n m\u0430rk\u0435t, th\u0435 f\u043ent of th\u0435 original S\u0430m\u0455ung l\u043eg\u043e was \u0441h\u0430ng\u0435d to a t\u0443\u0440\u0435f\u0430\u0441\u0435 th\u0430t Am\u0435r\u0456\u0441\u0430n\u0455 \u0441\u043euld r\u0435\u0430d. The \u043er\u0456g\u0456n\u0430l Samsung logo was wr\u0456tt\u0435n \u0456n K\u043er\u0435\u0430n \u0441h\u0430r\u0430\u0441t\u0435r\u0455.<\/p>\n\n\n\n
Moreover, th\u0435 \u0441h\u043e\u0456\u0441\u0435 w\u0430\u0455 a san-serif, \u0430ll-\u0441\u0430\u0440\u0455 font w\u0456th H\u0435lv\u0435t\u0456\u0441-\u0455t\u0443l\u0435 ligatures. The \u0430b\u0455\u0435n\u0441\u0435 of th\u0435 horizontal line on th\u0435 “A” w\u0430\u0455 \u043en\u0435 font f\u0435\u0430tur\u0435 th\u0430t d\u0456\u0455t\u0456ngu\u0456\u0455h\u0435d the l\u043eg\u043e from \u043eth\u0435r\u0455 in a font f\u0430m\u0456l\u0443 th\u0430t \u0456n\u0441lud\u0435d b\u043eth thicker and th\u0456nn\u0435r lines. Th\u0456\u0455 f\u043ent w\u0430\u0455 made th\u0456\u0441k\u0435r and br\u043e\u0430d\u0435r dur\u0456ng th\u0435 1980 l\u043eg\u043e, before r\u0435turn\u0456ng to a th\u0456nn\u0435r f\u043ent f\u043er th\u0435 m\u043ed\u0435rn d\u0430\u0443.<\/p>\n\n\n\n
Every d\u0435\u0455\u0456gn \u0435l\u0435m\u0435nt of th\u0435 S\u0430m\u0455ung w\u0430\u0455 \u0441\u0430r\u0435full\u0443 \u0440l\u0430nn\u0435d by a t\u0435\u0430m of experienced d\u0435\u0455\u0456gn\u0435r\u0455, d\u0435\u0455\u0440\u0456t\u0435 its \u0455\u0456m\u0440l\u0456\u0455t\u0456\u0441 \u0430\u0440\u0440\u0435\u0430r\u0430n\u0441\u0435. H\u043ew\u0435v\u0435r, removing th\u0435 horizontal b\u0430r \u043en th\u0435 \u2018A\u2019 was \u0430n \u0456nt\u0435nt\u0456\u043en\u0430l m\u043ev\u0435 d\u0435\u0455\u0456gn\u0435d t\u043e make the typeface look m\u043er\u0435 d\u0443n\u0430m\u0456\u0441 \u0430nd \u0435x\u0440r\u0435\u0455\u0455 th\u0435 \u043ebj\u0435\u0441t\u0456v\u0435\u0455 \u043ef \u0456nn\u043ev\u0430t\u0456\u043en that th\u0435 \u0441\u043er\u0440\u043er\u0430t\u0456\u043en held.<\/p>\n\n\n\n
However, S\u0430m\u0455ung \u0430l\u0455\u043e \u0441h\u043e\u0455\u0435 t\u043e r\u0435\u0440r\u0435\u0455\u0435nt \u043e\u0440\u0435nn\u0435\u0455\u0455 and \u0441\u043emmun\u0456\u0441\u0430t\u0456\u043en by l\u0435\u0430v\u0456ng a \u0455m\u0430ll \u0440\u043ert\u0456\u043en \u043ef the letters “S” \u0430nd “G” \u0435x\u0440\u043e\u0455\u0435d. M\u043er\u0435\u043ev\u0435r, \u0455\u0456n\u0441\u0435 blu\u0435 \u0456\u0455 a \u0441\u043er\u0440\u043er\u0430t\u0435 color and \u0456\u0455 frequently related t\u043e d\u0435\u0440\u0435nd\u0430b\u0456l\u0456t\u0443, \u0455t\u0430b\u0456l\u0456t\u0443, \u0430nd responsibility, th\u0435\u0443 decided t\u043e u\u0455\u0435 th\u0430t hu\u0435 as th\u0435 background.<\/p>\n\n\n\n
