{"id":70871,"date":"2023-01-10T18:44:00","date_gmt":"2023-01-10T18:44:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=70871"},"modified":"2023-05-04T10:51:33","modified_gmt":"2023-05-04T10:51:33","slug":"chiefs-logo","status":"publish","type":"post","link":"https:\/\/businessyield.com\/brand-stories\/chiefs-logo\/","title":{"rendered":"CHIEFS LOGO: History, Meaning, & the Reason Behind the Arrow","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

The Chiefs is a relatively new rugby team that plays in the Super Rugby Pacific League, an elite league comprising teams from Australia, New Zealand, Fiji, and the Pacific Islands. Five of the 12 teams in the league are from New Zealand. Waikato Stadium, the primary sporting venue in Hamilton with a capacity of 25,000 seats, serves as the Chiefs’ home field. The stadium also hosts Waikato’s Mitre 10 Cup games and Super Rugby Pacific League games for the Chefs. Let us now proceed to discuss the history of the Chiefs team, its logo, and lots of other interesting things about this super team.<\/p>\n\n\n\n

Overview of Chiefs Logo History<\/span><\/h2>\n\n\n\n

The initial Chiefs logo was unveiled in 1960, the year the franchise was founded. It had a Texas map in the background and a sprinting gunslinger holding a revolver and a pigskin in its hands. Actually, it was the Dallas Texans logo since that was the name of the franchise at the time. In 1963, this logo was changed to a picture of a Native American running like a gunslinger<\/a> with a tomahawk and a pigskin in his hands. Behind him was a map of Oklahoma, Nebraska, Arkansas, Iowa, Kansas, and Missouri. <\/p>\n\n\n\n

Up until 1971, the logo was in use. These logos were intended to represent the team’s unwavering will to conquer new heights, backed by unquenchable enthusiasm, and a craving for triumph, agility, strength, and speed. Bob Taylor, a well-known cartoonist, created the design. After the owner of the Houston Oilers adopted the orange and Columbia blue color scheme, Lamar Hunt, the founder of the Dallas Texans, decided on gold and red as the team’s colors.<\/p>\n\n\n\n

The Chiefs’ uniform didn’t change much in 1972, except for a new logo on the helmet. It was a “KC” inside a white arrowhead with a thick black outline. It’s interesting to note that Hunt was motivated by the 49ers’ helmet’s ellipse-shaped pattern. When the Chiefs moved to Kansas City, they hired Bob Taylor to make a new logo that looked like the one he made for the Dallas Texans. Instead of a cowboy, his new drawing showed a Native American running while holding a tomahawk. In the background were the states of Iowa, Arkansas, Missouri, Oklahoma, and Nebraska.<\/p>\n\n\n\n

Evolution of the Chiefs Logo<\/span><\/h3>\n\n\n\n

1960 \u2013 1962<\/span><\/h4>\n\n\n\n

In the logo at the time, Texas was shown in red over a gunslinger with a football. The gunslinger is dressed in cowboy boots, a waistcoat, a hat, and a crimson “Texans”-themed sweater. He has a football and a rifle with him. He wears a gun holster and a cartridge belt. The cowboy is grinning and his bootlegs have a single star on them. Coral red, black, yellow, and white are the four colors used in the Dallas Texans emblem, and they stand for appeal, toughness, and tenacity. <\/p>\n\n\n\n

Bob Taylor, a cartoonist, created the logo. But because there were other historical traditions in North America, his design was no longer relevant as a result of the franchise’s move. Before the first season, the Chiefs team unveiled its first logo, which featured a gun-wielding cowboy. In the distance, a red Texas map could be seen. The wordmark “Texans,” sprayed across the cowboy’s torso, served as a reminder that the team’s previous name was Dallas, Texas<\/p>\n\n\n\n

1963 \u2013 1971<\/span><\/h4>\n\n\n\n

When the team moved to Kansas City in 1963, Bob Taylor was asked to make a new logo, which looked a lot like the one he had already made. In Taylor’s updated version, a Native American was seen running. The cartoonist put in moccasins, a pigskin, an ethnic circlet with feathers, a tomahawk, and a fake waistcloth made from two pieces of leather. The figure is depicted in the newly updated Kansas City Chiefs emblem against the backdrop of the six US states. Red, black, white, and yellow were the only hues that changed. On the waistcloth are drawn the first few letters of the team moniker. This logo was used by the Kansas City Chiefs until 1971. It stood for quickness, strength, speed, the will to win, and football players’ unwavering desire to reach new heights. <\/p>\n\n\n\n

The Chiefs’ new logo was updated when the team changed its name. The background was now a white map with a Native American holding a tomahawk. With the exception of two minor alterations, the logo’s design remained largely unaltered.<\/p>\n\n\n\n

1972 – present<\/span><\/h4>\n\n\n\n

The Kansas City Chiefs’ present emblem dates back nearly fifty years. When Lamar Hunt was traveling from Dallas to Kansas City, he came up with the idea. Even during the flight, the team’s founder was thinking continually about its visual identity. He had a brilliant idea when he was there. So the businessman drew it directly on the napkin, improved it, and played around with circles and ovals. <\/p>\n\n\n\n

The Kansas City Chiefs logo is extremely simple, with few figures and fine detailing. It features an arrowhead with the letters “KC” interlocked inside. The edge of a white arrowhead is heavily black. Lamar Hunt acknowledged that the design was not original. The monogram “SF” enclosed in an oval, used on the San Francisco football club’s emblem, served as inspiration. The owner of the Kansas City Chiefs created his version using it as inspiration and changing the letters and the design of the frame. The logo’s Native American aspect nearly completely vanished. The only recollection was the Arrowhead, which had been put with a K and C that interlocked.<\/p>\n\n\n\n

Elements of The Chiefs Logo Design<\/span><\/h3>\n\n\n\n