{"id":71934,"date":"2023-09-29T14:03:00","date_gmt":"2023-09-29T14:03:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=71934"},"modified":"2023-10-04T15:34:02","modified_gmt":"2023-10-04T15:34:02","slug":"new-balance-logo","status":"publish","type":"post","link":"https:\/\/businessyield.com\/brand-stories\/new-balance-logo\/","title":{"rendered":"NEW BALANCE LOGO: History and Meaning","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

New Balance is one of the most popular sports shoes. The company is known for its quality, comfort, and durability. The New Balance logo is one of the most iconic logos in the sportswear industry. It\u2019s a very comprehensive logo that represents everything about this brand. This article will teach us what NB stood for when it was created and other interesting facts about the New Balance logo.<\/p>

What Is the Meaning of the New Balance Logo?<\/span><\/h2>

The New Balance logo represents the brand’s history and core values. The logo has remained unchanged since the company was founded in 1906 by William J. Riley in Boston, Massachusetts. It consists of three letters: NB and an arrow pointing down to a shoe representing their product line (the “New Balance”).<\/p>

The first part of this logo\u2014the “N” letter\u2014represents New Balance shoes, while its second part\u2014the downward-pointing arrow\u2014represents a movement towards progress or advancement in life.[1]

What Do the Letters Mean in the New Balance Logo?<\/span><\/h3>

The New Balance logo is an old logo that has been used since the company was founded. It features three letters: NB, which stands for New Balance.<\/p>

The first two letters are capitalized, while the third is not capitalized. This gives them a sense of importance and gravitas as they represent your brand’s name.<\/p>

It also gives your brand a professional look when you use this font in other applications, such as marketing materials or social media posts, because it looks more formal than different fonts (e.g., Comic Sans).<\/p>

Are New Balances Nike?<\/span><\/h3>

No, New Balances are not Nike. New Balance is a US brand founded in 1906 and is currently owned by the Boston-based private equity firm PFG Industrial Equity Partners. They make shoes for men, women, and kids, from casual sneakers to athletic shoes.<\/p>

New Balance offers several different styles of running shoes: the 997 series for neutral runners looking for comfort or cushioning; the 998 series for those who prefer a more stable heel-to-toe transition; and finally, the 999 series, which provides even more stability during pushes off of your foot as well as more excellent shock absorption due to its extra thick rubber outsole (which also helps with traction). There’s even an option called “FLEX” that lets you customize your shoe depending on which surface you plan on running on – grassy trails vs pavement surfaces like sidewalks.”<\/p>

New Balance Logo History<\/span><\/h2>

The New Balance logo was designed in 1906 by Arthur Hall, an immigrant from England who had been trained as an engineer at Harvard University. The lettering for \u201cNew Balance\u201d was drawn by hand and then transferred to a stencil to print the words on shoes.<\/p>

The first pair of sneakers with the new logo appeared in 1912 when they were sold at a store called “Boston Athletic Association” located on Tremont Street between Bremen and Hancock Streets near Boston Common Park (now known as City Hall Plaza).<\/p>

Who Designed the New Balance logo?<\/span><\/h3>

The New Balance logo was designed in 1906 by William J. Riley, a British immigrant who started the company in Boston, Massachusetts, USA. His sons\u2014William A., Frank H., and Arthur T.\u2014helped grow New Balance over the next few decades by introducing new shoes and marketing strategies which helped make it one of America’s most successful athletic brands today.<\/p>

What Does the V mean in New Balance?<\/span><\/h2>

The V in New Balance means Victory, and it is a symbol of the victory of the human spirit over adversity. It also represents strength and perseverance\u2014the qualities that make you great!<\/p>

The New Balance logo comprises two interlocking letters: “NB” (for New Balance), which are separated by an arrow, which points left or right depending on how far you’re looking at it from your perspective. This way, it’s always clear what direction everything else needs to go when designing something new for this company!<\/p>

How Can You Tell if New Balance Shoes Are Fake?<\/span><\/h2>

There are several ways to tell if New Balance shoes are fake. The first is by checking the logo and size label:<\/p>

Look for the New Balance logo on your shoes, which will be printed or embroidered. If there\u2019s no such mark, then it’s likely a knockoff!<\/p>

Also, look at their size label\u2014if it says \u201cUS 8\u201d but you’re wearing an 8\u00bd (or whatever), this could mean that they’re not authentic. <\/p>

The second way is by inspecting the box they come in: if there isn’t much care put into packaging them up, chances are good that they’re fake! Likewise, if you’ve never heard of anyone else buying this brand before\u2014or even buying any basketball shoe\u2014then chances are that these sneakers were made overseas without oversight from their manufacturer (New Balance).<\/p>

New Balance Logo on Shoes<\/span><\/h2>

The New Balance logo is on the tongue of the shoe, which means you can see it when you’re walking around.<\/p>

It’s also on the back of the shoe (the heel).<\/p>

And finally, it’s printed on both sides of your shoes: one side is supposed to be visible when you’re wearing them, and another should be hidden so that only people who know what they’re looking at will see it.<\/p>

What Does the New Balance Logo Stand For?<\/span><\/h3>

New Balance is a brand of shoes, clothing, and accessories produced by the New Balance Athletic Shoe, Inc. company. The company was founded in 1906 in Boston, Massachusetts, by William J Haskell and his brother Alfred W Haskell III.<\/p>

The logo features three different colored stripes on each side of an arrowhead shape with a white background behind it (see image above). Each line has an additional value, from blue to red to yellow representing different values for performance in athletics or lifestyle needs (ie: luxury)<\/p>

When Did New Balance Change Its Logo?<\/span><\/h2>

The New Balance logo is one of the most iconic logos in sports. It has been around for over 50 years, and it has never been changed\u2014until now. On January 7th, 2018 (the company’s 75th anniversary), New Balance announced that they would change their logo to a more modern look.<\/p>

This change was not unexpected; since its inception in 1906, New Balance shoes have always been known to have clean lines emphasizing simplicity and functionality over fashion or trendiness. The new version maintains these characteristics but places it against an off-white background instead of black or red like before.<\/p>

What Do the Letters on New Balance Shoes Mean?<\/span><\/h2>

The letters on New Balance shoes mean nothing. They’re just a design element, like the “New” in New Balance or the “Balance” in New Balance. They aren’t part of the shoe’s name nor represent any other aspect of either model number or typeface.<\/p>

Why Is New Balance So Popular?<\/span><\/h2>

New Balance is a company that has been around for over 100 years. The shoes are made in the United States and are comfortable, affordable, and stylish. You can buy them in many different styles\u2014from casual to professional\u2014and you’ll find your perfect fit with a New Balance shoe.<\/p>