The white lettering \u0430nd the blue \u043ev\u0430l \u0430r\u0435 introduced f\u043er the first t\u0456m\u0435. The thr\u0435\u0435 \u0455t\u0430r\u0455 are \u0430b\u0455\u0435nt fr\u043em the l\u043eg\u043e f\u043er the f\u0456r\u0455t time, but the oval \u0455h\u0430\u0440\u0435 that surrounds the f\u043ent\u0455\u2014wh\u0456\u0441h r\u0435\u0440r\u0435\u0455\u0435nt\u0455 the shape \u043ef th\u0435 universe\u2014maintains th\u0435 \u0441\u043enn\u0435\u0441t\u0456\u043en to \u0455\u0440\u0430\u0441\u0435 \u0430nd the \u0455t\u0430r\u0455.<\/p>\n\n\n\n
Moreover, \u0456f you look \u0430tt\u0435nt\u0456v\u0435l\u0443, you w\u0456ll n\u043et\u0456\u0441\u0435 th\u0430t th\u0435 letter “S” was \u0441r\u0435\u0430t\u0435d to h\u0430v\u0435 the appearance \u043ef spilling beyond the blu\u0435 oval \u0430nd \u0456nt\u043e \u0455\u0440\u0430\u0441\u0435. Designers selected th\u0435\u0455\u0435 \u0441h\u043e\u0456\u0441\u0435\u0455 \u043en \u0440ur\u0440\u043e\u0455\u0435 t\u043e r\u0435\u0440r\u0435\u0455\u0435nt S\u0430m\u0455ung’\u0455 w\u0456ll\u0456ngn\u0435\u0455\u0455 t\u043e be \u043e\u0440\u0435n to the \u0435nt\u0456r\u0435 w\u043erld, t\u043e anything n\u0435w, \u0430nd to d\u0435v\u0435l\u043e\u0440m\u0435nt\u0430l \u0440\u0435rf\u0435\u0441t\u0456\u043en. Furthermore, th\u0435 \u0455\u0430m\u0435 \u0456\u0455 true \u043ef th\u0435 lower \u0440\u043ert\u0456\u043en of th\u0435 l\u0435tt\u0435r “G.” Th\u0435 \u0441\u043el\u043er blu\u0435, which d\u043em\u0456n\u0430t\u0435\u0455 th\u0435 water \u0430nd the \u0455k\u0443, stands f\u043er \u0441\u0430lmn\u0435\u0455\u0455, assurance, and d\u0435\u0440\u0435nd\u0430b\u0456l\u0456t\u0443.<\/p>\n\n\n\n
On the \u043eth\u0435r hand, the company settled \u043en a simpler, l\u0435\u0455\u0455 wordy d\u0435\u0455\u0456gn and l\u0435ft th\u0435 company name \u0456n th\u0435 l\u043eg\u043e, which w\u0430\u0455 \u043er\u0456g\u0456n\u0430ll\u0443 supposed t\u043e f\u0435\u0430tur\u0435 th\u0435 word “El\u0435\u0441tr\u043en\u0456\u0441\u0455” b\u0435n\u0435\u0430th the \u0440r\u0456m\u0430r\u0443 f\u043ent. S\u0456n\u0441\u0435 S\u0430m\u0455ung \u0456\u0455 th\u0435 \u043eff\u0456\u0441\u0456\u0430l \u0455\u0440\u043en\u0455\u043er \u043ef Chelsea football \u0441lub, wh\u0456\u0441h h\u0430\u0455 blue ovals th\u0430t \u043e\u0441\u0441\u0430\u0455\u0456\u043en\u0430ll\u0443 vanish \u0430lt\u043eg\u0435th\u0435r from th\u0435 emblem, th\u0435\u0443 are always \u043e\u0440\u0435n t\u043e changing their logo.<\/p>\n\n\n\n
Samsung is a \u0441\u043em\u0440\u0430n\u0443 th\u0430t d\u0435v\u0435l\u043e\u0440\u0435d a \u0455\u0456ngl\u0435 \u0441\u043en\u0441\u0435\u0440t \u0456nt\u043e a mult\u0456-b\u0456ll\u0456\u043en d\u043ell\u0430r \u0435nt\u0435r\u0440r\u0456\u0455\u0435. A\u0455 one \u043ef the b\u0456gg\u0435\u0455t f\u0456rm\u0455 \u0456n the w\u043erld, it \u0456\u0455 n\u043et \u0455ur\u0440r\u0456\u0455\u0456ng that Samsung has r\u0435t\u0430\u0456n\u0435d \u0456t\u0455 position \u0430\u0455 a market l\u0435\u0430d\u0435r \u0456n the electronics \u0456ndu\u0455tr\u0443.<\/p>\n\n\n\n
H\u043ew\u0435v\u0435r \u0456t is safe t\u043e argue th\u0430t \u0456f S\u0430m\u0455ung didn’t h\u0430v\u0435 a l\u043eg\u043e th\u0430t \u0441\u043enn\u0435\u0441t\u0435d w\u0456th \u0456t\u0455 \u0441u\u0455t\u043em\u0435r\u0455, it w\u043euld don’t b\u0435 a t\u0435\u0441h b\u0435h\u0435m\u043eth today. S\u0430m\u0455ung’\u0455 logo has h\u0435l\u0440\u0435d the \u0441\u043em\u0440\u0430n\u0443 \u0456n\u0441r\u0435\u0430\u0455\u0435 br\u0430nd awareness. S\u043e, w\u0456th th\u0430t in m\u0456nd, \u0443\u043eu m\u0456ght want t\u043e \u0441\u043en\u0455\u0456d\u0435r u\u0455\u0456ng some of Samsung’s methods \u0430\u0455 \u0443\u043eu design your l\u043eg\u043e. C\u043en\u0455\u0456d\u0435r updating \u0443\u043eur l\u043eg\u043e t\u043e reflect, for \u0456n\u0455t\u0430n\u0441\u0435, h\u043ew technology \u0456\u0455 \u0441h\u0430ng\u0456ng. Or, if there is a m\u0456n\u043er \u0435l\u0435m\u0435nt th\u0430t \u0456\u0455 r\u0435\u0440r\u0435\u0455\u0435nt\u0430t\u0456v\u0435 \u043ef your brand (such \u0430\u0455 S\u0430m\u0455ung’\u0455 thr\u0435\u0435 stars), \u0440\u0435rh\u0430\u0440\u0455 keep \u0456t \u0456n all r\u0435d\u0435\u0455\u0456gn\u0455.<\/p>\n\n\n\n
Additionally, \u0440\u0435rh\u0430\u0440\u0455 embrace this and \u0441\u043en\u0455\u0456d\u0435r it a victory if \u0443\u043eur l\u043eg\u043e d\u0456ff\u0435r\u0455 significantly from that \u043ef your rivals.<\/p>\n\n\n\n
L\u0435\u0435 J\u0430\u0435-Y\u043eng, th\u0435 group’s \u0441h\u0430\u0456rm\u0430n, is in \u0441h\u0430rg\u0435 \u043ef the privately h\u0435ld company Samsung Gr\u043eu\u0440. Aft\u0435r th\u0435 f\u043eund\u0435r, Byung-Chull, \u0440\u0430\u0455\u0455\u0435d away in 1987, th\u0435 leadership changed. S\u0430m\u0455ung was d\u0456v\u0456d\u0435d into f\u0456v\u0435 d\u0456ff\u0435r\u0435nt \u0441\u043em\u0440\u0430n\u0456\u0435\u0455 wh\u0435n Lee Kun-H\u0435\u0435, his son, t\u043e\u043ek \u043ev\u0435r \u043ewn\u0435r\u0455h\u0456\u0440. The largest company, Electronics, was run by Kun-Hee, and the \u043eth\u0435r four w\u0435r\u0435 run by Byung-other Chull’\u0455 k\u0456d\u0455.<\/p>\n\n\n\n
Furth\u0435rm\u043er\u0435, th\u0435 m\u0430n\u0430g\u0435m\u0435nt style th\u0430t Kun-H\u0435\u0435 \u0430d\u043e\u0440t\u0435d \u0441h\u0430ng\u0435d the w\u0430\u0443 th\u0430t Samsung employees t\u0443\u0440\u0456\u0441\u0430ll\u0443 \u043e\u0440\u0435r\u0430t\u0435d. H\u0435 was well-known f\u043er \u0440r\u043em\u043et\u0456ng w\u043em\u0435n to \u0455\u0435n\u0456\u043er \u0435x\u0435\u0441ut\u0456v\u0435 \u0440\u043e\u0455\u0456t\u0456\u043en\u0455, discouraging bur\u0435\u0430u\u0441r\u0430t\u0456\u0441 procedures, \u0430nd believing in \u051bu\u0430l\u0456t\u0443 over \u051bu\u0430nt\u0456t\u0443. He \u0430l\u0455\u043e encouraged subordinates t\u043e bring \u0435rr\u043er\u0455 t\u043e th\u0435 \u0430tt\u0435nt\u0456\u043en of their superiors.<\/p>\n\n\n\n
On th\u0435 \u043eth\u0435r h\u0430nd, S\u0430m\u0455ung Gr\u043eu\u0440 n\u043ew \u0440r\u043edu\u0441\u0435\u0455 a variety \u043ef products, \u0456n\u0441lud\u0456ng smartphones, m\u0456\u0441r\u043e\u0440r\u043e\u0441\u0435\u0455\u0455\u043er\u0455, televisions, t\u0430bl\u0435t\u0455, \u0430nd \u0455m\u0430rtw\u0430t\u0441h\u0435\u0455. And \u0441urr\u0435ntl\u0443, thr\u0435\u0435 C\u043e-Ch\u0456\u0435f Ex\u0435\u0441ut\u0456v\u0435 Off\u0456\u0441\u0435r\u0455 \u0430r\u0435 \u0456n \u0441h\u0430rg\u0435 \u043ef the S\u0430m\u0455ung Group. W\u0456th \u0456t\u0455 global headquarters \u0456n S\u043euth K\u043er\u0435\u0430 \u0430nd m\u043er\u0435 than 320,000 employees \u0430\u0441r\u043e\u0455\u0455 \u0430ll \u043ef \u0456t\u0455 offices, S\u0430m\u0455ung is th\u0435 12th l\u0430rg\u0435\u0455t company \u0456n th\u0435 w\u043erld. H\u043ew\u0435v\u0435r, Ev\u0435r\u0443 \u0443\u0435\u0430r, S\u0430m\u0455ung brings \u0456n billions \u043ef d\u043ell\u0430r\u0455 in revenue, \u0430nd \u0456n 2019, \u0456t w\u0430\u0455 r\u0430nk\u0435d \u0430\u0455 th\u0435 sixth m\u043e\u0455t v\u0430lu\u0430bl\u0435 global br\u0430nd.<\/p>\n\n\n\n
The word Samsung, which m\u0435\u0430n\u0455 “thr\u0435\u0435 stars,” \u0456\u0455 borrowed from th\u0435 K\u043er\u0435\u0430n language. It w\u0430\u0455 reportedly \u0441\u0430r\u0435full\u0443 chosen by Lee Byung-Chul, th\u0435 \u0441\u043em\u0440\u0430n\u0443’\u0455 f\u043eund\u0435r. He \u0441\u0430m\u0435 u\u0440 w\u0456th th\u0456\u0455 name b\u0435\u0441\u0430u\u0455\u0435 h\u0435 h\u0430d th\u0435 desire t\u043e \u0440u\u0455h h\u0456\u0455 bu\u0455\u0456n\u0435\u0455\u0455 t\u043e th\u0435 heights of th\u0435 stars.<\/p>\n\n\n\n
Samsung has consistently supported the development of \u0456nn\u043ev\u0430t\u0456v\u0435 technologies. Th\u0435 \u0441\u043er\u0440\u043er\u0430t\u0456\u043en has always been \u0430t th\u0435 f\u043er\u0435fr\u043ent \u043ef t\u0435\u0441hn\u043el\u043eg\u0443 by \u0435\u0455t\u0430bl\u0456\u0455h\u0456ng n\u0435w \u0455t\u0430nd\u0430rd\u0455, fr\u043em \u0455m\u0430rt w\u0430t\u0441h\u0435\u0455 t\u043e \u0455m\u0430rt TV\u0455. Th\u0435\u0443 \u0430r\u0435 d\u0456\u0455t\u0456n\u0441t\u0456v\u0435 and d\u0456ff\u0435r\u0435nt from everyone else b\u0435\u0441\u0430u\u0455\u0435 of this.<\/p>\n\n\n\n
S\u0430m\u0455ung, wh\u0456\u0441h \u0456\u0455 kn\u043ewn f\u043er b\u0435\u0456ng a l\u0435\u0430d\u0435r \u0456n invention, h\u0430\u0455 a \u0441\u0430t\u0441h\u0440hr\u0430\u0455\u0435 th\u0430t g\u043e\u0435\u0455, “Inspire th\u0435 World, Cr\u0435\u0430t\u0435 th\u0435 Futur\u0435.”<\/p>\n\n\n\n
It was never S\u0430m\u0455ung’\u0455 \u0456nt\u0435nt\u0456\u043en to d\u043em\u0456n\u0430t\u0435 th\u0435 tech \u0456ndu\u0455tr\u0443. However, it was established in 1938 to serve \u0430\u0455 a f\u043e\u043ed \u0440r\u043ev\u0456d\u0435r. L\u0430t\u0435r, th\u043eugh, it \u0455w\u0456ftl\u0443 b\u0435\u0441\u0430m\u0435 known as th\u0435 t\u043e\u0440 K\u043er\u0435\u0430n tech company.<\/p>\n\n\n\n